TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cream 2
Chapter 2 DEFINITION 3
Chapter 3 Category Analysis: Cream 9
Value analysis (Uruguayan Peso), 2004?09 9
Value analysis (Uruguayan Peso), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31
LIST OF FIGURES
Figure 1: Cream, Uruguay, value (UYUm), 2004?14 10
Figure 2: Cream, Uruguay, volume (liters, million), 2004?14 13
Figure 3: Cream, Uruguay, company share by value (%), 2008?09 15
Figure 4: Cream, Uruguay, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 28
LIST OF TABLES
Table 1: Cream category definitions 3
Table 2: Cream distribution channels 4
Table 3: Cream, Uruguay, value (UYUm), 2004?09 9
Table 4: Cream, Uruguay, value forecast (UYUm), 2009?14 10
Table 5: Cream, Uruguay, value ($m), 2004?09 11
Table 6: Cream, Uruguay, value forecast ($m), 2009?14 11
Table 7: Cream, Uruguay, volume (liters, million), 2004?09 12
Table 8: Cream, Uruguay, volume forecast (liters, million), 2009?14 13
Table 9: Cream, Uruguay, brand share by value (%), 2008?09 14
Table 10: Cream, Uruguay, value by brand (UYUm), 2008?09 14
Table 11: Cream, Uruguay, company share by value (%), 2008?09 16
Table 12: Cream, Uruguay, value by company (UYUm), 2008?09 16
Table 13: Cream, Uruguay, distribution channels by value (%), 2008?09 17
Table 14: Cream, Uruguay, value by distribution channel (UYUm), 2008?09 17
Table 15: Cream, Uruguay, expenditure per capita (UYU), 2004?09 19
Table 16: Cream, Uruguay, forecast expenditure per capita (UYU), 2009?14 19
Table 17: Cream, Uruguay, expenditure per capita ($), 2004?09 20
Table 18: Cream, Uruguay, forecast expenditure per capita ($), 2009?14 20
Table 19: Cream, Uruguay, consumption per capita (liters), 2004?09 21
Table 20: Cream, Uruguay, forecast consumption per capita (liters), 2009?14 21
Table 21: Uruguay population, by age group, 2004?09 (millions) 22
Table 22: Uruguay population forecast, by age group, 2009?14 (millions) 23
Table 23: Uruguay population, by gender, 2004?09 (millions) 23
Table 24: Uruguay population forecast, by gender, 2009?14 (millions) 24
Table 25: Uruguay nominal GDP, 2004?09 (UYUbn, nominal prices) 24
Table 26: Uruguay nominal GDP forecast, 2009?14 (UYUbn, nominal prices) 24
Table 27: Uruguay real GDP, 2004?09 (UYUbn, 2000 prices) 25
Table 28: Uruguay real GDP forecast, 2009?14 (UYUbn, 2000 prices) 25
Table 29: Uruguay real GDP, 2004?09 ($bn, 2000 prices) 25
Table 30: Uruguay real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 31: Uruguay consumer price index, 2004?09 (2000=100) 26
Table 32: Uruguay consumer price index, 2009?14 (2000=100) 26
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