Ice Cream in Canada to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ice cream 2
Summary category level: impulse ice cream 3
Summary category level: artisanal ice cream 4
Summary category level: frozen yogurt 5
Summary category level: take-home ice cream 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (Canadian Dollar), 2003?08 22
Value analysis (Canadian Dollar), 2008?13 23
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 26
Volume analysis, 2003?08 28
Volume analysis, 2008?13 29
Company and brand share analysis 31
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profiles 41
Nestlé SA 41
Unilever 44
Chapter 5 Category Analysis: Impulse Ice Cream 46
Value analysis (Canadian Dollar), 2003?08 46
Value analysis (Canadian Dollar), 2008?13 47
Value analysis (US dollars), 2003?08 49
Value analysis (US dollars), 2008?13 49
Volume analysis, 2003?08 51
Volume analysis, 2008?13 52
Company and brand share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Artisanal Ice Cream 62
Value analysis (Canadian Dollar), 2003?08 62
Value analysis (Canadian Dollar), 2008?13 63
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company and brand share analysis 67
Distribution analysis 69
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Frozen Yogurt 73
Value analysis (Canadian Dollar), 2003?08 73
Value analysis (Canadian Dollar), 2008?13 74
Value analysis (US dollars), 2003?08 75
Value analysis (US dollars), 2008?13 75
Volume analysis, 2003?08 76
Volume analysis, 2008?13 77
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 8 Category Analysis: Take-Home Ice Cream 86
Value analysis (Canadian Dollar), 2003?08 86
Value analysis (Canadian Dollar), 2008?13 87
Value analysis (US dollars), 2003?08 88
Value analysis (US dollars), 2008?13 88
Volume analysis, 2003?08 90
Volume analysis, 2008?13 91
Company and brand share analysis 93
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 9 Country Comparison 101
Value 101
Volume 105
Market share 109
Chapter 10 PESTLE Analysis 110
Summary 110
Political analysis 111
Economic analysis 114
Social analysis 118
Technological analysis 121
Legal analysis 126
Environmental analysis 130
Chapter 11 New Product Development 134
Product launches over time 134
Recent product launches 136
Chapter 12 Macroeconomic Profile 137
Macroeconomic indicators 137
Chapter 13 Research Methodology 142
Methodology overview 142
Secondary research 143
Market modeling 144
Creating an initial data model 144
Revising the initial data model 144
Creating a final estimate 145
Creating demographic value splits 145
Primary research 145
Data finalization 146
Ongoing research 146
Chapter 14 APPENDIX 147
Future readings 147
How to contact experts in your industry 147
Disclaimer 147

LIST OF FIGURES
Figure 1: Ice cream, Canada, value by category (C$m), 2003?13 24
Figure 2: Ice cream, Canada, category growth comparison, by value, 2003?13 27
Figure 3: Ice cream, Canada, volume by category (liters, million), 2003?13 30
Figure 4: Ice cream, Canada, category growth comparison, by volume, 2003?13 30
Figure 5: Ice cream, Canada, company share by value (%), 2007?08 33
Figure 6: Ice cream, Canada, distribution channels by value (%), 2007?08 36
Figure 7: Impulse ice cream, Canada, value by segment (C$m), 2003?13 48
Figure 8: Impulse ice cream, Canada, category growth comparison, by value, 2003?13 50
Figure 9: Impulse ice cream, Canada, volume by segment (liters, million), 2003?13 52
Figure 10: Impulse ice cream, Canada, category growth comparison, by volume, 2003?13 53
Figure 11: Impulse ice cream, Canada, company share by value (%), 2007?08 55
Figure 12: Impulse ice cream, Canada, distribution channels by value (%), 2007?08 58
Figure 13: Artisanal ice cream, Canada, value (C$m), 2003?13 63
Figure 14: Artisanal ice cream, Canada, volume (liters, million), 2003?13 66
Figure 15: Frozen yogurt, Canada, value (C$m), 2003?13 74
Figure 16: Frozen yogurt, Canada, volume (liters, million), 2003?13 77
Figure 17: Frozen yogurt, Canada, company share by value (%), 2007?08 79
Figure 18: Frozen yogurt, Canada, distribution channels by value (%), 2007?08 82
Figure 19: Take-home ice cream, Canada, value by segment (C$m), 2003?13 87
Figure 20: Take-home ice cream, Canada, category growth comparison, by value, 2003?13 89
Figure 21: Take-home ice cream, Canada, volume by segment (liters, million), 2003?13 92
Figure 22: Take-home ice cream, Canada, category growth comparison, by volume, 2003?13 92
Figure 23: Take-home ice cream, Canada, company share by value (%), 2007?08 94
Figure 24: Take-home ice cream, Canada, distribution channels by value (%), 2007?08 97
Figure 25: Global ice cream market split (value terms, 2008), top five countries 102
Figure 26: Global ice cream market value, 2003–08, top five countries 104
Figure 27: Global ice cream market split (volume terms, 2008), top five countries 106
Figure 28: Global ice cream market volume, 2003–08, top five countries 108
Figure 29: Annual data review process 143

LIST OF TABLES
Table 1: Ice cream category definitions 9
Table 2: Ice cream distribution channels 10
Table 3: Ice cream, Canada, value by category (C$m), 2003?08 22
Table 4: Ice cream, Canada, value forecast by category (C$m), 2008?13 23
Table 5: Ice cream, Canada, value by category ($m), 2003?08 25
Table 6: Ice cream, Canada, value forecast by category ($m), 2008?13 26
Table 7: Ice cream, Canada, volume by category (liters, million), 2003?08 28
Table 8: Ice cream, Canada, volume forecast by category (liters, million), 2008?13 29
Table 9: Ice cream, Canada, brand share by value (%), 2007?08 31
Table 10: Ice cream, Canada, value by brand (C$m), 2007?08 32
Table 11: Ice cream, Canada, company share by value (%), 2007?08 34
Table 12: Ice cream, Canada, value by company (C$m), 2007?08 34
Table 13: Ice cream, Canada, distribution channels by value (%), 2007?08 35
Table 14: Ice cream, Canada, value by distribution channel (C$m), 2007?08 35
Table 15: Ice cream, Canada, expenditure per capita (C$), 2003?08 37
Table 16: Ice cream, Canada, forecast expenditure per capita (C$), 2008?13 38
Table 17: Ice cream, Canada, expenditure per capita ($), 2003?08 38
Table 18: Ice cream, Canada, forecast expenditure per capita ($), 2008?13 39
Table 19: Ice cream, Canada, consumption per capita (liters), 2003?08 39
Table 20: Ice cream, Canada, forecast consumption per capita (liters), 2008?13 40
Table 21: Nestlé SA key facts 41
Table 22: Unilever key facts 44
Table 23: Impulse ice cream, Canada, value by segment (C$m), 2003?08 46
Table 24: Impulse ice cream, Canada, value forecast by segment (C$m), 2008?13 47
Table 25: Impulse ice cream, Canada, value by segment ($m), 2003?08 49
Table 26: Impulse ice cream, Canada, value forecast by segment ($m), 2008?13 49
Table 27: Impulse ice cream, Canada, volume by segment (liters, million), 2003?08 51
Table 28: Impulse ice cream, Canada, volume forecast by segment (liters, million), 2008?13 52
Table 29: Impulse ice cream, Canada, brand share by value (%), 2007?08 54
Table 30: Impulse ice cream, Canada, value by brand (C$m), 2007?08 54
Table 31: Impulse ice cream, Canada, company share by value (%), 2007?08 56
Table 32: Impulse ice cream, Canada, value by company (C$m), 2007?08 56
Table 33: Impulse ice cream, Canada, distribution channels by value (%), 2007?08 57
Table 34: Impulse ice cream, Canada, value by distribution channel (C$m), 2007?08 57
Table 35: Impulse ice cream, Canada, expenditure per capita (C$), 2003?08 59
Table 36: Impulse ice cream, Canada, forecast expenditure per capita (C$), 2008?13 59
Table 37: Impulse ice cream, Canada, expenditure per capita ($), 2003?08 60
Table 38: Impulse ice cream, Canada, forecast expenditure per capita ($), 2008?13 60
Table 39: Impulse ice cream, Canada, consumption per capita (liters), 2003?08 61
Table 40: Impulse ice cream, Canada, forecast consumption per capita (liters), 2008?13 61
Table 41: Artisanal ice cream, Canada, value (C$m), 2003?08 62
Table 42: Artisanal ice cream, Canada, value forecast (C$m), 2008?13 63
Table 43: Artisanal ice cream, Canada, value ($m), 2003?08 64
Table 44: Artisanal ice cream, Canada, value forecast ($m), 2008?13 64
Table 45: Artisanal ice cream, Canada, volume (liters, million), 2003?08 65
Table 46: Artisanal ice cream, Canada, volume forecast (liters, million), 2008?13 66
Table 47: Artisanal ice cream, Canada, brand share by value (%), 2007?08 67
Table 48: Artisanal ice cream, Canada, value by brand (C$m), 2007?08 67
Table 49: Artisanal ice cream, Canada, company share by value (%), 2007?08 68
Table 50: Artisanal ice cream, Canada, value by company (C$m), 2007?08 68
Table 51: Artisanal ice cream, Canada, distribution channels by value (%), 2007?08 69
Table 52: Artisanal ice cream, Canada, value by distribution channel (C$m), 2007?08 69
Table 53: Artisanal ice cream, Canada, expenditure per capita (C$), 2003?08 70
Table 54: Artisanal ice cream, Canada, forecast expenditure per capita (C$), 2008?13 70
Table 55: Artisanal ice cream, Canada, expenditure per capita ($), 2003?08 71
Table 56: Artisanal ice cream, Canada, forecast expenditure per capita ($), 2008?13 71
Table 57: Artisanal ice cream, Canada, consumption per capita (liters), 2003?08 72
Table 58: Artisanal ice cream, Canada, forecast consumption per capita (liters), 2008?13 72
Table 59: Frozen yogurt, Canada, value (C$m), 2003?08 73
Table 60: Frozen yogurt, Canada, value forecast (C$m), 2008?13 74
Table 61: Frozen yogurt, Canada, value ($m), 2003?08 75
Table 62: Frozen yogurt, Canada, value forecast ($m), 2008?13 75
Table 63: Frozen yogurt, Canada, volume (liters, million), 2003?08 76
Table 64: Frozen yogurt, Canada, volume forecast (liters, million), 2008?13 77
Table 65: Frozen yogurt, Canada, brand share by value (%), 2007?08 78
Table 66: Frozen yogurt, Canada, value by brand (C$m), 2007?08 78
Table 67: Frozen yogurt, Canada, company share by value (%), 2007?08 80
Table 68: Frozen yogurt, Canada, value by company (C$m), 2007?08 80
Table 69: Frozen yogurt, Canada, distribution channels by value (%), 2007?08 81
Table 70: Frozen yogurt, Canada, value by distribution channel (C$m), 2007?08 81
Table 71: Frozen yogurt, Canada, expenditure per capita (C$), 2003?08 83
Table 72: Frozen yogurt, Canada, forecast expenditure per capita (C$), 2008?13 83
Table 73: Frozen yogurt, Canada, expenditure per capita ($), 2003?08 84
Table 74: Frozen yogurt, Canada, forecast expenditure per capita ($), 2008?13 84
Table 75: Frozen yogurt, Canada, consumption per capita (liters), 2003?08 85
Table 76: Frozen yogurt, Canada, forecast consumption per capita (liters), 2008?13 85
Table 77: Take-home ice cream, Canada, value by segment (C$m), 2003?08 86
Table 78: Take-home ice cream, Canada, value forecast by segment (C$m), 2008?13 87
Table 79: Take-home ice cream, Canada, value by segment ($m), 2003?08 88
Table 80: Take-home ice cream, Canada, value forecast by segment ($m), 2008?13 88
Table 81: Take-home ice cream, Canada, volume by segment (liters, million), 2003?08 90
Table 82: Take-home ice cream, Canada, volume forecast by segment (liters, million), 2008?13 91
Table 83: Take-home ice cream, Canada, brand share by value (%), 2007?08 93
Table 84: Take-home ice cream, Canada, value by brand (C$m), 2007?08 93
Table 85: Take-home ice cream, Canada, company share by value (%), 2007?08 95
Table 86: Take-home ice cream, Canada, value by company (C$m), 2007?08 95
Table 87: Take-home ice cream, Canada, distribution channels by value (%), 2007?08 96
Table 88: Take-home ice cream, Canada, value by distribution channel (C$m), 2007?08 96
Table 89: Take-home ice cream, Canada, expenditure per capita (C$), 2003?08 98
Table 90: Take-home ice cream, Canada, forecast expenditure per capita (C$), 2008?13 98
Table 91: Take-home ice cream, Canada, expenditure per capita ($), 2003?08 99
Table 92: Take-home ice cream, Canada, forecast expenditure per capita ($), 2008?13 99
Table 93: Take-home ice cream, Canada, consumption per capita (liters), 2003?08 100
Table 94: Take-home ice cream, Canada, forecast consumption per capita (liters), 2008?13 100
Table 95: Global ice cream market value, 2008 101
Table 96: Global ice cream market split (value terms ($m), 2008), top five countries 104
Table 97: Global ice cream market volume, 2008 105
Table 98: Global ice cream market split (volume terms, 2008), top five countries 108
Table 99: Leading players, top five countries 109
Table 100: Analysis of Canada’s political landscape 111
Table 101: Analysis of Canada’s economy 114
Table 102: Analysis of Canadian social system 118
Table 103: Analysis of Canada’s technological landscape 121
Table 104: Cost competitiveness – ranking by cost index 122
Table 105: Patents granted by the USPTO 125
Table 106: Analysis of Canada’s legal landscape 126
Table 107: Analysis of Canada’s environmental landscape 130
Table 108: Canada ice cream new product launches reports, by company (top five companies), 2009 134
Table 109: Canada ice cream new product launches SKUs, by company (top five companies), 2009 134
Table 110: Canada ice cream new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 135
Table 111: Canada ice cream new product launches (reports), by ingredients (top 10 ingredients), 2009 135
Table 112: Canada ice cream new product launches (reports), by package tags or claims (top 10 claims), 2009 136
Table 113: Canada ice cream new product launches - recent five launches 2009 136
Table 114: Canada population, by age group, 2003?08 (millions) 137
Table 115: Canada population forecast, by age group, 2008?13 (millions) 138
Table 116: Canada population, by gender, 2003?08 (millions) 138
Table 117: Canada population forecast, by gender, 2008?13 (millions) 139
Table 118: Canada nominal GDP, 2003?08 (C$bn, nominal prices) 139
Table 119: Canada nominal GDP forecast, 2008?13 (C$bn, nominal prices) 139
Table 120: Canada real GDP, 2003?08 (C$bn, 2000 prices) 140
Table 121: Canada real GDP forecast, 2008?13 (C$bn, 2000 prices) 140
Table 122: Canada real GDP, 2003?08 ($bn, 2000 prices) 140
Table 123: Canada real GDP forecast, 2008?13 ($bn, 2000 prices) 141
Table 124: Canada consumer price index, 2003?08 (2000=100) 141
Table 125: Canada consumer price index, 2008?13 (2000=100) 141


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