Cough and Cold Preparations Market in Slovenia to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Cough and Cold Preparations Market in Slovenia (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The cough and cold preparations category was valued at SIT2,532.1m ($14m) in 2009, representing a CAGR of 2.7% since 2004.

By the end of 2014, the cough and cold preparations category will be worth SIT2,809.6m ($15.5m), with an expected CAGR of 2.1% between 2009 and 2014.

The cough and cold preparations market was led by lozenges (representing 29.4% of the total value) followed by inhalers and tablets, with a 29% and 21.7% market share, respectively. Mixtures and topical remedies constitute the remaining segments with a 10.2% and 9.7% market share, respectively.

Krka is the market leader with a 44.6% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Cough and Cold Preparations Market in Slovenia (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cough and cold preparations 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Cough and Cold Preparations 8
Value analysis (Slovenian Tolar), 2004?09 8
Value analysis (Slovenian Tolar), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 12
Company and brand share analysis 14
Distribution analysis 17
Chapter 4 Research Methodology 19
Methodology overview 19
Secondary research 20
Market modeling 21
Creating an initial data model 21
Revising the initial data model 21
Creating a final estimate 22
Creating demographic value splits 22
Primary research 22
Data finalization 23
Ongoing research 23

LIST OF FIGURES
Figure 1: Cough and cold preparations, Slovenia, value by segment (SITm), 2004?14 10
Figure 2: Cough and cold preparations, Slovenia, category growth comparison, by value, 2004?14 13
Figure 3: Cough and cold preparations, Slovenia, company share by value (%), 2008?09 15
Figure 4: Cough and cold preparations, Slovenia, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 20

LIST OF TABLES
Table 1: Cough and cold preparations category definitions 3
Table 2: Cough and cold preparations distribution channels 4
Table 3: Cough and cold preparations, Slovenia, value by segment (SITm), 2004?09 8
Table 4: Cough and cold preparations, Slovenia, value forecast by segment (SITm), 2009?14 9
Table 5: Cough and cold preparations, Slovenia, value by segment ($m), 2004?09 11
Table 6: Cough and cold preparations, Slovenia, value forecast by segment ($m), 2009?14 12
Table 7: Cough and cold preparations, Slovenia, brand share by value (%), 2008?09 14
Table 8: Cough and cold preparations, Slovenia, value by brand (SITm), 2008?09 14
Table 9: Cough and cold preparations, Slovenia, company share by value (%), 2008?09 16
Table 10: Cough and cold preparations, Slovenia, value by company (SITm), 2008?09 16
Table 11: Cough and cold preparations, Slovenia, distribution channels by value (%), 2008?09 17
Table 12: Cough and cold preparations, Slovenia, value by distribution channel (SITm), 2008?09 17


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