Ice Cream Market in South Africa to 2014

Introduction

This databook provides key data and information on the ice cream market in South Africa. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: artisanal ice cream, take-home ice cream, impulse ice cream and frozen yogurt

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the ice cream market, including company overview, key facts and business description

Highlights

The market for ice cream in South Africa increased at a compound annual growth rate of 10.9% between 2004 and 2009.

The impulse ice cream category led the ice cream market in South Africa, accounting for a share of 74.2%.

The leading player in the South African ice cream market is Unilever and Nestle S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the ice cream market in South Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ice cream 2
Summary category level: impulse ice cream 3
Summary category level: artisanal ice cream 4
Summary category level: frozen yogurt 5
Summary category level: take-home ice cream 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (South African Rand), 2004?09 21
Value analysis (South African Rand), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company and brand share analysis 30
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 40
Unilever 40
Nestlé SA 42
Chapter 5 Category Analysis: Impulse Ice Cream 45
Value analysis (South African Rand), 2004?09 45
Value analysis (South African Rand), 2009?14 46
Value analysis (US dollars), 2004?09 48
Value analysis (US dollars), 2009?14 48
Volume analysis, 2004?09 50
Volume analysis, 2009?14 51
Company and brand share analysis 53
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Artisanal Ice Cream 62
Value analysis (South African Rand), 2004?09 62
Value analysis (South African Rand), 2009?14 63
Value analysis (US dollars), 2004?09 64
Value analysis (US dollars), 2009?14 64
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company and brand share analysis 67
Distribution analysis 69
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Frozen Yogurt 73
Value analysis (South African Rand), 2004?09 73
Value analysis (South African Rand), 2009?14 74
Value analysis (US dollars), 2004?09 75
Value analysis (US dollars), 2009?14 75
Volume analysis, 2004?09 76
Volume analysis, 2009?14 77
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 8 Category Analysis: Take-Home Ice Cream 86
Value analysis (South African Rand), 2004?09 86
Value analysis (South African Rand), 2009?14 87
Value analysis (US dollars), 2004?09 89
Value analysis (US dollars), 2009?14 89
Volume analysis, 2004?09 91
Volume analysis, 2009?14 92
Company and brand share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 9 Country Comparison 102
Value 102
Volume 106
Market share 110
Chapter 10 New Product Development 111
Product launches over time 111
Recent product launches 113
Chapter 11 Macroeconomic Profile 114
Macroeconomic Indicators 114
Chapter 12 Research Methodology 119
Methodology overview 119
Secondary research 120
Market modeling 121
Creating an initial data model 121
Revising the initial data model 121
Creating a final estimate 122
Creating demographic value splits 122
Primary research 122
Data finalization 123
Ongoing research 123
Chapter 13 Appendix 124
Future readings 124
How to contact experts in your industry 124
Disclaimer 124

LIST OF FIGURES
Figure 1: Ice cream, South Africa, value by category (ZARm), 2004?14 23
Figure 2: Ice cream, South Africa, category growth comparison, by value, 2004?14 26
Figure 3: Ice cream, South Africa, volume by category (liters, million), 2004?14 29
Figure 4: Ice cream, South Africa, category growth comparison, by volume, 2004?14 29
Figure 5: Ice cream, South Africa, company share by value (%), 2008?09 32
Figure 6: Ice cream, South Africa, distribution channels by value (%), 2008?09 35
Figure 7: Impulse ice cream, South Africa, value by segment (ZARm), 2004?14 47
Figure 8: Impulse ice cream, South Africa, category growth comparison, by value, 2004?14 49
Figure 9: Impulse ice cream, South Africa, volume by segment (liters, million), 2004?14 52
Figure 10: Impulse ice cream, South Africa, category growth comparison, by volume, 2004?14 52
Figure 11: Impulse ice cream, South Africa, company share by value (%), 2008?09 55
Figure 12: Impulse ice cream, South Africa, distribution channels by value (%), 2008?09 58
Figure 13: Artisanal ice cream, South Africa, value (ZARm), 2004?14 63
Figure 14: Artisanal ice cream, South Africa, volume (liters, million), 2004?14 66
Figure 15: Frozen yogurt, South Africa, value (ZARm), 2004?14 74
Figure 16: Frozen yogurt, South Africa, volume (liters, million), 2004?14 77
Figure 17: Frozen yogurt, South Africa, company share by value (%), 2008?09 79
Figure 18: Frozen yogurt, South Africa, distribution channels by value (%), 2008?09 82
Figure 19: Take-home ice cream, South Africa, value by segment (ZARm), 2004?14 88
Figure 20: Take-home ice cream, South Africa, category growth comparison, by value, 2004?14 90
Figure 21: Take-home ice cream, South Africa, volume by segment (liters, million), 2004?14 93
Figure 22: Take-home ice cream, South Africa, category growth comparison, by volume, 2004?14 93
Figure 23: Take-home ice cream, South Africa, company share by value (%), 2008?09 95
Figure 24: Take-home ice cream, South Africa, distribution channels by value (%), 2008?09 98
Figure 25: Global ice cream market split (value terms, 2009), top five countries 103
Figure 26: Global ice cream market value, 2004–09, top five countries 105
Figure 27: Global ice cream market split (volume terms, 2009), top five countries 107
Figure 28: Global ice cream market volume, 2004–09, top five countries 109
Figure 29: Annual data review process 120

LIST OF TABLES
Table 1: Ice cream category definitions 9
Table 2: Ice cream distribution channels 10
Table 3: Ice cream, South Africa, value by category (ZARm), 2004?09 21
Table 4: Ice cream, South Africa, value forecast by category (ZARm), 2009?14 22
Table 5: Ice cream, South Africa, value by category ($m), 2004?09 24
Table 6: Ice cream, South Africa, value forecast by category ($m), 2009?14 25
Table 7: Ice cream, South Africa, volume by category (liters, million), 2004?09 27
Table 8: Ice cream, South Africa, volume forecast by category (liters, million), 2009?14 28
Table 9: Ice cream, South Africa, brand share by value (%), 2008?09 30
Table 10: Ice cream, South Africa, value by brand (ZARm), 2008?09 31
Table 11: Ice cream, South Africa, company share by value (%), 2008?09 33
Table 12: Ice cream, South Africa, value by company (ZARm), 2008?09 33
Table 13: Ice cream, South Africa, distribution channels by value (%), 2008?09 34
Table 14: Ice cream, South Africa, value by distribution channel (ZARm), 2008?09 34
Table 15: Ice cream, South Africa, expenditure per capita (ZAR), 2004?09 36
Table 16: Ice cream, South Africa, forecast expenditure per capita (ZAR), 2009?14 37
Table 17: Ice cream, South Africa, expenditure per capita ($), 2004?09 37
Table 18: Ice cream, South Africa, forecast expenditure per capita ($), 2009?14 38
Table 19: Ice cream, South Africa, consumption per capita (liters), 2004?09 38
Table 20: Ice cream, South Africa, forecast consumption per capita (liters), 2009?14 39
Table 21: Unilever key facts 40
Table 22: Nestlé SA key facts 42
Table 23: Impulse ice cream, South Africa, value by segment (ZARm), 2004?09 45
Table 24: Impulse ice cream, South Africa, value forecast by segment (ZARm), 2009?14 46
Table 25: Impulse ice cream, South Africa, value by segment ($m), 2004?09 48
Table 26: Impulse ice cream, South Africa, value forecast by segment ($m), 2009?14 48
Table 27: Impulse ice cream, South Africa, volume by segment (liters, million), 2004?09 50
Table 28: Impulse ice cream, South Africa, volume forecast by segment (liters, million), 2009?14 51
Table 29: Impulse ice cream, South Africa, brand share by value (%), 2008?09 53
Table 30: Impulse ice cream, South Africa, value by brand (ZARm), 2008?09 54
Table 31: Impulse ice cream, South Africa, company share by value (%), 2008?09 56
Table 32: Impulse ice cream, South Africa, value by company (ZARm), 2008?09 56
Table 33: Impulse ice cream, South Africa, distribution channels by value (%), 2008?09 57
Table 34: Impulse ice cream, South Africa, value by distribution channel (ZARm), 2008?09 57
Table 35: Impulse ice cream, South Africa, expenditure per capita (ZAR), 2004?09 59
Table 36: Impulse ice cream, South Africa, forecast expenditure per capita (ZAR), 2009?14 59
Table 37: Impulse ice cream, South Africa, expenditure per capita ($), 2004?09 60
Table 38: Impulse ice cream, South Africa, forecast expenditure per capita ($), 2009?14 60
Table 39: Impulse ice cream, South Africa, consumption per capita (liters), 2004?09 61
Table 40: Impulse ice cream, South Africa, forecast consumption per capita (liters), 2009?14 61
Table 41: Artisanal ice cream, South Africa, value (ZARm), 2004?09 62
Table 42: Artisanal ice cream, South Africa, value forecast (ZARm), 2009?14 63
Table 43: Artisanal ice cream, South Africa, value ($m), 2004?09 64
Table 44: Artisanal ice cream, South Africa, value forecast ($m), 2009?14 64
Table 45: Artisanal ice cream, South Africa, volume (liters, million), 2004?09 65
Table 46: Artisanal ice cream, South Africa, volume forecast (liters, million), 2009?14 66
Table 47: Artisanal ice cream, South Africa, brand share by value (%), 2008?09 67
Table 48: Artisanal ice cream, South Africa, value by brand (ZARm), 2008?09 67
Table 49: Artisanal ice cream, South Africa, company share by value (%), 2008?09 68
Table 50: Artisanal ice cream, South Africa, value by company (ZARm), 2008?09 68
Table 51: Artisanal ice cream, South Africa, distribution channels by value (%), 2008?09 69
Table 52: Artisanal ice cream, South Africa, value by distribution channel (ZARm), 2008?09 69
Table 53: Artisanal ice cream, South Africa, expenditure per capita (ZAR), 2004?09 70
Table 54: Artisanal ice cream, South Africa, forecast expenditure per capita (ZAR), 2009?14 70
Table 55: Artisanal ice cream, South Africa, expenditure per capita ($), 2004?09 71
Table 56: Artisanal ice cream, South Africa, forecast expenditure per capita ($), 2009?14 71
Table 57: Artisanal ice cream, South Africa, consumption per capita (liters), 2004?09 72
Table 58: Artisanal ice cream, South Africa, forecast consumption per capita (liters), 2009?14 72
Table 59: Frozen yogurt, South Africa, value (ZARm), 2004?09 73
Table 60: Frozen yogurt, South Africa, value forecast (ZARm), 2009?14 74
Table 61: Frozen yogurt, South Africa, value ($m), 2004?09 75
Table 62: Frozen yogurt, South Africa, value forecast ($m), 2009?14 75
Table 63: Frozen yogurt, South Africa, volume (liters, million), 2004?09 76
Table 64: Frozen yogurt, South Africa, volume forecast (liters, million), 2009?14 77
Table 65: Frozen yogurt, South Africa, brand share by value (%), 2008?09 78
Table 66: Frozen yogurt, South Africa, value by brand (ZARm), 2008?09 78
Table 67: Frozen yogurt, South Africa, company share by value (%), 2008?09 80
Table 68: Frozen yogurt, South Africa, value by company (ZARm), 2008?09 80
Table 69: Frozen yogurt, South Africa, distribution channels by value (%), 2008?09 81
Table 70: Frozen yogurt, South Africa, value by distribution channel (ZARm), 2008?09 81
Table 71: Frozen yogurt, South Africa, expenditure per capita (ZAR), 2004?09 83
Table 72: Frozen yogurt, South Africa, forecast expenditure per capita (ZAR), 2009?14 83
Table 73: Frozen yogurt, South Africa, expenditure per capita ($), 2004?09 84
Table 74: Frozen yogurt, South Africa, forecast expenditure per capita ($), 2009?14 84
Table 75: Frozen yogurt, South Africa, consumption per capita (liters), 2004?09 85
Table 76: Frozen yogurt, South Africa, forecast consumption per capita (liters), 2009?14 85
Table 77: Take-home ice cream, South Africa, value by segment (ZARm), 2004?09 86
Table 78: Take-home ice cream, South Africa, value forecast by segment (ZARm), 2009?14 87
Table 79: Take-home ice cream, South Africa, value by segment ($m), 2004?09 89
Table 80: Take-home ice cream, South Africa, value forecast by segment ($m), 2009?14 89
Table 81: Take-home ice cream, South Africa, volume by segment (liters, million), 2004?09 91
Table 82: Take-home ice cream, South Africa, volume forecast by segment (liters, million), 2009?14 92
Table 83: Take-home ice cream, South Africa, brand share by value (%), 2008?09 94
Table 84: Take-home ice cream, South Africa, value by brand (ZARm), 2008?09 94
Table 85: Take-home ice cream, South Africa, company share by value (%), 2008?09 96
Table 86: Take-home ice cream, South Africa, value by company (ZARm), 2008?09 96
Table 87: Take-home ice cream, South Africa, distribution channels by value (%), 2008?09 97
Table 88: Take-home ice cream, South Africa, value by distribution channel (ZARm), 2008?09 97
Table 89: Take-home ice cream, South Africa, expenditure per capita (ZAR), 2004?09 99
Table 90: Take-home ice cream, South Africa, forecast expenditure per capita (ZAR), 2009?14 99
Table 91: Take-home ice cream, South Africa, expenditure per capita ($), 2004?09 100
Table 92: Take-home ice cream, South Africa, forecast expenditure per capita ($), 2009?14 100
Table 93: Take-home ice cream, South Africa, consumption per capita (liters), 2004?09 101
Table 94: Take-home ice cream, South Africa, forecast consumption per capita (liters), 2009?14 101
Table 95: Global ice cream market value, 2009 102
Table 96: Global ice cream market split (value terms ($m), 2009), top five countries 105
Table 97: Global ice cream market volume, 2009 106
Table 98: Global ice cream market split (volume terms, 2009), top five countries 109
Table 99: Leading players, top five countries 110
Table 100: South Africa ice cream new product launches reports, by company 2009 111
Table 101: South Africa ice cream new product launches SKUs, by company 2009 111
Table 102: South Africa ice cream new product launches (reports), by flavor and fragrances 2009 112
Table 103: South Africa ice cream new product launches (reports), by ingredients (top 10 ingredients), 2009 112
Table 104: South Africa ice cream new product launches (reports), by package tags or claims (top 10 claims), 2009 113
Table 105: South Africa ice cream new product launches - recent launches (2009) 113
Table 106: South Africa population, by age group, 2004?09 (millions) 114
Table 107: South Africa population forecast, by age group, 2009?14 (millions) 115
Table 108: South Africa population, by gender, 2004?09 (millions) 115
Table 109: South Africa population forecast, by gender, 2009?14 (millions) 116
Table 110: South Africa nominal GDP, 2004?09 (ZARbn, nominal prices) 116
Table 111: South Africa nominal GDP forecast, 2009?14 (ZARbn, nominal prices) 116
Table 112: South Africa real GDP, 2004?09 (ZARbn, 2000 prices) 117
Table 113: South Africa real GDP forecast, 2009?14 (ZARbn, 2000 prices) 117
Table 114: South Africa real GDP, 2004?09 ($bn, 2000 prices) 117
Table 115: South Africa real GDP forecast, 2009?14 ($bn, 2000 prices) 118
Table 116: South Africa consumer price index, 2004?09 (2000=100) 118
Table 117: South Africa consumer price index, 2009?14 (2000=100) 118



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