Ice Cream Market in the Czech Republic to 2014

Introduction

This databook provides key data and information on the ice cream market in the Czech Republic. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: artisanal ice cream, take-home ice cream, impulse ice cream and frozen yogurt

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the ice cream market, including company overview, key facts and business description

Highlights

The market for ice cream in the Czech Republic increased at a compound annual growth rate of 3.9% between 2004 and 2009.

The take-home ice cream category led the ice cream market in the Czech Republic, accounting for a share of 54.8%.

The leading players in the Czech Republican ice cream market are Unilever and Nowaco A/S.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the ice cream market in the Czech Republic

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ice cream 2
Summary category level: impulse ice cream 3
Summary category level: artisanal ice cream 4
Summary category level: frozen yogurt 5
Summary category level: take-home ice cream 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Czech Koruna), 2004?09 21
Value analysis (Czech Koruna), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company and brand share analysis 31
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profiles 41
Unilever 41
NOWACO A/S 43
Chapter 5 Category Analysis: Impulse Ice Cream 45
Value analysis (Czech Koruna), 2004?09 45
Value analysis (Czech Koruna), 2009?14 46
Value analysis (US dollars), 2004?09 47
Value analysis (US dollars), 2009?14 47
Volume analysis, 2004?09 49
Volume analysis, 2009?14 50
Company and brand share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Artisanal Ice Cream 60
Value analysis (Czech Koruna), 2004?09 60
Value analysis (Czech Koruna), 2009?14 61
Value analysis (US dollars), 2004?09 62
Value analysis (US dollars), 2009?14 62
Volume analysis, 2004?09 63
Volume analysis, 2009?14 64
Company and brand share analysis 65
Distribution analysis 67
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: Frozen Yogurt 71
Value analysis (Czech Koruna), 2004?09 71
Value analysis (Czech Koruna), 2009?14 72
Value analysis (US dollars), 2004?09 73
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company and brand share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 8 Category Analysis: Take-Home Ice Cream 84
Value analysis (Czech Koruna), 2004?09 84
Value analysis (Czech Koruna), 2009?14 85
Value analysis (US dollars), 2004?09 86
Value analysis (US dollars), 2009?14 86
Volume analysis, 2004?09 88
Volume analysis, 2009?14 89
Company and brand share analysis 91
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 9 Country Comparison 99
Value 99
Volume 103
Market share 107
Chapter 10 Macroeconomic Profile 108
Macroeconomic indicators 108
Chapter 11 Research Methodology 113
Methodology overview 113
Secondary research 114
Market modeling 115
Creating an initial data model 115
Revising the initial data model 115
Creating a final estimate 116
Creating demographic value splits 116
Primary research 116
Data finalization 117
Ongoing research 117
Chapter 12 Appendix 118
Future readings 118
How to contact experts in your industry 118
Disclaimer 118

LIST OF FIGURES
Figure 1: Ice cream, Czech Republic, value by category (CZKm), 2004?14 23
Figure 2: Ice cream, Czech Republic, category growth comparison, by value, 2004?14 26
Figure 3: Ice cream, Czech Republic, volume by category (liters, million), 2004?14 29
Figure 4: Ice cream, Czech Republic, category growth comparison, by volume, 2004?14 30
Figure 5: Ice cream, Czech Republic, company share by value (%), 2008?09 33
Figure 6: Ice cream, Czech Republic, distribution channels by value (%), 2008?09 36
Figure 7: Impulse ice cream, Czech Republic, value by segment (CZKm), 2004?14 46
Figure 8: Impulse ice cream, Czech Republic, category growth comparison, by value, 2004?14 48
Figure 9: Impulse ice cream, Czech Republic, volume by segment (liters, million), 2004?14 51
Figure 10: Impulse ice cream, Czech Republic, category growth comparison, by volume, 2004?14 51
Figure 11: Impulse ice cream, Czech Republic, company share by value (%), 2008?09 53
Figure 12: Impulse ice cream, Czech Republic, distribution channels by value (%), 2008?09 56
Figure 13: Artisanal ice cream, Czech Republic, value (CZKm), 2004?14 61
Figure 14: Artisanal ice cream, Czech Republic, volume (liters, million), 2004?14 64
Figure 15: Frozen yogurt, Czech Republic, value (CZKm), 2004?14 72
Figure 16: Frozen yogurt, Czech Republic, volume (liters, million), 2004?14 75
Figure 17: Frozen yogurt, Czech Republic, company share by value (%), 2008?09 77
Figure 18: Frozen yogurt, Czech Republic, distribution channels by value (%), 2008?09 80
Figure 19: Take-home ice cream, Czech Republic, value by segment (CZKm), 2004?14 85
Figure 20: Take-home ice cream, Czech Republic, category growth comparison, by value, 2004?14 87
Figure 21: Take-home ice cream, Czech Republic, volume by segment (liters, million), 2004?14 90
Figure 22: Take-home ice cream, Czech Republic, category growth comparison, by volume, 2004?14 90
Figure 23: Take-home ice cream, Czech Republic, company share by value (%), 2008?09 92
Figure 24: Take-home ice cream, Czech Republic, distribution channels by value (%), 2008?09 95
Figure 25: Global ice cream market split (value terms, 2009), top five countries 100
Figure 26: Global ice cream market value, 2004–09, top five countries 102
Figure 27: Global ice cream market split (volume terms, 2009), top five countries 104
Figure 28: Global ice cream market volume, 2004–09, top five countries 106
Figure 29: Annual data review process 114

LIST OF TABLES
Table 1: Ice cream category definitions 9
Table 2: Ice cream distribution channels 10
Table 3: Ice cream, Czech Republic, value by category (CZKm), 2004?09 21
Table 4: Ice cream, Czech Republic, value forecast by category (CZKm), 2009?14 22
Table 5: Ice cream, Czech Republic, value by category ($m), 2004?09 24
Table 6: Ice cream, Czech Republic, value forecast by category ($m), 2009?14 25
Table 7: Ice cream, Czech Republic, volume by category (liters, million), 2004?09 27
Table 8: Ice cream, Czech Republic, volume forecast by category (liters, million), 2009?14 28
Table 9: Ice cream, Czech Republic, brand share by value (%), 2008?09 31
Table 10: Ice cream, Czech Republic, value by brand (CZKm), 2008?09 32
Table 11: Ice cream, Czech Republic, company share by value (%), 2008?09 34
Table 12: Ice cream, Czech Republic, value by company (CZKm), 2008?09 34
Table 13: Ice cream, Czech Republic, distribution channels by value (%), 2008?09 35
Table 14: Ice cream, Czech Republic, value by distribution channel (CZKm), 2008?09 35
Table 15: Ice cream, Czech Republic, expenditure per capita (CZK), 2004?09 37
Table 16: Ice cream, Czech Republic, forecast expenditure per capita (CZK), 2009?14 38
Table 17: Ice cream, Czech Republic, expenditure per capita ($), 2004?09 38
Table 18: Ice cream, Czech Republic, forecast expenditure per capita ($), 2009?14 39
Table 19: Ice cream, Czech Republic, consumption per capita (liters), 2004?09 39
Table 20: Ice cream, Czech Republic, forecast consumption per capita (liters), 2009?14 40
Table 21: Unilever key facts 41
Table 22: NOWACO A/S key facts 43
Table 23: Impulse ice cream, Czech Republic, value by segment (CZKm), 2004?09 45
Table 24: Impulse ice cream, Czech Republic, value forecast by segment (CZKm), 2009?14 46
Table 25: Impulse ice cream, Czech Republic, value by segment ($m), 2004?09 47
Table 26: Impulse ice cream, Czech Republic, value forecast by segment ($m), 2009?14 47
Table 27: Impulse ice cream, Czech Republic, volume by segment (liters, million), 2004?09 49
Table 28: Impulse ice cream, Czech Republic, volume forecast by segment (liters, million), 2009?14 50
Table 29: Impulse ice cream, Czech Republic, brand share by value (%), 2008?09 52
Table 30: Impulse ice cream, Czech Republic, value by brand (CZKm), 2008?09 52
Table 31: Impulse ice cream, Czech Republic, company share by value (%), 2008?09 54
Table 32: Impulse ice cream, Czech Republic, value by company (CZKm), 2008?09 54
Table 33: Impulse ice cream, Czech Republic, distribution channels by value (%), 2008?09 55
Table 34: Impulse ice cream, Czech Republic, value by distribution channel (CZKm), 2008?09 55
Table 35: Impulse ice cream, Czech Republic, expenditure per capita (CZK), 2004?09 57
Table 36: Impulse ice cream, Czech Republic, forecast expenditure per capita (CZK), 2009?14 57
Table 37: Impulse ice cream, Czech Republic, expenditure per capita ($), 2004?09 58
Table 38: Impulse ice cream, Czech Republic, forecast expenditure per capita ($), 2009?14 58
Table 39: Impulse ice cream, Czech Republic, consumption per capita (liters), 2004?09 59
Table 40: Impulse ice cream, Czech Republic, forecast consumption per capita (liters), 2009?14 59
Table 41: Artisanal ice cream, Czech Republic, value (CZKm), 2004?09 60
Table 42: Artisanal ice cream, Czech Republic, value forecast (CZKm), 2009?14 61
Table 43: Artisanal ice cream, Czech Republic, value ($m), 2004?09 62
Table 44: Artisanal ice cream, Czech Republic, value forecast ($m), 2009?14 62
Table 45: Artisanal ice cream, Czech Republic, volume (liters, million), 2004?09 63
Table 46: Artisanal ice cream, Czech Republic, volume forecast (liters, million), 2009?14 64
Table 47: Artisanal ice cream, Czech Republic, brand share by value (%), 2008?09 65
Table 48: Artisanal ice cream, Czech Republic, value by brand (CZKm), 2008?09 65
Table 49: Artisanal ice cream, Czech Republic, company share by value (%), 2008?09 66
Table 50: Artisanal ice cream, Czech Republic, value by company (CZKm), 2008?09 66
Table 51: Artisanal ice cream, Czech Republic, distribution channels by value (%), 2008?09 67
Table 52: Artisanal ice cream, Czech Republic, value by distribution channel (CZKm), 2008?09 67
Table 53: Artisanal ice cream, Czech Republic, expenditure per capita (CZK), 2004?09 68
Table 54: Artisanal ice cream, Czech Republic, forecast expenditure per capita (CZK), 2009?14 68
Table 55: Artisanal ice cream, Czech Republic, expenditure per capita ($), 2004?09 69
Table 56: Artisanal ice cream, Czech Republic, forecast expenditure per capita ($), 2009?14 69
Table 57: Artisanal ice cream, Czech Republic, consumption per capita (liters), 2004?09 70
Table 58: Artisanal ice cream, Czech Republic, forecast consumption per capita (liters), 2009?14 70
Table 59: Frozen Yogurt, Czech Republic, value (CZKm), 2004?09 71
Table 60: Frozen Yogurt, Czech Republic, value forecast (CZKm), 2009?14 72
Table 61: Frozen Yogurt, Czech Republic, value ($m), 2004?09 73
Table 62: Frozen Yogurt, Czech Republic, value forecast ($m), 2009?14 73
Table 63: Frozen Yogurt, Czech Republic, volume (liters, million), 2004?09 74
Table 64: Frozen Yogurt, Czech Republic, volume forecast (liters, million), 2009?14 75
Table 65: Frozen Yogurt, Czech Republic, brand share by value (%), 2008?09 76
Table 66: Frozen Yogurt, Czech Republic, value by brand (CZKm), 2008?09 76
Table 67: Frozen Yogurt, Czech Republic, company share by value (%), 2008?09 78
Table 68: Frozen Yogurt, Czech Republic, value by company (CZKm), 2008?09 78
Table 69: Frozen Yogurt, Czech Republic, distribution channels by value (%), 2008?09 79
Table 70: Frozen Yogurt, Czech Republic, value by distribution channel (CZKm), 2008?09 79
Table 71: Frozen Yogurt, Czech Republic, expenditure per capita (CZK), 2004?09 81
Table 72: Frozen Yogurt, Czech Republic, forecast expenditure per capita (CZK), 2009?14 81
Table 73: Frozen Yogurt, Czech Republic, expenditure per capita ($), 2004?09 82
Table 74: Frozen Yogurt, Czech Republic, forecast expenditure per capita ($), 2009?14 82
Table 75: Frozen Yogurt, Czech Republic, consumption per capita (liters), 2004?09 83
Table 76: Frozen Yogurt, Czech Republic, forecast consumption per capita (liters), 2009?14 83
Table 77: Take-home ice cream, Czech Republic, value by segment (CZKm), 2004?09 84
Table 78: Take-home ice cream, Czech Republic, value forecast by segment (CZKm), 2009?14 85
Table 79: Take-home ice cream, Czech Republic, value by segment ($m), 2004?09 86
Table 80: Take-home ice cream, Czech Republic, value forecast by segment ($m), 2009?14 86
Table 81: Take-home ice cream, Czech Republic, volume by segment (liters, million), 2004?09 88
Table 82: Take-home ice cream, Czech Republic, volume forecast by segment (liters, million), 2009?14 89
Table 83: Take-home ice cream, Czech Republic, brand share by value (%), 2008?09 91
Table 84: Take-home ice cream, Czech Republic, value by brand (CZKm), 2008?09 91
Table 85: Take-home ice cream, Czech Republic, company share by value (%), 2008?09 93
Table 86: Take-home ice cream, Czech Republic, value by company (CZKm), 2008?09 93
Table 87: Take-home ice cream, Czech Republic, distribution channels by value (%), 2008?09 94
Table 88: Take-home ice cream, Czech Republic, value by distribution channel (CZKm), 2008?09 94
Table 89: Take-home ice cream, Czech Republic, expenditure per capita (CZK), 2004?09 96
Table 90: Take-home ice cream, Czech Republic, forecast expenditure per capita (CZK), 2009?14 96
Table 91: Take-home ice cream, Czech Republic, expenditure per capita ($), 2004?09 97
Table 92: Take-home ice cream, Czech Republic, forecast expenditure per capita ($), 2009?14 97
Table 93: Take-home ice cream, Czech Republic, consumption per capita (liters), 2004?09 98
Table 94: Take-home ice cream, Czech Republic, forecast consumption per capita (liters), 2009?14 98
Table 95: Global ice cream market value, 2009 99
Table 96: Global ice cream market split (value terms ($m), 2009), top five countries 102
Table 97: Global ice cream market volume, 2009 103
Table 98: Global ice cream market split (volume terms, 2009), top five countries 106
Table 99: Leading players, top five countries 107
Table 100: Czech Republic population, by age group, 2004?09 (millions) 108
Table 101: Czech Republic population forecast, by age group, 2009?14 (millions) 109
Table 102: Czech Republic population, by gender, 2004?09 (millions) 109
Table 103: Czech Republic population forecast, by gender, 2009?14 (millions) 110
Table 104: Czech Republic nominal GDP, 2004?09 (CZKbn, nominal prices) 110
Table 105: Czech Republic nominal GDP forecast, 2009?14 (CZKbn, nominal prices) 110
Table 106: Czech Republic real GDP, 2004?09 (CZKbn, 2000 prices) 111
Table 107: Czech Republic real GDP forecast, 2009?14 (CZKbn, 2000 prices) 111
Table 108: Czech Republic real GDP, 2004?09 ($bn, 2000 prices) 111
Table 109: Czech Republic real GDP forecast, 2009?14 ($bn, 2000 prices) 112
Table 110: Czech Republic consumer price index, 2004?09 (2000=100) 112
Table 111: Czech Republic consumer price index, 2009?14 (2000=100) 112


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