TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cream 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Cream 9
Value analysis (South African Rand), 2004?09 9
Value analysis (South African Rand), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31
LIST OF FIGURES
Figure 1: Cream, South Africa, value (ZARm), 2004?14 10
Figure 2: Cream, South Africa, volume (liters, million), 2004?14 13
Figure 3: Cream, South Africa, company share by value (%), 2008?09 15
Figure 4: Cream, South Africa, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 28
LIST OF TABLES
Table 1: Cream category definitions 3
Table 2: Cream distribution channels 4
Table 3: Cream, South Africa, value (ZARm), 2004?09 9
Table 4: Cream, South Africa, value forecast (ZARm), 2009?14 10
Table 5: Cream, South Africa, value ($m), 2004?09 11
Table 6: Cream, South Africa, value forecast ($m), 2009?14 11
Table 7: Cream, South Africa, volume (liters, million), 2004?09 12
Table 8: Cream, South Africa, volume forecast (liters, million), 2009?14 13
Table 9: Cream, South Africa, brand share by value (%), 2008?09 14
Table 10: Cream, South Africa, value by brand (ZARm), 2008?09 14
Table 11: Cream, South Africa, company share by value (%), 2008?09 16
Table 12: Cream, South Africa, value by company (ZARm), 2008?09 16
Table 13: Cream, South Africa, distribution channels by value (%), 2008?09 17
Table 14: Cream, South Africa, value by distribution channel (ZARm), 2008?09 17
Table 15: Cream, South Africa, expenditure per capita (ZAR), 2004?09 19
Table 16: Cream, South Africa, forecast expenditure per capita (ZAR), 2009?14 19
Table 17: Cream, South Africa, expenditure per capita ($), 2004?09 20
Table 18: Cream, South Africa, forecast expenditure per capita ($), 2009?14 20
Table 19: Cream, South Africa, consumption per capita (liters), 2004?09 21
Table 20: Cream, South Africa, forecast consumption per capita (liters), 2009?14 21
Table 21: South Africa population, by age group, 2004?09 (millions) 22
Table 22: South Africa population forecast, by age group, 2009?14 (millions) 23
Table 23: South Africa population, by gender, 2004?09 (millions) 23
Table 24: South Africa population forecast, by gender, 2009?14 (millions) 24
Table 25: South Africa nominal GDP, 2004?09 (ZARbn, nominal prices) 24
Table 26: South Africa nominal GDP forecast, 2009?14 (ZARbn, nominal prices) 24
Table 27: South Africa real GDP, 2004?09 (ZARbn, 2000 prices) 25
Table 28: South Africa real GDP forecast, 2009?14 (ZARbn, 2000 prices) 25
Table 29: South Africa real GDP, 2004?09 ($bn, 2000 prices) 25
Table 30: South Africa real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 31: South Africa consumer price index, 2004?09 (2000=100) 26
Table 32: South Africa consumer price index, 2009?14 (2000=100) 26
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