Ice Cream Market in Vietnam to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ice cream 2
Summary category level: impulse ice cream 3
Summary category level: artisanal ice cream 4
Summary category level: frozen yogurt 5
Summary category level: take-home ice cream 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Vietnamese Dong), 2004?09 21
Value analysis (Vietnamese Dong), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company and brand share analysis 30
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Category Analysis: Impulse Ice Cream 39
Value analysis (Vietnamese Dong), 2004?09 39
Value analysis (Vietnamese Dong), 2009?14 40
Value analysis (US dollars), 2004?09 41
Value analysis (US dollars), 2009?14 41
Volume analysis, 2004?09 43
Volume analysis, 2009?14 44
Company and brand share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 5 Category Analysis: Artisanal Ice Cream 54
Value analysis (Vietnamese Dong), 2004?09 54
Value analysis (Vietnamese Dong), 2009?14 55
Value analysis (US dollars), 2004?09 56
Value analysis (US dollars), 2009?14 56
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company and brand share analysis 59
Distribution analysis 61
Expenditure and consumption per capita 62
Chapter 6 Category Analysis: Frozen Yogurt 65
Value analysis (Vietnamese Dong), 2004?09 65
Value analysis (Vietnamese Dong), 2009?14 66
Value analysis (US dollars), 2004?09 67
Value analysis (US dollars), 2009?14 67
Volume analysis, 2004?09 68
Volume analysis, 2009?14 69
Company and brand share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 Category Analysis: Take-Home Ice Cream 78
Value analysis (Vietnamese Dong), 2004?09 78
Value analysis (Vietnamese Dong), 2009?14 79
Value analysis (US dollars), 2004?09 80
Value analysis (US dollars), 2009?14 80
Volume analysis, 2004?09 82
Volume analysis, 2009?14 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Country Comparison 93
Value 93
Volume 97
Market share 101
Chapter 9 Macroeconomic Profile 102
Macroeconomic Indicators 102
Chapter 10 Research Methodology 107
Methodology overview 107
Secondary research 108
Market modeling 109
Creating an initial data model 109
Revising the initial data model 109
Creating a final estimate 110
Creating demographic value splits 110
Primary research 110
Data finalization 111
Ongoing research 111
Chapter 11 Appendix 112
Future readings 112
How to contact experts in your industry 112
Disclaimer 112

LIST OF FIGURES
Figure 1: Ice cream, Vietnam, value by category (VNDm), 2004?14 23
Figure 2: Ice cream, Vietnam, category growth comparison, by value, 2004?14 26
Figure 3: Ice cream, Vietnam, volume by category (liters, million), 2004?14 29
Figure 4: Ice cream, Vietnam, category growth comparison, by volume, 2004?14 29
Figure 5: Ice cream, Vietnam, company share by value (%), 2008?09 31
Figure 6: Ice cream, Vietnam, distribution channels by value (%), 2008?09 34
Figure 7: Impulse ice cream, Vietnam, value by segment (VNDm), 2004?14 40
Figure 8: Impulse ice cream, Vietnam, category growth comparison, by value, 2004?14 42
Figure 9: Impulse ice cream, Vietnam, volume by segment (liters, million), 2004?14 45
Figure 10: Impulse ice cream, Vietnam, category growth comparison, by volume, 2004?14 45
Figure 11: Impulse ice cream, Vietnam, company share by value (%), 2008?09 47
Figure 12: Impulse ice cream, Vietnam, distribution channels by value (%), 2008?09 50
Figure 13: Artisanal ice cream, Vietnam, value (VNDm), 2004?14 55
Figure 14: Artisanal ice cream, Vietnam, volume (liters, million), 2004?14 58
Figure 15: Frozen yogurt, Vietnam, value (VNDm), 2004?14 66
Figure 16: Frozen yogurt, Vietnam, volume (liters, million), 2004?14 69
Figure 17: Frozen yogurt, Vietnam, company share by value (%), 2008?09 71
Figure 18: Frozen yogurt, Vietnam, distribution channels by value (%), 2008?09 74
Figure 19: Take-home ice cream, Vietnam, value by segment (VNDm), 2004?14 79
Figure 20: Take-home ice cream, Vietnam, category growth comparison, by value, 2004?14 81
Figure 21: Take-home ice cream, Vietnam, volume by segment (liters, million), 2004?14 84
Figure 22: Take-home ice cream, Vietnam, category growth comparison, by volume, 2004?14 84
Figure 23: Take-home ice cream, Vietnam, company share by value (%), 2008?09 86
Figure 24: Take-home ice cream, Vietnam, distribution channels by value (%), 2008?09 89
Figure 25: Global ice cream market split (value terms, 2009), top five countries 94
Figure 26: Global ice cream market value, 2004–09, top five countries 96
Figure 27: Global ice cream market split (volume terms, 2009), top five countries 98
Figure 28: Global ice cream market volume, 2004–09, top five countries 100
Figure 29: Annual data review process 108

LIST OF TABLES
Table 1: Ice cream category definitions 9
Table 2: Ice cream distribution channels 10
Table 3: Ice cream, Vietnam, value by category (VNDm), 2004?09 21
Table 4: Ice cream, Vietnam, value forecast by category (VNDm), 2009?14 22
Table 5: Ice cream, Vietnam, value by category ($m), 2004?09 24
Table 6: Ice cream, Vietnam, value forecast by category ($m), 2009?14 25
Table 7: Ice cream, Vietnam, volume by category (liters, million), 2004?09 27
Table 8: Ice cream, Vietnam, volume forecast by category (liters, million), 2009?14 28
Table 9: Ice cream, Vietnam, brand share by value (%), 2008?09 30
Table 10: Ice cream, Vietnam, value by brand (VNDm), 2008?09 30
Table 11: Ice cream, Vietnam, company share by value (%), 2008?09 32
Table 12: Ice cream, Vietnam, value by company (VNDm), 2008?09 32
Table 13: Ice cream, Vietnam, distribution channels by value (%), 2008?09 33
Table 14: Ice cream, Vietnam, value by distribution channel (VNDm), 2008?09 33
Table 15: Ice cream, Vietnam, expenditure per capita (VND), 2004?09 35
Table 16: Ice cream, Vietnam, forecast expenditure per capita (VND), 2009?14 36
Table 17: Ice cream, Vietnam, expenditure per capita ($), 2004?09 36
Table 18: Ice cream, Vietnam, forecast expenditure per capita ($), 2009?14 37
Table 19: Ice cream, Vietnam, consumption per capita (liters), 2004?09 37
Table 20: Ice cream, Vietnam, forecast consumption per capita (liters), 2009?14 38
Table 21: Impulse ice cream, Vietnam, value by segment (VNDm), 2004?09 39
Table 22: Impulse ice cream, Vietnam, value forecast by segment (VNDm), 2009?14 40
Table 23: Impulse ice cream, Vietnam, value by segment ($m), 2004?09 41
Table 24: Impulse ice cream, Vietnam, value forecast by segment ($m), 2009?14 41
Table 25: Impulse ice cream, Vietnam, volume by segment (liters, million), 2004?09 43
Table 26: Impulse ice cream, Vietnam, volume forecast by segment (liters, million), 2009?14 44
Table 27: Impulse ice cream, Vietnam, brand share by value (%), 2008?09 46
Table 28: Impulse ice cream, Vietnam, value by brand (VNDm), 2008?09 46
Table 29: Impulse ice cream, Vietnam, company share by value (%), 2008?09 48
Table 30: Impulse ice cream, Vietnam, value by company (VNDm), 2008?09 48
Table 31: Impulse ice cream, Vietnam, distribution channels by value (%), 2008?09 49
Table 32: Impulse ice cream, Vietnam, value by distribution channel (VNDm), 2008?09 49
Table 33: Impulse ice cream, Vietnam, expenditure per capita (VND), 2004?09 51
Table 34: Impulse ice cream, Vietnam, forecast expenditure per capita (VND), 2009?14 51
Table 35: Impulse ice cream, Vietnam, expenditure per capita ($), 2004?09 52
Table 36: Impulse ice cream, Vietnam, forecast expenditure per capita ($), 2009?14 52
Table 37: Impulse ice cream, Vietnam, consumption per capita (liters), 2004?09 53
Table 38: Impulse ice cream, Vietnam, forecast consumption per capita (liters), 2009?14 53
Table 39: Artisanal ice cream, Vietnam, value (VNDm), 2004?09 54
Table 40: Artisanal ice cream, Vietnam, value forecast (VNDm), 2009?14 55
Table 41: Artisanal ice cream, Vietnam, value ($m), 2004?09 56
Table 42: Artisanal ice cream, Vietnam, value forecast ($m), 2009?14 56
Table 43: Artisanal ice cream, Vietnam, volume (liters, million), 2004?09 57
Table 44: Artisanal ice cream, Vietnam, volume forecast (liters, million), 2009?14 58
Table 45: Artisanal ice cream, Vietnam, brand share by value (%), 2008?09 59
Table 46: Artisanal ice cream, Vietnam, value by brand (VNDm), 2008?09 59
Table 47: Artisanal ice cream, Vietnam, company share by value (%), 2008?09 60
Table 48: Artisanal ice cream, Vietnam, value by company (VNDm), 2008?09 60
Table 49: Artisanal ice cream, Vietnam, distribution channels by value (%), 2008?09 61
Table 50: Artisanal ice cream, Vietnam, value by distribution channel (VNDm), 2008?09 61
Table 51: Artisanal ice cream, Vietnam, expenditure per capita (VND), 2004?09 62
Table 52: Artisanal ice cream, Vietnam, forecast expenditure per capita (VND), 2009?14 62
Table 53: Artisanal ice cream, Vietnam, expenditure per capita ($), 2004?09 63
Table 54: Artisanal ice cream, Vietnam, forecast expenditure per capita ($), 2009?14 63
Table 55: Artisanal ice cream, Vietnam, consumption per capita (liters), 2004?09 64
Table 56: Artisanal ice cream, Vietnam, forecast consumption per capita (liters), 2009?14 64
Table 57: Frozen yogurt, Vietnam, value (VNDm), 2004?09 65
Table 58: Frozen yogurt, Vietnam, value forecast (VNDm), 2009?14 66
Table 59: Frozen yogurt, Vietnam, value ($m), 2004?09 67
Table 60: Frozen yogurt, Vietnam, value forecast ($m), 2009?14 67
Table 61: Frozen yogurt, Vietnam, volume (liters, million), 2004?09 68
Table 62: Frozen yogurt, Vietnam, volume forecast (liters, million), 2009?14 69
Table 63: Frozen yogurt, Vietnam, brand share by value (%), 2008?09 70
Table 64: Frozen yogurt, Vietnam, value by brand (VNDm), 2008?09 70
Table 65: Frozen yogurt, Vietnam, company share by value (%), 2008?09 72
Table 66: Frozen yogurt, Vietnam, value by company (VNDm), 2008?09 72
Table 67: Frozen yogurt, Vietnam, distribution channels by value (%), 2008?09 73
Table 68: Frozen yogurt, Vietnam, value by distribution channel (VNDm), 2008?09 73
Table 69: Frozen yogurt, Vietnam, expenditure per capita (VND), 2004?09 75
Table 70: Frozen yogurt, Vietnam, forecast expenditure per capita (VND), 2009?14 75
Table 71: Frozen yogurt, Vietnam, expenditure per capita ($), 2004?09 76
Table 72: Frozen yogurt, Vietnam, forecast expenditure per capita ($), 2009?14 76
Table 73: Frozen yogurt, Vietnam, consumption per capita (liters), 2004?09 77
Table 74: Frozen yogurt, Vietnam, forecast consumption per capita (liters), 2009?14 77
Table 75: Take-home ice cream, Vietnam, value by segment (VNDm), 2004?09 78
Table 76: Take-home ice cream, Vietnam, value forecast by segment (VNDm), 2009?14 79
Table 77: Take-home ice cream, Vietnam, value by segment ($m), 2004?09 80
Table 78: Take-home ice cream, Vietnam, value forecast by segment ($m), 2009?14 80
Table 79: Take-home ice cream, Vietnam, volume by segment (liters, million), 2004?09 82
Table 80: Take-home ice cream, Vietnam, volume forecast by segment (liters, million), 2009?14 83
Table 81: Take-home ice cream, Vietnam, brand share by value (%), 2008?09 85
Table 82: Take-home ice cream, Vietnam, value by brand (VNDm), 2008?09 85
Table 83: Take-home ice cream, Vietnam, company share by value (%), 2008?09 87
Table 84: Take-home ice cream, Vietnam, value by company (VNDm), 2008?09 87
Table 85: Take-home ice cream, Vietnam, distribution channels by value (%), 2008?09 88
Table 86: Take-home ice cream, Vietnam, value by distribution channel (VNDm), 2008?09 88
Table 87: Take-home ice cream, Vietnam, expenditure per capita (VND), 2004?09 90
Table 88: Take-home ice cream, Vietnam, forecast expenditure per capita (VND), 2009?14 90
Table 89: Take-home ice cream, Vietnam, expenditure per capita ($), 2004?09 91
Table 90: Take-home ice cream, Vietnam, forecast expenditure per capita ($), 2009?14 91
Table 91: Take-home ice cream, Vietnam, consumption per capita (liters), 2004?09 92
Table 92: Take-home ice cream, Vietnam, forecast consumption per capita (liters), 2009?14 92
Table 93: Global ice cream market value, 2009 93
Table 94: Global ice cream market split (value terms ($m), 2009), top five countries 96
Table 95: Global ice cream market volume, 2009 97
Table 96: Global ice cream market split (volume terms, 2009), top five countries 100
Table 97: Leading players, top five countries 101
Table 98: Vietnam population, by age group, 2004?09 (millions) 102
Table 99: Vietnam population forecast, by age group, 2009?14 (millions) 103
Table 100: Vietnam population, by gender, 2004?09 (millions) 103
Table 101: Vietnam population forecast, by gender, 2009?14 (millions) 104
Table 102: Vietnam nominal GDP, 2004?09 (VNDbn, nominal prices) 104
Table 103: Vietnam nominal GDP forecast, 2009?14 (VNDbn, nominal prices)z 104
Table 104: Vietnam real GDP, 2004?09 (VNDbn, 2000 prices) 105
Table 105: Vietnam real GDP forecast, 2009?14 (VNDbn, 2000 prices) 105
Table 106: Vietnam real GDP, 2004?09 ($bn, 2000 prices) 105
Table 107: Vietnam real GDP forecast, 2009?14 ($bn, 2000 prices) 106
Table 108: Vietnam consumer price index, 2004?09 (2000=100) 106
Table 109: Vietnam consumer price index, 2009?14 (2000=100) 106


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