Crackers (Savory Biscuits) Market in Indonesia to 2013 (Bakery and Cereals)

Introduction

This databook provides key data and information on the Crackers (Savory Biscuits) Market in Indonesia (Bakery and Cereals). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The crackers (savory biscuits) category was valued at IDR1,269,873.5m ($139.2m) in 2008, representing a CAGR of 9.3% since 2003.

By the end of 2013, the crackers (savory biscuits) category will be worth IDR1,785,692.5m ($195.8m), with an expected CAGR of 7.1% between 2008 and 2013.

The crackers (savory biscuits) market volume totaled 68 million kg in 2008, representing a CAGR of 6% since 2003.

By the end of 2013, the crackers (savory biscuits) market will total 89.5 million kg, with an expected CAGR of 5.6% between 2008 and 2013.

The crackers (savory biscuits) market was led by cheese-flavored crackers (representing 40.3% of the total value) followed by plain crackers and bread substitutes, with a 35.2% and 19.4% market share, respectively. Other crackers accounts for the remaining 5.1% share.

Khong Guan Biscuit Factory (S) Pte Ltd. is the market leader with a 35.2% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Crackers (Savory Biscuits) Market in Indonesia (Bakery and Cereals)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: crackers (savory biscuits) 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Crackers (Savory Biscuits) 10
Value analysis (Rupiah), 2003?08 10
Value analysis (Rupiah), 2008?13 11
Value analysis (US dollars), 2003?08 13
Value analysis (US dollars), 2008?13 14
Volume analysis, 2003?08 16
Volume analysis, 2008?13 17
Company and brand share analysis 20
Distribution analysis 23
Expenditure and consumption per capita 25
Chapter 4 PESTLE Analysis 28
Summary 28
Political analysis 30
Economic analysis 33
Social analysis 36
Technological analysis 39
Legal analysis 42
Environmental analysis 45
Chapter 5 Macroeconomic Profile 48
Macroeconomic indicators 48
Chapter 6 Research Methodology 53
Methodology overview 53
Secondary research 54
Market modeling 55
Creating an initial data model 55
Revising the initial data model 55
Creating a final estimate 56
Creating demographic value splits 56
Primary research 56
Data finalization 57
Ongoing research 57

LIST OF FIGURES
Figure 1: Crackers (savory biscuits), Indonesia, value by segment (IDRm), 2003?13 12
Figure 2: Crackers (savory biscuits), Indonesia, category growth comparison, by value, 2003?13 15
Figure 3: Crackers (savory biscuits), Indonesia, volume by segment (kg, million), 2003?13 18
Figure 4: Crackers (savory biscuits), Indonesia, category growth comparison, by volume, 2003?13 19
Figure 5: Crackers (savory biscuits), Indonesia, company share by value (%), 2007?08 21
Figure 6: Crackers (savory biscuits), Indonesia, distribution channels by value (%), 2007?08 24
Figure 7: Annual data review process 54

LIST OF TABLES
Table 1: Crackers (savory biscuits)category definitions 3
Table 2: Crackers (savory biscuits)distribution channels 4
Table 3: Crackers (savory biscuits), Indonesia, value by segment (IDRm), 2003?08 10
Table 4: Crackers (savory biscuits), Indonesia, value forecast by segment (IDRm), 2008?13 11
Table 5: Crackers (savory biscuits), Indonesia, value by segment ($m), 2003?08 13
Table 6: Crackers (savory biscuits), Indonesia, value forecast by segment ($m), 2008?13 14
Table 7: Crackers (savory biscuits), Indonesia, volume by segment (kg, million), 2003?08 16
Table 8: Crackers (savory biscuits), Indonesia, volume forecast by segment (kg, million), 2008?13 17
Table 9: Crackers (savory biscuits), Indonesia, brand share by value (%), 2007?08 20
Table 10: Crackers (savory biscuits), Indonesia, value by brand (IDRm), 2007?08 20
Table 11: Crackers (savory biscuits), Indonesia, company share by value (%), 2007?08 22
Table 12: Crackers (savory biscuits), Indonesia, value by company (IDRm), 2007?08 22
Table 13: Crackers (savory biscuits), Indonesia, distribution channels by value (%), 2007?08 23
Table 14: Crackers (savory biscuits), Indonesia, value by distribution channel (IDRm), 2007?08 23
Table 15: Crackers (savory biscuits), Indonesia, expenditure per capita (IDR), 2003?08 25
Table 16: Crackers (savory biscuits), Indonesia, forecast expenditure per capita (IDR), 2008?13 25
Table 17: Crackers (savory biscuits), Indonesia, expenditure per capita ($), 2003?08 26
Table 18: Crackers (savory biscuits), Indonesia, forecast expenditure per capita ($), 2008?13 26
Table 19: Crackers (savory biscuits), Indonesia, consumption per capita (kg), 2003?08 27
Table 20: Crackers (savory biscuits), Indonesia, forecast consumption per capita (kg), 2008?13 27
Table 21: Analysis of Indonesia’s political landscape 30
Table 22: Analysis of Indonesia’s economy 33
Table 23: Analysis of Indonesia’s social system 36
Table 24: Analysis of Indonesia’s technology landscape 39
Table 25: Analysis of Indonesia’s legal landscape 42
Table 26: Analysis of Indonesia’s environmental landscape 45
Table 27: Indonesia population, by age group, 2003?08 (millions) 48
Table 28: Indonesia population forecast, by age group, 2008?13 (millions) 49
Table 29: Indonesia population, by gender, 2003?08 (millions) 49
Table 30: Indonesia population forecast, by gender, 2008?13 (millions) 50
Table 31: Indonesia nominal GDP, 2003?08 (IDRbn, nominal prices) 50
Table 32: Indonesia nominal GDP forecast, 2008?13 (IDRbn, nominal prices) 50
Table 33: Indonesia real GDP, 2003?08 (IDRbn, 2000 prices) 51
Table 34: Indonesia real GDP forecast, 2008?13 (IDRbn, 2000 prices) 51
Table 35: Indonesia real GDP, 2003?08 ($bn, 2000 prices) 51
Table 36: Indonesia real GDP forecast, 2008?13 ($bn, 2000 prices) 52
Table 37: Indonesia consumer price index, 2003?08 (2000=100) 52
Table 38: Indonesia consumer price index, 2008?13 (2000=100) 52


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