Ice Cream in Hungary to 2011

This databook is a detailed information resource covering all the key data points on Ice Cream in Hungary. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.



Report Highlights
The market for Ice Cream in Hungary increased between 2001-2006, growing at an average annual rate of 3%. The leading company in the market in 2006 was Nestle S.A. The second-largest player was Unilever with Mother Dairy in third place.


[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary market level – Ice Cream 2
Summary category level –Artisanal Ice cream 3
Summary category level – Frozen Yogurt 4
Summary category level – Impulse Ice cream 5
Summary category level – Take –home Ice cream 6
Chapter 2 INTRODUCTION 17
What is this report about? 17
How to use this report 17
Market Definition 18
Chapter 3 HUNGARY ICE CREAM - MARKET OVERVIEW 20
Value Analysis, 2001-2006 20
Value Analysis, 2006-2011 22
Value Analysis, US $ 2001-2006 24
Value Analysis, US $ 2006-2011 25
Volume Analysis, 2001-2006 27
Volume Analysis, 2006-2011 29
Company and Brand Share Analysis 32
Expenditure & consumption per head 36
Chapter 4 LEADING COMPANY PROFILES 40
NESTLE S.A. 40
Unilever Group (Unilever). 43
Chapter 5 CATEGORY ANALYSIS - ARTISANAL ICE CREAM 45
Value Analysis, 2001-2006 45
Value Analysis, 2006-2011 46
Value Analysis, US $ 2001-2006 48
Value Analysis, US $ 2006-2011 49
Volume Analysis, 2001-2006 50
Volume Analysis, 2006-2011 51
Company and Brand Share Analysis 53
Expenditure & consumption per head 55
Chapter 6 CATEGORY ANALYSIS - FROZEN YOGURT 58
Value Analysis, 2001-2006 58
Value Analysis, 2006-2011 59
Value Analysis, US $ 2001-2006 61
Value Analysis, US $ 2006-2011 62
Volume Analysis, 2001-2006 63
Volume Analysis, 2006-2011 64
Company and Brand Share Analysis 66
Expenditure & consumption per head 69
Chapter 7 CATEGORY ANALYSIS - IMPULSE ICE CREAM 72
Value Analysis, 2001-2006 72
Value Analysis, 2006-2011 73
Value Analysis, US $ 2001-2006 75
Value Analysis, US $ 2006-2011 76
Volume Analysis, 2001-2006 78
Volume Analysis, 2006-2011 79
Company and Brand Share Analysis 82
Expenditure & consumption per head 85
Chapter 8 CATEGORY ANALYSIS - TAKE-HOME ICE CREAM 88
Value Analysis, 2001-2006 88
Value Analysis, 2006-2011 89
Value Analysis, US $ 2001-2006 91
Value Analysis, US $ 2006-2011 92
Volume Analysis, 2001-2006 94
Volume Analysis, 2006-2011 95
Company and Brand Share Analysis 98
Expenditure & consumption per head 101
Chapter 9 CROSS COUNTRY COMPARISON 104
Value 104
Volume 108
Market Share 111
Chapter 10 HUNGARY SOCIOECONOMIC PROFILE 112
Country Overview 112
Key Facts 113
Political Overview 114
Hungary Economic Overview 115
Chapter 11 HUNGARY MACROECONOMIC PROFILE 116
Macroeconomic Indicators 116
Chapter 12 RESEARCH METHODOLOGY 123
Methodology overview 123
Secondary research 124
Market modelling 125
Primary research 126
Data finalisation 126
Ongoing research 127
Chapter 13 APPENDIX 128
Future readings 128
How to contact experts in your industry 128


[Inhaltsverzeichnis ausblenden]

Table 1: Ice cream category definitions 19
Table 2: Hungary Ice Cream value, 2001-2006 (HUF m, nominal prices) 21
Table 3: Hungary Ice Cream value forecast, 2006-2011 (HUF m, nominal prices) 23
Table 4: Hungary Ice Cream value, 2001-2006 (US$ m nominal prices) 24
Table 5: Hungary Ice Cream value forecast, 2006-2011 (US$ m nominal prices) 26
Table 6: Hungary Ice Cream volume, 2001-2006 (Liters m) 28
Table 7: Hungary Ice Cream volume forecast, 2006-2011 (Liters m) 30
Table 8: Hungary Ice Cream brand share, by value, 2005-2006 (%) 32
Table 9: Hungary Ice Cream value, by brand, 2005-2006 (HUF m nominal prices) 33
Table 10: Hungary Ice Cream company share, by value, 2005-2006 (%) 35
Table 11: Hungary Ice Cream value, by company, 2005-2006 (HUF m nominal prices) 35
Table 12: Hungary Ice Cream expenditure per head, 2001-2006 (HUF, nominal prices) 36
Table 13: Hungary Ice Cream forecast expenditure per head, 2006-2011 (HUF, nominal prices) 37
Table 14: Hungary Ice Cream expenditure per head, 2001-2006 (US$ nominal prices) 37
Table 15: Hungary Ice Cream forecast expenditure per head, 2006-2011 (US$ nominal prices) 38
Table 16: Hungary Ice Cream consumption per head, 2001-2006 (Liters) 38
Table 17: Hungary Ice Cream forecast consumption per head, 2006-2011 (Liters) 39
Table 18: Nestle S.A. Key Facts 40
Table 19: Unilever Key Facts 43
Table 20: Hungary Artisanal ice cream value, 2001-2006 (HUF m, nominal prices) 45
Table 21: Hungary Artisanal ice cream value & value forecast, 2006-2011 (HUF m, nominal prices) 46
Table 22: Hungary Artisanal ice cream value, 2001-2006 (US$ m nominal prices) 48
Table 23: Hungary Artisanal ice cream value forecast, 2006-2011 (US$ m nominal prices) 49
Table 24: Hungary Artisanal ice cream volume, 2001-2006 (Liters m) 50
Table 25: Hungary Artisanal ice cream volume forecast, 2006-2011 (Liters m) 51
Table 26: Hungary Artisanal ice cream brand share, by value, 2005-2006 (%) 53
Table 27: Hungary Artisanal ice cream value, by brand, 2005-2006 (HUF m nominal prices) 53
Table 28: Hungary Artisanal Ice Cream company share, by value, 2005-2006 (%) 54
Table 29: Hungary Artisanal ice cream value, by company, 2005-2006 (HUF m nominal prices) 54
Table 30: Hungary Artisanal ice cream expenditure per head, 2001-2006 (HUF, nominal prices) 55
Table 31: Hungary Artisanal ice cream forecast expenditure per head, 2006-2011 (HUF, nominal prices) 55
Table 32: Hungary Artisanal ice cream expenditure per head, 2001-2006 (US$ nominal prices) 56
Table 33: Hungary Artisanal ice cream forecast expenditure per head, 2006-2011 (US$ nominal prices) 56
Table 34: Hungary Artisanal ice cream consumption per head, 2001-2006 (Liters) 57
Table 35: Hungary Artisanal ice cream forecast consumption per head, 2006-2011 (Liters) 57
Table 36: Hungary Frozen yogurt value, 2001-2006 (HUF m, nominal prices) 58
Table 37: Hungary Frozen yogurt value & value forecast, 2006-2011 (HUF m, nominal prices) 59
Table 38: Hungary Frozen yogurt value, 2001-2006 (US$ m nominal prices) 61
Table 39: Hungary Frozen yogurt value forecast, 2006-2011 (US$ m nominal prices) 62
Table 40: Hungary Frozen yogurt volume, 2001-2006 (Liters m) 63
Table 41: Hungary Frozen yogurt volume forecast, 2006-2011 (Liters m) 64
Table 42: Hungary Frozen yogurt brand share, by value, 2005-2006 (%) 66
Table 43: Hungary Frozen yogurt value, by brand, 2005-2006 (HUF m nominal prices) 66
Table 44: Hungary Frozen yogurt company share, by value, 2005-2006 (%) 68
Table 45: Hungary Frozen yogurt value, by company, 2005-2006 (HUF m nominal prices) 68
Table 46: Hungary Frozen yogurt expenditure per head, 2001-2006 (HUF, nominal prices) 69
Table 47: Hungary Frozen yogurt forecast expenditure per head, 2006-2011 (HUF, nominal prices) 69
Table 48: Hungary Frozen yogurt expenditure per head, 2001-2006 (US$ nominal prices) 70
Table 49: Hungary Frozen yogurt forecast expenditure per head, 2006-2011 (US$ nominal prices) 70
Table 50: Hungary Frozen yogurt consumption per head, 2001-2006 (Liters) 71
Table 51: Hungary Frozen yogurt forecast consumption per head, 2006-2011 (Liters) 71
Table 52: Hungary Impulse ice cream value, 2001-2006 (HUF m, nominal prices) 72
Table 53: Hungary Impulse ice cream value forecast, 2006-2011 (HUF m, nominal prices) 73
Table 54: Hungary Impulse ice cream value, 2001-2006 (US$ m nominal prices) 75
Table 55: Hungary Impulse ice cream value forecast, 2006-2011 (US$ m nominal prices) 76
Table 56: Hungary Impulse ice cream volume, 2001-2006 (Liters m) 78
Table 57: Hungary Impulse ice cream volume forecast, 2006-2011 (Liters m) 79
Table 58: Hungary Impulse ice cream brand share, by value, 2005-2006 (%) 82
Table 59: Hungary Impulse ice cream value, by brand, 2005-2006 (HUF m nominal prices) 82
Table 60: Hungary Impulse Ice Cream company share, by value, 2005-2006 (%) 84
Table 61: Hungary Impulse ice cream value, by company, 2005-2006 (HUF m nominal prices) 84
Table 62: Hungary Impulse ice cream expenditure per head, 2001-2006 (HUF, nominal prices) 85
Table 63: Hungary Impulse ice cream forecast expenditure per head, 2006-2011 (HUF, nominal prices) 85
Table 64: Hungary Impulse ice cream expenditure per head, 2001-2006 (US$ nominal prices) 86
Table 65: Hungary Impulse ice cream forecast expenditure per head, 2006-2011 (US$ nominal prices) 86
Table 66: Hungary Impulse ice cream consumption per head, 2001-2006 (Liters) 87
Table 67: Hungary Impulse ice cream forecast consumption per head, 2006-2011 (Liters) 87
Table 68: Hungary Take-home ice cream value, 2001-2006 (HUF m, nominal prices) 88
Table 69: Hungary Take-home ice cream value forecast, 2006-2011 (HUF m, nominal prices) 89
Table 70: Hungary Take-home ice cream value, 2001-2006 (US$ m nominal prices) 91
Table 71: Hungary Take-home ice cream value forecast, 2006-2011 (US$ m nominal prices) 92
Table 72: Hungary Take-home ice cream volume, 2001-2006 (Liters m) 94
Table 73: Hungary Take-home ice cream volume forecast, 2006-2011 (Liters m) 95
Table 74: Hungary Take-home ice cream brand share, by value, 2005-2006 (%) 98
Table 75: Hungary Take-home ice cream value, by brand, 2005-2006 (HUF m nominal prices) 98
Table 76: Hungary Take-home Ice Cream company share, by value, 2005-2006 (%) 100
Table 77: Hungary Take-home ice cream value, by company, 2005-2006 (HUF m nominal prices) 100
Table 78: Hungary Take-home ice cream expenditure per head, 2001-2006 (HUF, nominal prices) 101
Table 79: Hungary Take-home ice cream forecast expenditure per head, 2006-2011 (HUF, nominal prices) 101
Table 80: Hungary Take-home ice cream expenditure per head, 2001-2006 (US$ nominal prices 102
Table 81: Hungary Take-home ice cream forecast expenditure per head, 2006-2011 (US$ nominal prices) 102
Table 82: Hungary Take-home ice cream consumption per head, 2001-2006 (Liters) 103
Table 83: Hungary Take-home ice cream forecast consumption per head, 2006-2011 (Liters) 103
Table 84: Global Ice cream market value, 2006 104
Table 85: Global Ice cream market split (value terms (US$ m), 2006) – Top 5 countries 107
Table 86: Global Ice cream market volume, 2006 108
Table 87: Global Ice cream market split (volume terms, 2006) – Top 5 countries 110
Table 88: Leading players - Top 5 countries 111
Table 89: Hungary Key Facts 113
Table 90: Hungary population, by age group, 2000-2005 (millions) 116
Table 91: Hungary population forecast, by age group, 2005-2010 (millions) 117
Table 92: Hungary population, by gender, 2000-2005 (millions) 117
Table 93: Hungary population forecast, by gender, 2005-2010 (millions) 118
Table 94: Hungary real GDP, 2000-2005 (HUF bn, 2005 prices) 118
Table 95: Hungary real GDP forecast, 2005-2010 (HUF bn, 2005 prices) 119
Table 96: Hungary nominal GDP, 2000-2005 (HUF bn, nominal prices) 119
Table 97: Hungary real GDP, 2000-2005 (US$ bn, 2005 prices) 120
Table 98: Hungary real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 120
Table 99: Hungary consumer price index, 2000-2005 (2000=100) 121
Table 100: Hungary consumer price index, 2005-2010 (2000=100) 121
Table 101: Hungary exchange rate, 2000-2005 122


Figure 1: Hungary Ice Cream value & value forecast, 2001-2011 (HUF m, nominal prices) 23
Figure 2: Hungary Ice Cream category growth comparison, by value, 2001-2011 26
Figure 3: Hungary Ice Cream volume & volume forecast, 2001-2011 (Liters m) 30
Figure 4: Hungary Ice Cream category growth comparison, by volume, 2001-2011 31
Figure 5: Hungary Ice Cream company share, by value, 2005-2006 (%) 34
Figure 6: Hungary Artisanal ice cream value forecast, 2001-2011 (HUF m, nominal prices) 47
Figure 7: Hungary Artisanal ice cream volume & volume forecast, 2001-2011 (Liters m) 52
Figure 8: Hungary Frozen yogurt value forecast, 2001-2011 (HUF m, nominal prices) 60
Figure 9: Hungary Frozen yogurt volume & volume forecast, 2001-2011 (Liters m) 65
Figure 10: Hungary Frozen yogurt company share, by value, 2005-2006 (%) 67
Figure 11: Hungary Impulse ice cream value & value forecast, 2001-2011 (HUF m, nominal prices) 74
Figure 12: Hungary Impulse ice cream segment growth comparison, by value, 2001-2011 77
Figure 13: Hungary Impulse ice cream volume & volume forecast, 2001-2011 (Liters m) 80
Figure 14: Hungary Impulse ice cream category growth comparison, by volume, 2001-2011 81
Figure 15: Hungary Impulse ice cream company share, by value, 2005-2006 (%) 83
Figure 16: Hungary Take-home ice cream value & value forecast, 2001-2011 (HUF m, nominal prices) 90
Figure 17: Hungary Take-home ice cream segment growth comparison, by value, 2001-2011 93
Figure 18: Hungary Take-home ice cream volume & volume forecast, 2001-2011 (Liters m) 96
Figure 19: Hungary Take-home ice cream category growth comparison, by volume, 2001-2011 97
Figure 20: Hungary Take-home ice cream company share, by value, 2005-2006 (%) 99
Figure 21: Global Ice cream market split (value terms, 2006) – Top 5 countries 105
Figure 22: Global Ice cream market value, 2001 – 2006 (Top 5 countries) 107
Figure 23: Global Ice cream market split (volume terms, 2006) – Top 5 countries 108
Figure 24: Global Ice cream market volume, 2001 – 2006 (Top 5 countries) 110
Figure 25: Map of Hungary 113
Figure 26: Annual data review process 124



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