TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cough and cold preparations 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Cough and Cold Preparations 8
Value analysis (Malaysian Ringgit), 2004?09 8
Value analysis (Malaysian Ringgit), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 12
Company and brand share analysis 14
Distribution analysis 19
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30
LIST OF FIGURES
Figure 1: Cough and cold preparations, Malaysia, value by segment (MYRm), 2004?14 10
Figure 2: Cough and cold preparations, Malaysia, category growth comparison, by value, 2004?14 13
Figure 3: Cough and cold preparations, Malaysia, company share by value (%), 2008?09 16
Figure 4: Cough and cold preparations, Malaysia, distribution channels by value (%), 2008?09 20
Figure 5: Annual data review process 27
LIST OF TABLES
Table 1: Cough and cold preparations category definitions 3
Table 2: Cough and cold preparations distribution channels 4
Table 3: Cough and cold preparations, Malaysia, value by segment (MYRm), 2004?09 8
Table 4: Cough and cold preparations, Malaysia, value forecast by segment (MYRm), 2009?14 9
Table 5: Cough and cold preparations, Malaysia, value by segment ($m), 2004?09 11
Table 6: Cough and cold preparations, Malaysia, value forecast by segment ($m), 2009?14 12
Table 7: Cough and cold preparations, Malaysia, brand share by value (%), 2008?09 14
Table 8: Cough and cold preparations, Malaysia, value by brand (MYRm), 2008?09 15
Table 9: Cough and cold preparations, Malaysia, company share by value (%), 2008?09 17
Table 10: Cough and cold preparations, Malaysia, value by company (MYRm), 2008?09 18
Table 11: Cough and cold preparations, Malaysia, distribution channels by value (%), 2008?09 19
Table 12: Cough and cold preparations, Malaysia, value by distribution channel (MYRm), 2008?09 19
Table 13: Malaysia population, by age group, 2004?09 (millions) 21
Table 14: Malaysia population forecast, by age group, 2009?14 (millions) 22
Table 15: Malaysia population, by gender, 2004?09 (millions) 22
Table 16: Malaysia population forecast, by gender, 2009?14 (millions) 23
Table 17: Malaysia nominal GDP, 2004?09 (MYRbn, nominal prices) 23
Table 18: Malaysia nominal GDP forecast, 2009?14 (MYRbn, nominal prices) 23
Table 19: Malaysia real GDP, 2004?09 (MYRbn, 2000 prices) 24
Table 20: Malaysia real GDP forecast, 2009?14 (MYRbn, 2000 prices) 24
Table 21: Malaysia real GDP, 2004?09 ($bn, 2000 prices) 24
Table 22: Malaysia real GDP forecast, 2009?14 ($bn, 2000 prices) 25
Table 23: Malaysia consumer price index, 2004?09 (2000=100) 25
Table 24: Malaysia consumer price index, 2009?14 (2000=100) 25
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