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Consumer Trends in the Spirits Market in Russia
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| Zahlen und Fakten zur Studie: |
The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours. 84 Pages | |||||||||||
| Inhalt der Studie: |
• Marketers in the Spirits market in Russia face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific co.....
• Marketers in the Spirits market in Russia face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. • This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Spirits market in Russia they account for and which consumer trends drive their behaviour. Report Highlights • Consumer survey data for the following specific categories: Brandy, Whiskey, Rum, Gin and Genever, Vodka, Tequila and Mezcal, Specialty Spirits, and Liqueurs. • Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category. • Volume shares in 2011 for brands and private label sales tracked by the survey. [Studien Infos ausblenden] |
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1 Introduction 1.1 What is this Report About? 1.2 Definitions 1.2.1 Consumer Trends 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) 1.2.3 End Consumers 1.2.4 Volume Units and Aggregations 1.2.5 Exchange Rates 1.2.6 Population Profiles (for interpretation of tables and charts) 1.3 Methodology 1.3.1 Introduction 1.3.2 Large scale, international, program of online consumer surveys 1.3.3 Nationally Representative results (age, gender) 1.3.4 Parents answered on their children’s behalf 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories 1.3.6 Integrated with industry calling and secondary research 2 Consumer Segmentation, Group Value and Trend Influence 2.1 Cohort Groups and Spirits Market Value 2.1.1 Age Groups 2.1.2 Gender Groups 2.1.3 Location Groups 2.1.4 Education Achieved Groups 2.1.5 Wealth Groups 2.1.6 Busy Lives Groups 2.2 Cohort Groups and Market Value by Category 2.2.1 Brandy 2.2.2 Gin & Genever 2.2.3 Liqueurs 2.2.4 Rum 2.2.5 Specialty Spirits 2.2.6 Tequila & Mezcal 2.2.7 Vodka 2.2.8 Whiskey 2.3 Behavioral Trends and Market Value 2.3.1 Brandy 2.3.2 Gin & Genever 2.3.3 Liqueurs 2.3.4 Rum 2.3.5 Specialty Spirits 2.3.6 Tequila & Mezcal 2.3.7 Vodka 2.3.8 Whiskey 3 Consumption Analysis 3.1 Consumption Frequencies by Age and Gender 3.1.1 Brandy 3.1.2 Gin & Genever 3.1.3 Liqueurs 3.1.4 Rum 3.1.5 Specialty Spirits 3.1.6 Tequila & Mezcal 3.1.7 Vodka 3.1.8 Whiskey 3.2 Consumer Profiles by Product Category 3.2.1 Brandy 3.2.2 Gin & Genever 3.2.3 Liqueurs 3.2.4 Rum 3.2.5 Specialty Spirits 3.2.6 Tequila & Mezcal 3.2.7 Vodka 3.2.8 Whiskey 4 Brand vs. Private Label Choices 4.1 Brand vs. Private Label Volume Share 4.1.1 By Category 4.2 Spirits Brand Choice and Private Label Shares 4.2.1 Brandy 4.2.2 Gin & Genever 4.2.3 Liqueurs 4.2.4 Rum 4.2.5 Specialty Spirits 4.2.6 Tequila & Mezcal 4.2.7 Vodka 4.2.8 Whiskey 5 The Share of Consumers Influenced by Trends 5.1 Trend Drivers of Consumers' Product Choices 5.1.1 Overall Spirits 5.1.2 Brandy 5.1.3 Gin & Genever 5.1.4 Liqueurs 5.1.5 Rum 5.1.6 Specialty Spirits 5.1.7 Tequila & Mezcal 5.1.8 Vodka 5.1.9 Whiskey 6 Consumption Impact: Market Valuation 6.1 Spirits Value Impact of Consumer Consumption Behavior 6.1.1 Market Value by Category 6.1.2 Market Volume by Category 6.2 Spirits Value Analysis by Category 6.2.1 Share by Category 6.2.2 Expenditure per Capita by Category 6.2.3 Expenditure per Household by Category 6.3 Spirits Volume Impact of Consumer Behavior Trends 6.3.1 Share by Category 6.3.2 Consumption per Capita by Category 6.3.3 Consumption per Household by Category 7 Appendix 7.1 About Canadean 7.2 Disclaimer [Inhaltsverzeichnis ausblenden] |
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Table 1: Volume Units for the Spirits Market Table 2: Foreign Exchange Rate – RUBLE Vs. US$, 2011 Table 3: Russian Federation Survey Respondent Profile (weighted), 2011 Table 4: Russian Federation Spirits Value Share (%), by Age Groups, 2011 Table 5: Russian Federation Spirits Value Share (%), by Gender, 2011 Table 6: Russian Federation Spirits Value Share (%), by Urban and Rural Dwellers, 2011 Table 7: Russian Federation Spirits Value Share (%) by Education Level Achieved Groups, 2011 Table 8: Russian Federation Spirits Value Share (%) by Wealth Groups, 2011 Table 9: Russian Federation Spirits Value Share (%) by Busy Lives Groups, 2011 Table 10: Russian Federation Brandy Consumer Group Share (% market value), 2011 Table 11: Russian Federation Gin & Genever Consumer Group Share (% market value), 2011 Table 12: Russian Federation Liqueurs Consumer Group Share (% market value), 2011 Table 13: Russian Federation Rum Consumer Group Share (% market value), 2011 Table 14: Russian Federation Specialty Spirits Consumer Group Share (% market value), 2011 Table 15: Russian Federation Tequila & Mezcal Consumer Group Share (% market value), 2011 Table 16: Russian Federation Vodka Consumer Group Share (% market value), 2011 Table 17: Russian Federation Whiskey Consumer Group Share (% market value), 2011 Table 18: Russian Federation Total Brandy Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 19: Russian Federation Total Gin & Genever Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 20: Russian Federation Total Liqueurs Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 21: Russian Federation Total Rum Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 22: Russian Federation Total Specialty Spirits Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 23: Russian Federation Total Tequila & Mezcal Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 24: Russian Federation Total Vodka Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 25: Russian Federation Total Whiskey Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011 Table 26: Russian Federation Brandy Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 27: Russian Federation Brandy Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 28: Russian Federation Gin & Genever Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 29: Russian Federation Gin & Genever Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 30: Russian Federation Liqueurs Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 31: Russian Federation Liqueurs Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 32: Russian Federation Rum Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 33: Russian Federation Rum Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 34: Russian Federation Specialty Spirits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 35: Russian Federation Specialty Spirits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 36: Russian Federation Tequila & Mezcal Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 37: Russian Federation Tequila & Mezcal Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 38: Russian Federation Vodka Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 39: Russian Federation Vodka Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 40: Russian Federation Whiskey Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 41: Russian Federation Whiskey Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 42: Russian Federation Brandy Consumer Profiles (% consumers by sub-group), 2011 Table 43: Russian Federation Gin & Genever Consumer Profiles (% consumers by sub-group), 2011 Table 44: Russian Federation Liqueurs Consumer Profiles (% consumers by sub-group), 2011 Table 45: Russian Federation Rum Consumer Profiles (% consumers by sub-group), 2011 Table 46: Russian Federation Specialty Spirits Consumer Profiles (% consumers by sub-group), 2011 Table 47: Russian Federation Tequila & Mezcal Consumer Profiles (% consumers by sub-group), 2011 Table 48: Russian Federation Vodka Consumer Profiles (% consumers by sub-group), 2011 Table 49: Russian Federation Whiskey Consumer Profiles (% consumers by sub-group), 2011 Table 50: Russian Federation Spirits Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011 Table 51: Russian Federation Brandy Survey-tracked Brand Shares by Volume (% Vol), 2011 Table 52: Russian Federation Gin & Genever Survey-tracked Brand Shares by Volume (% Vol), 2011 Table 53: Russian Federation Liqueurs Survey-tracked Brand Shares by Volume (% Vol), 2011 Table 54: Russian Federation Rum Survey-tracked Brand Shares by Volume (% Vol), 2011 Table 55: Russian Federation Specialty Spirits Survey-tracked Brand Shares by Volume (% Vol), 2011 Table 56: Russian Federation Tequila & Mezcal Survey-tracked Brand Shares by Volume (% Vol), 2011 Table 57: Russian Federation Vodka Survey-tracked Brand Shares by Volume (% Vol), 2011 Table 58: Russian Federation Whiskey Survey-tracked Brand Shares by Volume (% Vol), 2011 Table 59: Russian Federation, Overall Spirits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011 Table 60: Russian Federation, Brandy: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011 Table 61: Russian Federation, Gin & Genever: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011 Table 62: Russian Federation, Liqueurs: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011 Table 63: Russian Federation, Rum: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011 Table 64: Russian Federation, Specialty Spirits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011 Table 65: Russian Federation, Tequila & Mezcal: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011 Table 66: Russian Federation, Vodka: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011 Table 67: Russian Federation, Whiskey: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011 Table 68: Russian Federation Spirits Market Value (Russian Ruble million), by Category, 2011 Table 69: Russian Federation Spirits Market Value (US$ million), by Category, 2011 Table 70: Russian Federation Spirits Market Volume (Ltrs m), by Category, 2011 Table 71: Russian Federation Spirits Market Share (US$ million), by Category, 2011 Table 72: Russian Federation Spirits Expenditure Per Capita (Russian Ruble), by Category, 2011 Table 73: Russian Federation Spirits Expenditure Per Capita (US$), by Category, 2011 Table 74: Russian Federation Spirits Expenditure Per Household (Russian Ruble), by Category Table 75: Russian Federation Spirits Expenditure Per Household (US$), by Category Table 76: Russian Federation Spirits Market Volume Share (Ltrs m), by Category, 2011 Table 77: Russian Federation Spirits Consumption Per Capita (Ltrs m / Population m), by Category, 2011 Table 78: Russian Federation Spirits Consumption Per Household (Ltrs m / Households m), by Category, 2011 Figure 1: Consumer Panel Report Methodology Figure 2: Russian Federation Spirits Value Share (%), by Age Groups, 2011 Figure 3: Russian Federation Spirits Value Share (%), by Gender, 2011 Figure 4: Russian Federation Spirits Value Share (%), by Urban and Rural Dwellers, 2011 Figure 5: Russian Federation Spirits Value Share (%) by Education Level Achieved Groups, 2011 Figure 6: Russian Federation Spirits Value Share (%) by Wealth Groups, 2011 Figure 7: Russian Federation Spirits Value Share (%) by Busy Lives Groups, 2011 Figure 8: Russian Federation Brandy Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 9: Russian Federation Brandy Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 10: Russian Federation Gin & Genever Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 11: Russian Federation Gin & Genever Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 12: Russian Federation Liqueurs Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 13: Russian Federation Liqueurs Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 14: Russian Federation Rum Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 15: Russian Federation Rum Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 16: Russian Federation Specialty Spirits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 17: Russian Federation Specialty Spirits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 18: Russian Federation Tequila & Mezcal Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 19: Russian Federation Tequila & Mezcal Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 20: Russian Federation Vodka Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 21: Russian Federation Vodka Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 22: Russian Federation Whiskey Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 23: Russian Federation Whiskey Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 24: Russian Federation Spirits Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011 Figure 25: Russian Federation Spirits Market Share (US$ million), by Category, 2011 Figure 26: Russian Federation Spirits Expenditure Per Capita (US$), by Category, 2011 Figure 27: Russian Federation Spirits Expenditure Per Household (US$), by Category [Tabellenverzeichnis ausblenden] |
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| Hinweis: | * Der Rechnungsbetrag für diese Studie wird in $ (Dollar) ausgewiesen. Kunden aus dem Inland bekommen von uns eine Rechnung in Euro, umgerechnet zum letztwöchigen Schlusskurs | |||||||||||
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