Ice Cream Market in Romania to 2014

Introduction

This databook provides key data and information on the ice cream market in Romania. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: artisanal ice cream, take-home ice cream and impulse ice cream.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for ice cream in Romania increased at a compound annual growth rate of 10.3% between 2004 and 2009.

The impulse ice cream category led the ice cream market in Romania, accounting for a share of 62.9%.

The leading player in the Romanian ice cream market is Nestle S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the ice cream market in Romania

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ice cream 2
Summary category level: impulse ice cream 3
Summary category level: artisanal ice cream 4
Summary category level: take-home ice cream 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Romanian New Leu), 2004?09 19
Value analysis (Romanian New Leu), 2009?14 20
Value analysis (US dollars), 2004?09 22
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profile 38
Nestlé SA 38
Chapter 5 Category Analysis: Impulse Ice Cream 41
Value analysis (Romanian New Leu), 2004?09 41
Value analysis (Romanian New Leu), 2009?14 42
Value analysis (US dollars), 2004?09 44
Value analysis (US dollars), 2009?14 44
Volume analysis, 2004?09 46
Volume analysis, 2009?14 47
Company and brand share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Artisanal Ice Cream 57
Value analysis (Romanian New Leu), 2004?09 57
Value analysis (Romanian New Leu), 2009?14 58
Value analysis (US dollars), 2004?09 59
Value analysis (US dollars), 2009?14 59
Volume analysis, 2004?09 60
Volume analysis, 2009?14 61
Company and brand share analysis 62
Distribution analysis 64
Expenditure and consumption per capita 65
Chapter 7 Category Analysis: Take-Home Ice Cream 68
Value analysis (Romanian New Leu), 2004?09 68
Value analysis (Romanian New Leu), 2009?14 69
Value analysis (US dollars), 2004?09 71
Value analysis (US dollars), 2009?14 71
Volume analysis, 2004?09 73
Volume analysis, 2009?14 74
Company and brand share analysis 76
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 8 Country Comparison 85
Value 85
Volume 89
Market share 93
Chapter 9 Macroeconomic Profile 94
Macroeconomic Indicators 94
Chapter 10 Research Methodology 99
Methodology overview 99
Secondary research 100
Market modeling 101
Creating an initial data model 101
Revising the initial data model 101
Creating a final estimate 102
Creating demographic value splits 102
Primary research 102
Data finalization 103
Ongoing research 103
Chapter 11 Appendix 104
Future readings 104
How to contact experts in your industry 104
Disclaimer 104

LIST OF FIGURES
Figure 1: Ice cream, Romania, value by category (RONm), 2004?14 21
Figure 2: Ice cream, Romania, category growth comparison, by value, 2004?14 24
Figure 3: Ice cream, Romania, volume by category (liters, million), 2004?14 27
Figure 4: Ice cream, Romania, category growth comparison, by volume, 2004?14 27
Figure 5: Ice cream, Romania, company share by value (%), 2008?09 30
Figure 6: Ice cream, Romania, distribution channels by value (%), 2008?09 33
Figure 7: Impulse ice cream, Romania, value by segment (RONm), 2004?14 43
Figure 8: Impulse ice cream, Romania, category growth comparison, by value, 2004?14 45
Figure 9: Impulse ice cream, Romania, volume by segment (liters, million), 2004?14 48
Figure 10: Impulse ice cream, Romania, category growth comparison, by volume, 2004?14 48
Figure 11: Impulse ice cream, Romania, company share by value (%), 2008?09 50
Figure 12: Impulse ice cream, Romania, distribution channels by value (%), 2008?09 53
Figure 13: Artisanal ice cream, Romania, value (RONm), 2004?14 58
Figure 14: Artisanal ice cream, Romania, volume (liters, million), 2004?14 61
Figure 15: Take-home ice cream, Romania, value by segment (RONm), 2004?14 70
Figure 16: Take-home ice cream, Romania, category growth comparison, by value, 2004?14 72
Figure 17: Take-home ice cream, Romania, volume by segment (liters, million), 2004?14 75
Figure 18: Take-home ice cream, Romania, category growth comparison, by volume, 2004?14 75
Figure 19: Take-home ice cream, Romania, company share by value (%), 2008?09 78
Figure 20: Take-home ice cream, Romania, distribution channels by value (%), 2008?09 81
Figure 21: Global ice cream market split (value terms, 2009), top five countries 86
Figure 22: Global ice cream market value, 2004–09, top five countries 88
Figure 23: Global ice cream market split (volume terms, 2009), top five countries 90
Figure 24: Global ice cream market volume, 2004–09, top five countries 92
Figure 25: Annual data review process 100

LIST OF TABLES
Table 1: Ice cream category definitions 8
Table 2: Ice cream distribution channels 9
Table 3: Ice cream, Romania, value by category (RONm), 2004?09 19
Table 4: Ice cream, Romania, value forecast by category (RONm), 2009?14 20
Table 5: Ice cream, Romania, value by category ($m), 2004?09 22
Table 6: Ice cream, Romania, value forecast by category ($m), 2009?14 23
Table 7: Ice cream, Romania, volume by category (liters, million), 2004?09 25
Table 8: Ice cream, Romania, volume forecast by category (liters, million), 2009?14 26
Table 9: Ice cream, Romania, brand share by value (%), 2008?09 28
Table 10: Ice cream, Romania, value by brand (RONm), 2008?09 29
Table 11: Ice cream, Romania, company share by value (%), 2008?09 31
Table 12: Ice cream, Romania, value by company (RONm), 2008?09 31
Table 13: Ice cream, Romania, distribution channels by value (%), 2008?09 32
Table 14: Ice cream, Romania, value by distribution channel (RONm), 2008?09 32
Table 15: Ice cream, Romania, expenditure per capita (RON), 2004?09 34
Table 16: Ice cream, Romania, forecast expenditure per capita (RON), 2009?14 35
Table 17: Ice cream, Romania, expenditure per capita ($), 2004?09 35
Table 18: Ice cream, Romania, forecast expenditure per capita ($), 2009?14 36
Table 19: Ice cream, Romania, consumption per capita (liters), 2004?09 36
Table 20: Ice cream, Romania, forecast consumption per capita (liters), 2009?14 37
Table 21: Nestlé SA key facts 38
Table 22: Impulse ice cream, Romania, value by segment (RONm), 2004?09 41
Table 23: Impulse ice cream, Romania, value forecast by segment (RONm), 2009?14 42
Table 24: Impulse ice cream, Romania, value by segment ($m), 2004?09 44
Table 25: Impulse ice cream, Romania, value forecast by segment ($m), 2009?14 44
Table 26: Impulse ice cream, Romania, volume by segment (liters, million), 2004?09 46
Table 27: Impulse ice cream, Romania, volume forecast by segment (liters, million), 2009?14 47
Table 28: Impulse ice cream, Romania, brand share by value (%), 2008?09 49
Table 29: Impulse ice cream, Romania, value by brand (RONm), 2008?09 49
Table 30: Impulse ice cream, Romania, company share by value (%), 2008?09 51
Table 31: Impulse ice cream, Romania, value by company (RONm), 2008?09 51
Table 32: Impulse ice cream, Romania, distribution channels by value (%), 2008?09 52
Table 33: Impulse ice cream, Romania, value by distribution channel (RONm), 2008?09 52
Table 34: Impulse ice cream, Romania, expenditure per capita (RON), 2004?09 54
Table 35: Impulse ice cream, Romania, forecast expenditure per capita (RON), 2009?14 54
Table 36: Impulse ice cream, Romania, expenditure per capita ($), 2004?09 55
Table 37: Impulse ice cream, Romania, forecast expenditure per capita ($), 2009?14 55
Table 38: Impulse ice cream, Romania, consumption per capita (liters), 2004?09 56
Table 39: Impulse ice cream, Romania, forecast consumption per capita (liters), 2009?14 56
Table 40: Artisanal ice cream, Romania, value (RONm), 2004?09 57
Table 41: Artisanal ice cream, Romania, value forecast (RONm), 2009?14 58
Table 42: Artisanal ice cream, Romania, value ($m), 2004?09 59
Table 43: Artisanal ice cream, Romania, value forecast ($m), 2009?14 59
Table 44: Artisanal ice cream, Romania, volume (liters, million), 2004?09 60
Table 45: Artisanal ice cream, Romania, volume forecast (liters, million), 2009?14 61
Table 46: Artisanal ice cream, Romania, brand share by value (%), 2008?09 62
Table 47: Artisanal ice cream, Romania, value by brand (RONm), 2008?09 62
Table 48: Artisanal ice cream, Romania, company share by value (%), 2008?09 63
Table 49: Artisanal ice cream, Romania, value by company (RONm), 2008?09 63
Table 50: Artisanal ice cream, Romania, distribution channels by value (%), 2008?09 64
Table 51: Artisanal ice cream, Romania, value by distribution channel (RONm), 2008?09 64
Table 52: Artisanal ice cream, Romania, expenditure per capita (RON), 2004?09 65
Table 53: Artisanal ice cream, Romania, forecast expenditure per capita (RON), 2009?14 65
Table 54: Artisanal ice cream, Romania, expenditure per capita ($), 2004?09 66
Table 55: Artisanal ice cream, Romania, forecast expenditure per capita ($), 2009?14 66
Table 56: Artisanal ice cream, Romania, consumption per capita (liters), 2004?09 67
Table 57: Artisanal ice cream, Romania, forecast consumption per capita (liters), 2009?14 67
Table 58: Take-home ice cream, Romania, value by segment (RONm), 2004?09 68
Table 59: Take-home ice cream, Romania, value forecast by segment (RONm), 2009?14 69
Table 60: Take-home ice cream, Romania, value by segment ($m), 2004?09 71
Table 61: Take-home ice cream, Romania, value forecast by segment ($m), 2009?14 71
Table 62: Take-home ice cream, Romania, volume by segment (liters, million), 2004?09 73
Table 63: Take-home ice cream, Romania, volume forecast by segment (liters, million), 2009?14 74
Table 64: Take-home ice cream, Romania, brand share by value (%), 2008?09 76
Table 65: Take-home ice cream, Romania, value by brand (RONm), 2008?09 77
Table 66: Take-home ice cream, Romania, company share by value (%), 2008?09 79
Table 67: Take-home ice cream, Romania, value by company (RONm), 2008?09 79
Table 68: Take-home ice cream, Romania, distribution channels by value (%), 2008?09 80
Table 69: Take-home ice cream, Romania, value by distribution channel (RONm), 2008?09 80
Table 70: Take-home ice cream, Romania, expenditure per capita (RON), 2004?09 82
Table 71: Take-home ice cream, Romania, forecast expenditure per capita (RON), 2009?14 82
Table 72: Take-home ice cream, Romania, expenditure per capita ($), 2004?09 83
Table 73: Take-home ice cream, Romania, forecast expenditure per capita ($), 2009?14 83
Table 74: Take-home ice cream, Romania, consumption per capita (liters), 2004?09 84
Table 75: Take-home ice cream, Romania, forecast consumption per capita (liters), 2009?14 84
Table 76: Global ice cream market value, 2009 85
Table 77: Global ice cream market split (value terms ($m), 2009), top five countries 88
Table 78: Global ice cream market volume, 2009 89
Table 79: Global ice cream market split (volume terms, 2009), top five countries 92
Table 80: Leading players, top five countries 93
Table 81: Romania population, by age group, 2004?09 (millions) 94
Table 82: Romania population forecast, by age group, 2009?14 (millions) 95
Table 83: Romania population, by gender, 2004?09 (millions) 95
Table 84: Romania population forecast, by gender, 2009?14 (millions) 96
Table 85: Romania nominal GDP, 2004?09 (RONbn, nominal prices) 96
Table 86: Romania nominal GDP forecast, 2009?14 (RONbn, nominal prices) 96
Table 87: Romania real GDP, 2004?09 (RONbn, 2000 prices) 97
Table 88: Romania real GDP forecast, 2009?14 (RONbn, 2000 prices) 97
Table 89: Romania real GDP, 2004?09 ($bn, 2000 prices) 97
Table 90: Romania real GDP forecast, 2009?14 ($bn, 2000 prices) 98
Table 91: Romania consumer price index, 2004?09 (2000=100) 98
Table 92: Romania consumer price index, 2009?14 (2000=100) 98


[Inhaltsverzeichnis ausblenden]