Ice Cream in the US to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ice cream 2
Summary category level: impulse ice cream 3
Summary category level: artisanal ice cream 4
Summary category level: frozen yogurt 5
Summary category level: take-home ice cream 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (US Dollar), 2003?08 21
Value analysis (US Dollar), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company and brand share analysis 27
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 36
Nestlé SA. 36
Unilever 39
Chapter 5 Category Analysis: Impulse Ice Cream 41
Value analysis (US Dollar), 2003?08 41
Value analysis (US Dollar), 2008?13 42
Volume analysis, 2003?08 44
Volume analysis, 2008?13 45
Company and brand share analysis 47
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 6 Category Analysis: Artisanal Ice Cream 54
Value analysis (US Dollar), 2003?08 54
Value analysis (US Dollar), 2008?13 55
Volume analysis, 2003?08 56
Volume analysis, 2008?13 57
Company and brand share analysis 58
Distribution analysis 60
Expenditure and consumption per capita 61
Chapter 7 Category Analysis: Frozen Yogurt 63
Value analysis (US Dollar), 2003?08 63
Value analysis (US Dollar), 2008?13 64
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 8 Category Analysis: Take-Home Ice Cream 74
Value analysis (US Dollar), 2003?08 74
Value analysis (US Dollar), 2008?13 75
Volume analysis, 2003?08 77
Volume analysis, 2008?13 78
Company and brand share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 9 Country Comparison 87
Value 87
Volume 91
Market share 95
Chapter 10 PESTLE Analysis 96
Summary 96
Political analysis 97
Economic analysis 100
Social analysis 104
Technological analysis 108
Legal analysis 112
Environmental analysis 115
Chapter 11 New Product Development 119
Product launches over time 119
Recent product launches 121
Chapter 12 Macroeconomic Profile 122
Macroeconomic indicators 122
Chapter 13 Research Methodology 127
Methodology overview 127
Secondary research 128
Market modeling 129
Creating an initial data model 129
Revising the initial data model 129
Creating a final estimate 130
Creating demographic value splits 130
Primary research 130
Data finalization 131
Ongoing research 131
Chapter 14 APPENDIX 132
Future readings 132
How to contact experts in your industry 132
Disclaimer 132

LIST OF FIGURES
Figure 1: Ice cream, US, value by category ($m), 2003?13 23
Figure 2: Ice cream, US, category growth comparison, by value, 2003?13 23
Figure 3: Ice cream, US, volume by category (liters, million), 2003?13 26
Figure 4: Ice cream, US, category growth comparison, by volume, 2003?13 26
Figure 5: Ice cream, US, company share by value (%), 2007?08 29
Figure 6: Ice cream, US, distribution channels by value (%), 2007?08 32
Figure 7: Impulse ice cream, US, value by segment ($m), 2003?13 43
Figure 8: Impulse ice cream, US, category growth comparison, by value, 2003?13 43
Figure 9: Impulse ice cream, US, volume by segment (liters, million), 2003?13 46
Figure 10: Impulse ice cream, US, category growth comparison, by volume, 2003?13 46
Figure 11: Impulse ice cream, US, company share by value (%), 2007?08 48
Figure 12: Impulse ice cream, US, distribution channels by value (%), 2007?08 51
Figure 13: Artisanal ice cream, US, value ($m), 2003?13 55
Figure 14: Artisanal ice cream, US, volume (liters, million), 2003?13 57
Figure 15: Frozen yogurt, US, value ($m), 2003?13 64
Figure 16: Frozen yogurt, US, volume (liters, million), 2003?13 66
Figure 17: Frozen yogurt, US, company share by value (%), 2007?08 68
Figure 18: Frozen yogurt, US, distribution channels by value (%), 2007?08 71
Figure 19: Take-home ice cream, US, value by segment ($m), 2003?13 76
Figure 20: Take-home ice cream, US, category growth comparison, by value, 2003?13 76
Figure 21: Take-home ice cream, US, volume by segment (liters, million), 2003?13 79
Figure 22: Take-home ice cream, US, category growth comparison, by volume, 2003?13 79
Figure 23: Take-home ice cream, US, company share by value (%), 2007?08 81
Figure 24: Take-home ice cream, US, distribution channels by value (%), 2007?08 84
Figure 25: Global ice cream market split (value terms, 2008), top five countries 88
Figure 26: Global ice cream market value, 2003–08, top five countries 90
Figure 27: Global ice cream market split (volume terms, 2008), top five countries 92
Figure 28: Global ice cream market volume, 2003–08, top five countries 94
Figure 29: Annual data review process 128

LIST OF TABLES
Table 1: Ice cream category definitions 9
Table 2: Ice cream distribution channels 10
Table 3: Ice cream, US, value by category ($m), 2003?08 21
Table 4: Ice cream, US, value forecast by category ($m), 2008?13 22
Table 5: Ice cream, US, volume by category (liters, million), 2003?08 24
Table 6: Ice cream, US, volume forecast by category (liters, million), 2008?13 25
Table 7: Ice cream, US, brand share by value (%), 2007?08 27
Table 8: Ice cream, US, value by brand ($m), 2007?08 28
Table 9: Ice cream, US, company share by value (%), 2007?08 30
Table 10: Ice cream, US, value by company ($m), 2007?08 30
Table 11: Ice cream, US, distribution channels by value (%), 2007?08 31
Table 12: Ice cream, US, value by distribution channel ($m), 2007?08 31
Table 13: Ice cream, US, expenditure per capita ($), 2003?08 33
Table 14: Ice cream, US, forecast expenditure per capita ($), 2008?13 34
Table 15: Ice cream, US, consumption per capita (liters), 2003?08 34
Table 16: Ice cream, US, forecast consumption per capita (liters), 2008?13 35
Table 17: Nestlé SA key facts 36
Table 18: Unilever key facts 39
Table 19: Impulse ice cream, US, value by segment ($m), 2003?08 41
Table 20: Impulse ice cream, US, value forecast by segment ($m), 2008?13 42
Table 21: Impulse ice cream, US, volume by segment (liters, million), 2003?08 44
Table 22: Impulse ice cream, US, volume forecast by segment (liters, million), 2008?13 45
Table 23: Impulse ice cream, US, brand share by value (%), 2007?08 47
Table 24: Impulse ice cream, US, value by brand ($m), 2007?08 47
Table 25: Impulse ice cream, US, company share by value (%), 2007?08 49
Table 26: Impulse ice cream, US, value by company ($m), 2007?08 49
Table 27: Impulse ice cream, US, distribution channels by value (%), 2007?08 50
Table 28: Impulse ice cream, US, value by distribution channel ($m), 2007?08 50
Table 29: Impulse ice cream, US, expenditure per capita ($), 2003?08 52
Table 30: Impulse ice cream, US, forecast expenditure per capita ($), 2008?13 52
Table 31: Impulse ice cream, US, consumption per capita (liters), 2003?08 53
Table 32: Impulse ice cream, US, forecast consumption per capita (liters), 2008?13 53
Table 33: Artisanal ice cream, US, value ($m), 2003?08 54
Table 34: Artisanal ice cream, US, value forecast ($m), 2008?13 55
Table 35: Artisanal ice cream, US, volume (liters, million), 2003?08 56
Table 36: Artisanal ice cream, US, volume forecast (liters, million), 2008?13 57
Table 37: Artisanal ice cream, US, brand share by value (%), 2007?08 58
Table 38: Artisanal ice cream, US, value by brand ($m), 2007?08 58
Table 39: Artisanal ice cream, US, company share by value (%), 2007?08 59
Table 40: Artisanal ice cream, US, value by company ($m), 2007?08 59
Table 41: Artisanal ice cream, US, distribution channels by value (%), 2007?08 60
Table 42: Artisanal ice cream, US, value by distribution channel ($m), 2007?08 60
Table 43: Artisanal ice cream, US, expenditure per capita ($), 2003?08 61
Table 44: Artisanal ice cream, US, forecast expenditure per capita ($), 2008?13 61
Table 45: Artisanal ice cream, US, consumption per capita (liters), 2003?08 62
Table 46: Artisanal ice cream, US, forecast consumption per capita (liters), 2008?13 62
Table 47: Frozen yogurt, US, value ($m), 2003?08 63
Table 48: Frozen yogurt, US, value forecast ($m), 2008?13 64
Table 49: Frozen yogurt, US, volume (liters, million), 2003?08 65
Table 50: Frozen yogurt, US, volume forecast (liters, million), 2008?13 66
Table 51: Frozen yogurt, US, brand share by value (%), 2007?08 67
Table 52: Frozen yogurt, US, value by brand ($m), 2007?08 67
Table 53: Frozen yogurt, US, company share by value (%), 2007?08 69
Table 54: Frozen yogurt, US, value by company ($m), 2007?08 69
Table 55: Frozen yogurt, US, distribution channels by value (%), 2007?08 70
Table 56: Frozen yogurt, US, value by distribution channel ($m), 2007?08 70
Table 57: Frozen yogurt, US, expenditure per capita ($), 2003?08 72
Table 58: Frozen yogurt, US, forecast expenditure per capita ($), 2008?13 72
Table 59: Frozen yogurt, US, consumption per capita (liters), 2003?08 73
Table 60: Frozen yogurt, US, forecast consumption per capita (liters), 2008?13 73
Table 61: Take-home ice cream, US, value by segment ($m), 2003?08 74
Table 62: Take-home ice cream, US, value forecast by segment ($m), 2008?13 75
Table 63: Take-home ice cream, US, volume by segment (liters, million), 2003?08 77
Table 64: Take-home ice cream, US, volume forecast by segment (liters, million), 2008?13 78
Table 65: Take-home ice cream, US, brand share by value (%), 2007?08 80
Table 66: Take-home ice cream, US, value by brand ($m), 2007?08 80
Table 67: Take-home ice cream, US, company share by value (%), 2007?08 82
Table 68: Take-home ice cream, US, value by company ($m), 2007?08 82
Table 69: Take-home ice cream, US, distribution channels by value (%), 2007?08 83
Table 70: Take-home ice cream, US, value by distribution channel ($m), 2007?08 83
Table 71: Take-home ice cream, US, expenditure per capita ($), 2003?08 85
Table 72: Take-home ice cream, US, forecast expenditure per capita ($), 2008?13 85
Table 73: Take-home ice cream, US, consumption per capita (liters), 2003?08 86
Table 74: Take-home ice cream, US, forecast consumption per capita (liters), 2008?13 86
Table 75: Global ice cream market value, 2008 87
Table 76: Global ice cream market split (value terms ($m), 2008), top five countries 90
Table 77: Global ice cream market volume, 2008 91
Table 78: Global ice cream market split (volume terms, 2008), top five countries 94
Table 79: Leading players, top five countries 95
Table 80: Analysis of the US’s political landscape 97
Table 81: Analysis of the US economy 100
Table 82: Analysis of the US’s social system 104
Table 83: Analysis of the US’s technology landscape 108
Table 84: Analysis of the US’s legal landscape 112
Table 85: Analysis of the US’s environmental landscape 115
Table 86: US ice cream new product launches reports, by company (top five companies), 2009 119
Table 87: US ice cream new product launches SKUs, by company (top five companies), 2009 119
Table 88: US ice cream new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 120
Table 89: US ice cream new product launches (reports), by ingredients (top 10 ingredients), 2009 120
Table 90: US ice cream new product launches (reports), by package tags or claims (top 10 claims), 2009 121
Table 91: US ice cream new product launches - recent five launches (2009) 121
Table 92: US population, by age group, 2003?08 (millions) 122
Table 93: US population forecast, by age group, 2008?13 (millions) 123
Table 94: US population, by gender, 2003?08 (millions) 123
Table 95: US population forecast, by gender, 2008?13 (millions) 124
Table 96: US nominal GDP, 2003?08 ($bn, nominal prices) 124
Table 97: US nominal GDP forecast, 2008?13 ($bn, nominal prices) 124
Table 98: US real GDP, 2003?08 ($bn, 2000 prices) 125
Table 99: US real GDP forecast, 2008?13 ($bn, 2000 prices) 125
Table 100: US consumer price index, 2003?08 (2000=100) 126
Table 101: US consumer price index, 2008?13 (2000=100) 126


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