Cough and Cold Preparations Market in Singapore to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Cough and Cold Preparations Market in Singapore (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The cough and cold preparations category was valued at SGD21m ($14.8m) in 2009, representing a CAGR of 6.1% since 2004.

By the end of 2014, the cough and cold preparations category will be worth SGD26.6m ($18.8m), with an expected CAGR of 4.8% between 2009 and 2014.

The cough and cold preparations market was led by mixtures (representing 45.8% of the total value) followed by tablets and lozenges, with a 29.4% and 10.9% market share, respectively. Inhalers and topical remedies constitute the remaining segments with a 9.1% and 4.8% market share, respectively.

Johnson & Johnson is the market leader with a 23.5% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Cough and Cold Preparations Market in Singapore (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cough and cold preparations 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Cough and Cold Preparations 9
Value analysis (Singapore Dollar), 2004?09 9
Value analysis (Singapore Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Company and brand share analysis 15
Distribution analysis 18
Chapter 4 Macroeconomic Profile 20
Macroeconomic Indicators 20
Chapter 5 Research Methodology 25
Methodology overview 25
Secondary research 26
Market modeling 27
Creating an initial data model 27
Revising the initial data model 27
Creating a final estimate 28
Creating demographic value splits 28
Primary research 28
Data finalization 29
Ongoing research 29

LIST OF FIGURES
Figure 1: Cough and cold preparations, Singapore, value by segment (SGDm), 2004?14 11
Figure 2: Cough and cold preparations, Singapore, category growth comparison, by value, 2004?14 14
Figure 3: Cough and cold preparations, Singapore, company share by value (%), 2008?09 16
Figure 4: Cough and cold preparations, Singapore, distribution channels by value (%), 2008?09 19
Figure 5: Annual data review process 26

LIST OF TABLES
Table 1: Cough and cold preparations category definitions 3
Table 2: Cough and cold preparations distribution channels 4
Table 3: Cough and cold preparations, Singapore, value by segment (SGDm), 2004?09 9
Table 4: Cough and cold preparations, Singapore, value forecast by segment (SGDm), 2009?14 10
Table 5: Cough and cold preparations, Singapore, value by segment ($m), 2004?09 12
Table 6: Cough and cold preparations, Singapore, value forecast by segment ($m), 2009?14 13
Table 7: Cough and cold preparations, Singapore, brand share by value (%), 2008?09 15
Table 8: Cough and cold preparations, Singapore, value by brand (SGDm), 2008?09 15
Table 9: Cough and cold preparations, Singapore, company share by value (%), 2008?09 17
Table 10: Cough and cold preparations, Singapore, value by company (SGDm), 2008?09 17
Table 11: Cough and cold preparations, Singapore, distribution channels by value (%), 2008?09 18
Table 12: Cough and cold preparations, Singapore, value by distribution channel (SGDm), 2008?09 18
Table 13: Singapore population, by age group, 2004?09 (millions) 20
Table 14: Singapore population forecast, by age group, 2009?14 (millions) 21
Table 15: Singapore population, by gender, 2004?09 (millions) 21
Table 16: Singapore population forecast, by gender, 2009?14 (millions) 22
Table 17: Singapore nominal GDP, 2004?09 (SGDbn, nominal prices) 22
Table 18: Singapore nominal GDP forecast, 2009?14 (SGDbn, nominal prices) 22
Table 19: Singapore real GDP, 2004?09 (SGDbn, 2000 prices) 23

Table 20: Singapore real GDP forecast, 2009?14 (SGDbn, 2000 prices) 23
Table 21: Singapore real GDP, 2004?09 ($bn, 2000 prices) 23
Table 22: Singapore real GDP forecast, 2009?14 ($bn, 2000 prices) 24
Table 23: Singapore consumer price index, 2004?09 (2000=100) 24
Table 24: Singapore consumer price index, 2009?14 (2000=100) 24


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