TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cookies (sweet biscuits) 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Cookies (Sweet Biscuits) 9
Value analysis (Euro), 2003?08 9
Value analysis (Euro), 2008?13 11
Value analysis (US dollars), 2003?08 13
Value analysis (US dollars), 2008?13 14
Volume analysis, 2003?08 16
Volume analysis, 2008?13 17
Company and brand share analysis 20
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 30
Macroeconomic indicators 30
Chapter 5 Research Methodology 35
Methodology overview 35
Secondary research 36
Market modeling 37
Creating an initial data model 37
Revising the initial data model 37
Creating a final estimate 38
Creating demographic value splits 38
Primary research 38
Data finalization 39
Ongoing research 39
LIST OF FIGURES
Figure 1: Cookies (sweet biscuits), Spain, value by segment (€m), 2003?13 12
Figure 2: Cookies (sweet biscuits), Spain, category growth comparison, by value, 2003?13 15
Figure 3: Cookies (sweet biscuits), Spain, volume by segment (kg, million), 2003?13 18
Figure 4: Cookies (sweet biscuits), Spain, category growth comparison, by volume, 2003?13 19
Figure 5: Cookies (sweet biscuits), Spain, distribution channels by value (%), 2007?08 23
Figure 6: Annual data review process 36
LIST OF TABLES
Table 1: Cookies (sweet biscuits) category definitions 3
Table 2: Cookies (sweet biscuits) distribution channels 4
Table 3: Cookies (sweet biscuits), Spain, value by segment (€m), 2003?08 10
Table 4: Cookies (sweet biscuits), Spain, value forecast by segment (€m), 2008?13 11
Table 5: Cookies (sweet biscuits), Spain, value by segment ($m), 2003?08 13
Table 6: Cookies (sweet biscuits), Spain, value forecast by segment ($m), 2008?13 14
Table 7: Cookies (sweet biscuits), Spain, volume by segment (kg, million), 2003?08 16
Table 8: Cookies (sweet biscuits), Spain, volume forecast by segment (kg, million), 2008?13 17
Table 9: Cookies (sweet biscuits), Spain, brand share by value (%), 2007?08 20
Table 10: Cookies (sweet biscuits), Spain, value by brand (€m), 2007?08 20
Table 11: Cookies (sweet biscuits), Spain, company share by value (%), 2007?08 21
Table 12: Cookies (sweet biscuits), Spain, value by company (€m), 2007?08 21
Table 13: Cookies (sweet biscuits), Spain, distribution channels by value (%), 2007?08 22
Table 14: Cookies (sweet biscuits), Spain, value by distribution channel (€m), 2007?08 22
Table 15: Cookies (sweet biscuits), Spain, expenditure per capita (€), 2003?08 24
Table 16: Cookies (sweet biscuits), Spain, forecast expenditure per capita (€), 2008?13 25
Table 17: Cookies (sweet biscuits), Spain, expenditure per capita ($), 2003?08 26
Table 18: Cookies (sweet biscuits), Spain, forecast expenditure per capita ($), 2008?13 27
Table 19: Cookies (sweet biscuits), Spain, consumption per capita (kg), 2003?08 28
Table 20: Cookies (sweet biscuits), Spain, forecast consumption per capita (kg), 2008?13 29
Table 21: Spain population, by age group, 2003?08 (millions) 30
Table 22: Spain population forecast, by age group, 2008?13 (millions) 31
Table 23: Spain population, by gender, 2003?08 (millions) 31
Table 24: Spain population forecast, by gender, 2008?13 (millions) 32
Table 25: Spain nominal GDP, 2003?08 (€bn, nominal prices) 32
Table 26: Spain nominal GDP forecast, 2008?13 (€bn, nominal prices) 32
Table 27: Spain real GDP, 2003?08 (€bn, 2000 prices) 33
Table 28: Spain real GDP forecast, 2008?13 (€bn, 2000 prices) 33
Table 29: Spain real GDP, 2003?08 ($bn, 2000 prices) 33
Table 30: Spain real GDP forecast, 2008?13 ($bn, 2000 prices) 34
Table 31: Spain consumer price index, 2003?08 (2000=100) 34
Table 32: Spain consumer price index, 2008?13 (2000=100) 34
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