Ice Cream Market in Hong Kong to 2014

Introduction

This databook provides key data and information on the ice cream market in Hong Kong. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: artisanal ice cream, take-home ice cream, impulse ice cream and frozen yogurt

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the ice cream market, including company overview, key facts and business description

Highlights

The market for ice cream in Hong Kong increased at a compound annual growth rate of 3.7% between 2004 and 2009.

The impulse ice cream category led the ice cream market in Hong Kong, accounting for a share of 44.9%.

The leading players in the Hong Kong ice cream market are Nestle S.A. and Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the ice cream market in Hong Kong

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ice cream 2
Summary category level: impulse ice cream 3
Summary category level: artisanal ice cream 4
Summary category level: frozen yogurt 5
Summary category level: take-home ice cream 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Hong Kong Dollar), 2004?09 21
Value analysis (Hong Kong Dollar), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company and brand share analysis 30
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 40
Nestlé SA 40
Unilever 43
Chapter 5 Category Analysis: Impulse Ice Cream 45
Value analysis (Hong Kong Dollar), 2004?09 45
Value analysis (Hong Kong Dollar), 2009?14 46
Value analysis (US dollars), 2004?09 48
Value analysis (US dollars), 2009?14 48
Volume analysis, 2004?09 50
Volume analysis, 2009?14 51
Company and brand share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Artisanal Ice Cream 61
Value analysis (Hong Kong Dollar), 2004?09 61
Value analysis (Hong Kong Dollar), 2009?14 62
Value analysis (US dollars), 2004?09 63
Value analysis (US dollars), 2009?14 63
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company and brand share analysis 66
Distribution analysis 68
Expenditure and consumption per capita 69
Chapter 7 Category Analysis: Frozen Yogurt 72
Value analysis (Hong Kong Dollar), 2004?09 72
Value analysis (Hong Kong Dollar), 2009?14 73
Value analysis (US dollars), 2004?09 74
Value analysis (US dollars), 2009?14 74
Volume analysis, 2004?09 75
Volume analysis, 2009?14 76
Company and brand share analysis 77
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 8 Category Analysis: Take-Home Ice Cream 85
Value analysis (Hong Kong Dollar), 2004?09 85
Value analysis (Hong Kong Dollar), 2009?14 86
Value analysis (US dollars), 2004?09 87
Value analysis (US dollars), 2009?14 87
Volume analysis, 2004?09 89
Volume analysis, 2009?14 90
Company and brand share analysis 92
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 9 Country Comparison 101
Value 101
Volume 105
Market share 109
Chapter 10 New Product Development 110
Product launches over time 110
Recent product launches 112
Chapter 11 Macroeconomic Profile 113
Macroeconomic Indicators 113
Chapter 12 Research Methodology 118
Methodology overview 118
Secondary research 119
Market modeling 120
Creating an initial data model 120
Revising the initial data model 120
Creating a final estimate 121
Creating demographic value splits 121
Primary research 121
Data finalization 122
Ongoing research 122
Chapter 13 Appendix 123
Future readings 123
How to contact experts in your industry 123
Disclaimer 123

LIST OF FIGURES
Figure 1: Ice cream, Hong Kong, value by category (HK$m), 2004?14 23
Figure 2: Ice cream, Hong Kong, category growth comparison, by value, 2004?14 26
Figure 3: Ice cream, Hong Kong, volume by category (liters, million), 2004?14 29
Figure 4: Ice cream, Hong Kong, category growth comparison, by volume, 2004?14 29
Figure 5: Ice cream, Hong Kong, company share by value (%), 2008?09 32
Figure 6: Ice cream, Hong Kong, distribution channels by value (%), 2008?09 35
Figure 7: Impulse ice cream, Hong Kong, value by segment (HK$m), 2004?14 47
Figure 8: Impulse ice cream, Hong Kong, category growth comparison, by value, 2004?14 49
Figure 9: Impulse ice cream, Hong Kong, volume by segment (liters, million), 2004?14 52
Figure 10: Impulse ice cream, Hong Kong, category growth comparison, by volume, 2004?14 52
Figure 11: Impulse ice cream, Hong Kong, company share by value (%), 2008?09 54
Figure 12: Impulse ice cream, Hong Kong, distribution channels by value (%), 2008?09 57
Figure 13: Artisanal ice cream, Hong Kong, value (HK$m), 2004?14 62
Figure 14: Artisanal ice cream, Hong Kong, volume (liters, million), 2004?14 65
Figure 15: Frozen yogurt, Hong Kong, value (HK$m), 2004?14 73
Figure 16: Frozen yogurt, Hong Kong, volume (liters, million), 2004?14 76
Figure 17: Frozen yogurt, Hong Kong, company share by value (%), 2008?09 78
Figure 18: Frozen yogurt, Hong Kong, distribution channels by value (%), 2008?09 81
Figure 19: Take-home ice cream, Hong Kong, value by segment (HK$m), 2004?14 86
Figure 20: Take-home ice cream, Hong Kong, category growth comparison, by value, 2004?14 88
Figure 21: Take-home ice cream, Hong Kong, volume by segment (liters, million), 2004?14 91
Figure 22: Take-home ice cream, Hong Kong, category growth comparison, by volume, 2004?14 91
Figure 23: Take-home ice cream, Hong Kong, company share by value (%), 2008?09 94
Figure 24: Take-home ice cream, Hong Kong, distribution channels by value (%), 2008?09 97
Figure 25: Global ice cream market split (value terms, 2009), top five countries 102
Figure 26: Global ice cream market value, 2004–09, top five countries 104
Figure 27: Global ice cream market split (volume terms, 2009), top five countries 106
Figure 28: Global ice cream market volume, 2004–09, top five countries 108
Figure 29: Annual data review process 119

LIST OF TABLES
Table 1: Ice cream category definitions 9
Table 2: Ice cream distribution channels 10
Table 3: Ice cream, Hong Kong, value by category (HK$m), 2004?09 21
Table 4: Ice cream, Hong Kong, value forecast by category (HK$m), 2009?14 22
Table 5: Ice cream, Hong Kong, value by category ($m), 2004?09 24
Table 6: Ice cream, Hong Kong, value forecast by category ($m), 2009?14 25
Table 7: Ice cream, Hong Kong, volume by category (liters, million), 2004?09 27
Table 8: Ice cream, Hong Kong, volume forecast by category (liters, million), 2009?14 28
Table 9: Ice cream, Hong Kong, brand share by value (%), 2008?09 30
Table 10: Ice cream, Hong Kong, value by brand (HK$m), 2008?09 31
Table 11: Ice cream, Hong Kong, company share by value (%), 2008?09 33
Table 12: Ice cream, Hong Kong, value by company (HK$m), 2008?09 33
Table 13: Ice cream, Hong Kong, distribution channels by value (%), 2008?09 34
Table 14: Ice cream, Hong Kong, value by distribution channel (HK$m), 2008?09 34
Table 15: Ice cream, Hong Kong, expenditure per capita (HK$), 2004?09 36
Table 16: Ice cream, Hong Kong, forecast expenditure per capita (HK$), 2009?14 37
Table 17: Ice cream, Hong Kong, expenditure per capita ($), 2004?09 37
Table 18: Ice cream, Hong Kong, forecast expenditure per capita ($), 2009?14 38
Table 19: Ice cream, Hong Kong, consumption per capita (liters), 2004?09 38
Table 20: Ice cream, Hong Kong, forecast consumption per capita (liters), 2009?14 39
Table 21: Nestlé SA key facts 40
Table 22: Unilever key facts 43
Table 23: Impulse ice cream, Hong Kong, value by segment (HK$m), 2004?09 45
Table 24: Impulse ice cream, Hong Kong, value forecast by segment (HK$m), 2009?14 46
Table 25: Impulse ice cream, Hong Kong, value by segment ($m), 2004?09 48
Table 26: Impulse ice cream, Hong Kong, value forecast by segment ($m), 2009?14 48
Table 27: Impulse ice cream, Hong Kong, volume by segment (liters, million), 2004?09 50
Table 28: Impulse ice cream, Hong Kong, volume forecast by segment (liters, million), 2009?14 51
Table 29: Impulse ice cream, Hong Kong, brand share by value (%), 2008?09 53
Table 30: Impulse ice cream, Hong Kong, value by brand (HK$m), 2008?09 53
Table 31: Impulse ice cream, Hong Kong, company share by value (%), 2008?09 55
Table 32: Impulse ice cream, Hong Kong, value by company (HK$m), 2008?09 55
Table 33: Impulse ice cream, Hong Kong, distribution channels by value (%), 2008?09 56
Table 34: Impulse ice cream, Hong Kong, value by distribution channel (HK$m), 2008?09 56
Table 35: Impulse ice cream, Hong Kong, expenditure per capita (HK$), 2004?09 58
Table 36: Impulse ice cream, Hong Kong, forecast expenditure per capita (HK$), 2009?14 58
Table 37: Impulse ice cream, Hong Kong, expenditure per capita ($), 2004?09 59
Table 38: Impulse ice cream, Hong Kong, forecast expenditure per capita ($), 2009?14 59
Table 39: Impulse ice cream, Hong Kong, consumption per capita (liters), 2004?09 60
Table 40: Impulse ice cream, Hong Kong, forecast consumption per capita (liters), 2009?14 60
Table 41: Artisanal ice cream, Hong Kong, value (HK$m), 2004?09 61
Table 42: Artisanal ice cream, Hong Kong, value forecast (HK$m), 2009?14 62
Table 43: Artisanal ice cream, Hong Kong, value ($m), 2004?09 63
Table 44: Artisanal ice cream, Hong Kong, value forecast ($m), 2009?14 63
Table 45: Artisanal ice cream, Hong Kong, volume (liters, million), 2004?09 64
Table 46: Artisanal ice cream, Hong Kong, volume forecast (liters, million), 2009?14 65
Table 47: Artisanal ice cream, Hong Kong, brand share by value (%), 2008?09 66
Table 48: Artisanal ice cream, Hong Kong, value by brand (HK$m), 2008?09 66
Table 49: Artisanal ice cream, Hong Kong, company share by value (%), 2008?09 67
Table 50: Artisanal ice cream, Hong Kong, value by company (HK$m), 2008?09 67
Table 51: Artisanal ice cream, Hong Kong, distribution channels by value (%), 2008?09 68
Table 52: Artisanal ice cream, Hong Kong, value by distribution channel (HK$m), 2008?09 68
Table 53: Artisanal ice cream, Hong Kong, expenditure per capita (HK$), 2004?09 69
Table 54: Artisanal ice cream, Hong Kong, forecast expenditure per capita (HK$), 2009?14 69
Table 55: Artisanal ice cream, Hong Kong, expenditure per capita ($), 2004?09 70
Table 56: Artisanal ice cream, Hong Kong, forecast expenditure per capita ($), 2009?14 70
Table 57: Artisanal ice cream, Hong Kong, consumption per capita (liters), 2004?09 71
Table 58: Artisanal ice cream, Hong Kong, forecast consumption per capita (liters), 2009?14 71
Table 59: Frozen yogurt, Hong Kong, value (HK$m), 2004?09 72
Table 60: Frozen yogurt, Hong Kong, value forecast (HK$m), 2009?14 73
Table 61: Frozen yogurt, Hong Kong, value ($m), 2004?09 74
Table 62: Frozen yogurt, Hong Kong, value forecast ($m), 2009?14 74
Table 63: Frozen yogurt, Hong Kong, volume (liters, million), 2004?09 75
Table 64: Frozen yogurt, Hong Kong, volume forecast (liters, million), 2009?14 76
Table 65: Frozen yogurt, Hong Kong, brand share by value (%), 2008?09 77
Table 66: Frozen yogurt, Hong Kong, value by brand (HK$m), 2008?09 77
Table 67: Frozen yogurt, Hong Kong, company share by value (%), 2008?09 79
Table 68: Frozen yogurt, Hong Kong, value by company (HK$m), 2008?09 79
Table 69: Frozen yogurt, Hong Kong, distribution channels by value (%), 2008?09 80
Table 70: Frozen yogurt, Hong Kong, value by distribution channel (HK$m), 2008?09 80
Table 71: Frozen yogurt, Hong Kong, expenditure per capita (HK$), 2004?09 82
Table 72: Frozen yogurt, Hong Kong, forecast expenditure per capita (HK$), 2009?14 82
Table 73: Frozen yogurt, Hong Kong, expenditure per capita ($), 2004?09 83
Table 74: Frozen yogurt, Hong Kong, forecast expenditure per capita ($), 2009?14 83
Table 75: Frozen yogurt, Hong Kong, consumption per capita (liters), 2004?09 84
Table 76: Frozen yogurt, Hong Kong, forecast consumption per capita (liters), 2009?14 84
Table 77: Take-home ice cream, Hong Kong, value by segment (HK$m), 2004?09 85
Table 78: Take-home ice cream, Hong Kong, value forecast by segment (HK$m), 2009?14 86
Table 79: Take-home ice cream, Hong Kong, value by segment ($m), 2004?09 87
Table 80: Take-home ice cream, Hong Kong, value forecast by segment ($m), 2009?14 87
Table 81: Take-home ice cream, Hong Kong, volume by segment (liters, million), 2004?09 89
Table 82: Take-home ice cream, Hong Kong, volume forecast by segment (liters, million), 2009?14 90
Table 83: Take-home ice cream, Hong Kong, brand share by value (%), 2008?09 92
Table 84: Take-home ice cream, Hong Kong, value by brand (HK$m), 2008?09 93
Table 85: Take-home ice cream, Hong Kong, company share by value (%), 2008?09 95
Table 86: Take-home ice cream, Hong Kong, value by company (HK$m), 2008?09 95
Table 87: Take-home ice cream, Hong Kong, distribution channels by value (%), 2008?09 96
Table 88: Take-home ice cream, Hong Kong, value by distribution channel (HK$m), 2008?09 96
Table 89: Take-home ice cream, Hong Kong, expenditure per capita (HK$), 2004?09 98
Table 90: Take-home ice cream, Hong Kong, forecast expenditure per capita (HK$), 2009?14 98
Table 91: Take-home ice cream, Hong Kong, expenditure per capita ($), 2004?09 99
Table 92: Take-home ice cream, Hong Kong, forecast expenditure per capita ($), 2009?14 99
Table 93: Take-home ice cream, Hong Kong, consumption per capita (liters), 2004?09 100
Table 94: Take-home ice cream, Hong Kong, forecast consumption per capita (liters), 2009?14 100
Table 95: Global ice cream market value, 2009 101
Table 96: Global ice cream market split (value terms ($m), 2009), top five countries 104
Table 97: Global ice cream market volume, 2009 105
Table 98: Global ice cream market split (volume terms, 2009), top five countries 108
Table 99: Leading players, top five countries 109
Table 100: Hong Kong ice cream new product launches reports, by company , 2009 110
Table 101: Hong Kong ice cream new product launches SKUs, by company , 2009 110
Table 102: Hong Kong ice cream new product launches (reports), by flavor and fragrances , 2009 111
Table 103: Hong Kong ice cream new product launches (reports), by ingredients (top 10 ingredients), 2009 111
Table 104: Hong Kong ice cream new product launches (reports), by package tags or claims , 2009 112
Table 105: Hong Kong ice cream new product launches - recent launches (2009) 112
Table 106: Hong Kong population, by age group, 2004?09 (millions) 113
Table 107: Hong Kong population forecast, by age group, 2009?14 (millions) 114
Table 108: Hong Kong population, by gender, 2004?09 (millions) 114
Table 109: Hong Kong population forecast, by gender, 2009?14 (millions) 115
Table 110: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 115
Table 111: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 115
Table 112: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 116
Table 113: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 116
Table 114: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 116
Table 115: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 117
Table 116: Hong Kong consumer price index, 2004?09 (2000=100) 117
Table 117: Hong Kong consumer price index, 2009?14 (2000=100) 117


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