Cough and Cold Preparations Market in South Africa to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Cough and Cold Preparations Market in South Africa (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The cough and cold preparations category was valued at ZAR389m ($47.1m) in 2009, representing a negative CAGR of 0.2% since 2004.

By the end of 2014, the cough and cold preparations category will be worth ZAR400.7m ($48.5m), with an expected CAGR of 0.6% between 2009 and 2014.

The cough and cold preparations market was led by tablets (representing 71.3% of the total value) followed by mixtures and lozenges, with a 19.6% and 4.9% market share, respectively. Topical remedies accounts for the remaining 4.3% share.

Tiger Brands Ltd is the market leader with a 28.2% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Cough and Cold Preparations Market in South Africa (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cough and cold preparations 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Cough and Cold Preparations 9
Value analysis (South African Rand), 2004?09 9
Value analysis (South African Rand), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Company and brand share analysis 15
Distribution analysis 20
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31

LIST OF FIGURES
Figure 1: Cough and cold preparations, South Africa, value by segment (ZARm), 2004?14 11
Figure 2: Cough and cold preparations, South Africa, category growth comparison, by value, 2004?14 14
Figure 3: Cough and cold preparations, South Africa, company share by value (%), 2008?09 17
Figure 4: Cough and cold preparations, South Africa, distribution channels by value (%), 2008?09 21
Figure 5: Annual data review process 28

LIST OF TABLES
Table 1: Cough and cold preparations category definitions 3
Table 2: Cough and cold preparations distribution channels 4
Table 3: Cough and cold preparations, South Africa, value by segment (ZARm), 2004?09 9
Table 4: Cough and cold preparations, South Africa, value forecast by segment (ZARm), 2009?14 10
Table 5: Cough and cold preparations, South Africa, value by segment ($m), 2004?09 12
Table 6: Cough and cold preparations, South Africa, value forecast by segment ($m), 2009?14 13
Table 7: Cough and cold preparations, South Africa, brand share by value (%), 2008?09 15
Table 8: Cough and cold preparations, South Africa, value by brand (ZARm), 2008?09 16
Table 9: Cough and cold preparations, South Africa, company share by value (%), 2008?09 18
Table 10: Cough and cold preparations, South Africa, value by company (ZARm), 2008?09 19
Table 11: Cough and cold preparations, South Africa, distribution channels by value (%), 2008?09 20
Table 12: Cough and cold preparations, South Africa, value by distribution channel (ZARm), 2008?09 20
Table 13: South Africa population, by age group, 2004?09 (millions) 22
Table 14: South Africa population forecast, by age group, 2009?14 (millions) 23
Table 15: South Africa population, by gender, 2004?09 (millions) 23
Table 16: South Africa population forecast, by gender, 2009?14 (millions) 24
Table 17: South Africa nominal GDP, 2004?09 (ZARbn, nominal prices) 24
Table 18: South Africa nominal GDP forecast, 2009?14 (ZARbn, nominal prices) 24
Table 19: South Africa real GDP, 2004?09 (ZARbn, 2000 prices) 25
Table 20: South Africa real GDP forecast, 2009?14 (ZARbn, 2000 prices) 25
Table 21: South Africa real GDP, 2004?09 ($bn, 2000 prices) 25
Table 22: South Africa real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 23: South Africa consumer price index, 2004?09 (2000=100) 26
Table 24: South Africa consumer price index, 2009?14 (2000=100) 26


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