Ice Cream Market in Eastern Europe to 2014

Introduction

This databook provides key data and information on the ice cream market covering 13 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: impulse ice cream, take-home ice cream, artisanal ice cream and frozen yogurt

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the ice cream market, including company overview, key facts and business description

Highlights

The market for ice cream in Eastern Europe increased at a compound annual growth rate of 3.7% between 2004 and 2009.

The impulse ice cream category led the ice cream market in Eastern Europe, accounting for a share of 54.1%.

The leading players in the Eastern European ice cream market are Unilever, Nestle S.A. and P.P.L. Koral.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the ice cream market in Eastern Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ice cream 2
Summary category level: impulse ice cream 3
Summary category level: artisanal ice cream 4
Summary category level: frozen yogurt 5
Summary category level: take-home ice cream 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 21
Chapter 4 Eastern Europe Ice Cream: Market Overview 23
Value analysis (US Dollar), 2004?09 23
Value analysis (US Dollar), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 5 Leading Company Profiles 37
Unilever 37
Nestlé SA 39
Chapter 6 Category Analysis: Impulse Ice Cream 42
Value analysis (US Dollar), 2004?09 42
Value analysis (US Dollar), 2009?14 43
Volume analysis, 2004?09 45
Volume analysis, 2009?14 46
Company share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 7 Category Analysis: Artisanal Ice Cream 55
Value analysis (US Dollar), 2004?09 55
Value analysis (US Dollar), 2009?14 56
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company share analysis 59
Distribution analysis 60
Expenditure and consumption per capita 61
Chapter 8 Category Analysis: Frozen Yogurt 63
Value analysis (US Dollar), 2004?09 63
Value analysis (US Dollar), 2009?14 64
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company share analysis 67
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 9 Category Analysis: Take-Home Ice Cream 73
Value analysis (US Dollar), 2004?09 73
Value analysis (US Dollar), 2009?14 74
Volume analysis, 2004?09 76
Volume analysis, 2009?14 77
Company share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 10 Research Methodology 86
Methodology overview 86
Secondary research 87
Market modeling 88
Creating an initial data model 88
Revising the initial data model 88
Creating a final estimate 89
Creating demographic value splits 89
Primary research 89
Data finalization 90
Ongoing research 90
Chapter 11 Appendix 91
Future readings 91
How to contact experts in your industry 91
Disclaimer 91

LIST OF FIGURES
Figure 1: Ice cream, Eastern Europe, value by category ($m), 2004?14 25
Figure 2: Ice cream, Eastern Europe, category growth comparison, by value, 2004?14 25
Figure 3: Ice cream, Eastern Europe, volume by category (liters, million), 2004?14 28
Figure 4: Ice cream, Eastern Europe, category growth comparison, by volume, 2004?14 28
Figure 5: Ice cream, Eastern Europe, company share (top five companies) by value (%), 2008?09 31
Figure 6: Ice cream, Eastern Europe, distribution channels by value (%), 2008?09 33
Figure 7: Impulse ice cream, Eastern Europe, value by segment ($m), 2004?14 44
Figure 8: Impulse ice cream, Eastern Europe, category growth comparison, by value, 2004?14 44
Figure 9: Impulse ice cream, Eastern Europe, volume by segment (liters, million), 2004?14 47
Figure 10: Impulse ice cream, Eastern Europe, category growth comparison, by volume, 2004?14 47
Figure 11: Impulse ice cream, Eastern Europe, company share (top five companies) by value (%), 2008?09 50
Figure 12: Impulse ice cream, Eastern Europe, distribution channels by value (%), 2008?09 52
Figure 13: Artisanal ice cream, Eastern Europe, value ($m), 2004?14 56
Figure 14: Artisanal ice cream, Eastern Europe, volume (liters, million), 2004?14 58
Figure 15: Frozen yogurt, Eastern Europe, value ($m), 2004?14 64
Figure 16: Frozen yogurt, Eastern Europe, volume (liters, million), 2004?14 66
Figure 17: Frozen yogurt, Eastern Europe, company share (top five companies) by value (%), 2008?09 68
Figure 18: Frozen yogurt, Eastern Europe, distribution channels by value (%), 2008?09 70
Figure 19: Take-home ice cream, Eastern Europe, value by segment ($m), 2004?14 75
Figure 20: Take-home ice cream, Eastern Europe, category growth comparison, by value, 2004?14 75
Figure 21: Take-home ice cream, Eastern Europe, volume by segment (liters, million), 2004?14 78
Figure 22: Take-home ice cream, Eastern Europe, category growth comparison, by volume, 2004?14 78
Figure 23: Take-home ice cream, Eastern Europe, company share (top five companies) by value (%), 2008?09 81
Figure 24: Take-home ice cream, Eastern Europe, distribution channels by value (%), 2008?09 83
Figure 25: Annual data review process 87

LIST OF TABLES
Table 1: Ice cream category definitions 9
Table 2: Ice cream distribution channels 10
Table 3: Ice cream, Eastern Europe, value (country-wise), 2004?09 ($m) 19
Table 4: Ice cream, Eastern Europe, value (country-wise) forecast, 2009?14 ($m) 20
Table 5: Ice cream, Eastern Europe, volume (country-wise), 2004?09 (liters, million) 21
Table 6: Ice cream, Eastern Europe, volume (country-wise) forecast, 2009?14 (liters, million) 22
Table 7: Ice cream, Eastern Europe, value by category ($m), 2004?09 23
Table 8: Ice cream, Eastern Europe, value forecast by category ($m), 2009?14 24
Table 9: Ice cream, Eastern Europe, volume by category (liters, million), 2004?09 26
Table 10: Ice cream, Eastern Europe, volume forecast by category (liters, million), 2009?14 27
Table 11: Ice cream, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 29
Table 12: Ice cream, Eastern Europe, value by company ($m), 2008?09 30
Table 13: Ice cream, Eastern Europe, distribution channels by value (%), 2008?09 32
Table 14: Ice cream, Eastern Europe, value by distribution channel ($m), 2008?09 32
Table 15: Ice cream, Eastern Europe, expenditure per capita ($), 2004?09 34
Table 16: Ice cream, Eastern Europe, forecast expenditure per capita ($), 2009?14 35
Table 17: Ice cream, Eastern Europe, consumption per capita (liters), 2004?09 35
Table 18: Ice cream, Eastern Europe, forecast consumption per capita (liters), 2009?14 36
Table 19: Unilever key facts 37
Table 20: Nestlé SA key facts 39
Table 21: Impulse ice cream, Eastern Europe, value by segment ($m), 2004?09 42
Table 22: Impulse ice cream, Eastern Europe, value forecast by segment ($m), 2009?14 43
Table 23: Impulse ice cream, Eastern Europe, volume by segment (liters, million), 2004?09 45
Table 24: Impulse ice cream, Eastern Europe, volume forecast by segment (liters, million), 2009?14 46
Table 25: Impulse ice cream, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 48
Table 26: Impulse ice cream, Eastern Europe, value by company ($m), 2008?09 49
Table 27: Impulse ice cream, Eastern Europe, distribution channels by value (%), 2008?09 51
Table 28: Impulse ice cream, Eastern Europe, value by distribution channel ($m), 2008?09 51
Table 29: Impulse ice cream, Eastern Europe, expenditure per capita ($), 2004?09 53
Table 30: Impulse ice cream, Eastern Europe, forecast expenditure per capita ($), 2009?14 53
Table 31: Impulse ice cream, Eastern Europe, consumption per capita (liters), 2004?09 54
Table 32: Impulse ice cream, Eastern Europe, forecast consumption per capita (liters), 2009?14 54
Table 33: Artisanal ice cream, Eastern Europe, value ($m), 2004?09 55
Table 34: Artisanal ice cream, Eastern Europe, value forecast ($m), 2009?14 56
Table 35: Artisanal ice cream, Eastern Europe, volume (liters, million), 2004?09 57
Table 36: Artisanal ice cream, Eastern Europe, volume forecast (liters, million), 2009?14 58
Table 37: Artisanal ice cream, Eastern Europe, company share by value (%), 2008?09 59
Table 38: Artisanal ice cream, Eastern Europe, value by company ($m), 2008?09 59
Table 39: Artisanal ice cream, Eastern Europe, distribution channels by value (%), 2008?09 60
Table 40: Artisanal ice cream, Eastern Europe, value by distribution channel ($m), 2008?09 60
Table 41: Artisanal ice cream, Eastern Europe, expenditure per capita ($), 2004?09 61
Table 42: Artisanal ice cream, Eastern Europe, forecast expenditure per capita ($), 2009?14 61
Table 43: Artisanal ice cream, Eastern Europe, consumption per capita (liters), 2004?09 62
Table 44: Artisanal ice cream, Eastern Europe, forecast consumption per capita (liters), 2009?14 62
Table 45: Frozen yogurt, Eastern Europe, value ($m), 2004?09 63
Table 46: Frozen yogurt, Eastern Europe, value forecast ($m), 2009?14 64
Table 47: Frozen yogurt, Eastern Europe, volume (liters, million), 2004?09 65
Table 48: Frozen yogurt, Eastern Europe, volume forecast (liters, million), 2009?14 66
Table 49: Frozen yogurt, Eastern Europe, company share by value (%), 2008?09 67
Table 50: Frozen yogurt, Eastern Europe, value by company ($m), 2008?09 67
Table 51: Frozen yogurt, Eastern Europe, distribution channels by value (%), 2008?09 69
Table 52: Frozen yogurt, Eastern Europe, value by distribution channel ($m), 2008?09 69
Table 53: Frozen yogurt, Eastern Europe, expenditure per capita ($), 2004?09 71
Table 54: Frozen yogurt, Eastern Europe, forecast expenditure per capita ($), 2009?14 71
Table 55: Frozen yogurt, Eastern Europe, consumption per capita (liters), 2004?09 72
Table 56: Frozen yogurt, Eastern Europe, forecast consumption per capita (liters), 2009?14 72
Table 57: Take-home ice cream, Eastern Europe, value by segment ($m), 2004?09 73
Table 58: Take-home ice cream, Eastern Europe, value forecast by segment ($m), 2009?14 74
Table 59: Take-home ice cream, Eastern Europe, volume by segment (liters, million), 2004?09 76
Table 60: Take-home ice cream, Eastern Europe, volume forecast by segment (liters, million), 2009?14 77
Table 61: Take-home ice cream, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 79
Table 62: Take-home ice cream, Eastern Europe, value by company ($m), 2008?09 80
Table 63: Take-home ice cream, Eastern Europe, distribution channels by value (%), 2008?09 82
Table 64: Take-home ice cream, Eastern Europe, value by distribution channel ($m), 2008?09 82
Table 65: Take-home ice cream, Eastern Europe, expenditure per capita ($), 2004?09 84
Table 66: Take-home ice cream, Eastern Europe, forecast expenditure per capita ($), 2009?14 84
Table 67: Take-home ice cream, Eastern Europe, consumption per capita (liters), 2004?09 85
Table 68: Take-home ice cream, Eastern Europe, forecast consumption per capita (liters), 2009?14 85



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