Ice Cream Market in Indonesia to 2014

Introduction

This databook provides key data and information on the ice cream market in Indonesia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: artisanal ice cream, take-home ice cream and impulse ice cream.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for ice cream in Indonesia increased at a compound annual growth rate of 6.5% between 2004 and 2009.

The take-home ice cream category led the ice cream market in Indonesia, accounting for a share of 59.9%.

The leading player in the Indonesian ice cream market is Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the ice cream market in Indonesia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ice cream 2
Summary category level: impulse ice cream 3
Summary category level: artisanal ice cream 4
Summary category level: take-home ice cream 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Indonesian Rupiah), 2004?09 19
Value analysis (Indonesian Rupiah), 2009?14 20
Value analysis (US dollars), 2004?09 22
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profile 37
Unilever 37
Chapter 5 Category Analysis: Impulse Ice Cream 39
Value analysis (Indonesian Rupiah), 2004?09 39
Value analysis (Indonesian Rupiah), 2009?14 40
Value analysis (US dollars), 2004?09 41
Value analysis (US dollars), 2009?14 41
Volume analysis, 2004?09 43
Volume analysis, 2009?14 44
Company and brand share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 6 Category Analysis: Artisanal Ice Cream 54
Value analysis (Indonesian Rupiah), 2004?09 54
Value analysis (Indonesian Rupiah), 2009?14 55
Value analysis (US dollars), 2004?09 56
Value analysis (US dollars), 2009?14 56
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company and brand share analysis 59
Distribution analysis 61
Expenditure and consumption per capita 62
Chapter 7 Category Analysis: Take-Home Ice Cream 65
Value analysis (Indonesian Rupiah), 2004?09 65
Value analysis (Indonesian Rupiah), 2009?14 66
Value analysis (US dollars), 2004?09 68
Value analysis (US dollars), 2009?14 68
Volume analysis, 2004?09 70
Volume analysis, 2009?14 71
Company and brand share analysis 73
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 8 Country Comparison 81
Value 81
Volume 85
Market share 89
Chapter 9 New Product Development 90
Product launches over time 90
Recent product launches 92
Chapter 10 Macroeconomic Profile 93
Macroeconomic Indicators 93
Chapter 11 Research Methodology 98
Methodology overview 98
Secondary research 99
Market modeling 100
Creating an initial data model 100
Revising the initial data model 100
Creating a final estimate 101
Creating demographic value splits 101
Primary research 101
Data finalization 102
Ongoing research 102
Chapter 12 Appendix 103
Future readings 103
How to contact experts in your industry 103
Disclaimer 103

LIST OF FIGURES
Figure 1: Ice cream, Indonesia, value by category (IDRm), 2004?14 21
Figure 2: Ice cream, Indonesia, category growth comparison, by value, 2004?14 24
Figure 3: Ice cream, Indonesia, volume by category (liters, million), 2004?14 27
Figure 4: Ice cream, Indonesia, category growth comparison, by volume, 2004?14 27
Figure 5: Ice cream, Indonesia, company share by value (%), 2008?09 29
Figure 6: Ice cream, Indonesia, distribution channels by value (%), 2008?09 32
Figure 7: Impulse ice cream, Indonesia, value by segment (IDRm), 2004?14 40
Figure 8: Impulse ice cream, Indonesia, category growth comparison, by value, 2004?14 42
Figure 9: Impulse ice cream, Indonesia, volume by segment (liters, million), 2004?14 45
Figure 10: Impulse ice cream, Indonesia, category growth comparison, by volume, 2004?14 45
Figure 11: Impulse ice cream, Indonesia, company share by value (%), 2008?09 47
Figure 12: Impulse ice cream, Indonesia, distribution channels by value (%), 2008?09 50
Figure 13: Artisanal ice cream, Indonesia, value (IDRm), 2004?14 55
Figure 14: Artisanal ice cream, Indonesia, volume (liters, million), 2004?14 58
Figure 15: Take-home ice cream, Indonesia, value by segment (IDRm), 2004?14 67
Figure 16: Take-home ice cream, Indonesia, category growth comparison, by value, 2004?14 69
Figure 17: Take-home ice cream, Indonesia, volume by segment (liters, million), 2004?14 72
Figure 18: Take-home ice cream, Indonesia, category growth comparison, by volume, 2004?14 72
Figure 19: Take-home ice cream, Indonesia, company share by value (%), 2008?09 74
Figure 20: Take-home ice cream, Indonesia, distribution channels by value (%), 2008?09 77
Figure 21: Global ice cream market split (value terms, 2009), top five countries 82
Figure 22: Global ice cream market value, 2004–09, top five countries 84
Figure 23: Global ice cream market split (volume terms, 2009), top five countries 86
Figure 24: Global ice cream market volume, 2004–09, top five countries 88
Figure 25: Annual data review process 99

LIST OF TABLES
Table 1: Ice cream category definitions 8
Table 2: Ice cream distribution channels 9
Table 3: Ice cream, Indonesia, value by category (IDRm), 2004?09 19
Table 4: Ice cream, Indonesia, value forecast by category (IDRm), 2009?14 20
Table 5: Ice cream, Indonesia, value by category ($m), 2004?09 22
Table 6: Ice cream, Indonesia, value forecast by category ($m), 2009?14 23
Table 7: Ice cream, Indonesia, volume by category (liters, million), 2004?09 25
Table 8: Ice cream, Indonesia, volume forecast by category (liters, million), 2009?14 26
Table 9: Ice cream, Indonesia, brand share by value (%), 2008?09 28
Table 10: Ice cream, Indonesia, value by brand (IDRm), 2008?09 28
Table 11: Ice cream, Indonesia, company share by value (%), 2008?09 30
Table 12: Ice cream, Indonesia, value by company (IDRm), 2008?09 30
Table 13: Ice cream, Indonesia, distribution channels by value (%), 2008?09 31
Table 14: Ice cream, Indonesia, value by distribution channel (IDRm), 2008?09 31
Table 15: Ice cream, Indonesia, expenditure per capita (IDR), 2004?09 33
Table 16: Ice cream, Indonesia, forecast expenditure per capita (IDR), 2009?14 34
Table 17: Ice cream, Indonesia, expenditure per capita ($), 2004?09 34
Table 18: Ice cream, Indonesia, forecast expenditure per capita ($), 2009?14 35
Table 19: Ice cream, Indonesia, consumption per capita (liters), 2004?09 35
Table 20: Ice cream, Indonesia, forecast consumption per capita (liters), 2009?14 36
Table 21: Unilever key facts 37
Table 22: Impulse ice cream, Indonesia, value by segment (IDRm), 2004?09 39
Table 23: Impulse ice cream, Indonesia, value forecast by segment (IDRm), 2009?14 40
Table 24: Impulse ice cream, Indonesia, value by segment ($m), 2004?09 41
Table 25: Impulse ice cream, Indonesia, value forecast by segment ($m), 2009?14 41
Table 26: Impulse ice cream, Indonesia, volume by segment (liters, million), 2004?09 43
Table 27: Impulse ice cream, Indonesia, volume forecast by segment (liters, million), 2009?14 44
Table 28: Impulse ice cream, Indonesia, brand share by value (%), 2008?09 46
Table 29: Impulse ice cream, Indonesia, value by brand (IDRm), 2008?09 46
Table 30: Impulse ice cream, Indonesia, company share by value (%), 2008?09 48
Table 31: Impulse ice cream, Indonesia, value by company (IDRm), 2008?09 48
Table 32: Impulse ice cream, Indonesia, distribution channels by value (%), 2008?09 49
Table 33: Impulse ice cream, Indonesia, value by distribution channel (IDRm), 2008?09 49
Table 34: Impulse ice cream, Indonesia, expenditure per capita (IDR), 2004?09 51
Table 35: Impulse ice cream, Indonesia, forecast expenditure per capita (IDR), 2009?14 51
Table 36: Impulse ice cream, Indonesia, expenditure per capita ($), 2004?09 52
Table 37: Impulse ice cream, Indonesia, forecast expenditure per capita ($), 2009?14 52
Table 38: Impulse ice cream, Indonesia, consumption per capita (liters), 2004?09 53
Table 39: Impulse ice cream, Indonesia, forecast consumption per capita (liters), 2009?14 53
Table 40: Artisanal ice cream, Indonesia, value (IDRm), 2004?09 54
Table 41: Artisanal ice cream, Indonesia, value forecast (IDRm), 2009?14 55
Table 42: Artisanal ice cream, Indonesia, value ($m), 2004?09 56
Table 43: Artisanal ice cream, Indonesia, value forecast ($m), 2009?14 56
Table 44: Artisanal ice cream, Indonesia, volume (liters, million), 2004?09 57
Table 45: Artisanal ice cream, Indonesia, volume forecast (liters, million), 2009?14 58
Table 46: Artisanal ice cream, Indonesia, brand share by value (%), 2008?09 59
Table 47: Artisanal ice cream, Indonesia, value by brand (IDRm), 2008?09 59
Table 48: Artisanal ice cream, Indonesia, company share by value (%), 2008?09 60
Table 49: Artisanal ice cream, Indonesia, value by company (IDRm), 2008?09 60
Table 50: Artisanal ice cream, Indonesia, distribution channels by value (%), 2008?09 61
Table 51: Artisanal ice cream, Indonesia, value by distribution channel (IDRm), 2008?09 61
Table 52: Artisanal ice cream, Indonesia, expenditure per capita (IDR), 2004?09 62
Table 53: Artisanal ice cream, Indonesia, forecast expenditure per capita (IDR), 2009?14 62
Table 54: Artisanal ice cream, Indonesia, expenditure per capita ($), 2004?09 63
Table 55: Artisanal ice cream, Indonesia, forecast expenditure per capita ($), 2009?14 63
Table 56: Artisanal ice cream, Indonesia, consumption per capita (liters), 2004?09 64
Table 57: Artisanal ice cream, Indonesia, forecast consumption per capita (liters), 2009?14 64
Table 58: Take-home ice cream, Indonesia, value by segment (IDRm), 2004?09 65
Table 59: Take-home ice cream, Indonesia, value forecast by segment (IDRm), 2009?14 66
Table 60: Take-home ice cream, Indonesia, value by segment ($m), 2004?09 68
Table 61: Take-home ice cream, Indonesia, value forecast by segment ($m), 2009?14 68
Table 62: Take-home ice cream, Indonesia, volume by segment (liters, million), 2004?09 70
Table 63: Take-home ice cream, Indonesia, volume forecast by segment (liters, million), 2009?14 71
Table 64: Take-home ice cream, Indonesia, brand share by value (%), 2008?09 73
Table 65: Take-home ice cream, Indonesia, value by brand (IDRm), 2008?09 73
Table 66: Take-home ice cream, Indonesia, company share by value (%), 2008?09 75
Table 67: Take-home ice cream, Indonesia, value by company (IDRm), 2008?09 75
Table 68: Take-home ice cream, Indonesia, distribution channels by value (%), 2008?09 76
Table 69: Take-home ice cream, Indonesia, value by distribution channel (IDRm), 2008?09 76
Table 70: Take-home ice cream, Indonesia, expenditure per capita (IDR), 2004?09 78
Table 71: Take-home ice cream, Indonesia, forecast expenditure per capita (IDR), 2009?14 78
Table 72: Take-home ice cream, Indonesia, expenditure per capita ($), 2004?09 79
Table 73: Take-home ice cream, Indonesia, forecast expenditure per capita ($), 2009?14 79
Table 74: Take-home ice cream, Indonesia, consumption per capita (liters), 2004?09 80
Table 75: Take-home ice cream, Indonesia, forecast consumption per capita (liters), 2009?14 80
Table 76: Global ice cream market value, 2009 81
Table 77: Global ice cream market split (value terms ($m), 2009), top five countries 84
Table 78: Global ice cream market volume, 2009 85
Table 79: Global ice cream market split (volume terms, 2009), top five countries 88
Table 80: Leading players, top five countries 89
Table 81: Indonesia ice cream new product launches reports, by company, 2009 90
Table 82: Indonesia ice cream new product launches SKUs, by company, 2009 90
Table 83: Indonesia ice cream new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 91
Table 84: Indonesia ice cream new product launches (reports), by ingredients (top 10 ingredients), 2009 91
Table 85: Indonesia ice cream new product launches (reports), by package tags or claims, 2009 92
Table 86: Indonesia ice cream new product launches - recent five launches (2009) 92
Table 87: Indonesia population, by age group, 2004?09 (millions) 93
Table 88: Indonesia population forecast, by age group, 2009?14 (millions) 94
Table 89: Indonesia population, by gender, 2004?09 (millions) 94
Table 90: Indonesia population forecast, by gender, 2009?14 (millions) 95
Table 91: Indonesia nominal GDP, 2004?09 (IDRbn, nominal prices) 95
Table 92: Indonesia nominal GDP forecast, 2009?14 (IDRbn, nominal prices) 95
Table 93: Indonesia real GDP, 2004?09 (IDRbn, 2000 prices) 96
Table 94: Indonesia real GDP forecast, 2009?14 (IDRbn, 2000 prices) 96
Table 95: Indonesia real GDP, 2004?09 ($bn, 2000 prices) 96
Table 96: Indonesia real GDP forecast, 2009?14 ($bn, 2000 prices) 97
Table 97: Indonesia consumer price index, 2004?09 (2000=100) 97
Table 98: Indonesia consumer price index, 2009?14 (2000=100) 97


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