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Consumer Trends in the Hot Drinks Market in Russia
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The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours. 78 Pages | |||||||||||
| Inhalt der Studie: |
• Marketers in the Hot Drinks market in Russia face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific.....
• Marketers in the Hot Drinks market in Russia face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. • This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Hot Drinks market in Russia they account for and which consumer trends drive their behaviour. Report Highlights • Consumer survey data for the following specific categories: Coffee, Tea and Other Hot Drinks. • Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category. • Volume shares in 2011 for brands and private label sales tracked by the survey. • Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011 [Studien Infos ausblenden] |
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1 Introduction 1.1 What is this Report About? 1.2 Definitions 1.2.1 Consumer Trends 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) 1.2.3 End Consumers 1.2.4 Volume Units and Aggregations 1.2.5 Exchange Rates 1.2.6 Population Profiles (for interpretation of tables and charts) 1.3 Methodology 1.3.1 Introduction 1.3.2 Large scale, international, program of online consumer surveys 1.3.3 Nationally Representative results (age, gender) 1.3.4 Parents answered on their children’s behalf 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories 1.3.6 Integrated with industry calling and secondary research 2 Consumer Segmentation, Group Value and Trend Influence 2.1 Cohort Groups and Hot Drinks Market Value 2.1.1 Age Groups 2.1.2 Gender Groups 2.1.3 Location Groups 2.1.4 Education Achieved Groups 2.1.5 Wealth Groups 2.1.6 Busy Lives Groups 2.2 Cohort Groups and Market Value by Category 2.2.1 Coffee 2.2.2 Other Hot Drinks 2.2.3 Tea 2.3 Behavioral Trends and Market Value 2.3.1 Coffee 2.3.2 Other Hot Drinks 2.3.3 Tea 3 Consumption Analysis 3.1 Consumption Frequencies by Age and Gender 3.1.1 Coffee 3.1.2 Other Hot Drinks 3.1.3 Tea 3.2 Consumer Profiles by Product Category 3.2.1 Coffee 3.2.2 Other Hot Drinks 3.2.3 Tea 4 Brand vs. Private Label Choices 4.1 Brand vs. Private Label Volume Share 4.1.1 By Category 4.2 Hot Drinks Brand Choice and Private Label Shares 4.2.1 Coffee 4.2.2 Other Hot Drinks 4.2.3 Tea 5 The Share of Consumers Influenced by Trends 5.1 Trend Drivers of Consumers' Product Choices 5.1.1 Overall Hot Drinks 5.1.2 Coffee 5.1.3 Other Hot Drinks 5.1.4 Tea 6 Consumption Impact: Market Valuation 6.1 Hot Drinks Value Impact of Consumer Consumption Behavior 6.1.1 Market Value by Category 6.1.2 Market Volume by Category 6.2 Hot Drinks Value Analysis by Category 6.2.1 Share by Category 6.2.2 Expenditure per Capita by Category 6.2.3 Expenditure per Household by Category 6.3 Hot Drinks Volume Impact of Consumer Behavior Trends 6.3.1 Share by Category 6.3.2 Consumption per Capita by Category 6.3.3 Consumption per Household by Category 7 Retailer Choice, Switching and Category Share of Organized Retail 7.1 Survey-tracked Retailer Shares of Organized Retail 7.1.1 Russian Federation Hot Drinks Survey-tracked Retailer Shares by Volume of Organized Retail 7.2 Survey-tracked Retailer Shares by Category of Organized Retail 7.2.1 Russian Federation Coffee Survey-tracked Retailer Shares by Volume of Organized Retail 7.2.2 Russian Federation Other Hot Drinks Survey-tracked Retailer Shares by Volume of Organized Retail 7.2.3 Russian Federation Tea Survey-tracked Retailer Shares by Volume of Organized Retail 7.3 Levels of Retailer Switching in the Last Six Months 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011 7.3.2 Auchan Switching Analysis 7.3.3 Dixi Switching Analysis 7.3.4 Lenta Switching Analysis 7.3.5 Magnit Switching Analysis 7.3.6 Metro Group Switching Analysis 7.3.7 O'Key Switching Analysis 7.3.8 Paterson Switching Analysis 7.3.9 Sedmoi Kontinent Switching Analysis 7.3.10 Seventh Continent Switching Analysis 7.3.11 X5 Retail Group Switching Analysis 7.3.12 Other Switching Analysis 7.4 Profiles of End-Consumers of Hot Drinks, by Retailer Used 7.4.1 Auchan 7.4.2 Dixi 7.4.3 Lenta 7.4.4 Magnit 7.4.5 Metro Group 7.4.6 OAO Pharmacy Chain 36.6 7.4.7 O'Key 7.4.8 Paterson 7.4.9 Sedmoi Kontinent 7.4.10 Seventh Continent 7.4.11 X5 Retail Group 7.4.12 Other 8 Appendix 8.1 About Canadean 8.2 Disclaimer [Inhaltsverzeichnis ausblenden] |
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Table 1: Volume Units for the Hot Drinks Market Table 2: Foreign Exchange Rate – RUB Vs. US$, 2011 Table 3: Russian Federation Survey Respondent Profile (weighted), 2011 Table 4: Russian Federation Hot Drinks Value Share (%), by Age Groups, 2011 Table 5: Russian Federation Hot Drinks Value Share (%), by Gender, 2011 Table 6: Russian Federation Hot Drinks Value Share (%), by Urban and Rural Dwellers, 2011 Table 7: Russian Federation Hot Drinks Value Share (%) by Education Level Achieved Groups, 2011 Table 8: Russian Federation Hot Drinks Value Share (%) by Wealth Groups, 2011 Table 9: Russian Federation Hot Drinks Value Share (%) by Busy Lives Groups, 2011 Table 10: Russian Federation Coffee Consumer Group Share (% market value), 2011 Table 11: Russian Federation Other Hot Drinks Consumer Group Share (% market value), 2011 Table 12: Russian Federation Tea Consumer Group Share (% market value), 2011 Table 13: Russian Federation Total Coffee Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 14: Russian Federation Total Other Hot Drinks Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 15: Russian Federation Total Tea Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 16: Russian Federation Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 17: Russian Federation Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 18: Russian Federation Other Hot Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 19: Russian Federation Other Hot Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 20: Russian Federation Tea Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 21: Russian Federation Tea Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 22: Russian Federation Coffee Consumer Profiles (% consumers by sub-group), 2011 Table 23: Russian Federation Other Hot Drinks Consumer Profiles (% consumers by sub-group), 2011 Table 24: Russian Federation Tea Consumer Profiles (% consumers by sub-group), 2011 Table 25: Russian Federation Hot Drinks Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011 Table 26: Russian Federation Coffee Survey-tracked Brand Shares by Volume (% Vol), 2011 Table 27: Russian Federation Other Hot Drinks Survey-tracked Brand Shares by Volume (% Vol), 2011 Table 28: Russian Federation Tea Survey-tracked Brand Shares by Volume (% Vol), 2011 Table 29: Russian Federation, Overall Hot Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011 Table 30: Russian Federation, Coffee: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011 Table 31: Russian Federation, Other Hot Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011 Table 32: Russian Federation, Tea: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011 Table 33: Russian Federation Hot Drinks Market Value (Russian Ruble million), by Category, 2011 Table 34: Russian Federation Hot Drinks Market Value (US$ million), by Category, 2011 Table 35: Russian Federation Hot Drinks Market Volume (Kg m), by Category, 2011 Table 36: Russian Federation Hot Drinks Market Share (US$ million), by Category, 2011 Table 37: Russian Federation Hot Drinks Expenditure Per Capita (Russian Ruble), by Category, 2011 Table 38: Russian Federation Hot Drinks Expenditure Per Capita (US$), by Category, 2011 Table 39: Russian Federation Hot Drinks Expenditure Per Household (Russian Ruble), by Category Table 40: Russian Federation Hot Drinks Expenditure Per Household (US$), by Category Table 41: Russian Federation Hot Drinks Market Volume Share (Kg m), by Category, 2011 Table 42: Russian Federation Hot Drinks Consumption Per Capita (Kg m / Population m), by Category, 2011 Table 43: Russian Federation Hot Drinks Consumption Per Household (Kg m / Households m), by Category, 2011 Table 44: Russian Federation Hot Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011 Table 45: Russian Federation Coffee Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011 Table 46: Russian Federation Other Hot Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011 Table 47: Russian Federation Tea Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011 Table 48: Russian Federation: Switchers to Auchan for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 49: Russian Federation: Switchers From Auchan for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 50: Russian Federation: Switchers to Dixi for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 51: Russian Federation: Switchers From Dixi for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 52: Russian Federation: Switchers to Lenta for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 53: Russian Federation: Switchers From Lenta for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 54: Russian Federation: Switchers to Magnit for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 55: Russian Federation: Switchers From Magnit for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 56: Russian Federation: Switchers to Metro Group for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 57: Russian Federation: Switchers From Metro Group for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 58: Russian Federation: Switchers to O'Key for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 59: Russian Federation: Switchers From O'Key for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 60: Russian Federation: Switchers to Paterson for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 61: Russian Federation: Switchers From Paterson for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 62: Russian Federation: Switchers to Sedmoi Kontinent for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 63: Russian Federation: Switchers From Sedmoi Kontinent for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 64: Russian Federation: Switchers to Seventh Continent for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 65: Russian Federation: Switchers From Seventh Continent for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 66: Russian Federation: Switchers to X5 Retail Group for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 67: Russian Federation: Switchers From X5 Retail Group for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 68: Russian Federation: Switchers to Other for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 69: Russian Federation: Switchers From Other for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 70: Russian Federation: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011 Table 71: Russian Federation: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Dixi (% by Subgroup, as tracked by the Survey), 2011 Table 72: Russian Federation: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2011 Table 73: Russian Federation: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2011 Table 74: Russian Federation: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011 Table 75: Russian Federation: Profile of Hot Drinks Consumers Whose Goods Mainly Come From OAO Pharmacy Chain 36.6 (% by Subgroup, as tracked by the Survey), 2011 Table 76: Russian Federation: Profile of Hot Drinks Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2011 Table 77: Russian Federation: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Paterson (% by Subgroup, as tracked by the Survey), 2011 Table 78: Russian Federation: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup, as tracked by the Survey), 2011 Table 79: Russian Federation: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Seventh Continent (% by Subgroup, as tracked by the Survey), 2011 Table 80: Russian Federation: Profile of Hot Drinks Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2011 Table 81: Russian Federation: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011 Figure 1: Consumer Panel Report Methodology Figure 2: Russian Federation Hot Drinks Value Share (%), by Age Groups, 2011 Figure 3: Russian Federation Hot Drinks Value Share (%), by Gender, 2011 Figure 4: Russian Federation Hot Drinks Value Share (%), by Urban and Rural Dwellers, 2011 Figure 5: Russian Federation Hot Drinks Value Share (%) by Education Level Achieved Groups, 2011 Figure 6: Russian Federation Hot Drinks Value Share (%) by Wealth Groups, 2011 Figure 7: Russian Federation Hot Drinks Value Share (%) by Busy Lives Groups, 2011 Figure 8: Russian Federation Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 9: Russian Federation Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 10: Russian Federation Other Hot Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 11: Russian Federation Other Hot Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 12: Russian Federation Tea Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 13: Russian Federation Tea Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 14: Russian Federation Hot Drinks Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011 Figure 15: Russian Federation Hot Drinks Market Share (US$ million), by Category, 2011 Figure 16: Russian Federation Hot Drinks Expenditure Per Capita (US$), by Category, 2011 Figure 17: Russian Federation Hot Drinks Expenditure Per Household (US$), by Category Figure 18: Russian Federation Hot Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011 Figure 19: Russian Federation Coffee Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011 Figure 20: Russian Federation Other Hot Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011 Figure 21: Russian Federation Tea Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011 Figure 22: Russian Federation: People Who Have Switched Retailer for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 [Tabellenverzeichnis ausblenden] |
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