Ice Cream Market in Argentina to 2014

Introduction

This databook provides key data and information on the ice cream market in Argentina. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: artisanal ice cream, take-home ice cream, impulse and ice cream.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the ice cream market, including company overview, key facts and business description

Highlights

The market for ice cream in Argentina increased at a compound annual growth rate of 7.3% between 2004 and 2009.

The artisanal ice cream category led the ice cream market in Argentina, accounting for a share of 54%.

The leading player in the Argentinean ice cream market is Nestle S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the ice cream market in Argentina

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ice cream 2
Summary category level: impulse ice cream 3
Summary category level: artisanal ice cream 4
Summary category level: take-home ice cream 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Argentine Peso), 2004?09 20
Value analysis (Argentine Peso), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 38
Nestle S.A. 38
Unilever 41
Chapter 5 Category Analysis: Impulse Ice Cream 43
Value analysis (Argentine Peso), 2004?09 43
Value analysis (Argentine Peso), 2009?14 44
Value analysis (US dollars), 2004?09 46
Value analysis (US dollars), 2009?14 46
Volume analysis, 2004?09 48
Volume analysis, 2009?14 49
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Artisanal Ice Cream 59
Value analysis (Argentine Peso), 2004?09 59
Value analysis (Argentine Peso), 2009?14 60
Value analysis (US dollars), 2004?09 61
Value analysis (US dollars), 2009?14 61
Volume analysis, 2004?09 62
Volume analysis, 2009?14 63
Company and brand share analysis 64
Distribution analysis 66
Expenditure and consumption per capita 67
Chapter 7 Category Analysis: Take-Home Ice Cream 70
Value analysis (Argentine Peso), 2004?09 70
Value analysis (Argentine Peso), 2009?14 71
Value analysis (US dollars), 2004?09 73
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 75
Volume analysis, 2009?14 76
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 8 Country Comparison 86
Value 86
Volume 90
Market share 94
Chapter 9 New Product Development 95
Product launches over time 95
Recent product launches 97
Chapter 10 Macroeconomic Profile 98
Macroeconomic Indicators 98
Chapter 11 Research Methodology 103
Methodology overview 103
Secondary research 104
Market modeling 105
Creating an initial data model 105
Revising the initial data model 105
Creating a final estimate 106
Creating demographic value splits 106
Primary research 106
Data finalization 107
Ongoing research 107
Chapter 12 Appendix 108
Future readings 108
How to contact experts in your industry 108
Disclaimer 108

LIST OF FIGURES
Figure 1: Ice cream, Argentina, value by category (ARSm), 2004?14 22
Figure 2: Ice cream, Argentina, category growth comparison, by value, 2004?14 25
Figure 3: Ice cream, Argentina, volume by category (liters, million), 2004?14 28
Figure 4: Ice cream, Argentina, category growth comparison, by volume, 2004?14 28
Figure 5: Ice cream, Argentina, company share by value (%), 2008?09 30
Figure 6: Ice cream, Argentina, distribution channels by value (%), 2008?09 33
Figure 7: Impulse ice cream, Argentina, value by segment (ARSm), 2004?14 45
Figure 8: Impulse ice cream, Argentina, category growth comparison, by value, 2004?14 47
Figure 9: Impulse ice cream, Argentina, volume by segment (liters, million), 2004?14 50
Figure 10: Impulse ice cream, Argentina, category growth comparison, by volume, 2004?14 50
Figure 11: Impulse ice cream, Argentina, company share by value (%), 2008?09 52
Figure 12: Impulse ice cream, Argentina, distribution channels by value (%), 2008?09 55
Figure 13: Artisanal ice cream, Argentina, value (ARSm), 2004?14 60
Figure 14: Artisanal ice cream, Argentina, volume (liters, million), 2004?14 63
Figure 15: Take-home ice cream, Argentina, value by segment (ARSm), 2004?14 72
Figure 16: Take-home ice cream, Argentina, category growth comparison, by value, 2004?14 74
Figure 17: Take-home ice cream, Argentina, volume by segment (liters, million), 2004?14 77
Figure 18: Take-home ice cream, Argentina, category growth comparison, by volume, 2004?14 77
Figure 19: Take-home ice cream, Argentina, company share by value (%), 2008?09 79
Figure 20: Take-home ice cream, Argentina, distribution channels by value (%), 2008?09 82
Figure 21: Global ice cream market split (value terms, 2009), top five countries 87
Figure 22: Global ice cream market value, 2004–09, top five countries 89
Figure 23: Global ice cream market split (volume terms, 2009), top five countries 91
Figure 24: Global ice cream market volume, 2004–09, top five countries 93
Figure 25: Annual data review process 104

LIST OF TABLES
Table 1: Ice cream category definitions 8
Table 2: Ice cream distribution channels 9
Table 3: Ice cream, Argentina, value by category (ARSm), 2004?09 20
Table 4: Ice cream, Argentina, value forecast by category (ARSm), 2009?14 21
Table 5: Ice cream, Argentina, value by category ($m), 2004?09 23
Table 6: Ice cream, Argentina, value forecast by category ($m), 2009?14 24
Table 7: Ice cream, Argentina, volume by category (liters, million), 2004?09 26
Table 8: Ice cream, Argentina, volume forecast by category (liters, million), 2009?14 27
Table 9: Ice cream, Argentina, brand share by value (%), 2008?09 29
Table 10: Ice cream, Argentina, value by brand (ARSm), 2008?09 29
Table 11: Ice cream, Argentina, company share by value (%), 2008?09 31
Table 12: Ice cream, Argentina, value by company (ARSm), 2008?09 31
Table 13: Ice cream, Argentina, distribution channels by value (%), 2008?09 32
Table 14: Ice cream, Argentina, value by distribution channel (ARSm), 2008?09 32
Table 15: Ice cream, Argentina, expenditure per capita (ARS), 2004?09 34
Table 16: Ice cream, Argentina, forecast expenditure per capita (ARS), 2009?14 35
Table 17: Ice cream, Argentina, expenditure per capita ($), 2004?09 35
Table 18: Ice cream, Argentina, forecast expenditure per capita ($), 2009?14 36
Table 19: Ice cream, Argentina, consumption per capita (liters), 2004?09 36
Table 20: Ice cream, Argentina, forecast consumption per capita (liters), 2009?14 37
Table 21: Nestle S.A. key facts 38
Table 22: Unilever key facts 41
Table 23: Impulse ice cream, Argentina, value by segment (ARSm), 2004?09 43
Table 24: Impulse ice cream, Argentina, value forecast by segment (ARSm), 2009?14 44
Table 25: Impulse ice cream, Argentina, value by segment ($m), 2004?09 46
Table 26: Impulse ice cream, Argentina, value forecast by segment ($m), 2009?14 46
Table 27: Impulse ice cream, Argentina, volume by segment (liters, million), 2004?09 48
Table 28: Impulse ice cream, Argentina, volume forecast by segment (liters, million), 2009?14 49
Table 29: Impulse ice cream, Argentina, brand share by value (%), 2008?09 51
Table 30: Impulse ice cream, Argentina, value by brand (ARSm), 2008?09 51
Table 31: Impulse ice cream, Argentina, company share by value (%), 2008?09 53
Table 32: Impulse ice cream, Argentina, value by company (ARSm), 2008?09 53
Table 33: Impulse ice cream, Argentina, distribution channels by value (%), 2008?09 54
Table 34: Impulse ice cream, Argentina, value by distribution channel (ARSm), 2008?09 54
Table 35: Impulse ice cream, Argentina, expenditure per capita (ARS), 2004?09 56
Table 36: Impulse ice cream, Argentina, forecast expenditure per capita (ARS), 2009?14 56
Table 37: Impulse ice cream, Argentina, expenditure per capita ($), 2004?09 57
Table 38: Impulse ice cream, Argentina, forecast expenditure per capita ($), 2009?14 57
Table 39: Impulse ice cream, Argentina, consumption per capita (liters), 2004?09 58
Table 40: Impulse ice cream, Argentina, forecast consumption per capita (liters), 2009?14 58
Table 41: Artisanal ice cream, Argentina, value (ARSm), 2004?09 59
Table 42: Artisanal ice cream, Argentina, value forecast (ARSm), 2009?14 60
Table 43: Artisanal ice cream, Argentina, value ($m), 2004?09 61
Table 44: Artisanal ice cream, Argentina, value forecast ($m), 2009?14 61
Table 45: Artisanal ice cream, Argentina, volume (liters, million), 2004?09 62
Table 46: Artisanal ice cream, Argentina, volume forecast (liters, million), 2009?14 63
Table 47: Artisanal ice cream, Argentina, brand share by value (%), 2008?09 64
Table 48: Artisanal ice cream, Argentina, value by brand (ARSm), 2008?09 64
Table 49: Artisanal ice cream, Argentina, company share by value (%), 2008?09 65
Table 50: Artisanal ice cream, Argentina, value by company (ARSm), 2008?09 65
Table 51: Artisanal ice cream, Argentina, distribution channels by value (%), 2008?09 66
Table 52: Artisanal ice cream, Argentina, value by distribution channel (ARSm), 2008?09 66
Table 53: Artisanal ice cream, Argentina, expenditure per capita (ARS), 2004?09 67
Table 54: Artisanal ice cream, Argentina, forecast expenditure per capita (ARS), 2009?14 67
Table 55: Artisanal ice cream, Argentina, expenditure per capita ($), 2004?09 68
Table 56: Artisanal ice cream, Argentina, forecast expenditure per capita ($), 2009?14 68
Table 57: Artisanal ice cream, Argentina, consumption per capita (liters), 2004?09 69
Table 58: Artisanal ice cream, Argentina, forecast consumption per capita (liters), 2009?14 69
Table 59: Take-home ice cream, Argentina, value by segment (ARSm), 2004?09 70
Table 60: Take-home ice cream, Argentina, value forecast by segment (ARSm), 2009?14 71
Table 61: Take-home ice cream, Argentina, value by segment ($m), 2004?09 73
Table 62: Take-home ice cream, Argentina, value forecast by segment ($m), 2009?14 73
Table 63: Take-home ice cream, Argentina, volume by segment (liters, million), 2004?09 75
Table 64: Take-home ice cream, Argentina, volume forecast by segment (liters, million), 2009?14 76
Table 65: Take-home ice cream, Argentina, brand share by value (%), 2008?09 78
Table 66: Take-home ice cream, Argentina, value by brand (ARSm), 2008?09 78
Table 67: Take-home ice cream, Argentina, company share by value (%), 2008?09 80
Table 68: Take-home ice cream, Argentina, value by company (ARSm), 2008?09 80
Table 69: Take-home ice cream, Argentina, distribution channels by value (%), 2008?09 81
Table 70: Take-home ice cream, Argentina, value by distribution channel (ARSm), 2008?09 81
Table 71: Take-home ice cream, Argentina, expenditure per capita (ARS), 2004?09 83
Table 72: Take-home ice cream, Argentina, forecast expenditure per capita (ARS), 2009?14 83
Table 73: Take-home ice cream, Argentina, expenditure per capita ($), 2004?09 84
Table 74: Take-home ice cream, Argentina, forecast expenditure per capita ($), 2009?14 84
Table 75: Take-home ice cream, Argentina, consumption per capita (liters), 2004?09 85
Table 76: Take-home ice cream, Argentina, forecast consumption per capita (liters), 2009?14 85
Table 77: Global ice cream market value, 2009 86
Table 78: Global ice cream market split (value terms ($m), 2009), top five countries 89
Table 79: Global ice cream market volume, 2009 90
Table 80: Global ice cream market split (volume terms, 2009), top five countries 93
Table 81: Leading players, top five countries 94
Table 82: Argentina ice cream new product launches reports, by company (top five companies), 2009 95
Table 83: Argentina ice cream new product launches SKUs, by company (top five companies), 2009 95
Table 84: Argentina ice cream new product launches (reports), by flavours and fragrances (top 10 flavours) 2009 96
Table 85: Argentina ice cream new product launches (reports), by ingredients (top 10 ingredients), 2009 96
Table 86: Argentina ice cream new product launches (reports), by package tags or claims 2009 97
Table 87: Argentina ice cream new product launches - recent five launches (2009) 97
Table 88: Argentina population, by age group, 2004?09 (millions) 98
Table 89: Argentina population forecast, by age group, 2009?14 (millions) 99
Table 90: Argentina population, by gender, 2004?09 (millions) 99
Table 91: Argentina population forecast, by gender, 2009?14 (millions) 100
Table 92: Argentina nominal GDP, 2004?09 (ARSbn, nominal prices) 100
Table 93: Argentina nominal GDP forecast, 2009?14 (ARSbn, nominal prices) 100
Table 94: Argentina real GDP, 2004?09 (ARSbn, 2000 prices) 101
Table 95: Argentina real GDP forecast, 2009?14 (ARSbn, 2000 prices) 101
Table 96: Argentina real GDP, 2004?09 ($bn, 2000 prices) 101
Table 97: Argentina real GDP forecast, 2009?14 ($bn, 2000 prices) 102
Table 98: Argentina consumer price index, 2004?09 (2000=100) 102
Table 99: Argentina consumer price index, 2009?14 (2000=100) 102


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