TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: crackers (savory biscuits) 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Crackers (Savory Biscuits) 8
Value analysis (Slovak Koruna), 2004?09 8
Value analysis (Slovak Koruna), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30
LIST OF FIGURES
Figure 1: Crackers (savory biscuits), Slovakia, value by segment (SKKm), 2004?14 10
Figure 2: Crackers (savory biscuits), Slovakia, category growth comparison, by value, 2004?14 13
Figure 3: Crackers (savory biscuits), Slovakia, volume by segment (kg, million), 2004?14 16
Figure 4: Crackers (savory biscuits), Slovakia, category growth comparison, by volume, 2004?14 16
Figure 5: Crackers (savory biscuits), Slovakia, company share by value (%), 2008?09 18
Figure 6: Crackers (savory biscuits), Slovakia, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 27
LIST OF TABLES
Table 1: Crackers (savory biscuits) category definitions 3
Table 2: Crackers (savory biscuits) distribution channels 4
Table 3: Crackers (savory biscuits), Slovakia, value by segment (SKKm), 2004?09 8
Table 4: Crackers (savory biscuits), Slovakia, value forecast by segment (SKKm), 2009?14 9
Table 5: Crackers (savory biscuits), Slovakia, value by segment ($m), 2004?09 11
Table 6: Crackers (savory biscuits), Slovakia, value forecast by segment ($m), 2009?14 12
Table 7: Crackers (savory biscuits), Slovakia, volume by segment (kg, million), 2004?09 14
Table 8: Crackers (savory biscuits), Slovakia, volume forecast by segment (kg, million), 2009?14 15
Table 9: Crackers (savory biscuits), Slovakia, brand share by value (%), 2008?09 17
Table 10: Crackers (savory biscuits), Slovakia, value by brand (SKKm), 2008?09 17
Table 11: Crackers (savory biscuits), Slovakia, company share by value (%), 2008?09 19
Table 12: Crackers (savory biscuits), Slovakia, value by company (SKKm), 2008?09 19
Table 13: Crackers (savory biscuits), Slovakia, distribution channels by value (%), 2008?09 20
Table 14: Crackers (savory biscuits), Slovakia, value by distribution channel (SKKm), 2008?09 20
Table 15: Crackers (savory biscuits), Slovakia, expenditure per capita (SKK), 2004?09 22
Table 16: Crackers (savory biscuits), Slovakia, forecast expenditure per capita (SKK), 2009?14 23
Table 17: Crackers (savory biscuits), Slovakia, expenditure per capita ($), 2004?09 23
Table 18: Crackers (savory biscuits), Slovakia, forecast expenditure per capita ($), 2009?14 24
Table 19: Crackers (savory biscuits), Slovakia, consumption per capita (kg), 2004?09 24
Table 20: Crackers (savory biscuits), Slovakia, forecast consumption per capita (kg), 2009?14 25
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