Ice Cream Market in Mexico to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ice cream 2
Summary category level: impulse ice cream 3
Summary category level: artisanal ice cream 4
Summary category level: take-home ice cream 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Mexican Peso), 2004?09 20
Value analysis (Mexican Peso), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 38
Unilever 38
Nestlé SA 40
Chapter 5 Category Analysis: Impulse Ice Cream 43
Value analysis (Mexican Peso), 2004?09 43
Value analysis (Mexican Peso), 2009?14 44
Value analysis (US dollars), 2004?09 46
Value analysis (US dollars), 2009?14 46
Volume analysis, 2004?09 48
Volume analysis, 2009?14 49
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Artisanal Ice Cream 59
Value analysis (Mexican Peso), 2004?09 59
Value analysis (Mexican Peso), 2009?14 60
Value analysis (US dollars), 2004?09 61
Value analysis (US dollars), 2009?14 61
Volume analysis, 2004?09 62
Volume analysis, 2009?14 63
Company and brand share analysis 64
Distribution analysis 66
Expenditure and consumption per capita 67
Chapter 7 Category Analysis: Take-Home Ice Cream 70
Value analysis (Mexican Peso), 2004?09 70
Value analysis (Mexican Peso), 2009?14 71
Value analysis (US dollars), 2004?09 73
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 75
Volume analysis, 2009?14 76
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 8 Country Comparison 86
Value 86
Volume 90
Market share 94
Chapter 9 New Product Development 95
Product launches over time 95
Recent product launches 97
Chapter 10 Macroeconomic Profile 98
Macroeconomic Indicators 98
Chapter 11 Research Methodology 103
Methodology overview 103
Secondary research 104
Market modeling 105
Creating an initial data model 105
Revising the initial data model 105
Creating a final estimate 106
Creating demographic value splits 106
Primary research 106
Data finalization 107
Ongoing research 107
Chapter 12 Appendix 108
Future readings 108
How to contact experts in your industry 108
Disclaimer 108

LIST OF FIGURES
Figure 1: Ice cream, Mexico, value by category (MXNm), 2004?14 22
Figure 2: Ice cream, Mexico, category growth comparison, by value, 2004?14 25
Figure 3: Ice cream, Mexico, volume by category (liters, million), 2004?14 28
Figure 4: Ice cream, Mexico, category growth comparison, by volume, 2004?14 28
Figure 5: Ice cream, Mexico, company share by value (%), 2008?09 30
Figure 6: Ice cream, Mexico, distribution channels by value (%), 2008?09 33
Figure 7: Impulse ice cream, Mexico, value by segment (MXNm), 2004?14 45
Figure 8: Impulse ice cream, Mexico, category growth comparison, by value, 2004?14 47
Figure 9: Impulse ice cream, Mexico, volume by segment (liters, million), 2004?14 50
Figure 10: Impulse ice cream, Mexico, category growth comparison, by volume, 2004?14 50
Figure 11: Impulse ice cream, Mexico, company share by value (%), 2008?09 52
Figure 12: Impulse ice cream, Mexico, distribution channels by value (%), 2008?09 55
Figure 13: Artisanal ice cream, Mexico, value (MXNm), 2004?14 60
Figure 14: Artisanal ice cream, Mexico, volume (liters, million), 2004?14 63
Figure 15: Take-home ice cream, Mexico, value by segment (MXNm), 2004?14 72
Figure 16: Take-home ice cream, Mexico, category growth comparison, by value, 2004?14 74
Figure 17: Take-home ice cream, Mexico, volume by segment (liters, million), 2004?14 77
Figure 18: Take-home ice cream, Mexico, category growth comparison, by volume, 2004?14 77
Figure 19: Take-home ice cream, Mexico, company share by value (%), 2008?09 79
Figure 20: Take-home ice cream, Mexico, distribution channels by value (%), 2008?09 82
Figure 21: Global ice cream market split (value terms, 2009), top five countries 87
Figure 22: Global ice cream market value, 2004–09, top five countries 89
Figure 23: Global ice cream market split (volume terms, 2009), top five countries 91
Figure 24: Global ice cream market volume, 2004–09, top five countries 93
Figure 25: Annual data review process 104

LIST OF TABLES
Table 1: Ice cream category definitions 8
Table 2: Ice cream distribution channels 9
Table 3: Ice cream, Mexico, value by category (MXNm), 2004?09 20
Table 4: Ice cream, Mexico, value forecast by category (MXNm), 2009?14 21
Table 5: Ice cream, Mexico, value by category ($m), 2004?09 23
Table 6: Ice cream, Mexico, value forecast by category ($m), 2009?14 24
Table 7: Ice cream, Mexico, volume by category (liters, million), 2004?09 26
Table 8: Ice cream, Mexico, volume forecast by category (liters, million), 2009?14 27
Table 9: Ice cream, Mexico, brand share by value (%), 2008?09 29
Table 10: Ice cream, Mexico, value by brand (MXNm), 2008?09 29
Table 11: Ice cream, Mexico, company share by value (%), 2008?09 31
Table 12: Ice cream, Mexico, value by company (MXNm), 2008?09 31
Table 13: Ice cream, Mexico, distribution channels by value (%), 2008?09 32
Table 14: Ice cream, Mexico, value by distribution channel (MXNm), 2008?09 32
Table 15: Ice cream, Mexico, expenditure per capita (MXN), 2004?09 34
Table 16: Ice cream, Mexico, forecast expenditure per capita (MXN), 2009?14 35
Table 17: Ice cream, Mexico, expenditure per capita ($), 2004?09 36
Table 18: Ice cream, Mexico, forecast expenditure per capita ($), 2009?14 36
Table 19: Ice cream, Mexico, consumption per capita (liters), 2004?09 37
Table 20: Ice cream, Mexico, forecast consumption per capita (liters), 2009?14 37
Table 21: Unilever key facts 38
Table 22: Nestlé SA key facts 40
Table 23: Impulse ice cream, Mexico, value by segment (MXNm), 2004?09 43
Table 24: Impulse ice cream, Mexico, value forecast by segment (MXNm), 2009?14 44
Table 25: Impulse ice cream, Mexico, value by segment ($m), 2004?09 46
Table 26: Impulse ice cream, Mexico, value forecast by segment ($m), 2009?14 46
Table 27: Impulse ice cream, Mexico, volume by segment (liters, million), 2004?09 48
Table 28: Impulse ice cream, Mexico, volume forecast by segment (liters, million), 2009?14 49
Table 29: Impulse ice cream, Mexico, brand share by value (%), 2008?09 51
Table 30: Impulse ice cream, Mexico, value by brand (MXNm), 2008?09 51
Table 31: Impulse ice cream, Mexico, company share by value (%), 2008?09 53
Table 32: Impulse ice cream, Mexico, value by company (MXNm), 2008?09 53
Table 33: Impulse ice cream, Mexico, distribution channels by value (%), 2008?09 54
Table 34: Impulse ice cream, Mexico, value by distribution channel (MXNm), 2008?09 54
Table 35: Impulse ice cream, Mexico, expenditure per capita (MXN), 2004?09 56
Table 36: Impulse ice cream, Mexico, forecast expenditure per capita (MXN), 2009?14 56
Table 37: Impulse ice cream, Mexico, expenditure per capita ($), 2004?09 57
Table 38: Impulse ice cream, Mexico, forecast expenditure per capita ($), 2009?14 57
Table 39: Impulse ice cream, Mexico, consumption per capita (liters), 2004?09 58
Table 40: Impulse ice cream, Mexico, forecast consumption per capita (liters), 2009?14 58
Table 41: Artisanal ice cream, Mexico, value (MXNm), 2004?09 59
Table 42: Artisanal ice cream, Mexico, value forecast (MXNm), 2009?14 60
Table 43: Artisanal ice cream, Mexico, value ($m), 2004?09 61
Table 44: Artisanal ice cream, Mexico, value forecast ($m), 2009?14 61
Table 45: Artisanal ice cream, Mexico, volume (liters, million), 2004?09 62
Table 46: Artisanal ice cream, Mexico, volume forecast (liters, million), 2009?14 63
Table 47: Artisanal ice cream, Mexico, brand share by value (%), 2008?09 64
Table 48: Artisanal ice cream, Mexico, value by brand (MXNm), 2008?09 64
Table 49: Artisanal ice cream, Mexico, company share by value (%), 2008?09 65
Table 50: Artisanal ice cream, Mexico, value by company (MXNm), 2008?09 65
Table 51: Artisanal ice cream, Mexico, distribution channels by value (%), 2008?09 66
Table 52: Artisanal ice cream, Mexico, value by distribution channel (MXNm), 2008?09 66
Table 53: Artisanal ice cream, Mexico, expenditure per capita (MXN), 2004?09 67
Table 54: Artisanal ice cream, Mexico, forecast expenditure per capita (MXN), 2009?14 67
Table 55: Artisanal ice cream, Mexico, expenditure per capita ($), 2004?09 68
Table 56: Artisanal ice cream, Mexico, forecast expenditure per capita ($), 2009?14 68
Table 57: Artisanal ice cream, Mexico, consumption per capita (liters), 2004?09 69
Table 58: Artisanal ice cream, Mexico, forecast consumption per capita (liters), 2009?14 69
Table 59: Take-home ice cream, Mexico, value by segment (MXNm), 2004?09 70
Table 60: Take-home ice cream, Mexico, value forecast by segment (MXNm), 2009?14 71
Table 61: Take-home ice cream, Mexico, value by segment ($m), 2004?09 73
Table 62: Take-home ice cream, Mexico, value forecast by segment ($m), 2009?14 73
Table 63: Take-home ice cream, Mexico, volume by segment (liters, million), 2004?09 75
Table 64: Take-home ice cream, Mexico, volume forecast by segment (liters, million), 2009?14 76
Table 65: Take-home ice cream, Mexico, brand share by value (%), 2008?09 78
Table 66: Take-home ice cream, Mexico, value by brand (MXNm), 2008?09 78
Table 67: Take-home ice cream, Mexico, company share by value (%), 2008?09 80
Table 68: Take-home ice cream, Mexico, value by company (MXNm), 2008?09 80
Table 69: Take-home ice cream, Mexico, distribution channels by value (%), 2008?09 81
Table 70: Take-home ice cream, Mexico, value by distribution channel (MXNm), 2008?09 81
Table 71: Take-home ice cream, Mexico, expenditure per capita (MXN), 2004?09 83
Table 72: Take-home ice cream, Mexico, forecast expenditure per capita (MXN), 2009?14 83
Table 73: Take-home ice cream, Mexico, expenditure per capita ($), 2004?09 84
Table 74: Take-home ice cream, Mexico, forecast expenditure per capita ($), 2009?14 84
Table 75: Take-home ice cream, Mexico, consumption per capita (liters), 2004?09 85
Table 76: Take-home ice cream, Mexico, forecast consumption per capita (liters), 2009?14 85
Table 77: Global ice cream market value, 2009 86
Table 78: Global ice cream market split (value terms ($m), 2009), top five countries 89
Table 79: Global ice cream market volume, 2009 90
Table 80: Global ice cream market split (volume terms, 2009), top five countries 93
Table 81: Leading players, top five countries 94
Table 82: Mexico ice cream new product launches reports, by company (top five companies), 2009 95
Table 83: Mexico ice cream new product launches SKUs, by company (top five companies), 2009 95
Table 84: Mexico ice cream new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 96
Table 85: Mexico ice cream new product launches (reports), by ingredients (top 10 ingredients), 2009 96
Table 86: Mexico ice cream new product launches (reports), by package tags or claims (top 10 claims), 2009 97
Table 87: Mexico ice cream new product launches - recent five launches (2009) 97
Table 88: Mexico population, by age group, 2004?09 (millions) 98
Table 89: Mexico population forecast, by age group, 2009?14 (millions) 99
Table 90: Mexico population, by gender, 2004?09 (millions) 99
Table 91: Mexico population forecast, by gender, 2009?14 (millions) 100
Table 92: Mexico nominal GDP, 2004?09 (MXNbn, nominal prices) 100
Table 93: Mexico nominal GDP forecast, 2009?14 (MXNbn, nominal prices) 100
Table 94: Mexico real GDP, 2004?09 (MXNbn, 2000 prices) 101
Table 95: Mexico real GDP forecast, 2009?14 (MXNbn, 2000 prices) 101
Table 96: Mexico real GDP, 2004?09 ($bn, 2000 prices) 101
Table 97: Mexico real GDP forecast, 2009?14 ($bn, 2000 prices) 102
Table 98: Mexico consumer price index, 2004?09 (2000=100) 102
Table 99: Mexico consumer price index, 2009?14 (2000=100) 102


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