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Consumer Trends in the Skincare Market in Russia
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The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours. 95 seiten | |||||||||||
| Inhalt der Studie: |
Marketers in the Skincare market in Russia face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific con.....
Marketers in the Skincare market in Russia face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Skincare market in Russia they account for and which consumer trends drive their behaviour, and as such allows marketers to develop strong growth strategies. Report Highlights Detailed category coverage is provided, covering the Body Care market, the Depilatories market, the Facial Care market, the Hand Care market and the Make-Up Remover markets Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered. Detailed brand and private label category shares for 2011 for each product category Unique retailer choice and switching data at the product category level for 2011 [Studien Infos ausblenden] |
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1 Introduction 1.1 What is this Report About? 1.2 Definitions 1.2.1 Consumer Trends 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) 1.2.3 End Consumers 1.2.4 Volume Units and Aggregations 1.2.5 Exchange Rates 1.2.6 Population Profiles (for interpretation of tables and charts) 1.3 Methodology 1.3.1 Introduction 1.3.2 Large scale, international, program of online consumer surveys 1.3.3 Nationally Representative results (age, gender) 1.3.4 Parents answered on their children's behalf 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories 1.3.6 Integrated with industry calling and secondary research 2 Consumer Segmentation, Group Value and Trend Influence 2.1 Cohort Groups and Skincare Market Value 2.1.1 Age Groups 2.1.2 Gender Groups 2.1.3 Location Groups 2.1.4 Education Achieved Groups 2.1.5 Wealth Groups 2.1.6 Busy Lives Groups 2.2 Cohort Groups and Market Value by Category 2.2.1 Body Care 2.2.2 Depilatories 2.2.3 Facial Care 2.2.4 Hand Care 2.2.5 Make-up Remover 2.3 Behavioural Trends and Market Value 2.3.1 Body Care 2.3.2 Depilatories 2.3.3 Facial Care 2.3.4 Hand Care 2.3.5 Make-up Remover 3 Consumption Analysis 3.1 Consumption Frequencies by Age and Gender 3.1.1 Body Care 3.1.2 Depilatories 3.1.3 Facial Care 3.1.4 Hand Care 3.1.5 Make-up Remover 3.2 Consumer Profiles by Product Category 3.2.1 Body Care 3.2.2 Depilatories 3.2.3 Facial Care 3.2.4 Hand Care 3.2.5 Make-up Remover 4 Brand vs. Private Label Choices 4.1 Brand vs. Private Label Volume Share 4.1.1 By Category 4.2 Skincare Brand Choice and Private Label Shares 4.2.1 Body Care 4.2.2 Depilatories 4.2.3 Facial Care 4.2.4 Hand Care 4.2.5 Make-up Remover 5 The Share of Consumers influenced by Trends 5.1 Trend Drivers of Consumers' Product Choices 5.1.1 Overall Skincare 5.1.2 Body Care 5.1.3 Depilatories 5.1.4 Facial Care 5.1.5 Hand Care 5.1.6 Make-up Remover 6 Consumption Impact: Market Valuation 6.1 Skincare Value Impact of Consumer Consumption Behaviour 6.1.1 Market Value by Category 6.1.2 Market Volume by Category 6.2 Skincare Value Analysis by Category 6.2.1 Share by Category 6.2.2 Expenditure per Capita by Category 6.2.3 Expenditure per Household by Category 6.3 Skincare Volume Impact of Consumer Behaviour Trends 6.3.1 Share Growth by Category 6.3.2 Consumption per Capita by Category 6.3.3 Consumption per Household by Category 7 Retailer Choice, Switching and Category Share 7.1 Retailer Volume Share 7.1.1 Retailer Volume Share in Skincare 7.2 Retailer Volume Share by Category 7.2.1 Retail Share by Volume - Body Care 7.2.2 Retail Share by Volume - Depilatories 7.2.3 Retail Share by Volume - Facial Care 7.2.4 Retail Share by Volume - Hand Care 7.2.5 Retail Share by Volume - Make-up Remover 7.3 Levels of Retailer Switching in the Last Six Months 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011 7.3.2 Auchan Switching analysis 7.3.3 Dixi Switching analysis 7.3.4 Lenta Switching analysis 7.3.5 Magnit Switching analysis 7.3.6 Metro Group Switching analysis 7.3.7 OAO Pharmacy Chain 36.6 Switching analysis 7.3.8 O'Key Switching analysis 7.3.9 Paterson Switching analysis 7.3.10 Sedmoi Kontinent Switching analysis 7.3.11 Seventh Continent Switching analysis 7.3.12 X5 Retail Group Switching analysis 7.3.13 Other Switching analysis 7.4 Profiles of End-Consumers of Skincare, by Retailer Used 7.4.1 Auchan 7.4.2 Dixi 7.4.3 Lenta 7.4.4 Magnit 7.4.5 Metro Group 7.4.6 OAO Pharmacy Chain 36.6 7.4.7 O'Key 7.4.8 Paterson 7.4.9 Sedmoi Kontinent 7.4.10 Seventh Continent 7.4.11 X5 Retail Group 7.4.12 Other 8 Appendix 8.1 About Canadean 8.2 Disclaimer [Inhaltsverzeichnis ausblenden] |
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Table 1: Volume Units for the Skin Care Market Table 2: Foreign Exchange Rate - RUBLE Vs. US$, 2011 Table 3: Population Profiles Table 4: Russian Federation Skincare Value Share (%), by Age Groups, 2011 Table 5: Russian Federation Skincare Value Share (%), by Gender, 2011 Table 6: Russian Federation Skincare Value Share (%), by Urban and Rural Dwellers, 2011 Table 7: Russian Federation Skincare Value Share (%) by Education Level Achieved Groups, 2011 Table 8: Russian Federation Skincare Value Share (%) by Wealth Groups, 2011 Table 9: Russian Federation Skincare Value Share (%) by Busy Lives Groups, 2011 Table 10: Russian Federation Body Care Consumer Group Share (% market value), 2011 Table 11: Russian Federation Depilatories Consumer Group Share (% market value), 2011 Table 12: Russian Federation Facial Care Consumer Group Share (% market value), 2011 Table 13: Russian Federation Hand Care Consumer Group Share (% market value), 2011 Table 14: Russian Federation Make-up Remover Consumer Group Share (% market value), 2011 Table 15: Russian Federation Total Body Care Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 16: Russian Federation Total Depilatories Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 17: Russian Federation Total Facial Care Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 18: Russian Federation Total Hand Care Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 19: Russian Federation Total Make-up Remover Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 20: Russian Federation Body Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 21: Russian Federation Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 22: Russian Federation Depilatories Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 23: Russian Federation Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 24: Russian Federation Facial Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 25: Russian Federation Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 26: Russian Federation Hand Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 27: Russian Federation Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 28: Russian Federation Make-up Remover Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 29: Russian Federation Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 30: Russian Federation Body Care Consumer Profiles (% consumers by sub-group), 2011 Table 31: Russian Federation Depilatories Consumer Profiles (% consumers by sub-group), 2011 Table 32: Russian Federation Facial Care Consumer Profiles (% consumers by sub-group), 2011 Table 33: Russian Federation Hand Care Consumer Profiles (% consumers by sub-group), 2011 Table 34: Russian Federation Make-up Remover Consumer Profiles (% consumers by sub-group), 2011 Table 35: Russian Federation Skincare Private Label Penetration (% Vol), by Category, 2011 Table 36: Russian Federation Body Care Brand Share by Volume (% Vol), 2011 Table 37: Russian Federation Depilatories Brand Share by Volume (% Vol), 2011 Table 38: Russian Federation Facial Care Brand Share by Volume (% Vol), 2011 Table 39: Russian Federation Hand Care Brand Share by Volume (% Vol), 2011 Table 40: Russian Federation Make-up Remover Brand Share by Volume (% Vol), 2011 Table 41: Russian Federation, Overall Skincare: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 42: Russian Federation, Body Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 43: Russian Federation, Depilatories: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 44: Russian Federation, Facial Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 45: Russian Federation, Hand Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 46: Russian Federation, Make-up Remover: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 47: Russian Federation Skincare Market Value (Russian Ruble million), by Category, 2011 Table 48: Russian Federation Skincare Market Value (US$ million), by Category, 2011 Table 49: Russian Federation Skincare Market Volume (Ltrs m), by Category, 2011 Table 50: Russian Federation Skincare Market Share (US$ million), by Category, 2011 Table 51: Russian Federation Skincare Expenditure Per Capita (Russian Ruble), by Category, 2011 Table 52: Russian Federation Skincare Expenditure Per Capita (US$), by Category, 2011 Table 53: Russian Federation Skincare Expenditure Per Household (Russian Ruble), by Category Table 54: Russian Federation Skincare Expenditure Per Household (US$), by Category Table 55: Russian Federation Skincare Market Volume Share (Ltrs m), by Category, 2011 Table 56: Russian Federation Skincare Consumption Per Capita (Kilograms per head), by Category, 2011 Table 57: Russian Federation Skincare Consumption Per Household (Kilograms per household), by Category, 2011 Table 58: Russian Federation Skincare Retailer Share by Volume (Ltrs m), 2011 Table 59: Russian Federation Body Care Retailer Share by Volume (Ltrs m), 2011 Table 60: Russian Federation Depilatories Retailer Share by Volume (Ltrs m), 2011 Table 61: Russian Federation Facial Care Retailer Share by Volume (Ltrs m), 2011 Table 62: Russian Federation Hand Care Retailer Share by Volume (Ltrs m), 2011 Table 63: Russian Federation Make-up Remover Retailer Share by Volume (Ltrs m), 2011 Table 64: Russian Federation: Switchers to Auchan for Their Skincare Purchases in the Last Six Months (Thousands), 2011 Table 65: Russian Federation: Switchers From Auchan for Their Skincare Purchases in the Last Six Months (Thousands), 2011 Table 66: Russian Federation: Switchers to Dixi for Their Skincare Purchases in the Last Six Months (Thousands), 2011 Table 67: Russian Federation: Switchers From Dixi for Their Skincare Purchases in the Last Six Months (Thousands), 2011 Table 68: Russian Federation: Switchers to Lenta for Their Skincare Purchases in the Last Six Months (Thousands), 2011 Table 69: Russian Federation: Switchers From Lenta for Their Skincare Purchases in the Last Six Months (Thousands), 2011 Table 70: Russian Federation: Switchers to Magnit for Their Skincare Purchases in the Last Six Months (Thousands), 2011 Table 71: Russian Federation: Switchers From Magnit for Their Skincare Purchases in the Last Six Months (Thousands), 2011 Table 72: Russian Federation: Switchers to Metro Group for Their Skincare Purchases in the Last Six Months (Thousands), 2011 Table 73: Russian Federation: Switchers From Metro Group for Their Skincare Purchases in the Last Six Months (Thousands), 2011 Table 74: Russian Federation: Switchers to OAO Pharmacy Chain 36.6 for Their Skincare Purchases in the Last Six Months (Thousands), 2011 Table 75: Russian Federation: Switchers From OAO Pharmacy Chain 36.6 for Their Skincare Purchases in the Last Six Months (Thousands), 2011 Table 76: Russian Federation: Switchers to O'Key for Their Skincare Purchases in the Last Six Months (Thousands), 2011 Table 77: Russian Federation: Switchers From O'Key for Their Skincare Purchases in the Last Six Months (Thousands), 2011 Table 78: Russian Federation: Switchers to Paterson for Their Skincare Purchases in the Last Six Months (Thousands), 2011 Table 79: Russian Federation: Switchers From Paterson for Their Skincare Purchases in the Last Six Months (Thousands), 2011 Table 80: Russian Federation: Switchers to Sedmoi Kontinent for Their Skincare Purchases in the Last Six Months (Thousands), 2011 Table 81: Russian Federation: Switchers From Sedmoi Kontinent for Their Skincare Purchases in the Last Six Months (Thousands), 2011 Table 82: Russian Federation: Switchers to Seventh Continent for Their Skincare Purchases in the Last Six Months (Thousands), 2011 Table 83: Russian Federation: Switchers From Seventh Continent for Their Skincare Purchases in the Last Six Months (Thousands), 2011 Table 84: Russian Federation: Switchers to X5 Retail Group for Their Skincare Purchases in the Last Six Months (Thousands), 2011 Table 85: Russian Federation: Switchers From X5 Retail Group for Their Skincare Purchases in the Last Six Months (Thousands), 2011 Table 86: Russian Federation: Switchers to Other for Their Skincare Purchases in the Last Six Months (Thousands), 2011 Table 87: Russian Federation: Switchers From Other for Their Skincare Purchases in the Last Six Months (Thousands), 2011 Table 88: Russian Federation: Profile of Skincare Consumers Whose Goods Mainly Come From Auchan (% by Subgroup), 2011 Table 89: Russian Federation: Profile of Skincare Consumers Whose Goods Mainly Come From Dixi (% by Subgroup), 2011 Table 90: Russian Federation: Profile of Skincare Consumers Whose Goods Mainly Come From Lenta (% by Subgroup), 2011 Table 91: Russian Federation: Profile of Skincare Consumers Whose Goods Mainly Come From Magnit (% by Subgroup), 2011 Table 92: Russian Federation: Profile of Skincare Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup), 2011 Table 93: Russian Federation: Profile of Skincare Consumers Whose Goods Mainly Come From OAO Pharmacy Chain 36.6 (% by Subgroup), 2011 Table 94: Russian Federation: Profile of Skincare Consumers Whose Goods Mainly Come From O'Key (% by Subgroup), 2011 Table 95: Russian Federation: Profile of Skincare Consumers Whose Goods Mainly Come From Paterson (% by Subgroup), 2011 Table 96: Russian Federation: Profile of Skincare Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup), 2011 Table 97: Russian Federation: Profile of Skincare Consumers Whose Goods Mainly Come From Seventh Continent (% by Subgroup), 2011 Table 98: Russian Federation: Profile of Skincare Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup), 2011 Table 99: Russian Federation: Profile of Skincare Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011 Figure 1: Consumer Panel Report Methodology Figure 2: Russian Federation Skincare Value Share (%), by Age Groups, 2011 Figure 3: Russian Federation Skincare Value Share (%), by Gender, 2011 Figure 4: Russian Federation Skincare Value Share (%), by Urban and Rural Dwellers, 2011 Figure 5: Russian Federation Skincare Value Share (%) by Education Level Achieved Groups, 2011 Figure 6: Russian Federation Skincare Value Share (%) by Wealth Groups, 2011 Figure 7: Russian Federation Skincare Value Share (%) by Busy Lives Groups, 2011 Figure 8: Russian Federation Body Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 9: Russian Federation Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 10: Russian Federation Depilatories Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 11: Russian Federation Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 12: Russian Federation Facial Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 13: Russian Federation Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 14: Russian Federation Hand Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 15: Russian Federation Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 16: Russian Federation Make-up Remover Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 17: Russian Federation Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 18: Russian Federation Skincare Private Label Penetration (% Vol), by Category, 2011 Figure 19: Russian Federation Skincare Market Share (US$ million), by Category, 2011 Figure 20: Russian Federation Skincare Expenditure Per Capita (US$), by Category, 2011 Figure 21: Russian Federation Skincare Expenditure Per Household (US$), by Category Figure 22: Russian Federation Skincare Retailer Share by Volume (Ltrs m), 2011 Figure 23: Russian Federation Body Care Retailer Share by Volume (Ltrs m), 2011 Figure 24: Russian Federation Depilatories Retailer Share by Volume (Ltrs m), 2011 Figure 25: Russian Federation Facial Care Retailer Share by Volume (Ltrs m), 2011 Figure 26: Russian Federation Hand Care Retailer Share by Volume (Ltrs m), 2011 Figure 27: Russian Federation Make-up Remover Retailer Share by Volume (Ltrs m), 2011 Figure 28: Russian Federation: People Who Have Switched Retailer for Their Skincare Purchases in the Last Six Months (Thousands), 2011 [Tabellenverzeichnis ausblenden] |
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