Ice Cream in Belgium to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ice cream 2
Summary category level: impulse ice cream 3
Summary category level: artisanal ice cream 4
Summary category level: frozen yogurt 5
Summary category level: take-home ice cream 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Euro), 2003?08 21
Value analysis (Euro), 2008?13 22
Value analysis (US dollars), 2003?08 24
Value analysis (US dollars), 2008?13 25
Volume analysis, 2003?08 27
Volume analysis, 2008?13 28
Company and brand share analysis 30
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profile 39
Unilever 39
Chapter 5 Category Analysis: Impulse Ice Cream 41
Value analysis (Euro), 2003?08 41
Value analysis (Euro), 2008?13 42
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 46
Volume analysis, 2008?13 47
Company and brand share analysis 49
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Artisanal Ice Cream 56
Value analysis (Euro), 2003?08 56
Value analysis (Euro), 2008?13 57
Value analysis (US dollars), 2003?08 58
Value analysis (US dollars), 2008?13 58
Volume analysis, 2003?08 59
Volume analysis, 2008?13 60
Company and brand share analysis 61
Distribution analysis 63
Expenditure and consumption per capita 64
Chapter 7 Category Analysis: Frozen Yogurt 67
Value analysis (Euro), 2003?08 67
Value analysis (Euro), 2008?13 68
Value analysis (US dollars), 2003?08 69
Value analysis (US dollars), 2008?13 69
Volume analysis, 2003?08 70
Volume analysis, 2008?13 71
Company and brand share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 8 Category Analysis: Take-Home Ice Cream 80
Value analysis (Euro), 2003?08 80
Value analysis (Euro), 2008?13 81
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 82
Volume analysis, 2003?08 84
Volume analysis, 2008?13 85
Company and brand share analysis 87
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 9 Country Comparison 95
Value 95
Volume 99
Market share 103
Chapter 10 PESTLE Analysis 104
Summary 104
Political analysis 105
Economic analysis 109
Social analysis 113
Technological analysis 117
Legal analysis 121
Environmental analysis 124
Chapter 11 New Product Development 127
Product launches over time 127
Recent product launches 129
Chapter 12 Macroeconomic Profile 130
Macroeconomic indicators 130
Chapter 13 Research Methodology 135
Methodology overview 135
Secondary research 136
Market modeling 137
Creating an initial data model 137
Revising the initial data model 137
Creating a final estimate 138
Creating demographic value splits 138
Primary research 138
Data finalization 139
Ongoing research 139
Chapter 14 APPENDIX 140
Future readings 140
How to contact experts in your industry 140
Disclaimer 140

LIST OF FIGURES
Figure 1: Ice cream, Belgium, value by category (€m), 2003?13 23
Figure 2: Ice cream, Belgium, category growth comparison, by value, 2003?13 26
Figure 3: Ice cream, Belgium, volume by category (liters, million), 2003?13 29
Figure 4: Ice cream, Belgium, category growth comparison, by volume, 2003?13 29
Figure 5: Ice cream, Belgium, company share by value (%), 2007?08 31
Figure 6: Ice cream, Belgium, distribution channels by value (%), 2007?08 34
Figure 7: Impulse ice cream, Belgium, value by segment (€m), 2003?13 43
Figure 8: Impulse ice cream, Belgium, category growth comparison, by value, 2003?13 45
Figure 9: Impulse ice cream, Belgium, volume by segment (liters, million), 2003?13 47
Figure 10: Impulse ice cream, Belgium, category growth comparison, by volume, 2003?13 48
Figure 11: Impulse ice cream, Belgium, distribution channels by value (%), 2007?08 52
Figure 12: Artisanal ice cream, Belgium, value (€m), 2003?13 57
Figure 13: Artisanal ice cream, Belgium, volume (liters, million), 2003?13 60
Figure 14: Frozen yogurt, Belgium, value (€m), 2003?13 68
Figure 15: Frozen yogurt, Belgium, volume (liters, million), 2003?13 71
Figure 16: Frozen yogurt, Belgium, company share by value (%), 2007?08 73
Figure 17: Frozen yogurt, Belgium, distribution channels by value (%), 2007?08 76
Figure 18: Take-home ice cream, Belgium, value by segment (€m), 2003?13 81
Figure 19: Take-home ice cream, Belgium, category growth comparison, by value, 2003?13 83
Figure 20: Take-home ice cream, Belgium, volume by segment (liters, million), 2003?13 85
Figure 21: Take-home ice cream, Belgium, category growth comparison, by volume, 2003?13 86
Figure 22: Take-home ice cream, Belgium, company share by value (%), 2007?08 88
Figure 23: Take-home ice cream, Belgium, distribution channels by value (%), 2007?08 91
Figure 24: Global ice cream market split (value terms, 2008), top five countries 96
Figure 25: Global ice cream market value, 2003–08, top five countries 98
Figure 26: Global ice cream market split (volume terms, 2008), top five countries 100
Figure 27: Global ice cream market volume, 2003–08, top five countries 102
Figure 28: Annual data review process 136

LIST OF TABLES
Table 1: Ice cream category definitions 9
Table 2: Ice cream distribution channels 10
Table 3: Ice cream, Belgium, value by category (€m), 2003?08 21
Table 4: Ice cream, Belgium, value forecast by category (€m), 2008?13 22
Table 5: Ice cream, Belgium, value by category ($m), 2003?08 24
Table 6: Ice cream, Belgium, value forecast by category ($m), 2008?13 25
Table 7: Ice cream, Belgium, volume by category (liters, million), 2003?08 27
Table 8: Ice cream, Belgium, volume forecast by category (liters, million), 2008?13 28
Table 9: Ice cream, Belgium, brand share by value (%), 2007?08 30
Table 10: Ice cream, Belgium, value by brand (€m), 2007?08 30
Table 11: Ice cream, Belgium, company share by value (%), 2007?08 32
Table 12: Ice cream, Belgium, value by company (€m), 2007?08 32
Table 13: Ice cream, Belgium, distribution channels by value (%), 2007?08 33
Table 14: Ice cream, Belgium, value by distribution channel (€m), 2007?08 33
Table 15: Ice cream, Belgium, expenditure per capita (€), 2003?08 35
Table 16: Ice cream, Belgium, forecast expenditure per capita (€), 2008?13 36
Table 17: Ice cream, Belgium, expenditure per capita ($), 2003?08 36
Table 18: Ice cream, Belgium, forecast expenditure per capita ($), 2008?13 37
Table 19: Ice cream, Belgium, consumption per capita (liters), 2003?08 37
Table 20: Ice cream, Belgium, forecast consumption per capita (liters), 2008?13 38
Table 21: Unilever key facts 39
Table 22: Impulse ice cream, Belgium, value by segment (€m), 2003?08 41
Table 23: Impulse ice cream, Belgium, value forecast by segment (€m), 2008?13 42
Table 24: Impulse ice cream, Belgium, value by segment ($m), 2003?08 44
Table 25: Impulse ice cream, Belgium, value forecast by segment ($m), 2008?13 44
Table 26: Impulse ice cream, Belgium, volume by segment (liters, million), 2003?08 46
Table 27: Impulse ice cream, Belgium, volume forecast by segment (liters, million), 2008?13 47
Table 28: Impulse ice cream, Belgium, brand share by value (%), 2007?08 49
Table 29: Impulse ice cream, Belgium, value by brand (€m), 2007?08 49
Table 30: Impulse ice cream, Belgium, company share by value (%), 2007?08 50
Table 31: Impulse ice cream, Belgium, value by company (€m), 2007?08 50
Table 32: Impulse ice cream, Belgium, distribution channels by value (%), 2007?08 51
Table 33: Impulse ice cream, Belgium, value by distribution channel (€m), 2007?08 51
Table 34: Impulse ice cream, Belgium, expenditure per capita (€), 2003?08 53
Table 35: Impulse ice cream, Belgium, forecast expenditure per capita (€), 2008?13 53
Table 36: Impulse ice cream, Belgium, expenditure per capita ($), 2003?08 54
Table 37: Impulse ice cream, Belgium, forecast expenditure per capita ($), 2008?13 54
Table 38: Impulse ice cream, Belgium, consumption per capita (liters), 2003?08 55
Table 39: Impulse ice cream, Belgium, forecast consumption per capita (liters), 2008?13 55
Table 40: Artisanal ice cream, Belgium, value (€m), 2003?08 56
Table 41: Artisanal ice cream, Belgium, value forecast (€m), 2008?13 57
Table 42: Artisanal ice cream, Belgium, value ($m), 2003?08 58
Table 43: Artisanal ice cream, Belgium, value forecast ($m), 2008?13 58
Table 44: Artisanal ice cream, Belgium, volume (liters, million), 2003?08 59
Table 45: Artisanal ice cream, Belgium, volume forecast (liters, million), 2008?13 60
Table 46: Artisanal ice cream, Belgium, brand share by value (%), 2007?08 61
Table 47: Artisanal ice cream, Belgium, value by brand (€m), 2007?08 61
Table 48: Artisanal ice cream, Belgium, company share by value (%), 2007?08 62
Table 49: Artisanal ice cream, Belgium, value by company (€m), 2007?08 62
Table 50: Artisanal ice cream, Belgium, distribution channels by value (%), 2007?08 63
Table 51: Artisanal ice cream, Belgium, value by distribution channel (€m), 2007?08 63
Table 52: Artisanal ice cream, Belgium, expenditure per capita (€), 2003?08 64
Table 53: Artisanal ice cream, Belgium, forecast expenditure per capita (€), 2008?13 64
Table 54: Artisanal ice cream, Belgium, expenditure per capita ($), 2003?08 65
Table 55: Artisanal ice cream, Belgium, forecast expenditure per capita ($), 2008?13 65
Table 56: Artisanal ice cream, Belgium, consumption per capita (liters), 2003?08 66
Table 57: Artisanal ice cream, Belgium, forecast consumption per capita (liters), 2008?13 66
Table 58: Frozen yogurt, Belgium, value (€m), 2003?08 67
Table 59: Frozen yogurt, Belgium, value forecast (€m), 2008?13 68
Table 60: Frozen yogurt, Belgium, value ($m), 2003?08 69
Table 61: Frozen yogurt, Belgium, value forecast ($m), 2008?13 69
Table 62: Frozen yogurt, Belgium, volume (liters, million), 2003?08 70
Table 63: Frozen yogurt, Belgium, volume forecast (liters, million), 2008?13 71
Table 64: Frozen yogurt, Belgium, brand share by value (%), 2007?08 72
Table 65: Frozen yogurt, Belgium, value by brand (€m), 2007?08 72
Table 66: Frozen yogurt, Belgium, company share by value (%), 2007?08 74
Table 67: Frozen yogurt, Belgium, value by company (€m), 2007?08 74
Table 68: Frozen yogurt, Belgium, distribution channels by value (%), 2007?08 75
Table 69: Frozen yogurt, Belgium, value by distribution channel (€m), 2007?08 75
Table 70: Frozen yogurt, Belgium, expenditure per capita (€), 2003?08 77
Table 71: Frozen yogurt, Belgium, forecast expenditure per capita (€), 2008?13 77
Table 72: Frozen yogurt, Belgium, expenditure per capita ($), 2003?08 78
Table 73: Frozen yogurt, Belgium, forecast expenditure per capita ($), 2008?13 78
Table 74: Frozen yogurt, Belgium, consumption per capita (liters), 2003?08 79
Table 75: Frozen yogurt, Belgium, forecast consumption per capita (liters), 2008?13 79
Table 76: Take-home ice cream, Belgium, value by segment (€m), 2003?08 80
Table 77: Take-home ice cream, Belgium, value forecast by segment (€m), 2008?13 81
Table 78: Take-home ice cream, Belgium, value by segment ($m), 2003?08 82
Table 79: Take-home ice cream, Belgium, value forecast by segment ($m), 2008?13 82
Table 80: Take-home ice cream, Belgium, volume by segment (liters, million), 2003?08 84
Table 81: Take-home ice cream, Belgium, volume forecast by segment (liters, million), 2008?13 85
Table 82: Take-home ice cream, Belgium, brand share by value (%), 2007?08 87
Table 83: Take-home ice cream, Belgium, value by brand (€m), 2007?08 87
Table 84: Take-home ice cream, Belgium, company share by value (%), 2007?08 89
Table 85: Take-home ice cream, Belgium, value by company (€m), 2007?08 89
Table 86: Take-home ice cream, Belgium, distribution channels by value (%), 2007?08 90
Table 87: Take-home ice cream, Belgium, value by distribution channel (€m), 2007?08 90
Table 88: Take-home ice cream, Belgium, expenditure per capita (€), 2003?08 92
Table 89: Take-home ice cream, Belgium, forecast expenditure per capita (€), 2008?13 92
Table 90: Take-home ice cream, Belgium, expenditure per capita ($), 2003?08 93
Table 91: Take-home ice cream, Belgium, forecast expenditure per capita ($), 2008?13 93
Table 92: Take-home ice cream, Belgium, consumption per capita (liters), 2003?08 94
Table 93: Take-home ice cream, Belgium, forecast consumption per capita (liters), 2008?13 94
Table 94: Global ice cream market value, 2008 95
Table 95: Global ice cream market split (value terms ($m), 2008), top five countries 98
Table 96: Global ice cream market volume, 2008 99
Table 97: Global ice cream market split (volume terms, 2008), top five countries 102
Table 98: Leading players, top five countries 103
Table 99: Analysis of Belgium’s political landscape 105
Table 100: Analysis of Belgium’s economy 109
Table 101: Analysis of Belgium’s social system 113
Table 102: Analysis of Belgium’s technology landscape 117
Table 103: Patents granted by the US Patent and Trademark Office to major EU countries, 2000–06 120
Table 104: Analysis of Belgium’s legal landscape 121
Table 105: Analysis of Belgium’s environmental landscape 124
Table 106: Belgium ice cream new product launches reports, by company, 2009 127
Table 107: Belgium ice cream new product launches SKUs, by company, 2009 127
Table 108: Belgium ice cream new product launches (reports), by flavor and fragrances, 2009 128
Table 109: Belgium ice cream new product launches (reports), by ingredients (top 10 ingredients), 2009 128
Table 110: Belgium ice cream new product launches (reports), by package tags or claims, 2009 129
Table 111: Belgium ice cream new product launches - recent launches, 2009 129
Table 112: Belgium population, by age group, 2003?08 (millions) 130
Table 113: Belgium population forecast, by age group, 2008?13 (millions) 131
Table 114: Belgium population, by gender, 2003?08 (millions) 131
Table 115: Belgium population forecast, by gender, 2008?13 (millions) 132
Table 116: Belgium nominal GDP, 2003?08 (€bn, nominal prices) 132
Table 117: Belgium nominal GDP forecast, 2008?13 (€bn, nominal prices) 132
Table 118: Belgium real GDP, 2003?08 (€bn, 2000 prices) 133
Table 119: Belgium real GDP forecast, 2008?13 (€bn, 2000 prices) 133
Table 120: Belgium real GDP, 2003?08 ($bn, 2000 prices) 133
Table 121: Belgium real GDP forecast, 2008?13 ($bn, 2000 prices) 134
Table 122: Belgium consumer price index, 2003?08 (2000=100) 134
Table 123: Belgium consumer price index, 2008?13 (2000=100) 134


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