Cough and Cold Preparations Market in Pakistan to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Cough and Cold Preparations Market in Pakistan (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The cough and cold preparations category was valued at PKR5,237.6m ($74.4m) in 2009, representing a CAGR of 6.8% since 2004.

By the end of 2014, the cough and cold preparations category will be worth PKR6,763.7m ($96.1m), with an expected CAGR of 5.2% between 2009 and 2014.

The cough and cold preparations market was led by mixtures (representing 39.5% of the total value) followed by tablets and lozenges, with a 28% and 11.8% market share, respectively. Topical remedies and inhalers constitute the remaining segments with a 10.8% and 9.9% market share, respectively.

Johnson & Johnson is the market leader with a 41.5% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Cough and Cold Preparations Market in Pakistan (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cough and cold preparations 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Cough and Cold Preparations 8
Value analysis (Pakistan Rupee), 2004?09 8
Value analysis (Pakistan Rupee), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 12
Company and brand share analysis 14
Distribution analysis 17
Chapter 4 Macroeconomic Profile 19
Macroeconomic Indicators 19
Chapter 5 Research Methodology 23
Methodology overview 23
Secondary research 24
Market modeling 25
Creating an initial data model 25
Revising the initial data model 25
Creating a final estimate 26
Creating demographic value splits 26
Primary research 26
Data finalization 27
Ongoing research 27

LIST OF FIGURES
Figure 1: Cough and cold preparations, Pakistan, value by segment (PKRm), 2004?14 10
Figure 2: Cough and cold preparations, Pakistan, category growth comparison, by value, 2004?14 13
Figure 3: Cough and cold preparations, Pakistan, company share by value (%), 2008?09 15
Figure 4: Cough and cold preparations, Pakistan, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 24

LIST OF TABLES
Table 1: Cough and cold preparations category definitions 3
Table 2: Cough and cold preparations distribution channels 4
Table 3: Cough and cold preparations, Pakistan, value by segment (PKRm), 2004?09 8
Table 4: Cough and cold preparations, Pakistan, value forecast by segment (PKRm), 2009?14 9
Table 5: Cough and cold preparations, Pakistan, value by segment ($m), 2004?09 11
Table 6: Cough and cold preparations, Pakistan, value forecast by segment ($m), 2009?14 12
Table 7: Cough and cold preparations, Pakistan, brand share by value (%), 2008?09 14
Table 8: Cough and cold preparations, Pakistan, value by brand (PKRm), 2008?09 14
Table 9: Cough and cold preparations, Pakistan, company share by value (%), 2008?09 16
Table 10: Cough and cold preparations, Pakistan, value by company (PKRm), 2008?09 16
Table 11: Cough and cold preparations, Pakistan, distribution channels by value (%), 2008?09 17
Table 12: Cough and cold preparations, Pakistan, value by distribution channel (PKRm), 2008?09 17
Table 13: Pakistan population, by age group, 2004?09 (millions) 19
Table 14: Pakistan population forecast, by age group, 2009?14 (millions) 20
Table 15: Pakistan population, by gender, 2004?09 (millions) 20
Table 16: Pakistan population forecast, by gender, 2009?14 (millions) 21
Table 17: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 21
Table 18: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 21
Table 19: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 22
Table 20: Pakistan consumer price index, 2004?09 (2000=100) 22


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