Ice Cream in Brazil to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ice cream 2
Summary category level: impulse ice cream 3
Summary category level: artisanal ice cream 4
Summary category level: take-home ice cream 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Brazilian Real), 2003?08 20
Value analysis (Brazilian Real), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 24
Volume analysis, 2003?08 26
Volume analysis, 2008?13 27
Company and brand share analysis 29
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 39
Unilever 39
Nestlé SA 41
Chapter 5 Category Analysis: Impulse Ice Cream 44
Value analysis (Brazilian Real), 2003?08 44
Value analysis (Brazilian Real), 2008?13 45
Value analysis (US dollars), 2003?08 46
Value analysis (US dollars), 2008?13 46
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company and brand share analysis 51
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Artisanal Ice Cream 60
Value analysis (Brazilian Real), 2003?08 60
Value analysis (Brazilian Real), 2008?13 61
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 65
Distribution analysis 67
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: Take-Home Ice Cream 71
Value analysis (Brazilian Real), 2003?08 71
Value analysis (Brazilian Real), 2008?13 72
Value analysis (US dollars), 2003?08 73
Value analysis (US dollars), 2008?13 73
Volume analysis, 2003?08 75
Volume analysis, 2008?13 76
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 8 Country Comparison 86
Value 86
Volume 90
Market share 94
Chapter 9 PESTLE Analysis 95
Summary 95
Political analysis 97
Economic analysis 100
Social analysis 105
Technology analysis 109
Legal analysis 113
Environmental analysis 117
Chapter 10 New Product Development 121
Product launches over time 121
Recent product launches 123
Chapter 11 Macroeconomic Profile 124
Macroeconomic indicators 124
Chapter 12 Research Methodology 129
Methodology overview 129
Secondary research 130
Market modeling 131
Creating an initial data model 131
Revising the initial data model 131
Creating a final estimate 132
Creating demographic value splits 132
Primary research 132
Data finalization 133
Ongoing research 133
Chapter 13 APPENDIX 134
Future readings 134
How to contact experts in your industry 134
Disclaimer 134

LIST OF FIGURES
Figure 1: Ice cream, Brazil, value by category (BRLm), 2003?13 22
Figure 2: Ice cream, Brazil, category growth comparison, by value, 2003?13 25
Figure 3: Ice cream, Brazil, volume by category (liters, million), 2003?13 28
Figure 4: Ice cream, Brazil, category growth comparison, by volume, 2003?13 28
Figure 5: Ice cream, Brazil, company share by value (%), 2007?08 31
Figure 6: Ice cream, Brazil, distribution channels by value (%), 2007?08 34
Figure 7: Impulse ice cream, Brazil, value by segment (BRLm), 2003?13 45
Figure 8: Impulse ice cream, Brazil, category growth comparison, by value, 2003?13 47
Figure 9: Impulse ice cream, Brazil, volume by segment (liters, million), 2003?13 49
Figure 10: Impulse ice cream, Brazil, category growth comparison, by volume, 2003?13 50
Figure 11: Impulse ice cream, Brazil, company share by value (%), 2007?08 53
Figure 12: Impulse ice cream, Brazil, distribution channels by value (%), 2007?08 56
Figure 13: Artisanal ice cream, Brazil, value (BRLm), 2003?13 61
Figure 14: Artisanal ice cream, Brazil, volume (liters, million), 2003?13 64
Figure 15: Take-home ice cream, Brazil, value by segment (BRLm), 2003?13 72
Figure 16: Take-home ice cream, Brazil, category growth comparison, by value, 2003?13 74
Figure 17: Take-home ice cream, Brazil, volume by segment (liters, million), 2003?13 76
Figure 18: Take-home ice cream, Brazil, category growth comparison, by volume, 2003?13 77
Figure 19: Take-home ice cream, Brazil, company share by value (%), 2007?08 79
Figure 20: Take-home ice cream, Brazil, distribution channels by value (%), 2007?08 82
Figure 21: Global ice cream market split (value terms, 2008), top five countries 87
Figure 22: Global ice cream market value, 2003–08, top five countries 89
Figure 23: Global ice cream market split (volume terms, 2008), top five countries 91
Figure 24: Global ice cream market volume, 2003–08, top five countries 93
Figure 25: Annual data review process 130

LIST OF TABLES
Table 1: Ice cream category definitions 8
Table 2: Ice cream distribution channels 9
Table 3: Ice cream, Brazil, value by category (BRLm), 2003?08 20
Table 4: Ice cream, Brazil, value forecast by category (BRLm), 2008?13 21
Table 5: Ice cream, Brazil, value by category ($m), 2003?08 23
Table 6: Ice cream, Brazil, value forecast by category ($m), 2008?13 24
Table 7: Ice cream, Brazil, volume by category (liters, million), 2003?08 26
Table 8: Ice cream, Brazil, volume forecast by category (liters, million), 2008?13 27
Table 9: Ice cream, Brazil, brand share by value (%), 2007?08 29
Table 10: Ice cream, Brazil, value by brand (BRLm), 2007?08 30
Table 11: Ice cream, Brazil, company share by value (%), 2007?08 32
Table 12: Ice cream, Brazil, value by company (BRLm), 2007?08 32
Table 13: Ice cream, Brazil, distribution channels by value (%), 2007?08 33
Table 14: Ice cream, Brazil, value by distribution channel (BRLm), 2007?08 33
Table 15: Ice cream, Brazil, expenditure per capita (BRL), 2003?08 35
Table 16: Ice cream, Brazil, forecast expenditure per capita (BRL), 2008?13 36
Table 17: Ice cream, Brazil, expenditure per capita ($), 2003?08 36
Table 18: Ice cream, Brazil, forecast expenditure per capita ($), 2008?13 37
Table 19: Ice cream, Brazil, consumption per capita (liters), 2003?08 37
Table 20: Ice cream, Brazil, forecast consumption per capita (liters), 2008?13 38
Table 21: Unilever key facts 39
Table 22: Nestlé SA key facts 41
Table 23: Impulse ice cream, Brazil, value by segment (BRLm), 2003?08 44
Table 24: Impulse ice cream, Brazil, value forecast by segment (BRLm), 2008?13 45
Table 25: Impulse ice cream, Brazil, value by segment ($m), 2003?08 46
Table 26: Impulse ice cream, Brazil, value forecast by segment ($m), 2008?13 46
Table 27: Impulse ice cream, Brazil, volume by segment (liters, million), 2003?08 48
Table 28: Impulse ice cream, Brazil, volume forecast by segment (liters, million), 2008?13 49
Table 29: Impulse ice cream, Brazil, brand share by value (%), 2007?08 51
Table 30: Impulse ice cream, Brazil, value by brand (BRLm), 2007?08 52
Table 31: Impulse ice cream, Brazil, company share by value (%), 2007?08 54
Table 32: Impulse ice cream, Brazil, value by company (BRLm), 2007?08 54
Table 33: Impulse ice cream, Brazil, distribution channels by value (%), 2007?08 55
Table 34: Impulse ice cream, Brazil, value by distribution channel (BRLm), 2007?08 55
Table 35: Impulse ice cream, Brazil, expenditure per capita (BRL), 2003?08 57
Table 36: Impulse ice cream, Brazil, forecast expenditure per capita (BRL), 2008?13 57
Table 37: Impulse ice cream, Brazil, expenditure per capita ($), 2003?08 58
Table 38: Impulse ice cream, Brazil, forecast expenditure per capita ($), 2008?13 58
Table 39: Impulse ice cream, Brazil, consumption per capita (liters), 2003?08 59
Table 40: Impulse ice cream, Brazil, forecast consumption per capita (liters), 2008?13 59
Table 41: Artisanal ice cream, Brazil, value (BRLm), 2003?08 60
Table 42: Artisanal ice cream, Brazil, value forecast (BRLm), 2008?13 61
Table 43: Artisanal ice cream, Brazil, value ($m), 2003?08 62
Table 44: Artisanal ice cream, Brazil, value forecast ($m), 2008?13 62
Table 45: Artisanal ice cream, Brazil, volume (liters, million), 2003?08 63
Table 46: Artisanal ice cream, Brazil, volume forecast (liters, million), 2008?13 64
Table 47: Artisanal ice cream, Brazil, brand share by value (%), 2007?08 65
Table 48: Artisanal ice cream, Brazil, value by brand (BRLm), 2007?08 65
Table 49: Artisanal ice cream, Brazil, company share by value (%), 2007?08 66
Table 50: Artisanal ice cream, Brazil, value by company (BRLm), 2007?08 66
Table 51: Artisanal ice cream, Brazil, distribution channels by value (%), 2007?08 67
Table 52: Artisanal ice cream, Brazil, value by distribution channel (BRLm), 2007?08 67
Table 53: Artisanal ice cream, Brazil, expenditure per capita (BRL), 2003?08 68
Table 54: Artisanal ice cream, Brazil, forecast expenditure per capita (BRL), 2008?13 68
Table 55: Artisanal ice cream, Brazil, expenditure per capita ($), 2003?08 69
Table 56: Artisanal ice cream, Brazil, forecast expenditure per capita ($), 2008?13 69
Table 57: Artisanal ice cream, Brazil, consumption per capita (liters), 2003?08 70
Table 58: Artisanal ice cream, Brazil, forecast consumption per capita (liters), 2008?13 70
Table 59: Take-home ice cream, Brazil, value by segment (BRLm), 2003?08 71
Table 60: Take-home ice cream, Brazil, value forecast by segment (BRLm), 2008?13 72
Table 61: Take-home ice cream, Brazil, value by segment ($m), 2003?08 73
Table 62: Take-home ice cream, Brazil, value forecast by segment ($m), 2008?13 73
Table 63: Take-home ice cream, Brazil, volume by segment (liters, million), 2003?08 75
Table 64: Take-home ice cream, Brazil, volume forecast by segment (liters, million), 2008?13 76
Table 65: Take-home ice cream, Brazil, brand share by value (%), 2007?08 78
Table 66: Take-home ice cream, Brazil, value by brand (BRLm), 2007?08 78
Table 67: Take-home ice cream, Brazil, company share by value (%), 2007?08 80
Table 68: Take-home ice cream, Brazil, value by company (BRLm), 2007?08 80
Table 69: Take-home ice cream, Brazil, distribution channels by value (%), 2007?08 81
Table 70: Take-home ice cream, Brazil, value by distribution channel (BRLm), 2007?08 81
Table 71: Take-home ice cream, Brazil, expenditure per capita (BRL), 2003?08 83
Table 72: Take-home ice cream, Brazil, forecast expenditure per capita (BRL), 2008?13 83
Table 73: Take-home ice cream, Brazil, expenditure per capita ($), 2003?08 84
Table 74: Take-home ice cream, Brazil, forecast expenditure per capita ($), 2008?13 84
Table 75: Take-home ice cream, Brazil, consumption per capita (liters), 2003?08 85
Table 76: Take-home ice cream, Brazil, forecast consumption per capita (liters), 2008?13 85
Table 77: Global ice cream market value, 2008 86
Table 78: Global ice cream market split (value terms ($m), 2008), top five countries 89
Table 79: Global ice cream market volume, 2008 90
Table 80: Global ice cream market split (volume terms, 2008), top five countries 93
Table 81: Leading players, top five countries 94
Table 82: Analysis of Brazil’s political landscape 97
Table 83: Analysis of Brazil’s economy 100
Table 84: Analysis of Brazil’s social system 105
Table 85: Analysis of Brazil’s technology landscape 109
Table 86: Analysis of Brazil’s legal landscape 113
Table 87: Analysis of Brazil’s environmental landscape 117
Table 88: Brazil ice cream new product launches reports, by company (top five companies), 2009 121
Table 89: Brazil ice cream new product launches SKUs, by company (top five companies), 2009 121
Table 90: Brazil ice cream new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 122
Table 91: Brazil ice cream new product launches (reports), by ingredients (top 10 ingredients), 2009 122
Table 92: Brazil ice cream new product launches (reports), by package tags or claims, 2009 123
Table 93: Brazil ice cream new product launches - recent five launches 2009 123
Table 94: Brazil population, by age group, 2003?08 (millions) 124
Table 95: Brazil population forecast, by age group, 2008?13 (millions) 125
Table 96: Brazil population, by gender, 2003?08 (millions) 125
Table 97: Brazil population forecast, by gender, 2008?13 (millions) 126
Table 98: Brazil nominal GDP, 2003?08 (BRLbn, nominal prices) 126
Table 99: Brazil nominal GDP forecast, 2008?13 (BRLbn, nominal prices) 126
Table 100: Brazil real GDP, 2003?08 (BRLbn, 2000 prices) 127
Table 101: Brazil real GDP forecast, 2008?13 (BRLbn, 2000 prices) 127
Table 102: Brazil real GDP, 2003?08 ($bn, 2000 prices) 127
Table 103: Brazil real GDP forecast, 2008?13 ($bn, 2000 prices) 128
Table 104: Brazil consumer price index, 2003?08 (2000=100) 128
Table 105: Brazil consumer price index, 2008?13 (2000=100) 128



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