Cookies (Sweet Biscuits) Market in Hungary to 2014 (Bakery and Cereals)

Introduction

Cookies (Sweet Biscuits) Market in Hungary to 2014 (Bakery and Cereals) is a comprehensive resource for market and segment level data including value and volume from 2004 to 2014, and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Hungarian cookies (sweet biscuits) market.

Features and Benefits

• Identify key market segments by analyzing market size data (value & volume) for categories
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the cookies (sweet biscuits) market in Hungary and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The cookies (sweet biscuits) market in Hungary increased at a compound annual growth rate of 3.8% between 2004 and 2009.
• The other cookies category led the cookies (sweet biscuits) market in Hungary in 2009, with a share of 54.1%.
• Leading player in cookies (sweet biscuits) market in Hungary is Kraft Foods, Inc.


Key questions answered

• Which will be the fastest growing segment within the cookies (sweet biscuits) market in Hungary?
• How will the forecast growth differ from the historic growth exhibited by the cookies (sweet biscuits) market in Hungary?
• Which company accounted for the largest share of the Hungarian cookies (sweet biscuits) market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cookies (sweet biscuits) 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Cookies (Sweet Biscuits) 9
Value analysis (Hungarian Forint), 2004?09 9
Value analysis (Hungarian Forint), 2009?14 11
Value analysis (US dollars), 2004?09 13
Value analysis (US dollars), 2009?14 14
Volume analysis, 2004?09 16
Volume analysis, 2009?14 17
Company and brand share analysis 20
Distribution analysis 23
Expenditure and consumption per capita 25
Chapter 4 Macroeconomic Profile 31
Macroeconomic Indicators 31
Chapter 5 Research Methodology 36
Methodology overview 36
Secondary research 37
Market modeling 38
Creating an initial data model 38
Revising the initial data model 38
Creating a final estimate 39
Creating demographic value splits 39
Primary research 39
Data finalization 40
Ongoing research 40

LIST OF FIGURES
Figure 1: Cookies (sweet biscuits), Hungary, value by segment (HUFm), 2004?14 12
Figure 2: Cookies (sweet biscuits), Hungary, category growth comparison, by value, 2004?14 15
Figure 3: Cookies (sweet biscuits), Hungary, volume by segment (kg, million), 2004?14 18
Figure 4: Cookies (sweet biscuits), Hungary, category growth comparison, by volume, 2004?14 19
Figure 5: Cookies (sweet biscuits), Hungary, company share by value (%), 2008?09 21
Figure 6: Cookies (sweet biscuits), Hungary, distribution channels by value (%), 2008?09 24
Figure 7: Annual data review process 37

LIST OF TABLES
Table 1: Cookies (sweet biscuits) category definitions 3
Table 2: Cookies (sweet biscuits) distribution channels 4
Table 3: Cookies (sweet biscuits), Hungary, value by segment (HUFm), 2004?09 10
Table 4: Cookies (sweet biscuits), Hungary, value forecast by segment (HUFm), 2009?14 11
Table 5: Cookies (sweet biscuits), Hungary, value by segment ($m), 2004?09 13
Table 6: Cookies (sweet biscuits), Hungary, value forecast by segment ($m), 2009?14 14
Table 7: Cookies (sweet biscuits), Hungary, volume by segment (kg, million), 2004?09 16
Table 8: Cookies (sweet biscuits), Hungary, volume forecast by segment (kg, million), 2009?14 17
Table 9: Cookies (sweet biscuits), Hungary, brand share by value (%), 2008?09 20
Table 10: Cookies (sweet biscuits), Hungary, value by brand (HUFm), 2008?09 20
Table 11: Cookies (sweet biscuits), Hungary, company share by value (%), 2008?09 22
Table 12: Cookies (sweet biscuits), Hungary, value by company (HUFm), 2008?09 22
Table 13: Cookies (sweet biscuits), Hungary, distribution channels by value (%), 2008?09 23
Table 14: Cookies (sweet biscuits), Hungary, value by distribution channel (HUFm), 2008?09 23
Table 15: Cookies (sweet biscuits), Hungary, expenditure per capita (HUF), 2004?09 25
Table 16: Cookies (sweet biscuits), Hungary, forecast expenditure per capita (HUF), 2009?14 26
Table 17: Cookies (sweet biscuits), Hungary, expenditure per capita ($), 2004?09 27
Table 18: Cookies (sweet biscuits), Hungary, forecast expenditure per capita ($), 2009?14 28
Table 19: Cookies (sweet biscuits), Hungary, consumption per capita (kg), 2004?09 29
Table 20: Cookies (sweet biscuits), Hungary, forecast consumption per capita (kg), 2009?14 30
Table 21: Hungary population, by age group, 2004?09 (millions) 31
Table 22: Hungary population forecast, by age group, 2009?14 (millions) 32
Table 23: Hungary population, by gender, 2004?09 (millions) 32
Table 24: Hungary population forecast, by gender, 2009?14 (millions) 33
Table 25: Hungary nominal GDP, 2004?09 (HUFbn, nominal prices) 33
Table 26: Hungary nominal GDP forecast, 2009?14 (HUFbn, nominal prices) 33
Table 27: Hungary real GDP, 2004?09 (HUFbn, 2000 prices) 34
Table 28: Hungary real GDP forecast, 2009?14 (HUFbn, 2000 prices) 34
Table 29: Hungary real GDP, 2004?09 ($bn, 2000 prices) 34
Table 30: Hungary real GDP forecast, 2009?14 ($bn, 2000 prices) 35
Table 31: Hungary consumer price index, 2004?09 (2000=100) 35
Table 32: Hungary consumer price index, 2009?14 (2000=100) 35


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