Ice Cream Market in Uruguay to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ice cream 2
Summary category level: impulse ice cream 3
Summary category level: artisanal ice cream 4
Summary category level: frozen yogurt 5
Summary category level: take-home ice cream 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Uruguayan Peso), 2004?09 21
Value analysis (Uruguayan Peso), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company and brand share analysis 30
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profile 39
Unilever 39
Chapter 5 Category Analysis: Impulse Ice Cream 41
Value analysis (Uruguayan Peso), 2004?09 41
Value analysis (Uruguayan Peso), 2009?14 42
Value analysis (US dollars), 2004?09 43
Value analysis (US dollars), 2009?14 43
Volume analysis, 2004?09 45
Volume analysis, 2009?14 46
Company and brand share analysis 48
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 6 Category Analysis: Artisanal Ice Cream 55
Value analysis (Uruguayan Peso), 2004?09 55
Value analysis (Uruguayan Peso), 2009?14 56
Value analysis (US dollars), 2004?09 57
Value analysis (US dollars), 2009?14 57
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company and brand share analysis 60
Distribution analysis 62
Expenditure and consumption per capita 63
Chapter 7 Category Analysis: Frozen Yogurt 66
Value analysis (Uruguayan Peso), 2004?09 66
Value analysis (Uruguayan Peso), 2009?14 67
Value analysis (US dollars), 2004?09 68
Value analysis (US dollars), 2009?14 68
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company and brand share analysis 71
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 8 Category Analysis: Take-Home Ice Cream 78
Value analysis (Uruguayan Peso), 2004?09 78
Value analysis (Uruguayan Peso), 2009?14 79
Value analysis (US dollars), 2004?09 80
Value analysis (US dollars), 2009?14 80
Volume analysis, 2004?09 82
Volume analysis, 2009?14 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 9 Country Comparison 93
Value 93
Volume 97
Market share 101
Chapter 10 New Product Development 102
Product launches over time 102
Recent product launches 105
Chapter 11 Macroeconomic Profile 106
Macroeconomic Indicators 106
Chapter 12 Research Methodology 111
Methodology overview 111
Secondary research 112
Market modeling 113
Creating an initial data model 113
Revising the initial data model 113
Creating a final estimate 114
Creating demographic value splits 114
Primary research 114
Data finalization 115
Ongoing research 115
Chapter 13 Appendix 116
Future readings 116
How to contact experts in your industry 116
Disclaimer 116

LIST OF FIGURES
Figure 1: Ice cream, Uruguay, value by category (UYUm), 2004?14 23
Figure 2: Ice cream, Uruguay, category growth comparison, by value, 2004?14 26
Figure 3: Ice cream, Uruguay, volume by category (liters, million), 2004?14 29
Figure 4: Ice cream, Uruguay, category growth comparison, by volume, 2004?14 29
Figure 5: Ice cream, Uruguay, company share by value (%), 2008?09 31
Figure 6: Ice cream, Uruguay, distribution channels by value (%), 2008?09 34
Figure 7: Impulse ice cream, Uruguay, value by segment (UYUm), 2004?14 42
Figure 8: Impulse ice cream, Uruguay, category growth comparison, by value, 2004?14 44
Figure 9: Impulse ice cream, Uruguay, volume by segment (liters, million), 2004?14 47
Figure 10: Impulse ice cream, Uruguay, category growth comparison, by volume, 2004?14 47
Figure 11: Impulse ice cream, Uruguay, distribution channels by value (%), 2008?09 51
Figure 12: Artisanal ice cream, Uruguay, value (UYUm), 2004?14 56
Figure 13: Artisanal ice cream, Uruguay, volume (liters, million), 2004?14 59
Figure 14: Frozen yogurt, Uruguay, value (UYUm), 2004?14 67
Figure 15: Frozen yogurt, Uruguay, volume (liters, million), 2004?14 70
Figure 16: Frozen yogurt, Uruguay, distribution channels by value (%), 2008?09 74
Figure 17: Take-home ice cream, Uruguay, value by segment (UYUm), 2004?14 79
Figure 18: Take-home ice cream, Uruguay, category growth comparison, by value, 2004?14 81
Figure 19: Take-home ice cream, Uruguay, volume by segment (liters, million), 2004?14 84
Figure 20: Take-home ice cream, Uruguay, category growth comparison, by volume, 2004?14 84
Figure 21: Take-home ice cream, Uruguay, company share by value (%), 2008?09 86
Figure 22: Take-home ice cream, Uruguay, distribution channels by value (%), 2008?09 89
Figure 23: Global ice cream market split (value terms, 2009), top five countries 94
Figure 24: Global ice cream market value, 2004–09, top five countries 96
Figure 25: Global ice cream market split (volume terms, 2009), top five countries 98
Figure 26: Global ice cream market volume, 2004–09, top five countries 100
Figure 27: Annual data review process 112

LIST OF TABLES
Table 1: Ice cream category definitions 9
Table 2: Ice cream distribution channels 10
Table 3: Ice cream, Uruguay, value by category (UYUm), 2004?09 21
Table 4: Ice cream, Uruguay, value forecast by category (UYUm), 2009?14 22
Table 5: Ice cream, Uruguay, value by category ($m), 2004?09 24
Table 6: Ice cream, Uruguay, value forecast by category ($m), 2009?14 25
Table 7: Ice cream, Uruguay, volume by category (liters, million), 2004?09 27
Table 8: Ice cream, Uruguay, volume forecast by category (liters, million), 2009?14 28
Table 9: Ice cream, Uruguay, brand share by value (%), 2008?09 30
Table 10: Ice cream, Uruguay, value by brand (UYUm), 2008?09 30
Table 11: Ice cream, Uruguay, company share by value (%), 2008?09 32
Table 12: Ice cream, Uruguay, value by company (UYUm), 2008?09 32
Table 13: Ice cream, Uruguay, distribution channels by value (%), 2008?09 33
Table 14: Ice cream, Uruguay, value by distribution channel (UYUm), 2008?09 33
Table 15: Ice cream, Uruguay, expenditure per capita (UYU), 2004?09 35
Table 16: Ice cream, Uruguay, forecast expenditure per capita (UYU), 2009?14 36
Table 17: Ice cream, Uruguay, expenditure per capita ($), 2004?09 36
Table 18: Ice cream, Uruguay, forecast expenditure per capita ($), 2009?14 37
Table 19: Ice cream, Uruguay, consumption per capita (liters), 2004?09 37
Table 20: Ice cream, Uruguay, forecast consumption per capita (liters), 2009?14 38
Table 21: Unilever key facts 39
Table 22: Impulse ice cream, Uruguay, value by segment (UYUm), 2004?09 41
Table 23: Impulse ice cream, Uruguay, value forecast by segment (UYUm), 2009?14 42
Table 24: Impulse ice cream, Uruguay, value by segment ($m), 2004?09 43
Table 25: Impulse ice cream, Uruguay, value forecast by segment ($m), 2009?14 43
Table 26: Impulse ice cream, Uruguay, volume by segment (liters, million), 2004?09 45
Table 27: Impulse ice cream, Uruguay, volume forecast by segment (liters, million), 2009?14 46
Table 28: Impulse ice cream, Uruguay, brand share by value (%), 2008?09 48
Table 29: Impulse ice cream, Uruguay, value by brand (UYUm), 2008?09 48
Table 30: Impulse ice cream, Uruguay, company share by value (%), 2008?09 49
Table 31: Impulse ice cream, Uruguay, value by company (UYUm), 2008?09 49
Table 32: Impulse ice cream, Uruguay, distribution channels by value (%), 2008?09 50
Table 33: Impulse ice cream, Uruguay, value by distribution channel (UYUm), 2008?09 50
Table 34: Impulse ice cream, Uruguay, expenditure per capita (UYU), 2004?09 52
Table 35: Impulse ice cream, Uruguay, forecast expenditure per capita (UYU), 2009?14 52
Table 36: Impulse ice cream, Uruguay, expenditure per capita ($), 2004?09 53
Table 37: Impulse ice cream, Uruguay, forecast expenditure per capita ($), 2009?14 53
Table 38: Impulse ice cream, Uruguay, consumption per capita (liters), 2004?09 54
Table 39: Impulse ice cream, Uruguay, forecast consumption per capita (liters), 2009?14 54
Table 40: Artisanal ice cream, Uruguay, value (UYUm), 2004?09 55
Table 41: Artisanal ice cream, Uruguay, value forecast (UYUm), 2009?14 56
Table 42: Artisanal ice cream, Uruguay, value ($m), 2004?09 57
Table 43: Artisanal ice cream, Uruguay, value forecast ($m), 2009?14 57
Table 44: Artisanal ice cream, Uruguay, volume (liters, million), 2004?09 58
Table 45: Artisanal ice cream, Uruguay, volume forecast (liters, million), 2009?14 59
Table 46: Artisanal ice cream, Uruguay, brand share by value (%), 2008?09 60
Table 47: Artisanal ice cream, Uruguay, value by brand (UYUm), 2008?09 60
Table 48: Artisanal ice cream, Uruguay, company share by value (%), 2008?09 61
Table 49: Artisanal ice cream, Uruguay, value by company (UYUm), 2008?09 61
Table 50: Artisanal ice cream, Uruguay, distribution channels by value (%), 2008?09 62
Table 51: Artisanal ice cream, Uruguay, value by distribution channel (UYUm), 2008?09 62
Table 52: Artisanal ice cream, Uruguay, expenditure per capita (UYU), 2004?09 63
Table 53: Artisanal ice cream, Uruguay, forecast expenditure per capita (UYU), 2009?14 63
Table 54: Artisanal ice cream, Uruguay, expenditure per capita ($), 2004?09 64
Table 55: Artisanal ice cream, Uruguay, forecast expenditure per capita ($), 2009?14 64
Table 56: Artisanal ice cream, Uruguay, consumption per capita (liters), 2004?09 65
Table 57: Artisanal ice cream, Uruguay, forecast consumption per capita (liters), 2009?14 65
Table 58: Frozen yogurt, Uruguay, value (UYUm), 2004?09 66
Table 59: Frozen yogurt, Uruguay, value forecast (UYUm), 2009?14 67
Table 60: Frozen yogurt, Uruguay, value ($m), 2004?09 68
Table 61: Frozen yogurt, Uruguay, value forecast ($m), 2009?14 68
Table 62: Frozen yogurt, Uruguay, volume (liters, million), 2004?09 69
Table 63: Frozen yogurt, Uruguay, volume forecast (liters, million), 2009?14 70
Table 64: Frozen yogurt, Uruguay, brand share by value (%), 2008?09 71
Table 65: Frozen yogurt, Uruguay, value by brand (UYUm), 2008?09 71
Table 66: Frozen yogurt, Uruguay, company share by value (%), 2008?09 72
Table 67: Frozen yogurt, Uruguay, value by company (UYUm), 2008?09 72
Table 68: Frozen yogurt, Uruguay, distribution channels by value (%), 2008?09 73
Table 69: Frozen yogurt, Uruguay, value by distribution channel (UYUm), 2008?09 73
Table 70: Frozen yogurt, Uruguay, expenditure per capita (UYU), 2004?09 75
Table 71: Frozen yogurt, Uruguay, forecast expenditure per capita (UYU), 2009?14 75
Table 72: Frozen yogurt, Uruguay, expenditure per capita ($), 2004?09 76
Table 73: Frozen yogurt, Uruguay, forecast expenditure per capita ($), 2009?14 76
Table 74: Frozen yogurt, Uruguay, consumption per capita (liters), 2004?09 77
Table 75: Frozen yogurt, Uruguay, forecast consumption per capita (liters), 2009?14 77
Table 76: Take-home ice cream, Uruguay, value by segment (UYUm), 2004?09 78
Table 77: Take-home ice cream, Uruguay, value forecast by segment (UYUm), 2009?14 79
Table 78: Take-home ice cream, Uruguay, value by segment ($m), 2004?09 80
Table 79: Take-home ice cream, Uruguay, value forecast by segment ($m), 2009?14 80
Table 80: Take-home ice cream, Uruguay, volume by segment (liters, million), 2004?09 82
Table 81: Take-home ice cream, Uruguay, volume forecast by segment (liters, million), 2009?14 83
Table 82: Take-home ice cream, Uruguay, brand share by value (%), 2008?09 85
Table 83: Take-home ice cream, Uruguay, value by brand (UYUm), 2008?09 85
Table 84: Take-home ice cream, Uruguay, company share by value (%), 2008?09 87
Table 85: Take-home ice cream, Uruguay, value by company (UYUm), 2008?09 87
Table 86: Take-home ice cream, Uruguay, distribution channels by value (%), 2008?09 88
Table 87: Take-home ice cream, Uruguay, value by distribution channel (UYUm), 2008?09 88
Table 88: Take-home ice cream, Uruguay, expenditure per capita (UYU), 2004?09 90
Table 89: Take-home ice cream, Uruguay, forecast expenditure per capita (UYU), 2009?14 90
Table 90: Take-home ice cream, Uruguay, expenditure per capita ($), 2004?09 91
Table 91: Take-home ice cream, Uruguay, forecast expenditure per capita ($), 2009?14 91
Table 92: Take-home ice cream, Uruguay, consumption per capita (liters), 2004?09 92
Table 93: Take-home ice cream, Uruguay, forecast consumption per capita (liters), 2009?14 92
Table 94: Global ice cream market value, 2009 93
Table 95: Global ice cream market split (value terms ($m), 2009), top five countries 96
Table 96: Global ice cream market volume, 2009 97
Table 97: Global ice cream market split (volume terms, 2009), top five countries 100
Table 98: Leading players, top five countries 101
Table 99: Uruguay ice cream new product launches reports, by company, 2009 102
Table 100: Uruguay ice cream new product launches SKUs, by company, 2009 103
Table 101: Uruguay ice cream new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 103
Table 102: Uruguay ice cream new product launches (reports), by ingredients (top 10 ingredients), 2009 104
Table 103: Uruguay ice cream new product launches (reports), by package tags or claims, 2009 104
Table 104: Uruguay ice cream new product launches - recent five launches (2009) 105
Table 105: Uruguay population, by age group, 2004?09 (millions) 106
Table 106: Uruguay population forecast, by age group, 2009?14 (millions) 107
Table 107: Uruguay population, by gender, 2004?09 (millions) 107
Table 108: Uruguay population forecast, by gender, 2009?14 (millions) 108
Table 109: Uruguay nominal GDP, 2004?09 (UYUbn, nominal prices) 108
Table 110: Uruguay nominal GDP forecast, 2009?14 (UYUbn, nominal prices) 108
Table 111: Uruguay real GDP, 2004?09 (UYUbn, 2000 prices) 109
Table 112: Uruguay real GDP forecast, 2009?14 (UYUbn, 2000 prices) 109
Table 113: Uruguay real GDP, 2004?09 ($bn, 2000 prices) 109
Table 114: Uruguay real GDP forecast, 2009?14 ($bn, 2000 prices) 110
Table 115: Uruguay consumer price index, 2004?09 (2000=100) 110
Table 116: Uruguay consumer price index, 2009?14 (2000=100) 110



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