TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cough and cold preparations 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Cough and Cold Preparations 9
Value analysis (Philippine Peso), 2004?09 9
Value analysis (Philippine Peso), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Company and brand share analysis 15
Distribution analysis 19
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30
LIST OF FIGURES
Figure 1: Cough and cold preparations, Philippines, value by segment (PHPm), 2004?14 11
Figure 2: Cough and cold preparations, Philippines, category growth comparison, by value, 2004?14 14
Figure 3: Cough and cold preparations, Philippines, company share by value (%), 2008?09 17
Figure 4: Cough and cold preparations, Philippines, distribution channels by value (%), 2008?09 20
Figure 5: Annual data review process 27
LIST OF TABLES
Table 1: Cough and cold preparations category definitions 3
Table 2: Cough and cold preparations distribution channels 4
Table 3: Cough and cold preparations, Philippines, value by segment (PHPm), 2004?09 9
Table 4: Cough and cold preparations, Philippines, value forecast by segment (PHPm), 2009?14 10
Table 5: Cough and cold preparations, Philippines, value by segment ($m), 2004?09 12
Table 6: Cough and cold preparations, Philippines, value forecast by segment ($m), 2009?14 13
Table 7: Cough and cold preparations, Philippines, brand share by value (%), 2008?09 15
Table 8: Cough and cold preparations, Philippines, value by brand (PHPm), 2008?09 16
Table 9: Cough and cold preparations, Philippines, company share by value (%), 2008?09 18
Table 10: Cough and cold preparations, Philippines, value by company (PHPm), 2008?09 18
Table 11: Cough and cold preparations, Philippines, distribution channels by value (%), 2008?09 19
Table 12: Cough and cold preparations, Philippines, value by distribution channel (PHPm), 2008?09 19
Table 13: Philippines population, by age group, 2004?09 (millions) 21
Table 14: Philippines population forecast, by age group, 2009?14 (millions) 22
Table 15: Philippines population, by gender, 2004?09 (millions) 22
Table 16: Philippines population forecast, by gender, 2009?14 (millions) 23
Table 17: Philippines nominal GDP, 2004?09 (PHPbn, nominal prices) 23
Table 18: Philippines nominal GDP forecast, 2009?14 (PHPbn, nominal prices) 23
Table 19: Philippines real GDP, 2004?09 (PHPbn, 2000 prices) 24
Table 20: Philippines real GDP forecast, 2009?14 (PHPbn, 2000 prices) 24
Table 21: Philippines real GDP, 2004?09 ($bn, 2000 prices) 24
Table 22: Philippines real GDP forecast, 2009?14 ($bn, 2000 prices) 25
Table 23: Philippines consumer price index, 2004?09 (2000=100) 25
Table 24: Philippines consumer price index, 2009?14 (2000=100) 25
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