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Consumer Trends in the Personal Hygiene Market in Russia
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The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours. 78 seiten | |||||||||||
| Inhalt der Studie: |
Marketers in the Personal Hygiene market in Russia face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable spec.....
Marketers in the Personal Hygiene market in Russia face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Personal Hygiene market in Russia they account for and which consumer trends drive their behaviour, and as such allows marketers to develop strong growth strategies. Report Highlights Detailed category coverage is provided, covering the Bath and Shower Products market, the Anti-Perspirants and Deodorants market and the Soap markets Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered. Detailed brand and private label category shares for 2011 for each product category Unique retailer choice and switching data at the product category level for 2011 [Studien Infos ausblenden] |
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1 Introduction 1.1 What is this Report About? 1.2 Definitions 1.2.1 Consumer Trends 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) 1.2.3 End Consumers 1.2.4 Volume Units and Aggregations 1.2.5 Exchange Rates 1.2.6 Population Profiles (for interpretation of tables and charts) 1.3 Methodology 1.3.1 Introduction 1.3.2 Large scale, international, program of online consumer surveys 1.3.3 Nationally Representative results (age, gender) 1.3.4 Parents answered on their children's behalf 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories 1.3.6 Integrated with industry calling and secondary research 2 Consumer Segmentation, Group Value and Trend Influence 2.1 Cohort Groups and Personal Hygiene Market Value 2.1.1 Age Groups 2.1.2 Gender Groups 2.1.3 Location Groups 2.1.4 Education Achieved Groups 2.1.5 Wealth Groups 2.1.6 Busy Lives Groups 2.2 Cohort Groups and Market Value by Category 2.2.1 Antiperspirants & Deodorants 2.2.2 Bath & Shower Products 2.2.3 Soap 2.3 Behavioural Trends and Market Value 2.3.1 Antiperspirants & Deodorants 2.3.2 Bath & Shower Products 2.3.3 Soap 3 Consumption Analysis 3.1 Consumption Frequencies by Age and Gender 3.1.1 Antiperspirants & Deodorants 3.1.2 Bath & Shower Products 3.1.3 Soap 3.2 Consumer Profiles by Product Category 3.2.1 Antiperspirants & Deodorants 3.2.2 Bath & Shower Products 3.2.3 Soap 4 Brand vs. Private Label Choices 4.1 Brand vs. Private Label Volume Share 4.1.1 By Category 4.2 Personal Hygiene Brand Choice and Private Label Shares 4.2.1 Antiperspirants & Deodorants 4.2.2 Bath & Shower Products 4.2.3 Soap 5 The Share of Consumers influenced by Trends 5.1 Trend Drivers of Consumers' Product Choices 5.1.1 Overall Personal Hygiene 5.1.2 Antiperspirants & Deodorants 5.1.3 Bath & Shower Products 5.1.4 Soap 6 Consumption Impact: Market Valuation 6.1 Personal Hygiene Value Impact of Consumer Consumption Behaviour 6.1.1 Market Value by Category 6.1.2 Market Volume by Category 6.2 Personal Hygiene Value Analysis by Category 6.2.1 Share by Category 6.2.2 Expenditure per Capita by Category 6.2.3 Expenditure per Household by Category 6.3 Personal Hygiene Volume Impact of Consumer Behaviour Trends 6.3.1 Share Growth by Category 6.3.2 Consumption per Capita by Category 6.3.3 Consumption per Household by Category 7 Retailer Choice, Switching and Category Share 7.1 Retailer Volume Share by Category 7.1.1 Retail Share by Volume - Antiperspirants & Deodorants 7.1.2 Retail Share by Volume - Bath & Shower Products 7.1.3 Retail Share by Volume - Soap 7.2 Levels of Retailer Switching in the Last Six Months 7.2.1 Matrix of Switching Behavior in Last Six Months of 2011 7.2.2 Auchan Switching analysis 7.2.3 Dixi Switching analysis 7.2.4 Lenta Switching analysis 7.2.5 Magnit Switching analysis 7.2.6 Metro Group Switching analysis 7.2.7 OAO Pharmacy Chain 36.6 Switching analysis 7.2.8 O'Key Switching analysis 7.2.9 Paterson Switching analysis 7.2.10 Sedmoi Kontinent Switching analysis 7.2.11 Seventh Continent Switching analysis 7.2.12 X5 Retail Group Switching analysis 7.2.13 Other Switching analysis 7.3 Profiles of End-Consumers of Personal Hygiene, by Retailer Used 7.3.1 Auchan 7.3.2 Dixi 7.3.3 Lenta 7.3.4 Magnit 7.3.5 Metro Group 7.3.6 OAO Pharmacy Chain 36.6 7.3.7 O'Key 7.3.8 Paterson 7.3.9 Sedmoi Kontinent 7.3.10 Seventh Continent 7.3.11 X5 Retail Group 7.3.12 Other 8 Appendix 8.1 About Canadean 8.2 Disclaimer [Inhaltsverzeichnis ausblenden] |
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Table 1: Volume Units for the Personal Hygiene Market Table 2: Foreign Exchange Rate - RUBLE Vs. US$, 2011 Table 3: Population Profiles Table 4: Russian Federation Personal Hygiene Value Share (%), by Age Groups, 2011 Table 5: Russian Federation Personal Hygiene Value Share (%), by Gender, 2011 Table 6: Russian Federation Personal Hygiene Value Share (%), by Urban and Rural Dwellers, 2011 Table 7: Russian Federation Personal Hygiene Value Share (%) by Education Level Achieved Groups, 2011 Table 8: Russian Federation Personal Hygiene Value Share (%) by Wealth Groups, 2011 Table 9: Russian Federation Personal Hygiene Value Share (%) by Busy Lives Groups, 2011 Table 10: Russian Federation Antiperspirants & Deodorants Consumer Group Share (% market value), 2011 Table 11: Russian Federation Bath & Shower Products Consumer Group Share (% market value), 2011 Table 12: Russian Federation Soap Consumer Group Share (% market value), 2011 Table 13: Russian Federation Total Antiperspirants & Deodorants Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 14: Russian Federation Total Bath & Shower Products Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 15: Russian Federation Total Soap Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 16: Russian Federation Antiperspirants & Deodorants Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 17: Russian Federation Antiperspirants & Deodorants Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 18: Russian Federation Bath & Shower Products Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 19: Russian Federation Bath & Shower Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 20: Russian Federation Soap Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 21: Russian Federation Soap Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 22: Russian Federation Antiperspirants & Deodorants Consumer Profiles (% consumers by sub-group), 2011 Table 23: Russian Federation Bath & Shower Products Consumer Profiles (% consumers by sub-group), 2011 Table 24: Russian Federation Soap Consumer Profiles (% consumers by sub-group), 2011 Table 25: Russian Federation Personal Hygiene Private Label Penetration (% Vol), by Category, 2011 Table 26: Russian Federation Antiperspirants & Deodorants Brand Share by Volume (% Vol), 2011 Table 27: Russian Federation Bath & Shower Products Brand Share by Volume (% Vol), 2011 Table 28: Russian Federation Soap Brand Share by Volume (% Vol), 2011 Table 29: Russian Federation, Overall Personal Hygiene: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 30: Russian Federation, Antiperspirants & Deodorants: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 31: Russian Federation, Bath & Shower Products: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 32: Russian Federation, Soap: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 33: Russian Federation Personal Hygiene Market Value (Russian Ruble million), by Category, 2011 Table 34: Russian Federation Personal Hygiene Market Value (US$ million), by Category, 2011 Table 35: Russian Federation Personal Hygiene Market Volume (Kg m)(Ltrs m), by Category, 2011 Table 36: Russian Federation Personal Hygiene Market Share (US$ million), by Category, 2011 Table 37: Russian Federation Personal Hygiene Expenditure Per Capita (Russian Ruble), by Category, 2011 Table 38: Russian Federation Personal Hygiene Expenditure Per Capita (US$), by Category, 2011 Table 39: Russian Federation Personal Hygiene Expenditure Per Household (Russian Ruble), by Category Table 40: Russian Federation Personal Hygiene Expenditure Per Household (US$), by Category Table 41: Russian Federation Personal Hygiene Market Volume Share (Kg m)(Ltrs m), by Category, 2011 Table 42: Russian Federation Personal Hygiene Consumption Per Capita (Kilograms per head), by Category, 2011 Table 43: Russian Federation Personal Hygiene Consumption Per Household (Kilograms per household), by Category, 2011 Table 44: Russian Federation Antiperspirants & Deodorants Retailer Share by Volume (Ltrs m), 2011 Table 45: Russian Federation Bath & Shower Products Retailer Share by Volume (Ltrs m), 2011 Table 46: Russian Federation Soap Retailer Share by Volume (Kg m), 2011 Table 47: Russian Federation: Switchers to Auchan for Their Personal Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 48: Russian Federation: Switchers From Auchan for Their Personal Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 49: Russian Federation: Switchers to Dixi for Their Personal Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 50: Russian Federation: Switchers From Dixi for Their Personal Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 51: Russian Federation: Switchers to Lenta for Their Personal Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 52: Russian Federation: Switchers From Lenta for Their Personal Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 53: Russian Federation: Switchers to Magnit for Their Personal Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 54: Russian Federation: Switchers From Magnit for Their Personal Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 55: Russian Federation: Switchers to Metro Group for Their Personal Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 56: Russian Federation: Switchers From Metro Group for Their Personal Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 57: Russian Federation: Switchers to OAO Pharmacy Chain 36.6 for Their Personal Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 58: Russian Federation: Switchers From OAO Pharmacy Chain 36.6 for Their Personal Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 59: Russian Federation: Switchers to O'Key for Their Personal Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 60: Russian Federation: Switchers From O'Key for Their Personal Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 61: Russian Federation: Switchers to Paterson for Their Personal Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 62: Russian Federation: Switchers From Paterson for Their Personal Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 63: Russian Federation: Switchers to Sedmoi Kontinent for Their Personal Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 64: Russian Federation: Switchers From Sedmoi Kontinent for Their Personal Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 65: Russian Federation: Switchers to Seventh Continent for Their Personal Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 66: Russian Federation: Switchers From Seventh Continent for Their Personal Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 67: Russian Federation: Switchers to X5 Retail Group for Their Personal Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 68: Russian Federation: Switchers From X5 Retail Group for Their Personal Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 69: Russian Federation: Switchers to Other for Their Personal Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 70: Russian Federation: Switchers From Other for Their Personal Hygiene Purchases in the Last Six Months (Thousands), 2011 Table 71: Russian Federation: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Auchan (% by Subgroup), 2011 Table 72: Russian Federation: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Dixi (% by Subgroup), 2011 Table 73: Russian Federation: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Lenta (% by Subgroup), 2011 Table 74: Russian Federation: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Magnit (% by Subgroup), 2011 Table 75: Russian Federation: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup), 2011 Table 76: Russian Federation: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From OAO Pharmacy Chain 36.6 (% by Subgroup), 2011 Table 77: Russian Federation: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From O'Key (% by Subgroup), 2011 Table 78: Russian Federation: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Paterson (% by Subgroup), 2011 Table 79: Russian Federation: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup), 2011 Table 80: Russian Federation: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Seventh Continent (% by Subgroup), 2011 Table 81: Russian Federation: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup), 2011 Table 82: Russian Federation: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011 Figure 1: Consumer Panel Report Methodology Figure 2: Russian Federation Personal Hygiene Value Share (%), by Age Groups, 2011 Figure 3: Russian Federation Personal Hygiene Value Share (%), by Gender, 2011 Figure 4: Russian Federation Personal Hygiene Value Share (%), by Urban and Rural Dwellers, 2011 Figure 5: Russian Federation Personal Hygiene Value Share (%) by Education Level Achieved Groups, 2011 Figure 6: Russian Federation Personal Hygiene Value Share (%) by Wealth Groups, 2011 Figure 7: Russian Federation Personal Hygiene Value Share (%) by Busy Lives Groups, 2011 Figure 8: Russian Federation Antiperspirants & Deodorants Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 9: Russian Federation Antiperspirants & Deodorants Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 10: Russian Federation Bath & Shower Products Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 11: Russian Federation Bath & Shower Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 12: Russian Federation Soap Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 13: Russian Federation Soap Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 14: Russian Federation Soap Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 15: Russian Federation Personal Hygiene Market Share (US$ million), by Category, 2011 Figure 16: Russian Federation Personal Hygiene Expenditure Per Capita (US$), by Category, 2011 Figure 17: Russian Federation Personal Hygiene Expenditure Per Household (US$), by Category Figure 18: Russian Federation Antiperspirants & Deodorants Retailer Share by Volume (Ltrs m), 2011 Figure 19: Russian Federation Bath & Shower Products Retailer Share by Volume (Ltrs m), 2011 Figure 20: Russian Federation Soap Retailer Share by Volume (Kg m), 2011 Figure 21: Russian Federation: People Who Have Switched Retailer for Their Personal Hygiene Purchases in the Last Six Months (Thousands), 2011 [Tabellenverzeichnis ausblenden] |
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