Cookies (Sweet Biscuits) Market in Indonesia to 2013 (Bakery and Cereals)

Introduction

This databook provides key data and information on the Cookies (Sweet Biscuits) Market in Indonesia (Bakery and Cereals). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The cookies (sweet biscuits) category was valued at IDR2,286,164.4m ($250.6m) in 2008, representing a CAGR of 10.4% since 2003.

By the end of 2013, the cookies (sweet biscuits) category will be worth IDR3,469,763.1m ($380.4m), with an expected CAGR of 8.7% between 2008 and 2013.

The cookies (sweet biscuits) market volume totaled 141.6 million kg in 2008, representing a CAGR of 5.9% since 2003.

By the end of 2013, the cookies (sweet biscuits) market will total 185.8 million kg, with an expected CAGR of 5.6% between 2008 and 2013.

The cookies (sweet biscuits) market was led by chocolate cookies (representing 23.7% of the total value) followed by cream filled and butter-based cookies, with a 20.3% and 16.1% market share, respectively. Plain cookies, assortments and wafer biscuits form the next largest segments with a 14%, 12.2% and 7.8% market share, respectively. American cookies, other cookies, in-store bakery and artisanal cookies constitute the remaining segments with a 3.5%, 1.5%, 0.5% and 0.3% market share, respectively.

Khong Guan Biscuit Factory (S) Pte Ltd. is the market leader with a 24% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Cookies (Sweet Biscuits) Market in Indonesia (Bakery and Cereals)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cookies (sweet biscuits) 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Cookies (Sweet Biscuits) 10
Value analysis (Rupiah), 2003?08 10
Value analysis (Rupiah), 2008?13 12
Value analysis (US dollars), 2003?08 14
Value analysis (US dollars), 2008?13 15
Volume analysis, 2003?08 17
Volume analysis, 2008?13 18
Company and brand share analysis 21
Distribution analysis 24
Expenditure and consumption per capita 26
Chapter 4 PESTLE Analysis 32
Summary 32
Political analysis 34
Economic analysis 37
Social analysis 40
Technological analysis 43
Legal analysis 46
Environmental analysis 49
Chapter 5 Macroeconomic Profile 52
Macroeconomic indicators 52
Chapter 6 Research Methodology 57
Methodology overview 57
Secondary research 58
Market modeling 59
Creating an initial data model 59
Revising the initial data model 59
Creating a final estimate 60
Creating demographic value splits 60
Primary research 60
Data finalization 61
Ongoing research 61

LIST OF FIGURES
Figure 1: Cookies (sweet biscuits), Indonesia, value by segment (IDRm), 2003?13 13
Figure 2: Cookies (sweet biscuits), Indonesia, category growth comparison, by value, 2003?13 16
Figure 3: Cookies (sweet biscuits), Indonesia, volume by segment (kg, million), 2003?13 19
Figure 4: Cookies (sweet biscuits), Indonesia, category growth comparison, by volume, 2003?13 20
Figure 5: Cookies (sweet biscuits), Indonesia, company share by value (%), 2007?08 22
Figure 6: Cookies (sweet biscuits), Indonesia, distribution channels by value (%), 2007?08 25
Figure 7: Annual data review process 58

LIST OF TABLES
Table 1: Cookies (sweet biscuits)category definitions 3
Table 2: Cookies (sweet biscuits)distribution channels 4
Table 3: Cookies (sweet biscuits), Indonesia, value by segment (IDRm), 2003?08 11
Table 4: Cookies (sweet biscuits), Indonesia, value forecast by segment (IDRm), 2008?13 12
Table 5: Cookies (sweet biscuits), Indonesia, value by segment ($m), 2003?08 14
Table 6: Cookies (sweet biscuits), Indonesia, value forecast by segment ($m), 2008?13 15
Table 7: Cookies (sweet biscuits), Indonesia, volume by segment (kg, million), 2003?08 17
Table 8: Cookies (sweet biscuits), Indonesia, volume forecast by segment (kg, million), 2008?13 18
Table 9: Cookies (sweet biscuits), Indonesia, brand share by value (%), 2007?08 21
Table 10: Cookies (sweet biscuits), Indonesia, value by brand (IDRm), 2007?08 21
Table 11: Cookies (sweet biscuits), Indonesia, company share by value (%), 2007?08 23
Table 12: Cookies (sweet biscuits), Indonesia, value by company (IDRm), 2007?08 23
Table 13: Cookies (sweet biscuits), Indonesia, distribution channels by value (%), 2007?08 24
Table 14: Cookies (sweet biscuits), Indonesia, value by distribution channel (IDRm), 2007?08 24
Table 15: Cookies (sweet biscuits), Indonesia, expenditure per capita (IDR), 2003?08 26
Table 16: Cookies (sweet biscuits), Indonesia, forecast expenditure per capita (IDR), 2008?13 27
Table 17: Cookies (sweet biscuits), Indonesia, expenditure per capita ($), 2003?08 28
Table 18: Cookies (sweet biscuits), Indonesia, forecast expenditure per capita ($), 2008?13 29
Table 19: Cookies (sweet biscuits), Indonesia, consumption per capita (kg), 2003?08 30
Table 20: Cookies (sweet biscuits), Indonesia, forecast consumption per capita (kg), 2008?13 31
Table 21: Analysis of Indonesia’s political landscape 34
Table 22: Analysis of Indonesia’s economy 37
Table 23: Analysis of Indonesia’s social system 40
Table 24: Analysis of Indonesia’s technology landscape 43
Table 25: Analysis of Indonesia’s legal landscape 46
Table 26: Analysis of Indonesia’s environmental landscape 49
Table 27: Indonesia population, by age group, 2003?08 (millions) 52
Table 28: Indonesia population forecast, by age group, 2008?13 (millions) 53
Table 29: Indonesia population, by gender, 2003?08 (millions) 53
Table 30: Indonesia population forecast, by gender, 2008?13 (millions) 54
Table 31: Indonesia nominal GDP, 2003?08 (IDRbn, nominal prices) 54
Table 32: Indonesia nominal GDP forecast, 2008?13 (IDRbn, nominal prices) 54
Table 33: Indonesia real GDP, 2003?08 (IDRbn, 2000 prices) 55
Table 34: Indonesia real GDP forecast, 2008?13 (IDRbn, 2000 prices) 55
Table 35: Indonesia real GDP, 2003?08 ($bn, 2000 prices) 55
Table 36: Indonesia real GDP forecast, 2008?13 ($bn, 2000 prices) 56
Table 37: Indonesia consumer price index, 2003?08 (2000=100) 56
Table 38: Indonesia consumer price index, 2008?13 (2000=100) 56


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