TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cough and cold preparations 2
Chapter 2 definition 3
Chapter 3 Category Analysis: Cough and Cold Preparations 8
Value analysis (US Dollar), 2004?09 8
Value analysis (US Dollar), 2009?14 9
Company and brand share analysis 11
Distribution analysis 16
Chapter 4 Macroeconomic Profile 18
Macroeconomic Indicators 18
Chapter 5 Research Methodology 23
Methodology overview 23
Secondary research 24
Market modeling 25
Creating an initial data model 25
Revising the initial data model 25
Creating a final estimate 26
Creating demographic value splits 26
Primary research 26
Data finalization 27
Ongoing research 27
LIST OF FIGURES
Figure 1: Cough and cold preparations, US, value by segment ($m), 2004?14 10
Figure 2: Cough and cold preparations, US, category growth comparison, by value, 2004?14 10
Figure 3: Cough and cold preparations, US, company share by value (%), 2008?09 13
Figure 4: Cough and cold preparations, US, distribution channels by value (%), 2008?09 17
Figure 5: Annual data review process 24
LIST OF TABLES
Table 1: Cough and cold preparations category definitions 3
Table 2: Cough and cold preparations distribution channels 4
Table 3: Cough and cold preparations, US, value by segment ($m), 2004?09 8
Table 4: Cough and cold preparations, US, value forecast by segment ($m), 2009?14 9
Table 5: Cough and cold preparations, US, brand share by value (%), 2008?09 11
Table 6: Cough and cold preparations, US, value by brand ($m), 2008?09 12
Table 7: Cough and cold preparations, US, company share by value (%), 2008?09 14
Table 8: Cough and cold preparations, US, value by company ($m), 2008?09 15
Table 9: Cough and cold preparations, US, distribution channels by value (%), 2008?09 16
Table 10: Cough and cold preparations, US, value by distribution channel ($m), 2008?09 16
Table 11: US population, by age group, 2004?09 (millions) 18
Table 12: US population forecast, by age group, 2009?14 (millions) 19
Table 13: US population, by gender, 2004?09 (millions) 19
Table 14: US population forecast, by gender, 2009?14 (millions) 20
Table 15: US nominal GDP, 2004?09 ($bn, nominal prices) 20
Table 16: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 20
Table 17: US real GDP, 2004?09 ($bn, 2000 prices) 21
Table 18: US real GDP forecast, 2009?14 ($bn, 2000 prices) 21
Table 19: US consumer price index, 2004?09 (2000=100) 22
Table 20: US consumer price index, 2009?14 (2000=100) 22
[Inhaltsverzeichnis ausblenden]