|
Consumer Trends in the Prepared Meals Market in Russia
|
|||||||||||
| Preis** (Lieferformat): |
Versandkostenfrei t ** WICHTIG: Alle Preise sind netto ausgewiesen. Abhängig von Versand- und Leistungsort ist hierauf noch USt. zu entrichten (Deutschland z.Z. 19%). Der korrekte Gesamtendpreis wird Ihnen mit der Angabe Ihrer Rechnungsadresse, USt-ID-Nr. etc. im Bestellverlauf ausgewiesen. Weitere Informationen zu den Bestandteilen des Kaufpreises finden Sie in unseren FAQs. |
|||||||||||
| Zahlen und Fakten zur Studie: |
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered. 74 Pages | |||||||||||
| Inhalt der Studie: |
Why was the report written?
Marketers in the Prepared Meals market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just h.....
Why was the report written? Marketers in the Prepared Meals market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Prepared Meals market they account for and which consumer trends drive their behavior. What is the current market landscape and what is changing? Outside of Meal Kits product penetration of the consumer base for Prepared Meals is generally high, but the average frequency of consumption is relatively low. In the future marketers will need to understand which consumer groups and trends (and therefore consumer needs) are the most important in order to successfully encourage more frequent consumption. What are the key drivers behind recent market changes? Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having. What makes this report unique and essential to read? The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors. Report Highlights The majority of consumers of Pizza in Russia across all age groups are Light frequency consumers. Pizzas appear to be an occasional indulgence, but average consumption frequencies do increase with younger age groups, pointing towards potential growth in the future. For the main categories of Pizzas and Ready Meals Private Labels have a foothold on the market. Branded products will need to be alert to this and ensure their propositions are well-targeted to justify their price premiums compared to Private Labels and maintain their overall share. Cumulative volume share of top five retailers of prepared meals items in Russia amounts to more than half of the total organized retail market in the country. However, no one retailer accounts for more than 20% of retail volumes. Targeting the leading retailers is clearly important to building major scale, but no one retailer has absolute controlling share of volumes. [Studien Infos ausblenden] |
|||||||||||
|
1 Introduction 1.1 What is this Report About? 1.2 Definitions 1.2.1 Consumer Trends 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) 1.2.3 End Consumers 1.2.4 Volume Units and Aggregations 1.2.5 Exchange Rates 1.2.6 Population Profiles (for interpretation of tables and charts) 1.3 Methodology 1.3.1 Introduction 1.3.2 Large scale, international, program of online consumer surveys 1.3.3 Nationally Representative results (age, gender) 1.3.4 Parents answered on their children’s behalf 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories 1.3.6 Integrated with industry calling and secondary research 2 Consumer Segmentation, Group Value and Trend Influence 2.1 Cohort Groups and Prepared Meals Market Value 2.1.1 Age Groups 2.1.2 Gender Groups 2.1.3 Location Groups 2.1.4 Education Achieved Groups 2.1.5 Wealth Groups 2.1.6 Busy Lives Groups 2.2 Cohort Groups and Market Value by Category 2.2.1 Meal Kits 2.2.2 Pizza 2.2.3 Ready Meals 2.3 Behavioral Trends and Market Value 2.3.1 Meal Kits 2.3.2 Pizza 2.3.3 Ready Meals 3 Consumption Analysis 3.1 Consumption Frequencies by Age and Gender 3.1.1 Meal Kits 3.1.2 Pizza 3.1.3 Ready Meals 3.2 Consumer Profiles by Product Category 3.2.1 Meal Kits 3.2.2 Pizza 3.2.3 Ready Meals 4 Brand vs. Private Label Choices 4.1 Brand vs. Private Label Volume Share 4.1.1 By Category 4.2 Prepared Meals Brand Choice and Private Label Shares 4.2.1 Meal Kits 4.2.2 Pizza 4.2.3 Ready Meals 5 The Share of Consumers Influenced by Trends 5.1 Trend Drivers of Consumers' Product Choices 5.1.1 Overall Prepared Meals 5.1.2 Meal Kits 5.1.3 Pizza 5.1.4 Ready Meals 6 Consumption Impact: Market Valuation 6.1 Prepared Meals Value Impact of Consumer Consumption Behavior 6.1.1 Market Value by Category 6.1.2 Market Volume by Category 6.2 Prepared Meals Value Analysis by Category 6.2.1 Share by Category 6.2.2 Expenditure per Capita by Category 6.2.3 Expenditure per Household by Category 6.3 Prepared Meals Volume Impact of Consumer Behavior Trends 6.3.1 Share by Category 6.3.2 Consumption per Capita by Category 6.3.3 Consumption per Household by Category 7 Retailer Choice, Switching and Category Share of Organized Retail 7.1 Retailer Volume Share of Organized Retail 7.1.1 Retailer Shares by Volume of Organized Retail in Prepared Meals 7.2 Retailer Volume Share by Category of Organized Retail 7.2.1 Retail Share by Volume of Organized Retail - Meal Kits 7.2.2 Retail Share by Volume of Organized Retail- Pizza 7.2.3 Retail Share by Volume of Organized Retail - Ready Meals 7.3 Levels of Retailer Switching in the Last Six Months 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011 7.3.2 Auchan Switching Analysis 7.3.3 Dixi Switching Analysis 7.3.4 Lenta Switching Analysis 7.3.5 Magnit Switching Analysis 7.3.6 Metro Group Switching Analysis 7.3.7 O'Key Switching Analysis 7.3.8 Paterson Switching Analysis 7.3.9 Sedmoi Kontinent Switching Analysis 7.3.10 X5 Retail Group Switching Analysis 7.3.11 Other Switching Analysis 7.4 Profiles of End-Consumers of Prepared Meals, by Retailer Used 7.4.1 Auchan 7.4.2 Dixi 7.4.3 Lenta 7.4.4 Magnit 7.4.5 Metro Group 7.4.6 O'Key 7.4.7 Paterson 7.4.8 Sedmoi Kontinent 7.4.9 X5 Retail Group 7.4.10 Other 8 Appendix 8.1 About Canadean 8.2 Disclaimer [Inhaltsverzeichnis ausblenden] |
||||||||||||
|
Table 1: Volume Units for the Prepared Meals Market Table 2: Foreign Exchange Rate – Ruble Vs. US$, 2011 Table 3: Russian Federation Survey Respondent Profile (weighted), 2011 Table 4: Russian Federation Prepared Meals Value Share (%), by Age Groups, 2011 Table 5: Russian Federation Prepared Meals Value Share (%), by Gender, 2011 Table 6: Russian Federation Prepared Meals Value Share (%), by Urban and Rural Dwellers, 2011 Table 7: Russian Federation Prepared Meals Value Share (%) by Education Level Achieved Groups, 2011 Table 8: Russian Federation Prepared Meals Value Share (%) by Wealth Groups, 2011 Table 9: Russian Federation Prepared Meals Value Share (%) by Busy Lives Groups, 2011 Table 10: Russian Federation Meal Kits Consumer Group Share (% market value), 2011 Table 11: Russian Federation Pizza Consumer Group Share (% market value), 2011 Table 12: Russian Federation Ready Meals Consumer Group Share (% market value), 2011 Table 13: Russian Federation Total Meal Kits Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 14: Russian Federation Total Pizza Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 15: Russian Federation Total Ready Meals Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 16: Russian Federation Meal Kits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 17: Russian Federation Meal Kits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 18: Russian Federation Pizza Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 19: Russian Federation Pizza Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 20: Russian Federation Ready Meals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 21: Russian Federation Ready Meals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 22: Russian Federation Meal Kits Consumer Profiles (% consumers by sub-group), 2011 Table 23: Russian Federation Pizza Consumer Profiles (% consumers by sub-group), 2011 Table 24: Russian Federation Ready Meals Consumer Profiles (% consumers by sub-group), 2011 Table 25: Russian Federation Prepared Meals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011 Table 26: Russian Federation Meal Kits Survey-tracked Brand Shares by Volume (% Vol), 2011 Table 27: Russian Federation Pizza Survey-tracked Brand Shares by Volume (% Vol), 2011 Table 28: Russian Federation Ready Meals Survey-tracked Brand Shares by Volume (% Vol), 2011 Table 29: Russian Federation, Overall Prepared Meals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011 Table 30: Russian Federation, Meal Kits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011 Table 31: Russian Federation, Pizza: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011 Table 32: Russian Federation, Ready Meals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011 Table 33: Russian Federation Prepared Meals Market Value (Russian Ruble million), by Category, 2011 Table 34: Russian Federation Prepared Meals Market Value (US$ million), by Category, 2011 Table 35: Russian Federation Prepared Meals Market Volume (Kg m), by Category, 2011 Table 36: Russian Federation Prepared Meals Market Share (US$ million), by Category, 2011 Table 37: Russian Federation Prepared Meals Expenditure Per Capita (Russian Ruble), by Category, 2011 Table 38: Russian Federation Prepared Meals Expenditure Per Capita (US$), by Category, 2011 Table 39: Russian Federation Prepared Meals Expenditure Per Household (Russian Ruble), by Category Table 40: Russian Federation Prepared Meals Expenditure Per Household (US$), by Category Table 41: Russian Federation Prepared Meals Market Volume Share (Kg m), by Category, 2011 Table 42: Russian Federation Prepared Meals Consumption Per Capita (Kg m / Population m), by Category, 2011 Table 43: Russian Federation Prepared Meals Consumption Per Household (Kg m / Households m), by Category, 2011 Table 44: Russian Federation Prepared Meals Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011 Table 45: Russian Federation Meal Kits Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011 Table 46: Russian Federation Pizza Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011 Table 47: Russian Federation Ready Meals Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011 Table 48: Russian Federation Switchers to Auchan for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 49: Russian Federation Switchers From Auchan for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 50: Russian Federation Switchers to Dixi for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 51: Russian Federation Switchers From Dixi for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 52: Russian Federation Switchers to Lenta for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 53: Russian Federation Switchers From Lenta for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 54: Russian Federation Switchers to Magnit for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 55: Russian Federation Switchers From Magnit for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 56: Russian Federation Switchers to Metro Group for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 57: Russian Federation Switchers From Metro Group for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 58: Russian Federation Switchers to O'Key for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 59: Russian Federation Switchers From O'Key for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 60: Russian Federation Switchers to Paterson for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 61: Russian Federation Switchers From Paterson for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 62: Russian Federation Switchers to Sedmoi Kontinent for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 63: Russian Federation Switchers From Sedmoi Kontinent for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 64: Russian Federation Switchers to X5 Retail Group for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 65: Russian Federation Switchers From X5 Retail Group for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 66: Russian Federation Switchers to Other for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 67: Russian Federation Switchers From Other for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 Table 68: Russian Federation Profile of Prepared Meals Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011 Table 69: Russian Federation Profile of Prepared Meals Consumers Whose Goods Mainly Come From Dixi (% by Subgroup, as tracked by the Survey), 2011 Table 70: Russian Federation Profile of Prepared Meals Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2011 Table 71: Russian Federation Profile of Prepared Meals Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2011 Table 72: Russian Federation Profile of Prepared Meals Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011 Table 73: Russian Federation Profile of Prepared Meals Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2011 Table 74: Russian Federation Profile of Prepared Meals Consumers Whose Goods Mainly Come From Paterson (% by Subgroup, as tracked by the Survey), 2011 Table 75: Russian Federation Profile of Prepared Meals Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup, as tracked by the Survey), 2011 Table 76: Russian Federation Profile of Prepared Meals Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2011 Table 77: Russian Federation Profile of Prepared Meals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011 Figure 1: Consumer Panel Report Methodology Figure 2: Russian Federation Prepared Meals Value Share (%), by Age Groups, 2011 Figure 3: Russian Federation Prepared Meals Value Share (%), by Gender, 2011 Figure 4: Russian Federation Prepared Meals Value Share (%), by Urban and Rural Dwellers, 2011 Figure 5: Russian Federation Prepared Meals Value Share (%) by Education Level Achieved Groups, 2011 Figure 6: Russian Federation Prepared Meals Value Share (%) by Wealth Groups, 2011 Figure 7: Russian Federation Prepared Meals Value Share (%) by Busy Lives Groups, 2011 Figure 8: Russian Federation Meal Kits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 9: Russian Federation Meal Kits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 10: Russian Federation Pizza Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 11: Russian Federation Pizza Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 12: Russian Federation Ready Meals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 13: Russian Federation Ready Meals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 14: Russian Federation Prepared Meals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011 Figure 15: Russian Federation Prepared Meals Market Share (US$ million), by Category, 2011 Figure 16: Russian Federation Prepared Meals Expenditure Per Capita (US$), by Category, 2011 Figure 17: Russian Federation Prepared Meals Expenditure Per Household (US$), by Category Figure 18: Russian Federation Prepared Meals Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011 Figure 19: Russian Federation Meal Kits Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011 Figure 20: Russian Federation Pizza Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011 Figure 21: Russian Federation Ready Meals Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011 Figure 22: Russian Federation People Who Have Switched Retailer for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011 [Tabellenverzeichnis ausblenden] |
||||||||||||
| Hinweis: | * Der Rechnungsbetrag für diese Studie wird in $ (Dollar) ausgewiesen. Kunden aus dem Inland bekommen von uns eine Rechnung in Euro, umgerechnet zum letztwöchigen Schlusskurs | |||||||||||
|
|
||||||||||||
