Cough and Cold Preparations Market in Argentina to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Cough and Cold Preparations Market in Argentina (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The cough and cold preparations category was valued at ARS95.9m ($30.5m) in 2009, representing a CAGR of 13.3% since 2004.

By the end of 2014, the cough and cold preparations category will be worth ARS109.2m ($34.7m), with an expected CAGR of 2.6% between 2009 and 2014.

The cough and cold preparations market was led by mixtures (representing 33.8% of the total value) followed by tablets and topical remedies, with a 27.4% and 24.8% market share, respectively. Lozenges accounts for the remaining 14% share.

Bayer AG is the market leader with a 33.3% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Cough and Cold Preparations Market in Argentina (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cough and cold preparations 2
Chapter 2 Definition 3
Market definition 3
Chapter 3 Category Analysis: Cough and Cold Preparations 9
Value analysis (Argentine Peso), 2004?09 9
Value analysis (Argentine Peso), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Company and brand share analysis 15
Distribution analysis 19
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30

LIST OF FIGURES
Figure 1: Cough and cold preparations, Argentina, value by segment (ARSm), 2004?14 11
Figure 2: Cough and cold preparations, Argentina, category growth comparison, by value, 2004?14 14
Figure 3: Cough and cold preparations, Argentina, company share by value (%), 2008?09 17
Figure 4: Cough and cold preparations, Argentina, distribution channels by value (%), 2008?09 20
Figure 5: Annual data review process 27

LIST OF TABLES
Table 1: Cough and cold preparations category definitions 3
Table 2: Cough and cold preparations distribution channels 4
Table 3: Cough and cold preparations, Argentina, value by segment (ARSm), 2004?09 9
Table 4: Cough and cold preparations, Argentina, value forecast by segment (ARSm), 2009?14 10
Table 5: Cough and cold preparations, Argentina, value by segment ($m), 2004?09 12
Table 6: Cough and cold preparations, Argentina, value forecast by segment ($m), 2009?14 13
Table 7: Cough and cold preparations, Argentina, brand share by value (%), 2008?09 15
Table 8: Cough and cold preparations, Argentina, value by brand (ARSm), 2008?09 16
Table 9: Cough and cold preparations, Argentina, company share by value (%), 2008?09 18
Table 10: Cough and cold preparations, Argentina, value by company (ARSm), 2008?09 18
Table 11: Cough and cold preparations, Argentina, distribution channels by value (%), 2008?09 19
Table 12: Cough and cold preparations, Argentina, value by distribution channel (ARSm), 2008?09 19
Table 13: Argentina population, by age group, 2004?09 (millions) 21
Table 14: Argentina population forecast, by age group, 2009?14 (millions) 22
Table 15: Argentina population, by gender, 2004?09 (millions) 22
Table 16: Argentina population forecast, by gender, 2009?14 (millions) 23
Table 17: Argentina nominal GDP, 2004?09 (ARSbn, nominal prices) 23
Table 18: Argentina nominal GDP forecast, 2009?14 (ARSbn, nominal prices) 23
Table 19: Argentina real GDP, 2004?09 (ARSbn, 2000 prices) 24
Table 20: Argentina real GDP forecast, 2009?14 (ARSbn, 2000 prices) 24
Table 21: Argentina real GDP, 2004?09 ($bn, 2000 prices) 24
Table 22: Argentina real GDP forecast, 2009?14 ($bn, 2000 prices) 25
Table 23: Argentina consumer price index, 2004?09 (2000=100) 25
Table 24: Argentina consumer price index, 2009?14 (2000=100) 25


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