TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cookies (sweet biscuits) 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Cookies (Sweet Biscuits) 8
Value analysis (Slovak Koruna), 2004?09 8
Value analysis (Slovak Koruna), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Cookies (sweet biscuits), Slovakia, value by segment (SKKm), 2004?14 11
Figure 2: Cookies (sweet biscuits), Slovakia, category growth comparison, by value, 2004?14 14
Figure 3: Cookies (sweet biscuits), Slovakia, volume by segment (kg, million), 2004?14 17
Figure 4: Cookies (sweet biscuits), Slovakia, category growth comparison, by volume, 2004?14 17
Figure 5: Cookies (sweet biscuits), Slovakia, company share by value (%), 2008?09 19
Figure 6: Cookies (sweet biscuits), Slovakia, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 30
LIST OF TABLES
Table 1: Cookies (sweet biscuits) category definitions 3
Table 2: Cookies (sweet biscuits) distribution channels 4
Table 3: Cookies (sweet biscuits), Slovakia, value by segment (SKKm), 2004?09 9
Table 4: Cookies (sweet biscuits), Slovakia, value forecast by segment (SKKm), 2009?14 10
Table 5: Cookies (sweet biscuits), Slovakia, value by segment ($m), 2004?09 12
Table 6: Cookies (sweet biscuits), Slovakia, value forecast by segment ($m), 2009?14 13
Table 7: Cookies (sweet biscuits), Slovakia, volume by segment (kg, million), 2004?09 15
Table 8: Cookies (sweet biscuits), Slovakia, volume forecast by segment (kg, million), 2009?14 16
Table 9: Cookies (sweet biscuits), Slovakia, brand share by value (%), 2008?09 18
Table 10: Cookies (sweet biscuits), Slovakia, value by brand (SKKm), 2008?09 18
Table 11: Cookies (sweet biscuits), Slovakia, company share by value (%), 2008?09 20
Table 12: Cookies (sweet biscuits), Slovakia, value by company (SKKm), 2008?09 20
Table 13: Cookies (sweet biscuits), Slovakia, distribution channels by value (%), 2008?09 21
Table 14: Cookies (sweet biscuits), Slovakia, value by distribution channel (SKKm), 2008?09 21
Table 15: Cookies (sweet biscuits), Slovakia, expenditure per capita (SKK), 2004?09 23
Table 16: Cookies (sweet biscuits), Slovakia, forecast expenditure per capita (SKK), 2009?14 24
Table 17: Cookies (sweet biscuits), Slovakia, expenditure per capita ($), 2004?09 25
Table 18: Cookies (sweet biscuits), Slovakia, forecast expenditure per capita ($), 2009?14 26
Table 19: Cookies (sweet biscuits), Slovakia, consumption per capita (kg), 2004?09 27
Table 20: Cookies (sweet biscuits), Slovakia, forecast consumption per capita (kg), 2009?14 28
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