Ice Cream Market in Russia to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ice cream 2
Summary category level: impulse ice cream 3
Summary category level: artisanal ice cream 4
Summary category level: take-home ice cream 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Russian Ruble), 2004?09 20
Value analysis (Russian Ruble), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 39
Nestlé SA 39
Mars, Incorporated 42
Chapter 5 Category Analysis: Impulse Ice Cream 44
Value analysis (Russian Ruble), 2004?09 44
Value analysis (Russian Ruble), 2009?14 45
Value analysis (US dollars), 2004?09 47
Value analysis (US dollars), 2009?14 47
Volume analysis, 2004?09 49
Volume analysis, 2009?14 50
Company and brand share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Artisanal Ice Cream 60
Value analysis (Russian Ruble), 2004?09 60
Value analysis (Russian Ruble), 2009?14 61
Value analysis (US dollars), 2004?09 62
Value analysis (US dollars), 2009?14 62
Volume analysis, 2004?09 63
Volume analysis, 2009?14 64
Company and brand share analysis 65
Distribution analysis 67
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: Take-Home Ice Cream 71
Value analysis (Russian Ruble), 2004?09 71
Value analysis (Russian Ruble), 2009?14 72
Value analysis (US dollars), 2004?09 74
Value analysis (US dollars), 2009?14 74
Volume analysis, 2004?09 76
Volume analysis, 2009?14 77
Company and brand share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 8 Country Comparison 87
Value 87
Volume 91
Market share 95
Chapter 9 New Product Development 96
Product launches over time 96
Recent product launches 98
Chapter 10 Macroeconomic Profile 99
Macroeconomic Indicators 99
Chapter 11 Research Methodology 104
Methodology overview 104
Secondary research 105
Market modeling 106
Creating an initial data model 106
Revising the initial data model 106
Creating a final estimate 107
Creating demographic value splits 107
Primary research 107
Data finalization 108
Ongoing research 108
Chapter 12 Appendix 109
Future readings 109
How to contact experts in your industry 109
Disclaimer 109

LIST OF FIGURES
Figure 1: Ice cream, Russia, value by category (RUBm), 2004?14 22
Figure 2: Ice cream, Russia, category growth comparison, by value, 2004?14 25
Figure 3: Ice cream, Russia, volume by category (liters, million), 2004?14 28
Figure 4: Ice cream, Russia, category growth comparison, by volume, 2004?14 28
Figure 5: Ice cream, Russia, company share by value (%), 2008?09 31
Figure 6: Ice cream, Russia, distribution channels by value (%), 2008?09 34
Figure 7: Impulse ice cream, Russia, value by segment (RUBm), 2004?14 46
Figure 8: Impulse ice cream, Russia, category growth comparison, by value, 2004?14 48
Figure 9: Impulse ice cream, Russia, volume by segment (liters, million), 2004?14 51
Figure 10: Impulse ice cream, Russia, category growth comparison, by volume, 2004?14 51
Figure 11: Impulse ice cream, Russia, company share by value (%), 2008?09 53
Figure 12: Impulse ice cream, Russia, distribution channels by value (%), 2008?09 56
Figure 13: Artisanal ice cream, Russia, value (RUBm), 2004?14 61
Figure 14: Artisanal ice cream, Russia, volume (liters, million), 2004?14 64
Figure 15: Take-home ice cream, Russia, value by segment (RUBm), 2004?14 73
Figure 16: Take-home ice cream, Russia, category growth comparison, by value, 2004?14 75
Figure 17: Take-home ice cream, Russia, volume by segment (liters, million), 2004?14 78
Figure 18: Take-home ice cream, Russia, category growth comparison, by volume, 2004?14 78
Figure 19: Take-home ice cream, Russia, company share by value (%), 2008?09 80
Figure 20: Take-home ice cream, Russia, distribution channels by value (%), 2008?09 83
Figure 21: Global ice cream market split (value terms, 2009), top five countries 88
Figure 22: Global ice cream market value, 2004–09, top five countries 90
Figure 23: Global ice cream market split (volume terms, 2009), top five countries 92
Figure 24: Global ice cream market volume, 2004–09, top five countries 94
Figure 25: Annual data review process 105

LIST OF TABLES
Table 1: Ice cream category definitions 8
Table 2: Ice cream distribution channels 9
Table 3: Ice cream, Russia, value by category (RUBm), 2004?09 20
Table 4: Ice cream, Russia, value forecast by category (RUBm), 2009?14 21
Table 5: Ice cream, Russia, value by category ($m), 2004?09 23
Table 6: Ice cream, Russia, value forecast by category ($m), 2009?14 24
Table 7: Ice cream, Russia, volume by category (liters, million), 2004?09 26
Table 8: Ice cream, Russia, volume forecast by category (liters, million), 2009?14 27
Table 9: Ice cream, Russia, brand share by value (%), 2008?09 29
Table 10: Ice cream, Russia, value by brand (RUBm), 2008?09 30
Table 11: Ice cream, Russia, company share by value (%), 2008?09 32
Table 12: Ice cream, Russia, value by company (RUBm), 2008?09 32
Table 13: Ice cream, Russia, distribution channels by value (%), 2008?09 33
Table 14: Ice cream, Russia, value by distribution channel (RUBm), 2008?09 33
Table 15: Ice cream, Russia, expenditure per capita (RUB), 2004?09 35
Table 16: Ice cream, Russia, forecast expenditure per capita (RUB), 2009?14 36
Table 17: Ice cream, Russia, expenditure per capita ($), 2004?09 36
Table 18: Ice cream, Russia, forecast expenditure per capita ($), 2009?14 37
Table 19: Ice cream, Russia, consumption per capita (liters), 2004?09 37
Table 20: Ice cream, Russia, forecast consumption per capita (liters), 2009?14 38
Table 21: Nestlé SA key facts 39
Table 22: Mars, Incorporated key facts 42
Table 23: Impulse ice cream, Russia, value by segment (RUBm), 2004?09 44
Table 24: Impulse ice cream, Russia, value forecast by segment (RUBm), 2009?14 45
Table 25: Impulse ice cream, Russia, value by segment ($m), 2004?09 47
Table 26: Impulse ice cream, Russia, value forecast by segment ($m), 2009?14 47
Table 27: Impulse ice cream, Russia, volume by segment (liters, million), 2004?09 49
Table 28: Impulse ice cream, Russia, volume forecast by segment (liters, million), 2009?14 50
Table 29: Impulse ice cream, Russia, brand share by value (%), 2008?09 52
Table 30: Impulse ice cream, Russia, value by brand (RUBm), 2008?09 52
Table 31: Impulse ice cream, Russia, company share by value (%), 2008?09 54
Table 32: Impulse ice cream, Russia, value by company (RUBm), 2008?09 54
Table 33: Impulse ice cream, Russia, distribution channels by value (%), 2008?09 55
Table 34: Impulse ice cream, Russia, value by distribution channel (RUBm), 2008?09 55
Table 35: Impulse ice cream, Russia, expenditure per capita (RUB), 2004?09 57
Table 36: Impulse ice cream, Russia, forecast expenditure per capita (RUB), 2009?14 57
Table 37: Impulse ice cream, Russia, expenditure per capita ($), 2004?09 58
Table 38: Impulse ice cream, Russia, forecast expenditure per capita ($), 2009?14 58
Table 39: Impulse ice cream, Russia, consumption per capita (liters), 2004?09 59
Table 40: Impulse ice cream, Russia, forecast consumption per capita (liters), 2009?14 59
Table 41: Artisanal ice cream, Russia, value (RUBm), 2004?09 60
Table 42: Artisanal ice cream, Russia, value forecast (RUBm), 2009?14 61
Table 43: Artisanal ice cream, Russia, value ($m), 2004?09 62
Table 44: Artisanal ice cream, Russia, value forecast ($m), 2009?14 62
Table 45: Artisanal ice cream, Russia, volume (liters, million), 2004?09 63
Table 46: Artisanal ice cream, Russia, volume forecast (liters, million), 2009?14 64
Table 47: Artisanal ice cream, Russia, brand share by value (%), 2008?09 65
Table 48: Artisanal ice cream, Russia, value by brand (RUBm), 2008?09 65
Table 49: Artisanal ice cream, Russia, company share by value (%), 2008?09 66
Table 50: Artisanal ice cream, Russia, value by company (RUBm), 2008?09 66
Table 51: Artisanal ice cream, Russia, distribution channels by value (%), 2008?09 67
Table 52: Artisanal ice cream, Russia, value by distribution channel (RUBm), 2008?09 67
Table 53: Artisanal ice cream, Russia, expenditure per capita (RUB), 2004?09 68
Table 54: Artisanal ice cream, Russia, forecast expenditure per capita (RUB), 2009?14 68
Table 55: Artisanal ice cream, Russia, expenditure per capita ($), 2004?09 69
Table 56: Artisanal ice cream, Russia, forecast expenditure per capita ($), 2009?14 69
Table 57: Artisanal ice cream, Russia, consumption per capita (liters), 2004?09 70
Table 58: Artisanal ice cream, Russia, forecast consumption per capita (liters), 2009?14 70
Table 59: Take-home ice cream, Russia, value by segment (RUBm), 2004?09 71
Table 60: Take-home ice cream, Russia, value forecast by segment (RUBm), 2009?14 72
Table 61: Take-home ice cream, Russia, value by segment ($m), 2004?09 74
Table 62: Take-home ice cream, Russia, value forecast by segment ($m), 2009?14 74
Table 63: Take-home ice cream, Russia, volume by segment (liters, million), 2004?09 76
Table 64: Take-home ice cream, Russia, volume forecast by segment (liters, million), 2009?14 77
Table 65: Take-home ice cream, Russia, brand share by value (%), 2008?09 79
Table 66: Take-home ice cream, Russia, value by brand (RUBm), 2008?09 79
Table 67: Take-home ice cream, Russia, company share by value (%), 2008?09 81
Table 68: Take-home ice cream, Russia, value by company (RUBm), 2008?09 81
Table 69: Take-home ice cream, Russia, distribution channels by value (%), 2008?09 82
Table 70: Take-home ice cream, Russia, value by distribution channel (RUBm), 2008?09 82
Table 71: Take-home ice cream, Russia, expenditure per capita (RUB), 2004?09 84
Table 72: Take-home ice cream, Russia, forecast expenditure per capita (RUB), 2009?14 84
Table 73: Take-home ice cream, Russia, expenditure per capita ($), 2004?09 85
Table 74: Take-home ice cream, Russia, forecast expenditure per capita ($), 2009?14 85
Table 75: Take-home ice cream, Russia, consumption per capita (liters), 2004?09 86
Table 76: Take-home ice cream, Russia, forecast consumption per capita (liters), 2009?14 86
Table 77: Global ice cream market value, 2009 87
Table 78: Global ice cream market split (value terms ($m), 2009), top five countries 90
Table 79: Global ice cream market volume, 2009 91
Table 80: Global ice cream market split (volume terms, 2009), top five countries 94
Table 81: Leading players, top five countries 95
Table 82: Russia ice cream new product launches reports, by company (top five companies), 2009 96
Table 83: Russia ice cream new product launches SKUs, by company (top five companies), 2009 96
Table 84: Russia ice cream new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 97
Table 85: Russia ice cream new product launches (reports), by ingredients (top 10 ingredients), 2009 97
Table 86: Russia ice cream new product launches (reports), by package tags or claims 2009 98
Table 87: Russia ice cream new product launches - recent five launches (2009) 98
Table 88: Russia population, by age group, 2004?09 (millions) 99
Table 89: Russia population forecast, by age group, 2009?14 (millions) 100
Table 90: Russia population, by gender, 2004?09 (millions) 100
Table 91: Russia population forecast, by gender, 2009?14 (millions) 101
Table 92: Russia nominal GDP, 2004?09 (RUBbn, nominal prices) 101
Table 93: Russia nominal GDP forecast, 2009?14 (RUBbn, nominal prices) 101
Table 94: Russia real GDP, 2004?09 (RUBbn, 2000 prices) 102
Table 95: Russia real GDP forecast, 2009?14 (RUBbn, 2000 prices) 102
Table 96: Russia real GDP, 2004?09 ($bn, 2000 prices) 102
Table 97: Russia real GDP forecast, 2009?14 ($bn, 2000 prices) 103
Table 98: Russia consumer price index, 2004?09 (2000=100) 103
Table 99: Russia consumer price index, 2009?14 (2000=100) 103


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