Ice Cream Market in New Zealand to 2014

Introduction

This databook provides key data and information on the ice cream market in New Zealand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: artisanal ice cream, take-home ice cream, impulse ice cream and frozen yogurt

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the ice cream market, including company overview, key facts and business description

Highlights

The market for ice cream in New Zealand increased at a compound annual growth rate of 2.3% between 2004 and 2009.

The take-home ice cream category led the ice cream market in New Zealand, accounting for a share of 43.1%.

The leading player in the New Zealand ice cream market is Fonterra Co-operative Group Limited.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the ice cream market in New Zealand

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ice cream 2
Summary category level: impulse ice cream 3
Summary category level: artisanal ice cream 4
Summary category level: frozen yogurt 5
Summary category level: take-home ice cream 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (New Zealand Dollar), 2004?09 21
Value analysis (New Zealand Dollar), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company and brand share analysis 30
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 40
Fonterra Co-operative Group Limited 40
Unilever 42
Chapter 5 Category Analysis: Impulse Ice Cream 44
Value analysis (New Zealand Dollar), 2004?09 44
Value analysis (New Zealand Dollar), 2009?14 45
Value analysis (US dollars), 2004?09 47
Value analysis (US dollars), 2009?14 47
Volume analysis, 2004?09 49
Volume analysis, 2009?14 50
Company and brand share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Artisanal Ice Cream 60
Value analysis (New Zealand Dollar), 2004?09 60
Value analysis (New Zealand Dollar), 2009?14 61
Value analysis (US dollars), 2004?09 62
Value analysis (US dollars), 2009?14 62
Volume analysis, 2004?09 63
Volume analysis, 2009?14 64
Company and brand share analysis 65
Distribution analysis 67
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: Frozen Yogurt 71
Value analysis (New Zealand Dollar), 2004?09 71
Value analysis (New Zealand Dollar), 2009?14 72
Value analysis (US dollars), 2004?09 73
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company and brand share analysis 76
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 8 Category Analysis: Take-Home Ice Cream 83
Value analysis (New Zealand Dollar), 2004?09 83
Value analysis (New Zealand Dollar), 2009?14 84
Value analysis (US dollars), 2004?09 86
Value analysis (US dollars), 2009?14 86
Volume analysis, 2004?09 88
Volume analysis, 2009?14 89
Company and brand share analysis 91
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 9 Country Comparison 100
Value 100
Volume 104
Market share 108
Chapter 10 New Product Development 109
Product launches over time 109
Recent product launches 111
Chapter 11 Macroeconomic Profile 112
Macroeconomic Indicators 112
Chapter 12 Research Methodology 117
Methodology overview 117
Secondary research 118
Market modeling 119
Creating an initial data model 119
Revising the initial data model 119
Creating a final estimate 120
Creating demographic value splits 120
Primary research 120
Data finalization 121
Ongoing research 121
Chapter 13 Appendix 122
Future readings 122
How to contact experts in your industry 122
Disclaimer 122

LIST OF FIGURES
Figure 1: Ice cream, New Zealand, value by category (NZ$m), 2004?14 23
Figure 2: Ice cream, New Zealand, category growth comparison, by value, 2004?14 26
Figure 3: Ice cream, New Zealand, volume by category (liters, million), 2004?14 29
Figure 4: Ice cream, New Zealand, category growth comparison, by volume, 2004?14 29
Figure 5: Ice cream, New Zealand, company share by value (%), 2008?09 32
Figure 6: Ice cream, New Zealand, distribution channels by value (%), 2008?09 35
Figure 7: Impulse ice cream, New Zealand, value by segment (NZ$m), 2004?14 46
Figure 8: Impulse ice cream, New Zealand, category growth comparison, by value, 2004?14 48
Figure 9: Impulse ice cream, New Zealand, volume by segment (liters, million), 2004?14 51
Figure 10: Impulse ice cream, New Zealand, category growth comparison, by volume, 2004?14 51
Figure 11: Impulse ice cream, New Zealand, company share by value (%), 2008?09 53
Figure 12: Impulse ice cream, New Zealand, distribution channels by value (%), 2008?09 56
Figure 13: Artisanal ice cream, New Zealand, value (NZ$m), 2004?14 61
Figure 14: Artisanal ice cream, New Zealand, volume (liters, million), 2004?14 64
Figure 15: Frozen yogurt, New Zealand, value (NZ$m), 2004?14 72
Figure 16: Frozen yogurt, New Zealand, volume (liters, million), 2004?14 75
Figure 17: Frozen yogurt, New Zealand, distribution channels by value (%), 2008?09 79
Figure 18: Take-home ice cream, New Zealand, value by segment (NZ$m), 2004?14 85
Figure 19: Take-home ice cream, New Zealand, category growth comparison, by value, 2004?14 87
Figure 20: Take-home ice cream, New Zealand, volume by segment (liters, million), 2004?14 90
Figure 21: Take-home ice cream, New Zealand, category growth comparison, by volume, 2004?14 90
Figure 22: Take-home ice cream, New Zealand, company share by value (%), 2008?09 93
Figure 23: Take-home ice cream, New Zealand, distribution channels by value (%), 2008?09 96
Figure 24: Global ice cream market split (value terms, 2009), top five countries 101
Figure 25: Global ice cream market value, 2004–09, top five countries 103
Figure 26: Global ice cream market split (volume terms, 2009), top five countries 105
Figure 27: Global ice cream market volume, 2004–09, top five countries 107
Figure 28: Annual data review process 118

LIST OF TABLES
Table 1: Ice cream category definitions 9
Table 2: Ice cream distribution channels 10
Table 3: Ice cream, New Zealand, value by category (NZ$m), 2004?09 21
Table 4: Ice cream, New Zealand, value forecast by category (NZ$m), 2009?14 22
Table 5: Ice cream, New Zealand, value by category ($m), 2004?09 24
Table 6: Ice cream, New Zealand, value forecast by category ($m), 2009?14 25
Table 7: Ice cream, New Zealand, volume by category (liters, million), 2004?09 27
Table 8: Ice cream, New Zealand, volume forecast by category (liters, million), 2009?14 28
Table 9: Ice cream, New Zealand, brand share by value (%), 2008?09 30
Table 10: Ice cream, New Zealand, value by brand (NZ$m), 2008?09 31
Table 11: Ice cream, New Zealand, company share by value (%), 2008?09 33
Table 12: Ice cream, New Zealand, value by company (NZ$m), 2008?09 33
Table 13: Ice cream, New Zealand, distribution channels by value (%), 2008?09 34
Table 14: Ice cream, New Zealand, value by distribution channel (NZ$m), 2008?09 34
Table 15: Ice cream, New Zealand, expenditure per capita (NZ$), 2004?09 36
Table 16: Ice cream, New Zealand, forecast expenditure per capita (NZ$), 2009?14 37
Table 17: Ice cream, New Zealand, expenditure per capita ($), 2004?09 37
Table 18: Ice cream, New Zealand, forecast expenditure per capita ($), 2009?14 38
Table 19: Ice cream, New Zealand, consumption per capita (liters), 2004?09 38
Table 20: Ice cream, New Zealand, forecast consumption per capita (liters), 2009?14 39
Table 21: Fonterra Co-operative Group Limited key facts 40
Table 22: Unilever key facts 42
Table 23: Impulse ice cream, New Zealand, value by segment (NZ$m), 2004?09 44
Table 24: Impulse ice cream, New Zealand, value forecast by segment (NZ$m), 2009?14 45
Table 25: Impulse ice cream, New Zealand, value by segment ($m), 2004?09 47
Table 26: Impulse ice cream, New Zealand, value forecast by segment ($m), 2009?14 47
Table 27: Impulse ice cream, New Zealand, volume by segment (liters, million), 2004?09 49
Table 28: Impulse ice cream, New Zealand, volume forecast by segment (liters, million), 2009?14 50
Table 29: Impulse ice cream, New Zealand, brand share by value (%), 2008?09 52
Table 30: Impulse ice cream, New Zealand, value by brand (NZ$m), 2008?09 52
Table 31: Impulse ice cream, New Zealand, company share by value (%), 2008?09 54
Table 32: Impulse ice cream, New Zealand, value by company (NZ$m), 2008?09 54
Table 33: Impulse ice cream, New Zealand, distribution channels by value (%), 2008?09 55
Table 34: Impulse ice cream, New Zealand, value by distribution channel (NZ$m), 2008?09 55
Table 35: Impulse ice cream, New Zealand, expenditure per capita (NZ$), 2004?09 57
Table 36: Impulse ice cream, New Zealand, forecast expenditure per capita (NZ$), 2009?14 57
Table 37: Impulse ice cream, New Zealand, expenditure per capita ($), 2004?09 58
Table 38: Impulse ice cream, New Zealand, forecast expenditure per capita ($), 2009?14 58
Table 39: Impulse ice cream, New Zealand, consumption per capita (liters), 2004?09 59
Table 40: Impulse ice cream, New Zealand, forecast consumption per capita (liters), 2009?14 59
Table 41: Artisanal ice cream, New Zealand, value (NZ$m), 2004?09 60
Table 42: Artisanal ice cream, New Zealand, value forecast (NZ$m), 2009?14 61
Table 43: Artisanal ice cream, New Zealand, value ($m), 2004?09 62
Table 44: Artisanal ice cream, New Zealand, value forecast ($m), 2009?14 62
Table 45: Artisanal ice cream, New Zealand, volume (liters, million), 2004?09 63
Table 46: Artisanal ice cream, New Zealand, volume forecast (liters, million), 2009?14 64
Table 47: Artisanal ice cream, New Zealand, brand share by value (%), 2008?09 65
Table 48: Artisanal ice cream, New Zealand, value by brand (NZ$m), 2008?09 65
Table 49: Artisanal ice cream, New Zealand, company share by value (%), 2008?09 66
Table 50: Artisanal ice cream, New Zealand, value by company (NZ$m), 2008?09 66
Table 51: Artisanal ice cream, New Zealand, distribution channels by value (%), 2008?09 67
Table 52: Artisanal ice cream, New Zealand, value by distribution channel (NZ$m), 2008?09 67
Table 53: Artisanal ice cream, New Zealand, expenditure per capita (NZ$), 2004?09 68
Table 54: Artisanal ice cream, New Zealand, forecast expenditure per capita (NZ$), 2009?14 68
Table 55: Artisanal ice cream, New Zealand, expenditure per capita ($), 2004?09 69
Table 56: Artisanal ice cream, New Zealand, forecast expenditure per capita ($), 2009?14 69
Table 57: Artisanal ice cream, New Zealand, consumption per capita (liters), 2004?09 70
Table 58: Artisanal ice cream, New Zealand, forecast consumption per capita (liters), 2009?14 70
Table 59: Frozen Yogurt, New Zealand, value (NZ$m), 2004?09 71
Table 60: Frozen Yogurt, New Zealand, value forecast (NZ$m), 2009?14 72
Table 61: Frozen Yogurt, New Zealand, value ($m), 2004?09 73
Table 62: Frozen Yogurt, New Zealand, value forecast ($m), 2009?14 73
Table 63: Frozen Yogurt, New Zealand, volume (liters, million), 2004?09 74
Table 64: Frozen Yogurt, New Zealand, volume forecast (liters, million), 2009?14 75
Table 65: Frozen Yogurt, New Zealand, brand share by value (%), 2008?09 76
Table 66: Frozen Yogurt, New Zealand, value by brand (NZ$m), 2008?09 76
Table 67: Frozen Yogurt, New Zealand, company share by value (%), 2008?09 77
Table 68: Frozen Yogurt, New Zealand, value by company (NZ$m), 2008?09 77
Table 69: Frozen Yogurt, New Zealand, distribution channels by value (%), 2008?09 78
Table 70: Frozen Yogurt, New Zealand, value by distribution channel (NZ$m), 2008?09 78
Table 71: Frozen Yogurt, New Zealand, expenditure per capita (NZ$), 2004?09 80
Table 72: Frozen Yogurt, New Zealand, forecast expenditure per capita (NZ$), 2009?14 80
Table 73: Frozen Yogurt, New Zealand, expenditure per capita ($), 2004?09 81
Table 74: Frozen Yogurt, New Zealand, forecast expenditure per capita ($), 2009?14 81
Table 75: Frozen Yogurt, New Zealand, consumption per capita (liters), 2004?09 82
Table 76: Frozen Yogurt, New Zealand, forecast consumption per capita (liters), 2009?14 82
Table 77: Take-home ice cream, New Zealand, value by segment (NZ$m), 2004?09 83
Table 78: Take-home ice cream, New Zealand, value forecast by segment (NZ$m), 2009?14 84
Table 79: Take-home ice cream, New Zealand, value by segment ($m), 2004?09 86
Table 80: Take-home ice cream, New Zealand, value forecast by segment ($m), 2009?14 86
Table 81: Take-home ice cream, New Zealand, volume by segment (liters, million), 2004?09 88
Table 82: Take-home ice cream, New Zealand, volume forecast by segment (liters, million), 2009?14 89
Table 83: Take-home ice cream, New Zealand, brand share by value (%), 2008?09 91
Table 84: Take-home ice cream, New Zealand, value by brand (NZ$m), 2008?09 92
Table 85: Take-home ice cream, New Zealand, company share by value (%), 2008?09 94
Table 86: Take-home ice cream, New Zealand, value by company (NZ$m), 2008?09 94
Table 87: Take-home ice cream, New Zealand, distribution channels by value (%), 2008?09 95
Table 88: Take-home ice cream, New Zealand, value by distribution channel (NZ$m), 2008?09 95
Table 89: Take-home ice cream, New Zealand, expenditure per capita (NZ$), 2004?09 97
Table 90: Take-home ice cream, New Zealand, forecast expenditure per capita (NZ$), 2009?14 97
Table 91: Take-home ice cream, New Zealand, expenditure per capita ($), 2004?09 98
Table 92: Take-home ice cream, New Zealand, forecast expenditure per capita ($), 2009?14 98
Table 93: Take-home ice cream, New Zealand, consumption per capita (liters), 2004?09 99
Table 94: Take-home ice cream, New Zealand, forecast consumption per capita (liters), 2009?14 99
Table 95: Global ice cream market value, 2009 100
Table 96: Global ice cream market split (value terms ($m), 2009), top five countries 103
Table 97: Global ice cream market volume, 2009 104
Table 98: Global ice cream market split (volume terms, 2009), top five countries 107
Table 99: Leading players, top five countries 108
Table 100: New Zealand ice cream new product launches reports, by company 2009 109
Table 101: New Zealand ice cream new product launches SKUs, by company 2009 109
Table 102: New Zealand ice cream new product launches (reports), by flavor and fragrances 2009 110
Table 103: New Zealand ice cream new product launches (reports), by ingredients (top 10 ingredients), 2009 110
Table 104: New Zealand ice cream new product launches (reports), by package tags or claims 2009 111
Table 105: New Zealand ice cream new product launches - recent five launches (2009) 111
Table 106: New Zealand population, by age group, 2004?09 (millions) 112
Table 107: New Zealand population forecast, by age group, 2009?14 (millions) 113
Table 108: New Zealand population, by gender, 2004?09 (millions) 113
Table 109: New Zealand population forecast, by gender, 2009?14 (millions) 114
Table 110: New Zealand nominal GDP, 2004?09 (NZ$bn, nominal prices) 114
Table 111: New Zealand nominal GDP forecast, 2009?14 (NZ$bn, nominal prices) 114
Table 112: New Zealand real GDP, 2004?09 (NZ$bn, 2000 prices) 115
Table 113: New Zealand real GDP forecast, 2009?14 (NZ$bn, 2000 prices) 115
Table 114: New Zealand real GDP, 2004?09 ($bn, 2000 prices) 115
Table 115: New Zealand real GDP forecast, 2009?14 ($bn, 2000 prices) 116
Table 116: New Zealand consumer price index, 2004?09 (2000=100) 116
Table 117: New Zealand consumer price index, 2009?14 (2000=100) 116



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