Cough and Cold Preparations Market in Romania to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Cough and Cold Preparations Market in Romania (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The cough and cold preparations category was valued at RON323.9m ($128.6m) in 2009, representing a CAGR of 13.2% since 2004.

By the end of 2014, the cough and cold preparations category will be worth RON658.4m ($261.4m), with an expected CAGR of 15.2% between 2009 and 2014.

The cough and cold preparations market was led by tablets (representing 40.2% of the total value) followed by lozenges and topical remedies, with a 20.4% and 14.9% market share, respectively. Inhalers and mixtures constitute the remaining segments with a 14.5% and 10.1% market share, respectively.

Johnson & Johnson is the market leader with a 39.9% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Cough and Cold Preparations Market in Romania (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cough and cold preparations 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Cough and Cold Preparations 8
Value analysis (Romanian New Leu ), 2004?09 8
Value analysis (Romanian New Leu ), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 12
Company and brand share analysis 14
Distribution analysis 17
Chapter 4 Macroeconomic Profile 19
Macroeconomic Indicators 19
Chapter 5 Research Methodology 24
Methodology overview 24
Secondary research 25
Market modeling 26
Creating an initial data model 26
Revising the initial data model 26
Creating a final estimate 27
Creating demographic value splits 27
Primary research 27
Data finalization 28
Ongoing research 28

LIST OF FIGURES
Figure 1: Cough and cold preparations, Romania, value by segment (RONm), 2004?14 10
Figure 2: Cough and cold preparations, Romania, category growth comparison, by value, 2004?14 13
Figure 3: Cough and cold preparations, Romania, company share by value (%), 2008?09 15
Figure 4: Cough and cold preparations, Romania, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 25

LIST OF TABLES
Table 1: Cough and cold preparations category definitions 3
Table 2: Cough and cold preparations distribution channels 4
Table 3: Cough and cold preparations, Romania, value by segment (RONm), 2004?09 8
Table 4: Cough and cold preparations, Romania, value forecast by segment (RONm), 2009?14 9
Table 5: Cough and cold preparations, Romania, value by segment ($m), 2004?09 11
Table 6: Cough and cold preparations, Romania, value forecast by segment ($m), 2009?14 12
Table 7: Cough and cold preparations, Romania, brand share by value (%), 2008?09 14
Table 8: Cough and cold preparations, Romania, value by brand (RONm), 2008?09 14
Table 9: Cough and cold preparations, Romania, company share by value (%), 2008?09 16
Table 10: Cough and cold preparations, Romania, value by company (RONm), 2008?09 16
Table 11: Cough and cold preparations, Romania, distribution channels by value (%), 2008?09 17
Table 12: Cough and cold preparations, Romania, value by distribution channel (RONm), 2008?09 17
Table 13: Romania population, by age group, 2004?09 (millions) 19
Table 14: Romania population forecast, by age group, 2009?14 (millions) 20
Table 15: Romania population, by gender, 2004?09 (millions) 20
Table 16: Romania population forecast, by gender, 2009?14 (millions) 21
Table 17: Romania nominal GDP, 2004?09 (RONbn, nominal prices) 21
Table 18: Romania nominal GDP forecast, 2009?14 (RONbn, nominal prices) 21
Table 19: Romania real GDP, 2004?09 (RONbn, 2000 prices) 22
Table 20: Romania real GDP forecast, 2009?14 (RONbn, 2000 prices) 22
Table 21: Romania real GDP, 2004?09 ($bn, 2000 prices) 22
Table 22: Romania real GDP forecast, 2009?14 ($bn, 2000 prices) 23
Table 23: Romania consumer price index, 2004?09 (2000=100) 23
Table 24: Romania consumer price index, 2009?14 (2000=100) 23


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