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Consumer Trends in the Oral Hygiene Market in Russia
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The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours. 102 seiten | |||||||||||
| Inhalt der Studie: |
Marketers in the Oral Hygiene market in Russia face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific.....
Marketers in the Oral Hygiene market in Russia face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Oral Hygiene market in Russia they account for and which consumer trends drive their behaviour, and as such allows marketers to develop strong growth strategies. Report Highlights Detailed category coverage is provided, covering the Dental Floss market, the Denture Care market, the Toothbrushes and Replacement Heads market, the Toothpaste market and the Breath Freshners (non-confectionery) market. Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered. Detailed brand and private label category shares for 2011 for each product category Unique retailer choice and switching data at the product category level for 2011 [Studien Infos ausblenden] |
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1 Introduction 1.1 What is this Report About? 1.2 Definitions 1.2.1 Consumer Trends 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) 1.2.3 End Consumers 1.2.4 Volume Units and Aggregations 1.2.5 Exchange Rates 1.2.6 Population Profiles (for interpretation of tables and charts) 1.3 Methodology 1.3.1 Introduction 1.3.2 Large scale, international, program of online consumer surveys 1.3.3 Nationally Representative results (age, gender) 1.3.4 Parents answered on their children's behalf 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories 1.3.6 Integrated with industry calling and secondary research 2 Consumer Segmentation, Group Value and Trend Influence 2.1 Cohort Groups and Oral Hygiene Market Value 2.1.1 Age Groups 2.1.2 Gender Groups 2.1.3 Location Groups 2.1.4 Education Achieved Groups 2.1.5 Wealth Groups 2.1.6 Busy Lives Groups 2.2 Cohort Groups and Market Value by Category 2.2.1 Breath Fresheners (non Confectionery) 2.2.2 Dental Floss 2.2.3 Denture Care 2.2.4 Mouthwash 2.2.5 Toothbrushes & Replacement Heads 2.2.6 Toothpaste 2.3 Behavioural Trends and Market Value 2.3.1 Breath Fresheners (non Confectionery) 2.3.2 Dental Floss 2.3.3 Denture Care 2.3.4 Mouthwash 2.3.5 Toothbrushes & Replacement Heads 2.3.6 Toothpaste 3 Consumption Analysis 3.1 Consumption Frequencies by Age and Gender 3.1.1 Breath Fresheners (non Confectionery) 3.1.2 Dental Floss 3.1.3 Denture Care 3.1.4 Mouthwash 3.1.5 Toothbrushes & Replacement Heads 3.1.6 Toothpaste 3.2 Consumer Profiles by Product Category 3.2.1 Breath Fresheners (non Confectionery) 3.2.2 Dental Floss 3.2.3 Denture Care 3.2.4 Mouthwash 3.2.5 Toothbrushes & Replacement Heads 3.2.6 Toothpaste 4 Brand vs. Private Label Choices 4.1 Brand vs. Private Label Volume Share 4.1.1 By Category 4.2 Oral Hygiene Brand Choice and Private Label Shares 4.2.1 Breath Fresheners (non Confectionery) 4.2.2 Dental Floss 4.2.3 Denture Care 4.2.4 Mouthwash 4.2.5 Toothbrushes & Replacement Heads 4.2.6 Toothpaste 5 The Share of Consumers influenced by Trends 5.1 Trend Drivers of Consumers' Product Choices 5.1.1 Overall Oral Hygiene 5.1.2 Breath Fresheners (non Confectionery) 5.1.3 Dental Floss 5.1.4 Denture Care 5.1.5 Mouthwash 5.1.6 Toothbrushes & Replacement Heads 5.1.7 Toothpaste 6 Consumption Impact: Market Valuation 6.1 Oral Hygiene Value Impact of Consumer Consumption Behaviour 6.1.1 Market Value by Category 6.1.2 Market Volume by Category 6.2 Oral Hygiene Value Analysis by Category 6.2.1 Share by Category 6.2.2 Expenditure per Capita by Category 6.2.3 Expenditure per Household by Category 6.3 Oral Hygiene Volume Impact of Consumer Behaviour Trends 6.3.1 Share Growth by Category 6.3.2 Consumption per Capita by Category 6.3.3 Consumption per Household by Category 7 Retailer Choice, Switching and Category Share 7.1 Retailer Volume Share by Category 7.1.1 Retail Share by Volume - Breath Fresheners (non Confectionery) 7.1.2 Retail Share by Volume - Dental Floss 7.1.3 Retail Share by Volume - Denture Care 7.1.4 Retail Share by Volume - Mouthwash 7.1.5 Retail Share by Volume - Toothbrushes & Replacement Heads 7.1.6 Retail Share by Volume - Toothpaste 7.2 Levels of Retailer Switching in the Last Six Months 7.2.1 Matrix of Switching Behavior in Last Six Months of 2011 7.2.2 Auchan Switching analysis 7.2.3 Dixi Switching analysis 7.2.4 Lenta Switching analysis 7.2.5 Magnit Switching analysis 7.2.6 Metro Group Switching analysis 7.2.7 OAO Pharmacy Chain 36.6 Switching analysis 7.2.8 O'Key Switching analysis 7.2.9 Paterson Switching analysis 7.2.10 Sedmoi Kontinent Switching analysis 7.2.11 Seventh Continent Switching analysis 7.2.12 X5 Retail Group Switching analysis 7.2.13 Other Switching analysis 7.3 Profiles of End-Consumers of Oral Hygiene, by Retailer Used 7.3.1 Auchan 7.3.2 Dixi 7.3.3 Lenta 7.3.4 Magnit 7.3.5 Metro Group 7.3.6 OAO Pharmacy Chain 36.6 7.3.7 O'Key 7.3.8 Paterson 7.3.9 Sedmoi Kontinent 7.3.10 Seventh Continent 7.3.11 X5 Retail Group 7.3.12 Other 8 Appendix 8.1 About Canadean 8.2 Disclaimer [Inhaltsverzeichnis ausblenden] |
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Table 1: Volume Units for the Oral Hygiene Market Table 2: Foreign Exchange Rate - RUBLE Vs. US$, 2011 Table 3: Population Profiles Table 4: Russian Federation Oral Hygiene Value Share (%), by Age Groups, 2011 Table 5: Russian Federation Oral Hygiene Value Share (%), by Gender, 2011 Table 6: Russian Federation Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011 Table 7: Russian Federation Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011 Table 8: Russian Federation Oral Hygiene Value Share (%) by Wealth Groups, 2011 Table 9: Russian Federation Oral Hygiene Value Share (%) by Busy Lives Groups, 2011 Table 10: Russian Federation Breath Fresheners (non Confectionery) Consumer Group Share (% market value), 2011 Table 11: Russian Federation Dental Floss Consumer Group Share (% market value), 2011 Table 12: Russian Federation Denture Care Consumer Group Share (% market value), 2011 Table 13: Russian Federation Mouthwash Consumer Group Share (% market value), 2011 Table 14: Russian Federation Toothbrushes & Replacement Heads Consumer Group Share (% market value), 2011 Table 15: Russian Federation Toothpaste Consumer Group Share (% market value), 2011 Table 16: Russian Federation Total Breath Fresheners (non Confectionery) Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 17: Russian Federation Total Dental Floss Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 18: Russian Federation Total Denture Care Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 19: Russian Federation Total Mouthwash Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 20: Russian Federation Total Toothbrushes & Replacement Heads Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 21: Russian Federation Total Toothpaste Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 22: Russian Federation Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 23: Russian Federation Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 24: Russian Federation Dental Floss Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 25: Russian Federation Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 26: Russian Federation Denture Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 27: Russian Federation Denture Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 28: Russian Federation Mouthwash Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 29: Russian Federation Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 30: Russian Federation Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 31: Russian Federation Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 32: Russian Federation Toothpaste Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 33: Russian Federation Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 34: Russian Federation Breath Fresheners (non Confectionery) Consumer Profiles (% consumers by sub-group), 2011 Table 35: Russian Federation Dental Floss Consumer Profiles (% consumers by sub-group), 2011 Table 36: Russian Federation Denture Care Consumer Profiles (% consumers by sub-group), 2011 Table 37: Russian Federation Mouthwash Consumer Profiles (% consumers by sub-group), 2011 Table 38: Russian Federation Toothbrushes & Replacement Heads Consumer Profiles (% consumers by sub-group), 2011 Table 39: Russian Federation Toothpaste Consumer Profiles (% consumers by sub-group), 2011 Table 40: Russian Federation Oral Hygiene Private Label Penetration (% Vol), by Category, 2011 Table 41: Russian Federation Breath Fresheners (non Confectionery) Brand Share by Volume (% Vol), 2011 Table 42: Russian Federation Dental Floss Brand Share by Volume (% Vol), 2011 Table 43: Russian Federation Denture Care Brand Share by Volume (% Vol), 2011 Table 44: Russian Federation Mouthwash Brand Share by Volume (% Vol), 2011 Table 45: Russian Federation Toothbrushes & Replacement Heads Brand Share by Volume (% Vol), 2011 Table 46: Russian Federation Toothpaste Brand Share by Volume (% Vol), 2011 Table 47: Russian Federation, Overall Oral Hygiene: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 48: Russian Federation, Breath Fresheners (non Confectionery): Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 49: Russian Federation, Dental Floss: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 50: Russian Federation, Denture Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 51: Russian Federation, Mouthwash: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 52: Russian Federation, Toothbrushes & Replacement Heads: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 53: Russian Federation, Toothpaste: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 54: Russian Federation Oral Hygiene Market Value (Russian Ruble million), by Category, 2011 Table 55: Russian Federation Oral Hygiene Market Value (US$ million), by Category, 2011 Table 56: Russian Federation Oral Hygiene Market Volume (Ltrs m)(Units m), by Category, 2011 Table 57: Russian Federation Oral Hygiene Market Share (US$ million), by Category, 2011 Table 58: Russian Federation Oral Hygiene Expenditure Per Capita (Russian Ruble), by Category, 2011 Table 59: Russian Federation Oral Hygiene Expenditure Per Capita (US$), by Category, 2011 Table 60: Russian Federation Oral Hygiene Expenditure Per Household (Russian Ruble), by Category Table 61: Russian Federation Oral Hygiene Expenditure Per Household (US$), by Category Table 62: Russian Federation Oral Hygiene Market Volume Share (Ltrs m)(Units m), by Category, 2011 Table 63: Russian Federation Oral Hygiene Consumption Per Capita (Kilograms per head), by Category, 2011 Table 64: Russian Federation Oral Hygiene Consumption Per Household (Kilograms per household), by Category, 2011 Table 65: Russian Federation Breath Fresheners (non Confectionery) Retailer Share by Volume (Ltrs m), 2011 Table 66: Russian Federation Dental Floss Retailer Share by Volume (Units m), 2011 Table 67: Russian Federation Denture Care Retailer Share by Volume (Ltrs m), 2011 Table 68: Russian Federation Mouthwash Retailer Share by Volume (Ltrs m), 2011 Table 69: Russian Federation Toothbrushes & Replacement Heads Retailer Share by Volume (Units m), 2011 Table 70: Russian Federation Toothpaste Retailer Share by Volume (Ltrs m), 2011 Table 71: Russian Federation: Switchers to Auchan for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 72: Russian Federation: Switchers From Auchan for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 73: Russian Federation: Switchers to Dixi for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 74: Russian Federation: Switchers From Dixi for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 75: Russian Federation: Switchers to Lenta for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 76: Russian Federation: Switchers From Lenta for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 77: Russian Federation: Switchers to Magnit for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 78: Russian Federation: Switchers From Magnit for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 79: Russian Federation: Switchers to Metro Group for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 80: Russian Federation: Switchers From Metro Group for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 81: Russian Federation: Switchers to OAO Pharmacy Chain 36.6 for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 82: Russian Federation: Switchers From OAO Pharmacy Chain 36.6 for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 83: Russian Federation: Switchers to O'Key for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 84: Russian Federation: Switchers From O'Key for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 85: Russian Federation: Switchers to Paterson for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 86: Russian Federation: Switchers From Paterson for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 87: Russian Federation: Switchers to Sedmoi Kontinent for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 88: Russian Federation: Switchers From Sedmoi Kontinent for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 89: Russian Federation: Switchers to Seventh Continent for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 90: Russian Federation: Switchers From Seventh Continent for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 91: Russian Federation: Switchers to X5 Retail Group for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 92: Russian Federation: Switchers From X5 Retail Group for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 93: Russian Federation: Switchers to Other for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 94: Russian Federation: Switchers From Other for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 95: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Auchan (% by Subgroup), 2011 Table 96: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Dixi (% by Subgroup), 2011 Table 97: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Lenta (% by Subgroup), 2011 Table 98: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Magnit (% by Subgroup), 2011 Table 99: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup), 2011 Table 100: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From OAO Pharmacy Chain 36.6 (% by Subgroup), 2011 Table 101: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From O'Key (% by Subgroup), 2011 Table 102: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Paterson (% by Subgroup), 2011 Table 103: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup), 2011 Table 104: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Seventh Continent (% by Subgroup), 2011 Table 105: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup), 2011 Table 106: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011 Figure 1: Consumer Panel Report Methodology Figure 2: Russian Federation Oral Hygiene Value Share (%), by Age Groups, 2011 Figure 3: Russian Federation Oral Hygiene Value Share (%), by Gender, 2011 Figure 4: Russian Federation Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011 Figure 5: Russian Federation Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011 Figure 6: Russian Federation Oral Hygiene Value Share (%) by Wealth Groups, 2011 Figure 7: Russian Federation Oral Hygiene Value Share (%) by Busy Lives Groups, 2011 Figure 8: Russian Federation Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 9: Russian Federation Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 10: Russian Federation Dental Floss Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 11: Russian Federation Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 12: Russian Federation Denture Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 13: Russian Federation Denture Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 14: Russian Federation Mouthwash Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 15: Russian Federation Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 16: Russian Federation Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 17: Russian Federation Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 18: Russian Federation Toothpaste Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 19: Russian Federation Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 20: Russian Federation Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 21: Russian Federation Oral Hygiene Market Share (US$ million), by Category, 2011 Figure 22: Russian Federation Oral Hygiene Expenditure Per Capita (US$), by Category, 2011 Figure 23: Russian Federation Oral Hygiene Expenditure Per Household (US$), by Category Figure 24: Russian Federation Breath Fresheners (non Confectionery) Retailer Share by Volume (Ltrs m), 2011 Figure 25: Russian Federation Dental Floss Retailer Share by Volume (Units m), 2011 Figure 26: Russian Federation Denture Care Retailer Share by Volume (Ltrs m), 2011 Figure 27: Russian Federation Mouthwash Retailer Share by Volume (Ltrs m), 2011 Figure 28: Russian Federation Toothbrushes & Replacement Heads Retailer Share by Volume (Units m), 2011 Figure 29: Russian Federation Toothpaste Retailer Share by Volume (Ltrs m), 2011 Figure 30: Russian Federation: People Who Have Switched Retailer for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011 [Tabellenverzeichnis ausblenden] |
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