Ice Cream Market in Brazil to 2014

Introduction

This databook provides key data and information on the ice cream market in Brazil. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: artisanal ice cream, take-home ice cream and impulse ice cream.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the ice cream market, including company overview, key facts and business description

Highlights

The market for ice cream in Brazil increased at a compound annual growth rate of 4.8% between 2004 and 2009.

The impulse ice cream category led the ice cream market in Brazil, accounting for a share of 63.1%.

The leading players in the Brazilian ice cream market are Unilever and Nestle S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the ice cream market in Brazil

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ice cream 2
Summary category level: impulse ice cream 3
Summary category level: artisanal ice cream 4
Summary category level: take-home ice cream 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Brazilian Real), 2004?09 20
Value analysis (Brazilian Real), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 39
Unilever 39
Nestle S.A. 41
Chapter 5 Category Analysis: Impulse Ice Cream 44
Value analysis (Brazilian Real), 2004?09 44
Value analysis (Brazilian Real), 2009?14 45
Value analysis (US dollars), 2004?09 47
Value analysis (US dollars), 2009?14 47
Volume analysis, 2004?09 49
Volume analysis, 2009?14 50
Company and brand share analysis 52
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Artisanal Ice Cream 61
Value analysis (Brazilian Real), 2004?09 61
Value analysis (Brazilian Real), 2009?14 62
Value analysis (US dollars), 2004?09 63
Value analysis (US dollars), 2009?14 63
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company and brand share analysis 66
Distribution analysis 68
Expenditure and consumption per capita 69
Chapter 7 Category Analysis: Take-Home Ice Cream 72
Value analysis (Brazilian Real), 2004?09 72
Value analysis (Brazilian Real), 2009?14 73
Value analysis (US dollars), 2004?09 75
Value analysis (US dollars), 2009?14 75
Volume analysis, 2004?09 77
Volume analysis, 2009?14 78
Company and brand share analysis 80
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 8 Country Comparison 89
Value 89
Volume 93
Market share 97
Chapter 9 New Product Development 98
Product launches over time 98
Recent product launches 100
Chapter 10 Macroeconomic Profile 101
Macroeconomic Indicators 101
Chapter 11 Research Methodology 106
Methodology overview 106
Secondary research 107
Market modeling 108
Creating an initial data model 108
Revising the initial data model 108
Creating a final estimate 109
Creating demographic value splits 109
Primary research 109
Data finalization 110
Ongoing research 110
Chapter 12 Appendix 111
Future readings 111
How to contact experts in your industry 111
Disclaimer 111

LIST OF FIGURES
Figure 1: Ice cream, Brazil, value by category (BRLm), 2004?14 22
Figure 2: Ice cream, Brazil, category growth comparison, by value, 2004?14 25
Figure 3: Ice cream, Brazil, volume by category (liters, million), 2004?14 28
Figure 4: Ice cream, Brazil, category growth comparison, by volume, 2004?14 28
Figure 5: Ice cream, Brazil, company share by value (%), 2008?09 31
Figure 6: Ice cream, Brazil, distribution channels by value (%), 2008?09 34
Figure 7: Impulse ice cream, Brazil, value by segment (BRLm), 2004?14 46
Figure 8: Impulse ice cream, Brazil, category growth comparison, by value, 2004?14 48
Figure 9: Impulse ice cream, Brazil, volume by segment (liters, million), 2004?14 51
Figure 10: Impulse ice cream, Brazil, category growth comparison, by volume, 2004?14 51
Figure 11: Impulse ice cream, Brazil, company share by value (%), 2008?09 54
Figure 12: Impulse ice cream, Brazil, distribution channels by value (%), 2008?09 57
Figure 13: Artisanal ice cream, Brazil, value (BRLm), 2004?14 62
Figure 14: Artisanal ice cream, Brazil, volume (liters, million), 2004?14 65
Figure 15: Take-home ice cream, Brazil, value by segment (BRLm), 2004?14 74
Figure 16: Take-home ice cream,Brazil, category growth comparison, by value, 2004?14 76
Figure 17: Take-home ice cream,Brazil, volume by segment (liters, million), 2004?14 79
Figure 18: Take-home ice cream, Brazil, category growth comparison, by volume, 2004?14 79
Figure 19: Take-home ice cream, Brazil, company share by value (%), 2008?09 82
Figure 20: Take-home ice cream, Brazil, distribution channels by value (%), 2008?09 85
Figure 21: Global ice cream market split (value terms, 2009), top five countries 90
Figure 22: Global ice cream market value, 2004–09, top five countries 92
Figure 23: Global ice cream market split (volume terms, 2009), top five countries 94
Figure 24: Global ice cream market volume, 2004–09, top five countries 96
Figure 25: Annual data review process 107

LIST OF TABLES
Table 1: Ice cream category definitions 8
Table 2: Ice cream distribution channels 9
Table 3: Ice cream, Brazil, value by category (BRLm), 2004?09 20
Table 4: Ice cream, Brazil, value forecast by category (BRLm), 2009?14 21
Table 5: Ice cream, Brazil, value by category ($m), 2004?09 23
Table 6: Ice cream, Brazil, value forecast by category ($m), 2009?14 24
Table 7: Ice cream, Brazil, volume by category (liters, million), 2004?09 26
Table 8: Ice cream, Brazil, volume forecast by category (liters, million), 2009?14 27
Table 9: Ice cream, Brazil, brand share by value (%), 2008?09 29
Table 10: Ice cream, Brazil, value by brand (BRLm), 2008?09 30
Table 11: Ice cream, Brazil, company share by value (%), 2008?09 32
Table 12: Ice cream, Brazil, value by company (BRLm), 2008?09 32
Table 13: Ice cream, Brazil, distribution channels by value (%), 2008?09 33
Table 14: Ice cream, Brazil, value by distribution channel (BRLm), 2008?09 33
Table 15: Ice cream, Brazil, expenditure per capita (BRL), 2004?09 35
Table 16: Ice cream, Brazil, forecast expenditure per capita (BRL), 2009?14 36
Table 17: Ice cream, Brazil, expenditure per capita ($), 2004?09 36
Table 18: Ice cream, Brazil, forecast expenditure per capita ($), 2009?14 37
Table 19: Ice cream, Brazil, consumption per capita (liters), 2004?09 37
Table 20: Ice cream, Brazil, forecast consumption per capita (liters), 2009?14 38
Table 21: Unilever key facts 39
Table 22: Nestle S.A. key facts 41
Table 23: Impulse ice cream, Brazil, value by segment (BRLm), 2004?09 44
Table 24: Impulse ice cream, Brazil, value forecast by segment (BRLm), 2009?14 45
Table 25: Impulse ice cream, Brazil, value by segment ($m), 2004?09 47
Table 26: Impulse ice cream, Brazil, value forecast by segment ($m), 2009?14 47
Table 27: Impulse ice cream, Brazil, volume by segment (liters, million), 2004?09 49
Table 28: Impulse ice cream, Brazil, volume forecast by segment (liters, million), 2009?14 50
Table 29: Impulse ice cream, Brazil, brand share by value (%), 2008?09 52
Table 30: Impulse ice cream, Brazil, value by brand (BRLm), 2008?09 53
Table 31: Impulse ice cream, Brazil, company share by value (%), 2008?09 55
Table 32: Impulse ice cream, Brazil, value by company (BRLm), 2008?09 55
Table 33: Impulse ice cream, Brazil, distribution channels by value (%), 2008?09 56
Table 34: Impulse ice cream, Brazil, value by distribution channel (BRLm), 2008?09 56
Table 35: Impulse ice cream, Brazil, expenditure per capita (BRL), 2004?09 58
Table 36: Impulse ice cream, Brazil, forecast expenditure per capita (BRL), 2009?14 58
Table 37: Impulse ice cream, Brazil, expenditure per capita ($), 2004?09 59
Table 38: Impulse ice cream, Brazil, forecast expenditure per capita ($), 2009?14 59
Table 39: Impulse ice cream, Brazil, consumption per capita (liters), 2004?09 60
Table 40: Impulse ice cream, Brazil, forecast consumption per capita (liters), 2009?14 60
Table 41: Artisanal ice cream, Brazil, value (BRLm), 2004?09 61
Table 42: Artisanal ice cream, Brazil, value forecast (BRLm), 2009?14 62
Table 43: Artisanal ice cream, Brazil, value ($m), 2004?09 63
Table 44: Artisanal ice cream, Brazil, value forecast ($m), 2009?14 63
Table 45: Artisanal ice cream, Brazil, volume (liters, million), 2004?09 64
Table 46: Artisanal ice cream, Brazil, volume forecast (liters, million), 2009?14 65
Table 47: Artisanal ice cream, Brazil, brand share by value (%), 2008?09 66
Table 48: Artisanal ice cream, Brazil, value by brand (BRLm), 2008?09 66
Table 49: Artisanal ice cream, Brazil, company share by value (%), 2008?09 67
Table 50: Artisanal ice cream, Brazil, value by company (BRLm), 2008?09 67
Table 51: Artisanal ice cream, Brazil, distribution channels by value (%), 2008?09 68
Table 52: Artisanal ice cream, Brazil, value by distribution channel (BRLm), 2008?09 68
Table 53: Artisanal ice cream, Brazil, expenditure per capita (BRL), 2004?09 69
Table 54: Artisanal ice cream, Brazil, forecast expenditure per capita (BRL), 2009?14 69
Table 55: Artisanal ice cream, Brazil, expenditure per capita ($), 2004?09 70
Table 56: Artisanal ice cream, Brazil, forecast expenditure per capita ($), 2009?14 70
Table 57: Artisanal ice cream, Brazil, consumption per capita (liters), 2004?09 71
Table 58: Artisanal ice cream, Brazil, forecast consumption per capita (liters), 2009?14 71
Table 59: Take-home ice cream, Brazil, value by segment (BRLm), 2004?09 72
Table 60: Take-home ice cream, Brazil, value forecast by segment (BRLm), 2009?14 73
Table 61: Take-home ice cream, Brazil, value by segment ($m), 2004?09 75
Table 62: Take-home ice cream, Brazil, value forecast by segment ($m), 2009?14 75
Table 63: Take-home ice cream, Brazil, volume by segment (liters, million), 2004?09 77
Table 64: Take-home ice cream, Brazil, volume forecast by segment (liters, million), 2009?14 78
Table 65: Take-home ice cream, Brazil, brand share by value (%), 2008?09 80
Table 66: Take-home ice cream, Brazil, value by brand (BRLm), 2008?09 81
Table 67: Take-home ice cream, Brazil, company share by value (%), 2008?09 83
Table 68: Take-home ice cream, Brazil, value by company (BRLm), 2008?09 83
Table 69: Take-home ice cream, Brazil, distribution channels by value (%), 2008?09 84
Table 70: Take-home ice cream, Brazil, value by distribution channel (BRLm), 2008?09 84
Table 71: Take-home ice cream, Brazil, expenditure per capita (BRL), 2004?09 86
Table 72: Take-home ice cream, Brazil, forecast expenditure per capita (BRL), 2009?14 86
Table 73: Take-home ice cream, Brazil, expenditure per capita ($), 2004?09 87
Table 74: Take-home ice cream, Brazil, forecast expenditure per capita ($), 2009?14 87
Table 75: Take-home ice cream, Brazil, consumption per capita (liters), 2004?09 88
Table 76: Take-home ice cream, Brazil, forecast consumption per capita (liters), 2009?14 88
Table 77: Global ice cream market value, 2009 89
Table 78: Global ice cream market split (value terms ($m), 2009), top five countries 92
Table 79: Global ice cream market volume, 2009 93
Table 80: Global ice cream market split (volume terms, 2009), top five countries 96
Table 81: Leading players, top five countries 97
Table 82: Brazil ice cream new product launches reports, by company (top five companies), 2009 98
Table 83: Brazil ice cream new product launches SKUs, by company (top five companies), 2009 98
Table 84: Brazil ice cream new product launches (reports), by flavours and fragrances (top 10 flavours) 2009 99
Table 85: Brazil ice cream new product launches (reports), by ingredients (top 10 ingredients), 2009 99
Table 86: Brazil ice cream new product launches (reports), by package tags or claims 2009 100
Table 87: Brazil ice cream new product launches - recent five launches (2009) 100
Table 88: Brazil population, by age group, 2004?09 (millions) 101
Table 89: Brazil population forecast, by age group, 2009?14 (millions) 102
Table 90: Brazil population, by gender, 2004?09 (millions) 102
Table 91: Brazil population forecast, by gender, 2009?14 (millions) 103
Table 92: Brazil nominal GDP, 2004?09 (BRLbn, nominal prices) 103
Table 93: Brazil nominal GDP forecast, 2009?14 (BRLbn, nominal prices) 103
Table 94: Brazil real GDP, 2004?09 (BRLbn, 2000 prices) 104
Table 95: Brazil real GDP forecast, 2009?14 (BRLbn, 2000 prices) 104
Table 96: Brazil real GDP, 2004?09 ($bn, 2000 prices) 104
Table 97: Brazil real GDP forecast, 2009?14 ($bn, 2000 prices) 105
Table 98: Brazil consumer price index, 2004?09 (2000=100) 105
Table 99: Brazil consumer price index, 2009?14 (2000=100) 105


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