Ice cream in the US to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ice cream 2
Summary category level: impulse ice cream 3
Summary category level: artisanal ice cream 4
Summary category level: frozen yogurt 5
Summary category level: take-home ice cream 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 20
Value analysis (US Dollar), 2004?09 20
Value analysis (US Dollar), 2009?14 21
Volume analysis, 2004?09 23
Volume analysis, 2009?14 24
Company and brand share analysis 26
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 4 Leading Company Profiles 35
Nestlé SA 35
Unilever 38
Chapter 5 Category Analysis: Impulse Ice Cream 40
Value analysis (US Dollar), 2004?09 40
Value analysis (US Dollar), 2009?14 41
Volume analysis, 2004?09 43
Volume analysis, 2009?14 44
Company and brand share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 6 Category Analysis: Artisanal Ice Cream 53
Value analysis (US Dollar), 2004?09 53
Value analysis (US Dollar), 2009?14 54
Volume analysis, 2004?09 55
Volume analysis, 2009?14 56
Company and brand share analysis 57
Distribution analysis 59
Expenditure and consumption per capita 60
Chapter 7 Category Analysis: Frozen Yogurt 62
Value analysis (US Dollar), 2004?09 62
Value analysis (US Dollar), 2009?14 63
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 8 Category Analysis: Take-Home Ice Cream 73
Value analysis (US Dollar), 2004?09 73
Value analysis (US Dollar), 2009?14 74
Volume analysis, 2004?09 76
Volume analysis, 2009?14 77
Company and brand share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 9 Country Comparison 86
Value 86
Volume 90
Market share 94
Chapter 10 New Product Development 95
Product launches over time 95
Recent product launches 97
Chapter 11 Macroeconomic Profile 98
Macroeconomic Indicators 98
Chapter 12 Research Methodology 103
Methodology overview 103
Secondary research 104
Market modeling 105
Creating an initial data model 105
Revising the initial data model 105
Creating a final estimate 106
Creating demographic value splits 106
Primary research 106
Data finalization 107
Ongoing research 107
Chapter 13 Appendix 108
Future readings 108
How to contact experts in your industry 108
Disclaimer 108

LIST OF FIGURES
Figure 1: Ice cream, US, value by category ($m), 2004?14 22
Figure 2: Ice cream, US, category growth comparison, by value, 2004?14 22
Figure 3: Ice cream, US, volume by category (liters, million), 2004?14 25
Figure 4: Ice cream, US, category growth comparison, by volume, 2004?14 25
Figure 5: Ice cream, US, company share by value (%), 2008?09 28
Figure 6: Ice cream, US, distribution channels by value (%), 2008?09 31
Figure 7: Impulse ice cream, US, value by segment ($m), 2004?14 42
Figure 8: Impulse ice cream, US, category growth comparison, by value, 2004?14 42
Figure 9: Impulse ice cream, US, volume by segment (liters, million), 2004?14 45
Figure 10: Impulse ice cream, US, category growth comparison, by volume, 2004?14 45
Figure 11: Impulse ice cream, US, company share by value (%), 2008?09 47
Figure 12: Impulse ice cream, US, distribution channels by value (%), 2008?09 50
Figure 13: Artisanal ice cream, US, value ($m), 2004?14 54
Figure 14: Artisanal ice cream, US, volume (liters, million), 2004?14 56
Figure 15: Frozen yogurt, US, value ($m), 2004?14 63
Figure 16: Frozen yogurt, US, volume (liters, million), 2004?14 65
Figure 17: Frozen yogurt, US, company share by value (%), 2008?09 67
Figure 18: Frozen yogurt, US, distribution channels by value (%), 2008?09 70
Figure 19: Take-home ice cream, US, value by segment ($m), 2004?14 75
Figure 20: Take-home ice cream, US, category growth comparison, by value, 2004?14 75
Figure 21: Take-home ice cream, US, volume by segment (liters, million), 2004?14 78
Figure 22: Take-home ice cream, US, category growth comparison, by volume, 2004?14 78
Figure 23: Take-home ice cream, US, company share by value (%), 2008?09 80
Figure 24: Take-home ice cream, US, distribution channels by value (%), 2008?09 83
Figure 25: Global ice cream market split (value terms, 2009), top five countries 87
Figure 26: Global ice cream market value, 2004–09, top five countries 89
Figure 27: Global ice cream market split (volume terms, 2009), top five countries 91
Figure 28: Global ice cream market volume, 2004–09, top five countries 93
Figure 29: Annual data review process 104

LIST OF TABLES
Table 1: Ice cream category definitions 9
Table 2: Ice cream distribution channels 10
Table 3: Ice cream, US, value by category ($m), 2004?09 20
Table 4: Ice cream, US, value forecast by category ($m), 2009?14 21
Table 5: Ice cream, US, volume by category (liters, million), 2004?09 23
Table 6: Ice cream, US, volume forecast by category (liters, million), 2009?14 24
Table 7: Ice cream, US, brand share by value (%), 2008?09 26
Table 8: Ice cream, US, value by brand ($m), 2008?09 27
Table 9: Ice cream, US, company share by value (%), 2008?09 29
Table 10: Ice cream, US, value by company ($m), 2008?09 29
Table 11: Ice cream, US, distribution channels by value (%), 2008?09 30
Table 12: Ice cream, US, value by distribution channel ($m), 2008?09 30
Table 13: Ice cream, US, expenditure per capita ($), 2004?09 32
Table 14: Ice cream, US, forecast expenditure per capita ($), 2009?14 33
Table 15: Ice cream, US, consumption per capita (liters), 2004?09 33
Table 16: Ice cream, US, forecast consumption per capita (liters), 2009?14 34
Table 17: Nestlé SA key facts 35
Table 18: Unilever key facts 38
Table 19: Impulse ice cream, US, value by segment ($m), 2004?09 40
Table 20: Impulse ice cream, US, value forecast by segment ($m), 2009?14 41
Table 21: Impulse ice cream, US, volume by segment (liters, million), 2004?09 43
Table 22: Impulse ice cream, US, volume forecast by segment (liters, million), 2009?14 44
Table 23: Impulse ice cream, US, brand share by value (%), 2008?09 46
Table 24: Impulse ice cream, US, value by brand ($m), 2008?09 46
Table 25: Impulse ice cream, US, company share by value (%), 2008?09 48
Table 26: Impulse ice cream, US, value by company ($m), 2008?09 48
Table 27: Impulse ice cream, US, distribution channels by value (%), 2008?09 49
Table 28: Impulse ice cream, US, value by distribution channel ($m), 2008?09 49
Table 29: Impulse ice cream, US, expenditure per capita ($), 2004?09 51
Table 30: Impulse ice cream, US, forecast expenditure per capita ($), 2009?14 51
Table 31: Impulse ice cream, US, consumption per capita (liters), 2004?09 52
Table 32: Impulse ice cream, US, forecast consumption per capita (liters), 2009?14 52
Table 33: Artisanal ice cream, US, value ($m), 2004?09 53
Table 34: Artisanal ice cream, US, value forecast ($m), 2009?14 54
Table 35: Artisanal ice cream, US, volume (liters, million), 2004?09 55
Table 36: Artisanal ice cream, US, volume forecast (liters, million), 2009?14 56
Table 37: Artisanal ice cream, US, brand share by value (%), 2008?09 57
Table 38: Artisanal ice cream, US, value by brand ($m), 2008?09 57
Table 39: Artisanal ice cream, US, company share by value (%), 2008?09 58
Table 40: Artisanal ice cream, US, value by company ($m), 2008?09 58
Table 41: Artisanal ice cream, US, distribution channels by value (%), 2008?09 59
Table 42: Artisanal ice cream, US, value by distribution channel ($m), 2008?09 59
Table 43: Artisanal ice cream, US, expenditure per capita ($), 2004?09 60
Table 44: Artisanal ice cream, US, forecast expenditure per capita ($), 2009?14 60
Table 45: Artisanal ice cream, US, consumption per capita (liters), 2004?09 61
Table 46: Artisanal ice cream, US, forecast consumption per capita (liters), 2009?14 61
Table 47: Frozen yogurt, US, value ($m), 2004?09 62
Table 48: Frozen yogurt, US, value forecast ($m), 2009?14 63
Table 49: Frozen yogurt, US, volume (liters, million), 2004?09 64
Table 50: Frozen yogurt, US, volume forecast (liters, million), 2009?14 65
Table 51: Frozen yogurt, US, brand share by value (%), 2008?09 66
Table 52: Frozen yogurt, US, value by brand ($m), 2008?09 66
Table 53: Frozen yogurt, US, company share by value (%), 2008?09 68
Table 54: Frozen yogurt, US, value by company ($m), 2008?09 68
Table 55: Frozen yogurt, US, distribution channels by value (%), 2008?09 69
Table 56: Frozen yogurt, US, value by distribution channel ($m), 2008?09 69
Table 57: Frozen yogurt, US, expenditure per capita ($), 2004?09 71
Table 58: Frozen yogurt, US, forecast expenditure per capita ($), 2009?14 71
Table 59: Frozen yogurt, US, consumption per capita (liters), 2004?09 72
Table 60: Frozen yogurt, US, forecast consumption per capita (liters), 2009?14 72
Table 61: Take-home ice cream, US, value by segment ($m), 2004?09 73
Table 62: Take-home ice cream, US, value forecast by segment ($m), 2009?14 74
Table 63: Take-home ice cream, US, volume by segment (liters, million), 2004?09 76
Table 64: Take-home ice cream, US, volume forecast by segment (liters, million), 2009?14 77
Table 65: Take-home ice cream, US, brand share by value (%), 2008?09 79
Table 66: Take-home ice cream, US, value by brand ($m), 2008?09 79
Table 67: Take-home ice cream, US, company share by value (%), 2008?09 81
Table 68: Take-home ice cream, US, value by company ($m), 2008?09 81
Table 69: Take-home ice cream, US, distribution channels by value (%), 2008?09 82
Table 70: Take-home ice cream, US, value by distribution channel ($m), 2008?09 82
Table 71: Take-home ice cream, US, expenditure per capita ($), 2004?09 84
Table 72: Take-home ice cream, US, forecast expenditure per capita ($), 2009?14 84
Table 73: Take-home ice cream, US, consumption per capita (liters), 2004?09 85
Table 74: Take-home ice cream, US, forecast consumption per capita (liters), 2009?14 85
Table 75: Global ice cream market value, 2009 86
Table 76: Global ice cream market split (value terms ($m), 2009), top five countries 89
Table 77: Global ice cream market volume, 2009 90
Table 78: Global ice cream market split (volume terms, 2009), top five countries 93
Table 79: Leading players, top five countries 94
Table 80: US ice cream new product launches reports, by company (top five companies), 2009 95
Table 81: US ice cream new product launches SKUs, by company (top five companies), 2009 95
Table 82: US ice cream new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 96
Table 83: US ice cream new product launches (reports), by ingredients (top 10 ingredients), 2009 96
Table 84: US ice cream new product launches (reports), by package tags or claims (top 10 claims), 2009 97
Table 85: US ice cream new product launches - recent five launches (2009) 97
Table 86: US population, by age group, 2004?09 (millions) 98
Table 87: US population forecast, by age group, 2009?14 (millions) 99
Table 88: US population, by gender, 2004?09 (millions) 99
Table 89: US population forecast, by gender, 2009?14 (millions) 100
Table 90: US nominal GDP, 2004?09 ($bn, nominal prices) 100
Table 91: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 100
Table 92: US real GDP, 2004?09 ($bn, 2000 prices) 101
Table 93: US real GDP forecast, 2009?14 ($bn, 2000 prices) 101
Table 94: US consumer price index, 2004?09 (2000=100) 102
Table 95: US consumer price index, 2009?14 (2000=100) 102



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