TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cough and cold preparations 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Cough and Cold Preparations 9
Value analysis (Saudi Riyal), 2004?09 9
Value analysis (Saudi Riyal), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Company and brand share analysis 15
Distribution analysis 18
Chapter 4 Macroeconomic Profile 20
Macroeconomic Indicators 20
Chapter 5 Research Methodology 25
Methodology overview 25
Secondary research 26
Market modeling 27
Creating an initial data model 27
Revising the initial data model 27
Creating a final estimate 28
Creating demographic value splits 28
Primary research 28
Data finalization 29
Ongoing research 29
LIST OF FIGURES
Figure 1: Cough and cold preparations, Saudi Arabia, value by segment (SARm), 2004?14 11
Figure 2: Cough and cold preparations, Saudi Arabia, category growth comparison, by value, 2004?14 14
Figure 3: Cough and cold preparations, Saudi Arabia, company share by value (%), 2008?09 16
Figure 4: Cough and cold preparations, Saudi Arabia, distribution channels by value (%), 2008?09 19
Figure 5: Annual data review process 26
LIST OF TABLES
Table 1: Cough and cold preparations category definitions 3
Table 2: Cough and cold preparations distribution channels 4
Table 3: Cough and cold preparations, Saudi Arabia, value by segment (SARm), 2004?09 9
Table 4: Cough and cold preparations, Saudi Arabia, value forecast by segment (SARm), 2009?14 10
Table 5: Cough and cold preparations, Saudi Arabia, value by segment ($m), 2004?09 12
Table 6: Cough and cold preparations, Saudi Arabia, value forecast by segment ($m), 2009?14 13
Table 7: Cough and cold preparations, Saudi Arabia, brand share by value (%), 2008?09 15
Table 8: Cough and cold preparations, Saudi Arabia, value by brand (SARm), 2008?09 15
Table 9: Cough and cold preparations, Saudi Arabia, company share by value (%), 2008?09 17
Table 10: Cough and cold preparations, Saudi Arabia, value by company (SARm), 2008?09 17
Table 11: Cough and cold preparations, Saudi Arabia, distribution channels by value (%), 2008?09 18
Table 12: Cough and cold preparations, Saudi Arabia, value by distribution channel (SARm), 2008?09 18
Table 13: Saudi Arabia population, by age group, 2004?09 (millions) 20
Table 14: Saudi Arabia population forecast, by age group, 2009?14 (millions) 21
Table 15: Saudi Arabia population, by gender, 2004?09 (millions) 21
Table 16: Saudi Arabia population forecast, by gender, 2009?14 (millions) 22
Table 17: Saudi Arabia nominal GDP, 2004?09 (SARbn, nominal prices) 22
Table 18: Saudi Arabia nominal GDP forecast, 2009?14 (SARbn, nominal prices) 22
Table 19: Saudi Arabia real GDP, 2004?09 (SARbn, 2000 prices) 23
Table 20: Saudi Arabia real GDP forecast, 2009?14 (SARbn, 2000 prices) 23
Table 21: Saudi Arabia real GDP, 2004?09 ($bn, 2000 prices) 23
Table 22: Saudi Arabia real GDP forecast, 2009?14 ($bn, 2000 prices) 24
Table 23: Saudi Arabia consumer price index, 2004?09 (2000=100) 24
Table 24: Saudi Arabia consumer price index, 2009?14 (2000=100) 24
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