Ice Cream in Russia to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ice cream 2
Summary category level: impulse ice cream 3
Summary category level: artisanal ice cream 4
Summary category level: take-home ice cream 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Russian Ruble), 2003?08 20
Value analysis (Russian Ruble), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 24
Volume analysis, 2003?08 26
Volume analysis, 2008?13 27
Company and brand share analysis 30
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 40
Unilever 40
Nestlé SA 43
Chapter 5 Category Analysis: Impulse Ice Cream 46
Value analysis (Russian Ruble), 2003?08 46
Value analysis (Russian Ruble), 2008?13 47
Value analysis (US dollars), 2003?08 49
Value analysis (US dollars), 2008?13 49
Volume analysis, 2003?08 51
Volume analysis, 2008?13 52
Company and brand share analysis 54
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Artisanal Ice Cream 63
Value analysis (Russian Ruble), 2003?08 63
Value analysis (Russian Ruble), 2008?13 64
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 65
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company and brand share analysis 68
Distribution analysis 70
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Take-Home Ice Cream 74
Value analysis (Russian Ruble), 2003?08 74
Value analysis (Russian Ruble), 2008?13 75
Value analysis (US dollars), 2003?08 76
Value analysis (US dollars), 2008?13 76
Volume analysis, 2003?08 78
Volume analysis, 2008?13 79
Company and brand share analysis 81
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 8 Country Comparison 89
Value 89
Volume 93
Market share 97
Chapter 9 PESTLE Analysis 98
Summary 98
Political analysis 99
Economic analysis 102
Social analysis 106
Technological analysis 109
Legal analysis 112
Environmental analysis 115
Chapter 10 New Product Development 119
Product launches over time 119
Recent product launches 121
Chapter 11 Macroeconomic Profile 122
Macroeconomic indicators 122
Chapter 12 Research Methodology 127
Methodology overview 127
Secondary research 128
Market modeling 129
Creating an initial data model 129
Revising the initial data model 129
Creating a final estimate 130
Creating demographic value splits 130
Primary research 130
Data finalization 131
Ongoing research 131
Chapter 13 APPENDIX 132
Future readings 132
How to contact experts in your industry 132
Disclaimer 132

LIST OF FIGURES
Figure 1: Ice cream, Russia, value by category (RUBm), 2003?13 22
Figure 2: Ice cream, Russia, category growth comparison, by value, 2003?13 25
Figure 3: Ice cream, Russia, volume by category (liters, million), 2003?13 28
Figure 4: Ice cream, Russia, category growth comparison, by volume, 2003?13 29
Figure 5: Ice cream, Russia, company share by value (%), 2007?08 32
Figure 6: Ice cream, Russia, distribution channels by value (%), 2007?08 35
Figure 7: Impulse ice cream, Russia, value by segment (RUBm), 2003?13 48
Figure 8: Impulse ice cream, Russia, category growth comparison, by value, 2003?13 50
Figure 9: Impulse ice cream, Russia, volume by segment (liters, million), 2003?13 52
Figure 10: Impulse ice cream, Russia, category growth comparison, by volume, 2003?13 53
Figure 11: Impulse ice cream, Russia, company share by value (%), 2007?08 56
Figure 12: Impulse ice cream, Russia, distribution channels by value (%), 2007?08 59
Figure 13: Artisanal ice cream, Russia, value (RUBm), 2003?13 64
Figure 14: Artisanal ice cream, Russia, volume (liters, million), 2003?13 67
Figure 15: Take-home ice cream, Russia, value by segment (RUBm), 2003?13 75
Figure 16: Take-home ice cream, Russia, category growth comparison, by value, 2003?13 77
Figure 17: Take-home ice cream, Russia, volume by segment (liters, million), 2003?13 79
Figure 18: Take-home ice cream, Russia, category growth comparison, by volume, 2003?13 80
Figure 19: Take-home ice cream, Russia, company share by value (%), 2007?08 82
Figure 20: Take-home ice cream, Russia, distribution channels by value (%), 2007?08 85
Figure 21: Global ice cream market split (value terms, 2008), top five countries 90
Figure 22: Global ice cream market value, 2003–08, top five countries 92
Figure 23: Global ice cream market split (volume terms, 2008), top five countries 94
Figure 24: Global ice cream market volume, 2003–08, top five countries 96
Figure 25: Annual data review process 128

LIST OF TABLES
Table 1: Ice cream category definitions 8
Table 2: Ice cream distribution channels 9
Table 3: Ice cream, Russia, value by category (RUBm), 2003?08 20
Table 4: Ice cream, Russia, value forecast by category (RUBm), 2008?13 21
Table 5: Ice cream, Russia, value by category ($m), 2003?08 23
Table 6: Ice cream, Russia, value forecast by category ($m), 2008?13 24
Table 7: Ice cream, Russia, volume by category (liters, million), 2003?08 26
Table 8: Ice cream, Russia, volume forecast by category (liters, million), 2008?13 27
Table 9: Ice cream, Russia, brand share by value (%), 2007?08 30
Table 10: Ice cream, Russia, value by brand (RUBm), 2007?08 31
Table 11: Ice cream, Russia, company share by value (%), 2007?08 33
Table 12: Ice cream, Russia, value by company (RUBm), 2007?08 33
Table 13: Ice cream, Russia, distribution channels by value (%), 2007?08 34
Table 14: Ice cream, Russia, value by distribution channel (RUBm), 2007?08 34
Table 15: Ice cream, Russia, expenditure per capita (RUB), 2003?08 36
Table 16: Ice cream, Russia, forecast expenditure per capita (RUB), 2008?13 37
Table 17: Ice cream, Russia, expenditure per capita ($), 2003?08 37
Table 18: Ice cream, Russia, forecast expenditure per capita ($), 2008?13 38
Table 19: Ice cream, Russia, consumption per capita (liters), 2003?08 38
Table 20: Ice cream, Russia, forecast consumption per capita (liters), 2008?13 39
Table 21: Unilever key facts 40
Table 22: Nestlé SA key facts 43
Table 23: Impulse ice cream, Russia, value by segment (RUBm), 2003?08 46
Table 24: Impulse ice cream, Russia, value forecast by segment (RUBm), 2008?13 47
Table 25: Impulse ice cream, Russia, value by segment ($m), 2003?08 49
Table 26: Impulse ice cream, Russia, value forecast by segment ($m), 2008?13 49
Table 27: Impulse ice cream, Russia, volume by segment (liters, million), 2003?08 51
Table 28: Impulse ice cream, Russia, volume forecast by segment (liters, million), 2008?13 52
Table 29: Impulse ice cream, Russia, brand share by value (%), 2007?08 54
Table 30: Impulse ice cream, Russia, value by brand (RUBm), 2007?08 55
Table 31: Impulse ice cream, Russia, company share by value (%), 2007?08 57
Table 32: Impulse ice cream, Russia, value by company (RUBm), 2007?08 57
Table 33: Impulse ice cream, Russia, distribution channels by value (%), 2007?08 58
Table 34: Impulse ice cream, Russia, value by distribution channel (RUBm), 2007?08 58
Table 35: Impulse ice cream, Russia, expenditure per capita (RUB), 2003?08 60
Table 36: Impulse ice cream, Russia, forecast expenditure per capita (RUB), 2008?13 60
Table 37: Impulse ice cream, Russia, expenditure per capita ($), 2003?08 61
Table 38: Impulse ice cream, Russia, forecast expenditure per capita ($), 2008?13 61
Table 39: Impulse ice cream, Russia, consumption per capita (liters), 2003?08 62
Table 40: Impulse ice cream, Russia, forecast consumption per capita (liters), 2008?13 62
Table 41: Artisanal ice cream, Russia, value (RUBm), 2003?08 63
Table 42: Artisanal ice cream, Russia, value forecast (RUBm), 2008?13 64
Table 43: Artisanal ice cream, Russia, value ($m), 2003?08 65
Table 44: Artisanal ice cream, Russia, value forecast ($m), 2008?13 65
Table 45: Artisanal ice cream, Russia, volume (liters, million), 2003?08 66
Table 46: Artisanal ice cream, Russia, volume forecast (liters, million), 2008?13 67
Table 47: Artisanal ice cream, Russia, brand share by value (%), 2007?08 68
Table 48: Artisanal ice cream, Russia, value by brand (RUBm), 2007?08 68
Table 49: Artisanal ice cream, Russia, company share by value (%), 2007?08 69
Table 50: Artisanal ice cream, Russia, value by company (RUBm), 2007?08 69
Table 51: Artisanal ice cream, Russia, distribution channels by value (%), 2007?08 70
Table 52: Artisanal ice cream, Russia, value by distribution channel (RUBm), 2007?08 70
Table 53: Artisanal ice cream, Russia, expenditure per capita (RUB), 2003?08 71
Table 54: Artisanal ice cream, Russia, forecast expenditure per capita (RUB), 2008?13 71
Table 55: Artisanal ice cream, Russia, expenditure per capita ($), 2003?08 72
Table 56: Artisanal ice cream, Russia, forecast expenditure per capita ($), 2008?13 72
Table 57: Artisanal ice cream, Russia, consumption per capita (liters), 2003?08 73
Table 58: Artisanal ice cream, Russia, forecast consumption per capita (liters), 2008?13 73
Table 59: Take-home ice cream, Russia, value by segment (RUBm), 2003?08 74
Table 60: Take-home ice cream, Russia, value forecast by segment (RUBm), 2008?13 75
Table 61: Take-home ice cream, Russia, value by segment ($m), 2003?08 76
Table 62: Take-home ice cream, Russia, value forecast by segment ($m), 2008?13 76
Table 63: Take-home ice cream, Russia, volume by segment (liters, million), 2003?08 78
Table 64: Take-home ice cream, Russia, volume forecast by segment (liters, million), 2008?13 79
Table 65: Take-home ice cream, Russia, brand share by value (%), 2007?08 81
Table 66: Take-home ice cream, Russia, value by brand (RUBm), 2007?08 81
Table 67: Take-home ice cream, Russia, company share by value (%), 2007?08 83
Table 68: Take-home ice cream, Russia, value by company (RUBm), 2007?08 83
Table 69: Take-home ice cream, Russia, distribution channels by value (%), 2007?08 84
Table 70: Take-home ice cream, Russia, value by distribution channel (RUBm), 2007?08 84
Table 71: Take-home ice cream, Russia, expenditure per capita (RUB), 2003?08 86
Table 72: Take-home ice cream, Russia, forecast expenditure per capita (RUB), 2008?13 86
Table 73: Take-home ice cream, Russia, expenditure per capita ($), 2003?08 87
Table 74: Take-home ice cream, Russia, forecast expenditure per capita ($), 2008?13 87
Table 75: Take-home ice cream, Russia, consumption per capita (liters), 2003?08 88
Table 76: Take-home ice cream, Russia, forecast consumption per capita (liters), 2008?13 88
Table 77: Global ice cream market value, 2008 89
Table 78: Global ice cream market split (value terms ($m), 2008), top five countries 92
Table 79: Global ice cream market volume, 2008 93
Table 80: Global ice cream market split (volume terms, 2008), top five countries 96
Table 81: Leading players, top five countries 97
Table 82: Analysis of Russia’s political landscape 99
Table 83: Analysis of Russia’s economic landscape 102
Table 84: Analysis of Russia’s social landscape 106
Table 85: Analysis of Russia’s technology landscape 109
Table 86: Analysis of Russia’s legal landscape 112
Table 87: Analysis of Russia’s environmental landscape 115
Table 88: Russia ice cream new product launches reports, by company (top five companies), 2009 119
Table 89: Russia ice cream new product launches SKUs, by company (top five companies), 2009 119
Table 90: Russia ice cream new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 120
Table 91: Russia ice cream new product launches (reports), by ingredients (top 10 ingredients), 2009 120
Table 92: Russia ice cream new product launches (reports), by package tags or claims 2009 121
Table 93: Russia ice cream new product launches - recent five launches, 2009 121
Table 94: Russia population, by age group, 2003?08 (millions) 122
Table 95: Russia population forecast, by age group, 2008?13 (millions) 123
Table 96: Russia population, by gender, 2003?08 (millions) 123
Table 97: Russia population forecast, by gender, 2008?13 (millions) 124
Table 98: Russia nominal GDP, 2003?08 (RUBbn, nominal prices) 124
Table 99: Russia nominal GDP forecast, 2008?13 (RUBbn, nominal prices) 124
Table 100: Russia real GDP, 2003?08 (RUBbn, 2000 prices) 125
Table 101: Russia real GDP forecast, 2008?13 (RUBbn, 2000 prices) 125
Table 102: Russia real GDP, 2003?08 ($bn, 2000 prices) 125
Table 103: Russia real GDP forecast, 2008?13 ($bn, 2000 prices) 126
Table 104: Russia consumer price index, 2003?08 (2000=100) 126
Table 105: Russia consumer price index, 2008?13 (2000=100) 126


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