TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: crackers (savory biscuits) 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Crackers (Savory Biscuits) 9
Value analysis (Euro), 2003?08 9
Value analysis (Euro), 2008?13 10
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 28
Macroeconomic indicators 28
Chapter 5 Research Methodology 33
Methodology overview 33
Secondary research 34
Market modeling 35
Creating an initial data model 35
Revising the initial data model 35
Creating a final estimate 36
Creating demographic value splits 36
Primary research 36
Data finalization 37
Ongoing research 37
LIST OF FIGURES
Figure 1: Crackers (savory biscuits), Spain, value by segment (€m), 2003?13 11
Figure 2: Crackers (savory biscuits), Spain, category growth comparison, by value, 2003?13 14
Figure 3: Crackers (savory biscuits), Spain, volume by segment (kg, million), 2003?13 17
Figure 4: Crackers (savory biscuits), Spain, category growth comparison, by volume, 2003?13 17
Figure 5: Crackers (savory biscuits), Spain, company share by value (%), 2007?08 20
Figure 6: Crackers (savory biscuits), Spain, distribution channels by value (%), 2007?08 23
Figure 7: Annual data review process 34
LIST OF TABLES
Table 1: Crackers (savory biscuits) category definitions 3
Table 2: Crackers (savory biscuits) distribution channels 4
Table 3: Crackers (savory biscuits), Spain, value by segment (€m), 2003?08 9
Table 4: Crackers (savory biscuits), Spain, value forecast by segment (€m), 2008?13 10
Table 5: Crackers (savory biscuits), Spain, value by segment ($m), 2003?08 12
Table 6: Crackers (savory biscuits), Spain, value forecast by segment ($m), 2008?13 13
Table 7: Crackers (savory biscuits), Spain, volume by segment (kg, million), 2003?08 15
Table 8: Crackers (savory biscuits), Spain, volume forecast by segment (kg, million), 2008?13 16
Table 9: Crackers (savory biscuits), Spain, brand share by value (%), 2007?08 18
Table 10: Crackers (savory biscuits), Spain, value by brand (€m), 2007?08 19
Table 11: Crackers (savory biscuits), Spain, company share by value (%), 2007?08 21
Table 12: Crackers (savory biscuits), Spain, value by company (€m), 2007?08 21
Table 13: Crackers (savory biscuits), Spain, distribution channels by value (%), 2007?08 22
Table 14: Crackers (savory biscuits), Spain, value by distribution channel (€m), 2007?08 22
Table 15: Crackers (savory biscuits), Spain, expenditure per capita (€), 2003?08 24
Table 16: Crackers (savory biscuits), Spain, forecast expenditure per capita (€), 2008?13 25
Table 17: Crackers (savory biscuits), Spain, expenditure per capita ($), 2003?08 25
Table 18: Crackers (savory biscuits), Spain, forecast expenditure per capita ($), 2008?13 26
Table 19: Crackers (savory biscuits), Spain, consumption per capita (kg), 2003?08 26
Table 20: Crackers (savory biscuits), Spain, forecast consumption per capita (kg), 2008?13 27
Table 21: Spain population, by age group, 2003?08 (millions) 28
Table 22: Spain population forecast, by age group, 2008?13 (millions) 29
Table 23: Spain population, by gender, 2003?08 (millions) 29
Table 24: Spain population forecast, by gender, 2008?13 (millions) 30
Table 25: Spain nominal GDP, 2003?08 (€bn, nominal prices) 30
Table 26: Spain nominal GDP forecast, 2008?13 (€bn, nominal prices) 30
Table 27: Spain real GDP, 2003?08 (€bn, 2000 prices) 31
Table 28: Spain real GDP forecast, 2008?13 (€bn, 2000 prices) 31
Table 29: Spain real GDP, 2003?08 ($bn, 2000 prices) 31
Table 30: Spain real GDP forecast, 2008?13 ($bn, 2000 prices) 32
Table 31: Spain consumer price index, 2003?08 (2000=100) 32
Table 32: Spain consumer price index, 2008?13 (2000=100) 32
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