TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cough and cold preparations 2
Chapter 2 definition 3
Chapter 3 Category Analysis: Cough and Cold Preparations 8
Value analysis (Thai Baht), 2004?09 8
Value analysis (Thai Baht), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 12
Company and brand share analysis 13
Distribution analysis 16
Chapter 4 Macroeconomic Profile 18
Macroeconomic Indicators 18
Chapter 5 Research Methodology 23
Methodology overview 23
Secondary research 24
Market modeling 25
Creating an initial data model 25
Revising the initial data model 25
Creating a final estimate 26
Creating demographic value splits 26
Primary research 26
Data finalization 27
Ongoing research 27
LIST OF FIGURES
Figure 1: Cough and cold preparations, Thailand, value by segment (THBm), 2004?14 10
Figure 2: Cough and cold preparations, Thailand, category growth comparison, by value, 2004?14 12
Figure 3: Cough and cold preparations, Thailand, company share by value (%), 2008?09 14
Figure 4: Cough and cold preparations, Thailand, distribution channels by value (%), 2008?09 17
Figure 5: Annual data review process 24
LIST OF TABLES
Table 1: Cough and cold preparations category definitions 3
Table 2: Cough and cold preparations distribution channels 4
Table 3: Cough and cold preparations, Thailand, value by segment (THBm), 2004?09 9
Table 4: Cough and cold preparations, Thailand, value forecast by segment (THBm), 2009?14 10
Table 5: Cough and cold preparations, Thailand, value by segment ($m), 2004?09 12
Table 6: Cough and cold preparations, Thailand, value forecast by segment ($m), 2009?14 13
Table 7: Cough and cold preparations, Thailand, brand share by value (%), 2008?09 14
Table 8: Cough and cold preparations, Thailand, value by brand (THBm), 2008?09 14
Table 9: Cough and cold preparations, Thailand, company share by value (%), 2008?09 16
Table 10: Cough and cold preparations, Thailand, value by company (THBm), 2008?09 16
Table 11: Cough and cold preparations, Thailand, distribution channels by value (%), 2008?09 17
Table 12: Cough and cold preparations, Thailand, value by distribution channel (THBm), 2008?09 17
Table 13: Thailand population, by age group, 2004?09 (millions) 19
Table 14: Thailand population forecast, by age group, 2009?14 (millions) 20
Table 15: Thailand population, by gender, 2004?09 (millions) 20
Table 16: Thailand population forecast, by gender, 2009?14 (millions) 21
Table 17: Thailand nominal GDP, 2004?09 (THBbn, nominal prices) 21
Table 18: Thailand nominal GDP forecast, 2009?14 (THBbn, nominal prices) 21
Table 19: Thailand real GDP, 2004?09 (THBbn, 2000 prices) 22
Table 20: Thailand real GDP forecast, 2009?14 (THBbn, 2000 prices) 22
Table 21: Thailand real GDP, 2004?09 ($bn, 2000 prices) 22
Table 22: Thailand real GDP forecast, 2009?14 ($bn, 2000 prices) 23
Table 23: Thailand consumer price index, 2004?09 (2000=100) 23
Table 24: Thailand consumer price index, 2009?14 (2000=100) 23
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