Ice Cream in Morocco to 2011

This databook is a detailed information resource covering all the key data points on Ice Cream in Morocco. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.



Report Highlights
The market for Ice Cream in Morocco increased between 2001-2006, growing at an average annual rate of 3.9%. The leading company in the market in 2006 was Pingouin. The second-largest player was Unilever with Nestle S.A. in third place.


[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary market level – Ice Cream 2
Summary category level – Artisanal Ice cream 3
Summary category level – Frozen Yogurt 4
Summary category level – Impulse Ice cream 5
Summary category level – Take –home Ice cream 6
Chapter 2 INTRODUCTION 17
What is this report about? 17
How to use this report 17
Market Definition 18
Chapter 3 MOROCCO ICE CREAM – MARKET OVERVIEW 20
Value Analysis, 2001-2006 20
Value Analysis, 2006-2011 22
Value Analysis, US $ 2001-2006 25
Value Analysis, US $ 2006-2011 26
Volume Analysis, 2001-2006 29
Volume Analysis, 2006-2011 31
Company and Brand Share Analysis 34
Expenditure & consumption per head 37
Chapter 4 LEADING COMPANY PROFILES 41
Unilever 41
NESTLE S.A. 44
Chapter 5 CATEGORY ANALYSIS - ARTISANAL ICE CREAM 47
Value Analysis, 2001-2006 47
Value Analysis, 2006-2011 48
Value Analysis, US $ 2001-2006 50
Value Analysis, US $ 2006-2011 51
Volume Analysis, 2001-2006 52
Volume Analysis, 2006-2011 53
Company and Brand Share Analysis 55
Expenditure & consumption per head 57
Chapter 6 CATEGORY ANALYSIS - FROZEN YOGURT 60
Value Analysis, 2001-2006 60
Value Analysis, 2006-2011 61
Value Analysis, US $ 2001-2006 63
Value Analysis, US $ 2006-2011 64
Volume Analysis, 2001-2006 65
Volume Analysis, 2006-2011 66
Company and Brand Share Analysis 68
Expenditure & consumption per head 71
Chapter 7 CATEGORY ANALYSIS - IMPULSE ICE CREAM 74
Value Analysis, 2001-2006 74
Value Analysis, 2006-2011 75
Value Analysis, US $ 2001-2006 77
Value Analysis, US $ 2006-2011 78
Volume Analysis, 2001-2006 80
Volume Analysis, 2006-2011 81
Company and Brand Share Analysis 84
Expenditure & consumption per head 87
Chapter 8 CATEGORY ANALYSIS - TAKE-HOME ICE CREAM 90
Value Analysis, 2001-2006 90
Value Analysis, 2006-2011 91
Value Analysis, US $ 2001-2006 93
Value Analysis, US $ 2006-2011 94
Volume Analysis, 2001-2006 96
Volume Analysis, 2006-2011 97
Company and Brand Share Analysis 100
Expenditure & consumption per head 103
Chapter 9 CROSS COUNTRY COMPARISON 106
Value 106
Volume 110
Market Share 113
Chapter 10 MOROCCO SOCIOECONOMIC PROFILE 114
Country Overview 114
Key Facts 115
Political Overview 117
Morocco Economic Overview 118
Chapter 11 MOROCCO MACROECONOMIC PROFILE 119
Macroeconomic Indicators 119
Chapter 12 RESEARCH METHODOLOGY 125
Methodology overview 125
Secondary research 126
Market modelling 127
Primary research 128
Data finalisation 128
Ongoing research 129
Chapter 13 APPENDIX 130
Future readings 130
How to contact experts in your industry 130

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Table 1: Ice cream category definitions 19
Table 2: Morocco Ice Cream value, 2001-2006 (MAD m, nominal prices) 21
Table 3: Morocco Ice Cream value forecast, 2006-2011 (MAD m, nominal prices) 23
Table 4: Morocco Ice Cream value, 2001-2006 (US$ m nominal prices) 25
Table 5: Morocco Ice Cream value forecast, 2006-2011 (US$ m nominal prices) 27
Table 6: Morocco Ice Cream volume, 2001-2006 (Liters m) 30
Table 7: Morocco Ice Cream volume forecast, 2006-2011 (Liters m) 31
Table 8: Morocco Ice Cream brand share, by value, 2005-2006 (%) 34
Table 9: Morocco Ice Cream value, by brand, 2005-2006 (MAD m nominal prices) 34
Table 10: Morocco Ice Cream company share by value, 2005-2006 (%) 36
Table 11: Morocco Ice Cream value, by company, 2005-2006 (MAD m nominal prices) 36
Table 12: Morocco Ice Cream expenditure per head, 2001-2006 (MAD, nominal prices) 37
Table 13: Morocco Ice Cream forecast expenditure per head, 2006-2011 (MAD, nominal prices) 38
Table 14: Morocco Ice Cream expenditure per head, 2001-2006 (US$ nominal prices) 39
Table 15: Morocco Ice Cream forecast expenditure per head, 2006-2011 (US$ nominal prices) 39
Table 16: Morocco Ice Cream consumption per head, 2001-2006 (Liters) 40
Table 17: Morocco Ice Cream forecast consumption per head, 2006-2011 (Liters) 40
Table 18: Unilever Key Facts 41
Table 19: Nestle S.A. Key Facts 44
Table 20: Morocco Artisanal ice cream value, 2001-2006 (MAD m, nominal prices) 47
Table 21: Morocco Artisanal ice cream value forecast, 2006-2011 (MAD m, nominal prices) 48
Table 22: Morocco Artisanal ice cream value, 2001-2006 (US$ m nominal prices) 50
Table 23: Morocco Artisanal ice cream value forecast, 2006-2011 (US$ m nominal prices) 51
Table 24: Morocco Artisanal ice cream volume, 2001-2006 (Liters m) 52
Table 25: Morocco Artisanal ice cream volume forecast, 2006-2011 (Liters m) 53
Table 26: Morocco Artisanal ice cream brand share, by value, 2005-2006 (%) 55
Table 27: Morocco Artisanal ice cream value, by brand, 2005-2006 (MAD m nominal prices) 55
Table 28: Morocco Artisanal Ice Cream company share by value, 2005-2006 (%) 56
Table 29: Morocco Artisanal ice cream value, by company, 2005-2006 (MAD m nominal prices) 56
Table 30: Morocco Artisanal ice cream expenditure per head, 2001-2006 (MAD, nominal prices) 57
Table 31: Morocco Artisanal ice cream forecast expenditure per head, 2006-2011 (MAD, nominal prices) 57
Table 32: Morocco Artisanal ice cream expenditure per head, 2001-2006 (US$ nominal prices) 58
Table 33: Morocco Artisanal ice cream forecast expenditure per head, 2006-2011 (US$ nominal prices) 58
Table 34: Morocco Artisanal ice cream consumption per head, 2001-2006 (Liters) 59
Table 35: Morocco Artisanal ice cream forecast consumption per head, 2006-2011 (Liters) 59
Table 36: Morocco Frozen yogurt value, 2001-2006 (MAD m, nominal prices) 60
Table 37: Morocco Frozen yogurt value forecast, 2006-2011 (MAD m, nominal prices) 61
Table 38: Morocco Frozen yogurt value, 2001-2006 (US$ m nominal prices) 63
Table 39: Morocco Frozen yogurt value forecast, 2006-2011 (US$ m nominal prices) 64
Table 40: Morocco Frozen yogurt volume, 2001-2006 (Liters m) 65
Table 41: Morocco Frozen yogurt volume forecast, 2006-2011 (Liters m) 66
Table 42: Morocco Frozen yogurt brand share, by value, 2005-2006 (%) 68
Table 43: Morocco Frozen yogurt value, by brand, 2005-2006 (MAD m nominal prices) 68
Table 44: Morocco Frozen yogurt company share by value, 2005-2006 (%) 70
Table 45: Morocco Frozen yogurt value, by company, 2005-2006 (MAD m nominal prices) 70
Table 46: Morocco Frozen yogurt expenditure per head, 2001-2006 (MAD, nominal prices) 71
Table 47: Morocco Frozen yogurt forecast expenditure per head, 2006-2011 (MAD, nominal prices) 71
Table 48: Morocco Frozen yogurt expenditure per head, 2001-2006 (US$ nominal prices) 72
Table 49: Morocco Frozen yogurt forecast expenditure per head, 2006-2011 (US$ nominal prices) 72
Table 50: Morocco Frozen yogurt consumption per head, 2001-2006 (Liters) 73
Table 51: Morocco Frozen yogurt forecast consumption per head, 2006-2011 (Liters) 73
Table 52: Morocco Impulse ice cream value, 2001-2006 (MAD m, nominal prices) 74
Table 53: Morocco Impulse ice cream value forecast, 2006-2011 (MAD m, nominal prices) 75
Table 54: Morocco Impulse ice cream value, 2001-2006 (US$ m nominal prices) 77
Table 55: Morocco Impulse ice cream value forecast, 2006-2011 (US$ m nominal prices) 78
Table 56: Morocco Impulse ice cream volume, 2001-2006 (Liters m) 80
Table 57: Morocco Impulse ice cream volume forecast, 2006-2011 (Liters m) 81
Table 58: Morocco Impulse ice cream brand share, by value, 2005-2006 (%) 84
Table 59: Morocco Impulse ice cream value, by brand, 2005-2006 (MAD m nominal prices) 84
Table 60: Morocco Impulse Ice Cream company share by value, 2005-2006 (%) 86
Table 61: Morocco Impulse ice cream value, by company, 2005-2006 (MAD m nominal prices) 86
Table 62: Morocco Impulse ice cream expenditure per head, 2001-2006 (MAD, nominal prices) 87
Table 63: Morocco Impulse ice cream forecast expenditure per head, 2006-2011 (MAD, nominal prices) 87
Table 64: Morocco Impulse ice cream expenditure per head, 2001-2006 (US$ nominal prices) 88
Table 65: Morocco Impulse ice cream forecast expenditure per head, 2006-2011 (US$ nominal prices) 88
Table 66: Morocco Impulse ice cream consumption per head, 2001-2006 (Liters) 89
Table 67: Morocco Impulse ice cream forecast consumption per head, 2006-2011 (Liters) 89
Table 68: Morocco Take-home ice cream value, 2001-2006 (MAD m, nominal prices) 90
Table 69: Morocco Take-home ice cream value forecast, 2006-2011 (MAD m, nominal prices) 91
Table 70: Morocco Take-home ice cream value, 2001-2006 (US$ m nominal prices) 93
Table 71: Morocco Take-home ice cream value forecast, 2006-2011 (US$ m nominal prices) 94
Table 72: Morocco Take-home ice cream volume, 2001-2006 (Liters m) 96
Table 73: Morocco Take-home ice cream volume forecast, 2006-2011 (Liters m) 97
Table 74: Morocco Take-home ice cream brand share, by value, 2005-2006 (%) 100
Table 75: Morocco Take-home ice cream value, by brand, 2005-2006 (MAD m nominal prices) 100
Table 76: Morocco Take-home Ice Cream company share by value, 2005-2006 (%) 102
Table 77: Morocco Take-home ice cream value, by company, 2005-2006 (MAD m nominal prices) 102
Table 78: Morocco Take-home ice cream expenditure per head, 2001-2006 (MAD, nominal prices) 103
Table 79: Morocco Take-home ice cream forecast expenditure per head, 2006-2011 (MAD, nominal prices) 103
Table 80: Morocco Take-home ice cream expenditure per head, 2001-2006 (US$ nominal prices) 104
Table 81: Morocco Take-home ice cream forecast expenditure per head, 2006-2011 (US$ nominal prices) 104
Table 82: Morocco Take-home ice cream consumption per head, 2001-2006 (Liters) 105
Table 83: Morocco Take-home ice cream forecast consumption per head, 2006-2011 (Liters) 105
Table 84: Global Ice cream market value, 2006 106
Table 85: Global Ice cream market split (value terms (US$ m), 2006) – Top 5 countries 109
Table 86: Global Ice cream market volume, 2006 110
Table 87: Global Ice cream market split (volume terms, 2006) – Top 5 countries 112
Table 88: Leading players - Top 5 countries 113
Table 89: Morocco Key Facts 115
Table 90: Morocco population, by age group, 2000-2005 (millions) 119
Table 91: Morocco population forecast, by age group, 2005-2010 (millions) 120
Table 92: Morocco population, by gender, 2000-2005 (millions) 120
Table 93: Morocco population forecast, by gender, 2005-2010 (millions) 121
Table 94: Morocco real GDP, 2000-2005 (MAD bn, 2005 prices) 121
Table 95: Morocco real GDP forecast, 2005-2010 (MAD bn, 2005 prices) 121
Table 96: Morocco nominal GDP, 2000-2005 (MAD bn, nominal prices) 122
Table 97: Morocco nominal GDP forecast, 2005-2010 (MAD bn, nominal prices) 122
Table 98: Morocco real GDP, 2000-2005 (US$ bn, 2005 prices) 122
Table 99: Morocco real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 123
Table 100: Morocco consumer price index, 2000-2005 (2000=100) 123
Table 101: Morocco consumer price index, 2005-2010 (2000=100) 123
Table 102: Morocco exchange rate, 2000-2005 124



Figure 1: Morocco Ice Cream value & value forecast, 2001-2011 (MAD m, nominal prices) 24
Figure 2: Morocco Ice Cream category growth comparison, by value, 2001-2011 28
Figure 3: Morocco Ice Cream volume & volume forecast, 2001-2011 (Liters m) 32
Figure 4: Morocco Ice Cream category growth comparison, by volume, 2001-2011 33
Figure 5: Morocco Ice Cream company share, by value, 2005-2006 (%) 35
Figure 6: Morocco Artisanal ice cream value & value forecast, 2001-2011 (MAD m, nominal prices) 49
Figure 7: Morocco Artisanal ice cream volume & volume forecast, 2001-2011 (Liters m) 54
Figure 8: Morocco Frozen yogurt value & value forecast, 2001-2011 (MAD m, nominal prices) 62
Figure 9: Morocco Frozen yogurt volume & volume forecast, 2001-2011 (Liters m) 67
Figure 10: Morocco Frozen yogurt company share, by value, 2005-2006 (%) 69
Figure 11: Morocco Impulse ice cream value & value forecast, 2001-2011 (MAD m, nominal prices) 76
Figure 12: Morocco Impulse ice cream segment growth comparison, by value, 2001-2011 79
Figure 13: Morocco Impulse ice cream volume & volume forecast, 2001-2011 (Liters m) 82
Figure 14: Morocco Impulse ice cream category growth comparison, by volume, 2001-2011 83
Figure 15: Morocco Impulse ice cream company share, by value, 2005-2006 (%) 85
Figure 16: Morocco Take-home ice cream value & value forecast, 2001-2011 (MAD m, nominal prices) 92
Figure 17: Morocco Take-home ice cream segment growth comparison, by value, 2001-2011 95
Figure 18: Morocco Take-home ice cream volume & volume forecast, 2001-2011 (Liters m) 98
Figure 19: Morocco Take-home ice cream category growth comparison, by volume, 2001-2011 99
Figure 20: Morocco Take-home ice cream company share, by value, 2005-2006 (%) 101
Figure 21: Global Ice cream market split (value terms, 2006) – Top 5 countries 107
Figure 22: Global Ice cream market value, 2001 – 2006 (Top 5 countries) 109
Figure 23: Global Ice cream market split (volume terms, 2006) – Top 5 countries 110
Figure 24: Global Ice cream market volume, 2001 – 2006 (Top 5 countries) 112
Figure 25: Map of Morocco 116
Figure 26: Annual data review process 126





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