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Consumer Trends in the Chilled & Deli Foods Market in Russia
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• The data in this report allows marketers to track consumer behaviour through to its actual value impact on a product market. • Unique in the market, this reports also provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours. 113 seiten | |||||||||||
| Inhalt der Studie: |
Marketers in the Chilled & Deli Foods market in Russia face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable .....
Marketers in the Chilled & Deli Foods market in Russia face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Chilled & Deli Foods market in Russia they account for and which consumer trends drive their behaviour, and as such allows the companies to develop strong growth strategies. Report Highlights • Detailed category coverage is provided, covering Cured Meats market, Fermented Meats market, Pates market, Pies & Savory Appetizers market, Pre-packed Sandwiches market, Prepared Salads market, , and Savory Baked Goods market. • Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered. • Detailed brand and private label category shares for 2011 for each product category • Unique retailer choice and switching data at the product category level for 2011 [Studien Infos ausblenden] |
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1 Introduction 1.1 What is this Report About? 1.2 Definitions 1.2.1 Consumer Trends 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) 1.2.3 End Consumers 1.2.4 Volume Units and Aggregations 1.2.5 Exchange Rates 1.2.6 Population Profiles (for interpretation of tables and charts) 1.3 Methodology 1.3.1 Introduction 1.3.2 Large scale, international, program of online consumer surveys 1.3.3 Nationally Representative results (age, gender) 1.3.4 Parents answered on their children's behalf 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories 1.3.6 Integrated with industry calling and secondary research 2 Consumer Segmentation, Group Value and Trend Influence 2.1 Cohort Groups and Chilled & Deli Foods Market Value 2.1.1 Age Groups 2.1.2 Gender Groups 2.1.3 Location Groups 2.1.4 Education Achieved Groups 2.1.5 Wealth Groups 2.1.6 Busy Lives Groups 2.2 Cohort Groups and Market Value by Category 2.2.1 Cured Meats 2.2.2 Fermented Meats 2.2.3 Pates 2.2.4 Pies & Savory Appetizers 2.2.5 Pre-packed Sandwiches 2.2.6 Prepared Salads 2.2.7 Savory Baked Goods 2.3 Behavioural Trends and Market Value 2.3.1 Cured Meats 2.3.2 Fermented Meats 2.3.3 Pates 2.3.4 Pies & Savory Appetizers 2.3.5 Pre-packed Sandwiches 2.3.6 Prepared Salads 2.3.7 Savory Baked Goods 3 Consumption Analysis 3.1 Consumption Frequencies by Age and Gender 3.1.1 Cured Meats 3.1.2 Fermented Meats 3.1.3 Pates 3.1.4 Pies & Savory Appetizers 3.1.5 Pre-packed Sandwiches 3.1.6 Prepared Salads 3.1.7 Savory Baked Goods 3.2 Consumer Profiles by Product Category 3.2.1 Cured Meats 3.2.2 Fermented Meats 3.2.3 Pates 3.2.4 Pies & Savory Appetizers 3.2.5 Pre-packed Sandwiches 3.2.6 Prepared Salads 3.2.7 Savory Baked Goods 4 Brand vs. Private Label Choices 4.1 Brand vs. Private Label Volume Share 4.1.1 By Category 4.2 Chilled & Deli Foods Brand Choice and Private Label Shares 4.2.1 Cured Meats 4.2.2 Fermented Meats 4.2.3 Pates 4.2.4 Pies & Savory Appetizers 4.2.5 Pre-packed Sandwiches 4.2.6 Prepared Salads 4.2.7 Savory Baked Goods 5 The Share of Consumers influenced by Trends 5.1 Trend Drivers of Consumers' Product Choices 5.1.1 Overall Chilled & Deli Foods 5.1.2 Cured Meats 5.1.3 Fermented Meats 5.1.4 Pates 5.1.5 Pies & Savory Appetizers 5.1.6 Pre-packed Sandwiches 5.1.7 Prepared Salads 5.1.8 Savory Baked Goods 6 Consumption Impact: Market Valuation 6.1 Chilled & Deli Foods Value Impact of Consumer Consumption Behaviour 6.1.1 Market Value by Category 6.1.2 Market Volume by Category 6.2 Chilled & Deli Foods Value Analysis by Category 6.2.1 Share by Category 6.2.2 Expenditure per Capita by Category 6.2.3 Expenditure per Household by Category 6.3 Chilled & Deli Foods Volume Impact of Consumer Behaviour Trends 6.3.1 Share Growth by Category 6.3.2 Consumption per Capita by Category 6.3.3 Consumption per Household by Category 7 Retailer Choice, Switching and Category Share 7.1 Retailer Volume Share 7.1.1 Retailer Volume Share in Chilled & Deli Foods 7.2 Retailer Volume Share by Category 7.2.1 Retail Share by Volume - Cured Meats 7.2.2 Retail Share by Volume - Fermented Meats 7.2.3 Retail Share by Volume - Pates 7.2.4 Retail Share by Volume - Pies & Savory Appetizers 7.2.5 Retail Share by Volume - Pre-packed Sandwiches 7.2.6 Retail Share by Volume - Prepared Salads 7.2.7 Retail Share by Volume - Savory Baked Goods 7.3 Levels of Retailer Switching in the Last Six Months 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011 7.3.2 Auchan Switching analysis 7.3.3 Dixi Switching analysis 7.3.4 Lenta Switching analysis 7.3.5 Magnit Switching analysis 7.3.6 Metro Group Switching analysis 7.3.7 OAO Pharmacy Chain 36.6 Switching analysis 7.3.8 O'Key Switching analysis 7.3.9 Paterson Switching analysis 7.3.10 Sedmoi Kontinent Switching analysis 7.3.11 Seventh Continent Switching analysis 7.3.12 X5 Retail Group Switching analysis 7.3.13 Other Switching analysis 7.4 Profiles of End-Consumers of Chilled & Deli Foods, by Retailer Used 7.4.1 Auchan 7.4.2 Dixi 7.4.3 Lenta 7.4.4 Magnit 7.4.5 Metro Group 7.4.6 OAO Pharmacy Chain 36.6 7.4.7 O'Key 7.4.8 Paterson 7.4.9 Sedmoi Kontinent 7.4.10 Seventh Continent 7.4.11 X5 Retail Group 7.4.12 Other 8 Appendix 8.1 About Canadean 8.2 Disclaimer [Inhaltsverzeichnis ausblenden] |
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Table 1: Volume Units for the Chilled & Deli Foods Market Table 2: Foreign Exchange Rate - RUBLE Vs. US$, 2011 Table 3: Population Profiles Table 4: Russian Federation Chilled & Deli Foods Value Share (%), by Age Groups, 2011 Table 5: Russian Federation Chilled & Deli Foods Value Share (%), by Gender, 2011 Table 6: Russian Federation Chilled & Deli Foods Value Share (%), by Urban and Rural Dwellers, 2011 Table 7: Russian Federation Chilled & Deli Foods Value Share (%) by Education Level Achieved Groups, 2011 Table 8: Russian Federation Chilled & Deli Foods Value Share (%) by Wealth Groups, 2011 Table 9: Russian Federation Chilled & Deli Foods Value Share (%) by Busy Lives Groups, 2011 Table 10: Russian Federation Cured Meats Consumer Group Share (% market value), 2011 Table 11: Russian Federation Fermented Meats Consumer Group Share (% market value), 2011 Table 12: Russian Federation Pates Consumer Group Share (% market value), 2011 Table 13: Russian Federation Pies & Savory Appetizers Consumer Group Share (% market value), 2011 Table 14: Russian Federation Pre-packed Sandwiches Consumer Group Share (% market value), 2011 Table 15: Russian Federation Prepared Salads Consumer Group Share (% market value), 2011 Table 16: Russian Federation Savory Baked Goods Consumer Group Share (% market value), 2011 Table 17: Russian Federation Total Cured Meats Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 18: Russian Federation Total Fermented Meats Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 19: Russian Federation Total Pates Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 20: Russian Federation Total Pies & Savory Appetizers Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 21: Russian Federation Total Pre-packed Sandwiches Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 22: Russian Federation Total Prepared Salads Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 23: Russian Federation Total Savory Baked Goods Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 24: Russian Federation Cured Meats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 25: Russian Federation Cured Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 26: Russian Federation Fermented Meats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 27: Russian Federation Fermented Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 28: Russian Federation Pates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 29: Russian Federation Pates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 30: Russian Federation Pies & Savory Appetizers Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 31: Russian Federation Pies & Savory Appetizers Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 32: Russian Federation Pre-packed Sandwiches Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 33: Russian Federation Pre-packed Sandwiches Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 34: Russian Federation Prepared Salads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 35: Russian Federation Prepared Salads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 36: Russian Federation Savory Baked Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 37: Russian Federation Savory Baked Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 38: Russian Federation Cured Meats Consumer Profiles (% consumers by sub-group), 2011 Table 39: Russian Federation Fermented Meats Consumer Profiles (% consumers by sub-group), 2011 Table 40: Russian Federation Pates Consumer Profiles (% consumers by sub-group), 2011 Table 41: Russian Federation Pies & Savory Appetizers Consumer Profiles (% consumers by sub-group), 2011 Table 42: Russian Federation Pre-packed Sandwiches Consumer Profiles (% consumers by sub-group), 2011 Table 43: Russian Federation Prepared Salads Consumer Profiles (% consumers by sub-group), 2011 Table 44: Russian Federation Savory Baked Goods Consumer Profiles (% consumers by sub-group), 2011 Table 45: Russian Federation Chilled & Deli Foods Private Label Penetration (% Vol), by Category, 2011 Table 46: Russian Federation Cured Meats Brand Share by Volume (% Vol), 2011 Table 47: Russian Federation Fermented Meats Brand Share by Volume (% Vol), 2011 Table 48: Russian Federation Pates Brand Share by Volume (% Vol), 2011 Table 49: Russian Federation Pies & Savory Appetizers Brand Share by Volume (% Vol), 2011 Table 50: Russian Federation Pre-packed Sandwiches Brand Share by Volume (% Vol), 2011 Table 51: Russian Federation Prepared Salads Brand Share by Volume (% Vol), 2011 Table 52: Russian Federation Savory Baked Goods Brand Share by Volume (% Vol), 2011 Table 53: Russian Federation, Overall Chilled & Deli Foods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 54: Russian Federation, Cured Meats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 55: Russian Federation, Fermented Meats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 56: Russian Federation, Pates: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 57: Russian Federation, Pies & Savory Appetizers: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 58: Russian Federation, Pre-packed Sandwiches: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 59: Russian Federation, Prepared Salads: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 60: Russian Federation, Savory Baked Goods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 61: Russian Federation Chilled & Deli Foods Market Value (Russian Ruble million), by Category, 2011 Table 62: Russian Federation Chilled & Deli Foods Market Value (US$ million), by Category, 2011 Table 63: Russian Federation Chilled & Deli Foods Market Volume (Kg m), by Category, 2011 Table 64: Russian Federation Chilled & Deli Foods Market Share (US$ million), by Category, 2011 Table 65: Russian Federation Chilled & Deli Foods Expenditure Per Capita (Russian Ruble), by Category, 2011 Table 66: Russian Federation Chilled & Deli Foods Expenditure Per Capita (US$), by Category, 2011 Table 67: Russian Federation Chilled & Deli Foods Expenditure Per Household (Russian Ruble), by Category Table 68: Russian Federation Chilled & Deli Foods Expenditure Per Household (US$), by Category Table 69: Russian Federation Chilled & Deli Foods Market Volume Share (Kg m), by Category, 2011 Table 70: Russian Federation Chilled & Deli Foods Consumption Per Capita (Kilograms per head), by Category, 2011 Table 71: Russian Federation Chilled & Deli Foods Consumption Per Household (Kilograms per household), by Category, 2011 Table 72: Russian Federation Chilled & Deli Foods Retailer Share by Volume (Kg m), 2011 Table 73: Russian Federation Cured Meats Retailer Share by Volume (Kg m), 2011 Table 74: Russian Federation Fermented Meats Retailer Share by Volume (Kg m), 2011 Table 75: Russian Federation Pates Retailer Share by Volume (Kg m), 2011 Table 76: Russian Federation Pies & Savory Appetizers Retailer Share by Volume (Kg m), 2011 Table 77: Russian Federation Pre-packed Sandwiches Retailer Share by Volume (Kg m), 2011 Table 78: Russian Federation Prepared Salads Retailer Share by Volume (Kg m), 2011 Table 79: Russian Federation Savory Baked Goods Retailer Share by Volume (Kg m), 2011 Table 80: Russian Federation: Switchers to Auchan for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 81: Russian Federation: Switchers From Auchan for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 82: Russian Federation: Switchers to Dixi for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 83: Russian Federation: Switchers From Dixi for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 84: Russian Federation: Switchers to Lenta for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 85: Russian Federation: Switchers From Lenta for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 86: Russian Federation: Switchers to Magnit for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 87: Russian Federation: Switchers From Magnit for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 88: Russian Federation: Switchers to Metro Group for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 89: Russian Federation: Switchers From Metro Group for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 90: Russian Federation: Switchers to OAO Pharmacy Chain 36.6 for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 91: Russian Federation: Switchers From OAO Pharmacy Chain 36.6 for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 92: Russian Federation: Switchers to O'Key for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 93: Russian Federation: Switchers From O'Key for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 94: Russian Federation: Switchers to Paterson for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 95: Russian Federation: Switchers From Paterson for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 96: Russian Federation: Switchers to Sedmoi Kontinent for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 97: Russian Federation: Switchers From Sedmoi Kontinent for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 98: Russian Federation: Switchers to Seventh Continent for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 99: Russian Federation: Switchers From Seventh Continent for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 100: Russian Federation: Switchers to X5 Retail Group for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 101: Russian Federation: Switchers From X5 Retail Group for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 102: Russian Federation: Switchers to Other for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 103: Russian Federation: Switchers From Other for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 104: Russian Federation: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Auchan (% by Subgroup), 2011 Table 105: Russian Federation: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Dixi (% by Subgroup), 2011 Table 106: Russian Federation: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Lenta (% by Subgroup), 2011 Table 107: Russian Federation: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Magnit (% by Subgroup), 2011 Table 108: Russian Federation: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup), 2011 Table 109: Russian Federation: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From OAO Pharmacy Chain 36.6 (% by Subgroup), 2011 Table 110: Russian Federation: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From O'Key (% by Subgroup), 2011 Table 111: Russian Federation: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Paterson (% by Subgroup), 2011 Table 112: Russian Federation: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup), 2011 Table 113: Russian Federation: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Seventh Continent (% by Subgroup), 2011 Table 114: Russian Federation: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup), 2011 Table 115: Russian Federation: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011 Figure 1: Consumer Panel Report Methodology Figure 2: Russian Federation Chilled & Deli Foods Value Share (%), by Age Groups, 2011 Figure 3: Russian Federation Chilled & Deli Foods Value Share (%), by Gender, 2011 Figure 4: Russian Federation Chilled & Deli Foods Value Share (%), by Urban and Rural Dwellers, 2011 Figure 5: Russian Federation Chilled & Deli Foods Value Share (%) by Education Level Achieved Groups, 2011 Figure 6: Russian Federation Chilled & Deli Foods Value Share (%) by Wealth Groups, 2011 Figure 7: Russian Federation Chilled & Deli Foods Value Share (%) by Busy Lives Groups, 2011 Figure 8: Russian Federation Cured Meats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 9: Russian Federation Cured Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 10: Russian Federation Fermented Meats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 11: Russian Federation Fermented Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 12: Russian Federation Pates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 13: Russian Federation Pates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 14: Russian Federation Pies & Savory Appetizers Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 15: Russian Federation Pies & Savory Appetizers Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 16: Russian Federation Pre-packed Sandwiches Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 17: Russian Federation Pre-packed Sandwiches Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 18: Russian Federation Prepared Salads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 19: Russian Federation Prepared Salads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 20: Russian Federation Savory Baked Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 21: Russian Federation Savory Baked Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 22: Russian Federation Chilled & Deli Foods Private Label Penetration (% Vol), by Category, 2011 Figure 23: Russian Federation Chilled & Deli Foods Market Share (US$ million), by Category, 2011 Figure 24: Russian Federation Chilled & Deli Foods Expenditure Per Capita (US$), by Category, 2011 Figure 25: Russian Federation Chilled & Deli Foods Expenditure Per Household (US$), by Category Figure 26: Russian Federation Chilled & Deli Foods Retailer Share by Volume (Kg m), 2011 Figure 27: Russian Federation Cured Meats Retailer Share by Volume (Kg m), 2011 Figure 28: Russian Federation Fermented Meats Retailer Share by Volume (Kg m), 2011 Figure 29: Russian Federation Pates Retailer Share by Volume (Kg m), 2011 Figure 30: Russian Federation Pies & Savory Appetizers Retailer Share by Volume (Kg m), 2011 Figure 31: Russian Federation Pre-packed Sandwiches Retailer Share by Volume (Kg m), 2011 Figure 32: Russian Federation Prepared Salads Retailer Share by Volume (Kg m), 2011 Figure 33: Russian Federation Savory Baked Goods Retailer Share by Volume (Kg m), 2011 Figure 34: Russian Federation: People Who Have Switched Retailer for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 [Tabellenverzeichnis ausblenden] |
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