Ice Cream Market in Ireland to 2014

Introduction

This databook provides key data and information on the ice cream market in Ireland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: artisanal ice cream, take-home ice cream, impulse ice cream and frozen yogurt

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the ice cream market, including company overview, key facts and business description

Highlights

The market for ice cream in Ireland increased at a compound annual growth rate of 3.1% between 2004 and 2009.

The take-home ice cream category led the ice cream market in Ireland, accounting for a share of 57.9%.

The leading player in the Irish ice cream market is Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the ice cream market in Ireland

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ice cream 2
Summary category level: impulse ice cream 3
Summary category level: artisanal ice cream 4
Summary category level: frozen yogurt 5
Summary category level: take-home ice cream 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Euro), 2004?09 21
Value analysis (Euro), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company and brand share analysis 30
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 39
Unilever 39
R&R Ice Cream Ltd 41
Chapter 5 Category Analysis: Impulse Ice Cream 42
Value analysis (Euro), 2004?09 42
Value analysis (Euro), 2009?14 43
Value analysis (US dollars), 2004?09 45
Value analysis (US dollars), 2009?14 45
Volume analysis, 2004?09 47
Volume analysis, 2009?14 48
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Artisanal Ice Cream 58
Value analysis (Euro), 2004?09 58
Value analysis (Euro), 2009?14 59
Value analysis (US dollars), 2004?09 60
Value analysis (US dollars), 2009?14 60
Volume analysis, 2004?09 61
Volume analysis, 2009?14 62
Company and brand share analysis 63
Distribution analysis 65
Expenditure and consumption per capita 66
Chapter 7 Category Analysis: Frozen Yogurt 69
Value analysis (Euro), 2004?09 69
Value analysis (Euro), 2009?14 70
Value analysis (US dollars), 2004?09 71
Value analysis (US dollars), 2009?14 71
Volume analysis, 2004?09 72
Volume analysis, 2009?14 73
Company and brand share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 8 Category Analysis: Take-Home Ice Cream 82
Value analysis (Euro), 2004?09 82
Value analysis (Euro), 2009?14 83
Value analysis (US dollars), 2004?09 85
Value analysis (US dollars), 2009?14 85
Volume analysis, 2004?09 87
Volume analysis, 2009?14 88
Company and brand share analysis 90
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 9 Country Comparison 98
Value 98
Volume 102
Market share 106
Chapter 10 Macroeconomic Profile 107
Macroeconomic Indicators 107
Chapter 11 Research Methodology 112
Methodology overview 112
Secondary research 113
Market modeling 114
Creating an initial data model 114
Revising the initial data model 114
Creating a final estimate 115
Creating demographic value splits 115
Primary research 115
Data finalization 116
Ongoing research 116
Chapter 12 Appendix 117
Future readings 117
How to contact experts in your industry 117
Disclaimer 117

LIST OF FIGURES
Figure 1: Ice cream, Ireland, value by category (€m), 2004?14 23
Figure 2: Ice cream, Ireland, category growth comparison, by value, 2004?14 26
Figure 3: Ice cream, Ireland, volume by category (liters, million), 2004?14 29
Figure 4: Ice cream, Ireland, category growth comparison, by volume, 2004?14 29
Figure 5: Ice cream, Ireland, company share by value (%), 2008?09 31
Figure 6: Ice cream, Ireland, distribution channels by value (%), 2008?09 34
Figure 7: Impulse ice cream, Ireland, value by segment (€m), 2004?14 44
Figure 8: Impulse ice cream, Ireland, category growth comparison, by value, 2004?14 46
Figure 9: Impulse ice cream, Ireland, volume by segment (liters, million), 2004?14 49
Figure 10: Impulse ice cream, Ireland, category growth comparison, by volume, 2004?14 49
Figure 11: Impulse ice cream, Ireland, company share by value (%), 2008?09 51
Figure 12: Impulse ice cream, Ireland, distribution channels by value (%), 2008?09 54
Figure 13: Artisanal ice cream, Ireland, value (€m), 2004?14 59
Figure 14: Artisanal ice cream, Ireland, volume (liters, million), 2004?14 62
Figure 15: Frozen yogurt, Ireland, value (€m), 2004?14 70
Figure 16: Frozen yogurt, Ireland, volume (liters, million), 2004?14 73
Figure 17: Frozen yogurt, Ireland, company share by value (%), 2008?09 75
Figure 18: Frozen yogurt, Ireland, distribution channels by value (%), 2008?09 78
Figure 19: Take-home ice cream, Ireland, value by segment (€m), 2004?14 84
Figure 20: Take-home ice cream, Ireland, category growth comparison, by value, 2004?14 86
Figure 21: Take-home ice cream, Ireland, volume by segment (liters, million), 2004?14 89
Figure 22: Take-home ice cream, Ireland, category growth comparison, by volume, 2004?14 89
Figure 23: Take-home ice cream, Ireland, company share by value (%), 2008?09 91
Figure 24: Take-home ice cream, Ireland, distribution channels by value (%), 2008?09 94
Figure 25: Global ice cream market split (value terms, 2009), top five countries 99
Figure 26: Global ice cream market value, 2004–09, top five countries 101
Figure 27: Global ice cream market split (volume terms, 2009), top five countries 103
Figure 28: Global ice cream market volume, 2004–09, top five countries 105
Figure 29: Annual data review process 113

LIST OF TABLES
Table 1: Ice cream category definitions 9
Table 2: Ice cream distribution channels 10
Table 3: Ice cream, Ireland, value by category (€m), 2004?09 21
Table 4: Ice cream, Ireland, value forecast by category (€m), 2009?14 22
Table 5: Ice cream, Ireland, value by category ($m), 2004?09 24
Table 6: Ice cream, Ireland, value forecast by category ($m), 2009?14 25
Table 7: Ice cream, Ireland, volume by category (liters, million), 2004?09 27
Table 8: Ice cream, Ireland, volume forecast by category (liters, million), 2009?14 28
Table 9: Ice cream, Ireland, brand share by value (%), 2008?09 30
Table 10: Ice cream, Ireland, value by brand (€m), 2008?09 30
Table 11: Ice cream, Ireland, company share by value (%), 2008?09 32
Table 12: Ice cream, Ireland, value by company (€m), 2008?09 32
Table 13: Ice cream, Ireland, distribution channels by value (%), 2008?09 33
Table 14: Ice cream, Ireland, value by distribution channel (€m), 2008?09 33
Table 15: Ice cream, Ireland, expenditure per capita (€), 2004?09 35
Table 16: Ice cream, Ireland, forecast expenditure per capita (€), 2009?14 36
Table 17: Ice cream, Ireland, expenditure per capita ($), 2004?09 36
Table 18: Ice cream, Ireland, forecast expenditure per capita ($), 2009?14 37
Table 19: Ice cream, Ireland, consumption per capita (liters), 2004?09 37
Table 20: Ice cream, Ireland, forecast consumption per capita (liters), 2009?14 38
Table 21: Unilever key facts 39
Table 22: R&R Ice Cream Ltd. key facts 41
Table 23: Impulse ice cream, Ireland, value by segment (€m), 2004?09 42
Table 24: Impulse ice cream, Ireland, value forecast by segment (€m), 2009?14 43
Table 25: Impulse ice cream, Ireland, value by segment ($m), 2004?09 45
Table 26: Impulse ice cream, Ireland, value forecast by segment ($m), 2009?14 45
Table 27: Impulse ice cream, Ireland, volume by segment (liters, million), 2004?09 47
Table 28: Impulse ice cream, Ireland, volume forecast by segment (liters, million), 2009?14 48
Table 29: Impulse ice cream, Ireland, brand share by value (%), 2008?09 50
Table 30: Impulse ice cream, Ireland, value by brand (€m), 2008?09 50
Table 31: Impulse ice cream, Ireland, company share by value (%), 2008?09 52
Table 32: Impulse ice cream, Ireland, value by company (€m), 2008?09 52
Table 33: Impulse ice cream, Ireland, distribution channels by value (%), 2008?09 53
Table 34: Impulse ice cream, Ireland, value by distribution channel (€m), 2008?09 53
Table 35: Impulse ice cream, Ireland, expenditure per capita (€), 2004?09 55
Table 36: Impulse ice cream, Ireland, forecast expenditure per capita (€), 2009?14 55
Table 37: Impulse ice cream, Ireland, expenditure per capita ($), 2004?09 56
Table 38: Impulse ice cream, Ireland, forecast expenditure per capita ($), 2009?14 56
Table 39: Impulse ice cream, Ireland, consumption per capita (liters), 2004?09 57
Table 40: Impulse ice cream, Ireland, forecast consumption per capita (liters), 2009?14 57
Table 41: Artisanal ice cream, Ireland, value (€m), 2004?09 58
Table 42: Artisanal ice cream, Ireland, value forecast (€m), 2009?14 59
Table 43: Artisanal ice cream, Ireland, value ($m), 2004?09 60
Table 44: Artisanal ice cream, Ireland, value forecast ($m), 2009?14 60
Table 45: Artisanal ice cream, Ireland, volume (liters, million), 2004?09 61
Table 46: Artisanal ice cream, Ireland, volume forecast (liters, million), 2009?14 62
Table 47: Artisanal ice cream, Ireland, brand share by value (%), 2008?09 63
Table 48: Artisanal ice cream, Ireland, value by brand (€m), 2008?09 63
Table 49: Artisanal ice cream, Ireland, company share by value (%), 2008?09 64
Table 50: Artisanal ice cream, Ireland, value by company (€m), 2008?09 64
Table 51: Artisanal ice cream, Ireland, distribution channels by value (%), 2008?09 65
Table 52: Artisanal ice cream, Ireland, value by distribution channel (€m), 2008?09 65
Table 53: Artisanal ice cream, Ireland, expenditure per capita (€), 2004?09 66
Table 54: Artisanal ice cream, Ireland, forecast expenditure per capita (€), 2009?14 66
Table 55: Artisanal ice cream, Ireland, expenditure per capita ($), 2004?09 67
Table 56: Artisanal ice cream, Ireland, forecast expenditure per capita ($), 2009?14 67
Table 57: Artisanal ice cream, Ireland, consumption per capita (liters), 2004?09 68
Table 58: Artisanal ice cream, Ireland, forecast consumption per capita (liters), 2009?14 68
Table 59: Frozen yogurt, Ireland, value (€m), 2004?09 69
Table 60: Frozen yogurt, Ireland, value forecast (€m), 2009?14 70
Table 61: Frozen yogurt, Ireland, value ($m), 2004?09 71
Table 62: Frozen yogurt, Ireland, value forecast ($m), 2009?14 71
Table 63: Frozen yogurt, Ireland, volume (liters, million), 2004?09 72
Table 64: Frozen yogurt, Ireland, volume forecast (liters, million), 2009?14 73
Table 65: Frozen yogurt, Ireland, brand share by value (%), 2008?09 74
Table 66: Frozen yogurt, Ireland, value by brand (€m), 2008?09 74
Table 67: Frozen yogurt, Ireland, company share by value (%), 2008?09 76
Table 68: Frozen yogurt, Ireland, value by company (€m), 2008?09 76
Table 69: Frozen yogurt, Ireland, distribution channels by value (%), 2008?09 77
Table 70: Frozen yogurt, Ireland, value by distribution channel (€m), 2008?09 77
Table 71: Frozen yogurt, Ireland, expenditure per capita (€), 2004?09 79
Table 72: Frozen yogurt, Ireland, forecast expenditure per capita (€), 2009?14 79
Table 73: Frozen yogurt, Ireland, expenditure per capita ($), 2004?09 80
Table 74: Frozen yogurt, Ireland, forecast expenditure per capita ($), 2009?14 80
Table 75: Frozen yogurt, Ireland, consumption per capita (liters), 2004?09 81
Table 76: Frozen yogurt, Ireland, forecast consumption per capita (liters), 2009?14 81
Table 77: Take-home ice cream, Ireland, value by segment (€m), 2004?09 82
Table 78: Take-home ice cream, Ireland, value forecast by segment (€m), 2009?14 83
Table 79: Take-home ice cream, Ireland, value by segment ($m), 2004?09 85
Table 80: Take-home ice cream, Ireland, value forecast by segment ($m), 2009?14 85
Table 81: Take-home ice cream, Ireland, volume by segment (liters, million), 2004?09 87
Table 82: Take-home ice cream, Ireland, volume forecast by segment (liters, million), 2009?14 88
Table 83: Take-home ice cream, Ireland, brand share by value (%), 2008?09 90
Table 84: Take-home ice cream, Ireland, value by brand (€m), 2008?09 90
Table 85: Take-home ice cream, Ireland, company share by value (%), 2008?09 92
Table 86: Take-home ice cream, Ireland, value by company (€m), 2008?09 92
Table 87: Take-home ice cream, Ireland, distribution channels by value (%), 2008?09 93
Table 88: Take-home ice cream, Ireland, value by distribution channel (€m), 2008?09 93
Table 89: Take-home ice cream, Ireland, expenditure per capita (€), 2004?09 95
Table 90: Take-home ice cream, Ireland, forecast expenditure per capita (€), 2009?14 95
Table 91: Take-home ice cream, Ireland, expenditure per capita ($), 2004?09 96
Table 92: Take-home ice cream, Ireland, forecast expenditure per capita ($), 2009?14 96
Table 93: Take-home ice cream, Ireland, consumption per capita (liters), 2004?09 97
Table 94: Take-home ice cream, Ireland, forecast consumption per capita (liters), 2009?14 97
Table 95: Global ice cream market value, 2009 98
Table 96: Global ice cream market split (value terms ($m), 2009), top five countries 101
Table 97: Global ice cream market volume, 2009 102
Table 98: Global ice cream market split (volume terms, 2009), top five countries 105
Table 99: Leading players, top five countries 106
Table 100: Ireland population, by age group, 2004?09 (millions) 107
Table 101: Ireland population forecast, by age group, 2009?14 (millions) 108
Table 102: Ireland population, by gender, 2004?09 (millions) 108
Table 103: Ireland population forecast, by gender, 2009?14 (millions) 109
Table 104: Ireland nominal GDP, 2004?09 (€bn, nominal prices) 109
Table 105: Ireland nominal GDP forecast, 2009?14 (€bn, nominal prices) 109
Table 106: Ireland real GDP, 2004?09 (€bn, 2000 prices) 110
Table 107: Ireland real GDP forecast, 2009?14 (€bn, 2000 prices) 110
Table 108: Ireland real GDP, 2004?09 ($bn, 2000 prices) 110
Table 109: Ireland real GDP forecast, 2009?14 ($bn, 2000 prices) 111
Table 110: Ireland consumer price index, 2004?09 (2000=100) 111
Table 111: Ireland consumer price index, 2009?14 (2000=100) 111


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