Consumer Trends in the Soy Products Market in Russia

Why was the report written?
Marketers in the Soy Products market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Soy Products market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As Russia undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Report Highlights
Women account for a larger share of the Soy Products market than men, with a 55% value share. This is a result of the population split, with women accounting for 54% of the population, and the fact a slightly higher percentage of women consume Soy Products.

Trends have an extremely low impact on the Soy Products market in Russia, with few consumers saying they are affected by particular trends, and even fewer acting on them. This indicates that the Soy Products market in Russia is highly functional and based almost entirely on those who are lactose intolerant.

While private labels account for less than 20% of the volume of Soy Milk and Soy Drinks distributed in Russia, they account for 75% of the volume of Soy Desserts distributed. With the Soy Products market barely affected by trends, price is a key factor in consumers’ decision making process, and as such private labels should provide a strong threat to brands.
[Studien Infos ausblenden]

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Soy Products Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Soy Desserts
2.2.2 Soy Drinks
2.2.3 Soy Milk
2.3 Behavioral Trends and Market Value
2.3.1 Soy Desserts
2.3.2 Soy Drinks
2.3.3 Soy Milk
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Soy Desserts
3.1.2 Soy Drinks
3.1.3 Soy Milk
3.2 Consumer Profiles by Product Category
3.2.1 Soy Desserts
3.2.2 Soy Drinks
3.2.3 Soy Milk
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Soy Products Brand Choice and Private Label Shares
4.2.1 Soy Desserts
4.2.2 Soy Drinks
4.2.3 Soy Milk
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Soy Products
5.1.2 Soy Desserts
5.1.3 Soy Drinks
5.1.4 Soy Milk
6 Consumption Impact: Market Valuation
6.1 Soy Products Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Soy Products Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Soy Products Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Appendix
7.1 About Canadean
7.2 Disclaimer

[Inhaltsverzeichnis ausblenden]

Table 1: Volume Units for the Soy Products Market
Table 2: Foreign Exchange Rate – Ruble Vs. US$, 2011
Table 3: Russian Federation Survey Respondent Profile (weighted), 2011
Table 4: Russian Federation Soy Products Value Share (%), by Age Groups, 2011
Table 5: Russian Federation Soy Products Value Share (%), by Gender, 2011
Table 6: Russian Federation Soy Products Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Russian Federation Soy Products Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Russian Federation Soy Products Value Share (%) by Wealth Groups, 2011
Table 9: Russian Federation Soy Products Value Share (%) by Busy Lives Groups, 2011
Table 10: Russian Federation Soy Desserts Consumer Group Share (% market value), 2011
Table 11: Russian Federation Soy Drinks Consumer Group Share (% market value), 2011
Table 12: Russian Federation Soy Milk Consumer Group Share (% market value), 2011
Table 13: Russian Federation Total Soy Desserts Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: Russian Federation Total Soy Drinks Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: Russian Federation Total Soy Milk Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: Russian Federation Soy Desserts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: Russian Federation Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: Russian Federation Soy Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: Russian Federation Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: Russian Federation Soy Milk Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: Russian Federation Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: Russian Federation Soy Desserts Consumer Profiles (% consumers by sub-group), 2011
Table 23: Russian Federation Soy Drinks Consumer Profiles (% consumers by sub-group), 2011
Table 24: Russian Federation Soy Milk Consumer Profiles (% consumers by sub-group), 2011
Table 25: Russian Federation Soy Products Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 26: Russian Federation Soy Desserts Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 27: Russian Federation Soy Drinks Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 28: Russian Federation Soy Milk Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 29: Russian Federation, Overall Soy Products: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 30: Russian Federation, Soy Desserts: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 31: Russian Federation, Soy Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 32: Russian Federation, Soy Milk: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 33: Russian Federation Soy Products Market Value (Russian Ruble million), by Category, 2011
Table 34: Russian Federation Soy Products Market Value (US$ million), by Category, 2011
Table 35: Russian Federation Soy Products Market Volume (Kg m), by Category, 2011
Table 36: Russian Federation Soy Products Market Share (US$ million), by Category, 2011
Table 37: Russian Federation Soy Products Expenditure Per Capita (Russian Ruble), by Category, 2011
Table 38: Russian Federation Soy Products Expenditure Per Capita (US$), by Category, 2011
Table 39: Russian Federation Soy Products Expenditure Per Household (Russian Ruble), by Category
Table 40: Russian Federation Soy Products Expenditure Per Household (US$), by Category
Table 41: Russian Federation Soy Products Market Volume Share (Kg m), by Category, 2011
Table 42: Russian Federation Soy Products Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 43: Russian Federation Soy Products Consumption Per Household (Kg m / Households m), by Category, 2011

Figure 1: Consumer Panel Report Methodology
Figure 2: Russian Federation Soy Products Value Share (%), by Age Groups, 2011
Figure 3: Russian Federation Soy Products Value Share (%), by Gender, 2011
Figure 4: Russian Federation Soy Products Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Russian Federation Soy Products Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Russian Federation Soy Products Value Share (%) by Wealth Groups, 2011
Figure 7: Russian Federation Soy Products Value Share (%) by Busy Lives Groups, 2011
Figure 8: Russian Federation Soy Desserts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Russian Federation Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Russian Federation Soy Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Russian Federation Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Russian Federation Soy Milk Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Russian Federation Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Russian Federation Soy Products Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 15: Russian Federation Soy Products Market Share (US$ million), by Category, 2011
Figure 16: Russian Federation Soy Products Expenditure Per Capita (US$), by Category, 2011
Figure 17: Russian Federation Soy Products Expenditure Per Household (US$), by Category

[Tabellenverzeichnis ausblenden]